Market research is an activity that collects, collates, analyzes and interprets information related to a specific market to help companies understand important information such as market demand, competitive trends, and consumer behavior, and to provide a basis and advice for companies to make strategic decisions, optimize product design, and enhance brand image. With the complexity and diversification of the market environment, as well as the diversification and personalization of consumer demand, market research is facing more and more challenges and opportunities. How to maintain the advantage in the fierce competition, how to grasp the opportunity in the rapid change, how to find the value in the vast amount of information, how to establish the image in the hearts of customers, these are the problems that market research companies need to think about and solve.

Shangpu Consulting Group Co., Ltd. ("Shangpu Consulting"), registered capital.5000Wan, founded in2008At the beginning of the year. After more than ten years of hard work, Shangpu Consulting in industry research, market research, investment and financing consulting,IPOIt has accumulated rich professional experience and customer resources in the field of listing consulting. With its strong consulting innovation ability, first-class service quality and strong market competitiveness, it has been highly recognized by all walks of life. It has become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

As one of the earliest consulting agencies in China to provide special market research services, Champ Consulting has been consulting from2008Begin to get involved in market research business,14Over the past few years, I have personally experienced and witnessed the rapid development of China's market research industry, which has exceeded5000Our customers have provided professional market research and related consulting services, covering many industries, and have become the most influential domestic leading brand in market research in China.“China Market Survey Customer Satisfaction Best Brand Award”, issued by the National Bureau of Statistics of China.“the People's Republic of China Foreign-related Investigation License”。

In the field of market research, Shangpu Consulting always adheres to innovative concepts and practices, and constantly introduces new data sources, analysis tools, technical means, expression methods and service models to meet the different needs of customers and improve customer satisfaction and loyalty. Create greater value for customers. The following introduces the innovative practice of Shangpu Consulting in market research from four aspects:

Improve the quality and value of data 1. using multiple data sources and analytical tools

Data is the foundation and core of market research, and the quality and value of data directly affect the reliability and validity of research results. In terms of data collection and analysis, Shangpu Consulting continues to expand data sources, enrich data types, optimize data processing, and improve data quality and value. Specifically, Champ Consulting has adopted the following methods:

Use Internet platforms and mobile devices to conduct online research and mobile research. Online research and mobile research can break through the limitations of time and space, expand sample coverage, reduce cost and time consumption, and improve efficiency and flexibility. Champ Consulting has its own online research platform, Champ Online, which has more1000Ten thousand registered members, covering the whole country31the provinces,300many cities,2000Multiple counties. Through this platform, Champ Consulting can quickly screen, invite, issue questionnaires, recycle, motivate and other operations on the target population, and monitor data quality and progress in real time. In addition, Shangpu Consulting also uses WeChat, Alipay and other mobile applications to carry out mobile research, uses two-dimensional codes, red envelopes and other ways to attract users to participate, and combines geographic location, social network and other information for data analysis.

Use social media and e-commerce platforms to conduct social media analysis and e-commerce big data analysis. Social media and e-commerce platforms are important channels for consumers to obtain information, express opinions, and conduct transactions. They are also valuable resources that reflect important information such as consumer behavior, attitudes, and preferences. Shangpu Consulting uses professional crawler software and analysis software to capture, clean, classify and analyze content related to specific topics or brands on social media platforms such as Weibo, WeChat and Zhihu, dig out information such as consumers' concerns, emotional tendencies and topic trends, and combine traditional quantitative or qualitative research methods to verify or deepen. Similarly, Shangpu Consulting also captures, cleans and analyzes the sales data, comment data and click data related to specific products or categories on e-commerce platforms such as Taobao and Jingdong, revealing consumers' purchasing behavior, evaluation content, preference characteristics and other information, and combining with traditional quantitative or qualitative research methods for verification or in-depth. Through social media analysis and e-commerce big data analysis, Shangpu Consulting can understand consumer needs and behaviors in a more comprehensive, real-time, and detailed manner, and provide customers with more targeted and effective market strategies and suggestions.

Use professional databases and industry reports to conduct secondary data analysis. Secondary data refers to the data that has been collected, collated, and published. It usually comes from authoritative sources such as government departments, industry associations, research institutions, and media organizations, and has high credibility and representativeness. Champ Consulting has its own professional database, the Champ Database, which contains more100Ten thousand pieces of data from various types of domestic and foreign, involving multiple industry fields, including macroeconomics, industrial development, market scale, market share, competitive landscape, consumer trends, user portraits, etc. Through the database, Champ Consulting can quickly obtain the required data, and filter, sort, compare, calculate and other operations, generate charts, reports and other forms of data display. In addition, Shangpu Consulting also uses various industry reports issued by itself or its partners to conduct in-depth analysis and interpretation of the market status, development trends, and competitive strategies of specific industries or fields. Through secondary data analysis, Shangpu Consulting can have a more systematic, comprehensive and in-depth understanding of the laws and characteristics of the market, and provide customers with more supportive and convincing market basis and suggestions.

2. combines artificial intelligence and big data technology to improve the efficiency and accuracy of research

Artificial intelligence and big data technology is one of the most promising and potential technology fields today, and it is also an important innovation driving force in the field of market research. Artificial intelligence and big data technology can help market research companies to automate the collection, processing, analysis and application of data, and improve the efficiency and accuracy of research. In terms of artificial intelligence and big data technology, Shangpu Consulting has continuously invested resources, developed applications, and achieved remarkable results. Specifically, Champ Consulting has adopted the following methods:

Use natural language processing and speech recognition technology to conduct speech research and speech analysis. Voice research refers to the research method of conducting voice questionnaires or interviews with the target population through telephone or other voice devices. Speech analysis refers to the process of transcribing, word segmentation, labeling, classification, sentiment analysis and other operations on the speech content collected in speech research. Champ Consulting uses natural language processing and speech recognition technology to automate and intelligentize speech research and speech analysis.

Shangpu Consulting has its own voice research platform-Shangpu Voice, which can design and generate voice questionnaires or interview guides suitable for different target groups according to customer needs, and automatically dial and record the target group's answers or feedback through telephone or other voice devices. Through this platform, Champ Consulting can greatly improve the coverage and response rate of voice research, and reduce labor costs and time costs. In addition, Shangpu Consulting also uses natural language processing and speech recognition technology to transcribe, segment, label, classify, and analyze the speech content collected in the speech research, and generate a visual speech analysis report to display the target population's answer content, keywords, emotional tendency and other information. Through these technologies, Shangpu Consulting can understand the opinions and feelings of the target group more accurately, more carefully, and more deeply, and provide customers with more insightful and instructive market recommendations.

Use machine learning and deep learning techniques to conduct image research and image analysis. Image research refers to the way of recording and observing the life scenes, consumption behavior and product use of the target population by taking photos or other image devices. Image analysis refers to the process of identifying, labeling, classifying, detecting, and segmenting the image content collected in image research. Champu Consulting uses machine learning and deep learning technology to automate and intelligently implement image research and image analysis.

Champu Consulting has its own image research platform-Champu Image, which can design and generate image tasks or guidelines suitable for different target groups according to customer needs, and automatically send and collect the captured or uploaded image content of the target group through mobile phones or other image devices. Through this platform, Champ Consulting can greatly improve the coverage and participation of image research, and reduce labor costs and time costs. In addition, Shangpu Consulting also uses machine learning and deep learning technology to identify, label, classify, detect and segment the image content collected in image research, and generate visual image analysis reports to show the life scenes, consumption behavior, product use and other information of the target population. Through these technologies, Shangpu Consulting can understand the needs and behaviors of target groups more intuitively, truthfully, and in more detail, and provide customers with more creative and effective market recommendations.

Use data mining and data visualization technology to carry out data mining and data visualization. Data mining refers to the process of discovering valuable information or knowledge from a large amount of data. Data visualization refers to the process of presenting data in the form of graphs, charts, etc., so that people can understand and use the data. Champ Consulting uses data mining and data visualization technology to automate and intelligentize data mining and data visualization.

Shangpu Consulting has its own data mining platform-Shangpu Mining, which can clean, integrate, transform and model data of different sources, types and sizes according to customer needs, and use various algorithms and models to carry out association analysis, cluster analysis, classification analysis, predictive analysis and other operations on the data, and generate visual data mining reports, displays information such as rules, patterns, and trends hidden in the data.

Through this platform, Champ Consulting can greatly improve the efficiency and accuracy of data mining, and discover the unknown value and knowledge in the data. In addition, Shangpu Consulting also uses data visualization technology to present the data obtained by data mining or other means in a beautiful, intuitive and dynamic way, and uses interactive, storytelling and other ways to enhance the expressiveness and persuasiveness of data visualization. Shangpu Consulting has its own data visualization platform-Shangpu Visual, which can select the appropriate graph and chart type according to customer needs, and automatically adjust the color, size, location and other parameters, and generate visual data visualization reports. Show the information or knowledge contained in the data. Through this platform, Champ Consulting can greatly improve the effect and influence of data visualization, and help customers better understand and use data.

3. use of storytelling and visualization to enhance the expressiveness and persuasiveness of research reports

Research report is the final output and delivery of market research, and it is also an important way for market research companies to show their professional ability and innovation ability. The expressiveness and persuasiveness of the research report directly affect the customer's recognition and satisfaction with the market research results, as well as the trust and loyalty to the market research company. In the writing and presentation of research reports, Shangpu Consulting constantly innovates its own expression methods and skills to improve the expressiveness and persuasiveness of research reports. Specifically, Champ Consulting has adopted the following methods:

Use storytelling to enhance the logic and coherence of the research report. Storytelling refers to the way in which complex, boring and abstract data or information are transformed into simple, interesting and concrete stories for people to understand and remember. When writing the research report, Shangpu Consulting uses storytelling to organize data or information into a story with a beginning, development, climax and end, and uses scenario setting, characterization, dialogue insertion and other techniques to increase the vividness and appeal of the story. Through storytelling, Champ Consulting can more effectively communicate the purpose, process, results and recommendations of market research, and stimulate customer interest and resonance.

Use visualization to enhance the intuitiveness and aesthetics of the research report. Visualization refers to the way in which data or information is presented in the form of graphs, charts, etc., so that people can understand and use the data or information. When presenting research reports, Shangpu Consulting uses visual methods to convert data or information into various graphs and charts, and uses elements such as color, size, and location to increase the aesthetics and attractiveness of graphs and charts. Through visualization, Champ Consulting can more intuitively display the information or knowledge discovered or mined in market research, and improve customers' understanding and memory of data or information.

4. provide customized and comprehensive consulting services according to the characteristics of different industries and customers

Market research is a service activity that provides customers with valuable information or knowledge and helps customers solve problems or achieve goals. Market research companies need to provide customized and comprehensive consulting services according to the characteristics of different industries and customers to meet the different needs of customers and enhance their dependence and trust on market research companies. In providing consulting services, Shangpu Consulting constantly innovates its own service content and service mode, and provides customized and all-round consulting services. Specifically, Champ Consulting has adopted the following methods:

According to the characteristics of different industries, to provide professional and in-depth consulting services. Different industries have different market environment, development law, competitive strategy and other characteristics, need to have professional and in-depth knowledge and experience in order to carry out effective market analysis and advice. Shangpu Consulting has professional teams in multiple industries, each team is composed of experts, consultants, and analysts with rich industry experience and knowledge, and regularly conducts industry training and exchanges to maintain sensitivity and insight into the industry. Shangpu Consulting can provide professional and in-depth consulting services for customers in different industries, including industry status analysis, industry development trend prediction, industry competition strategy formulation, industry policy interpretation, etc. Champ Consulting currently covers more30Industry sectors, including automobiles, medical care, education, finance, energy, consumer goods, etc.

According to the characteristics of different customers, to provide customized and comprehensive consulting services. Different customers have different market objectives, problem needs, information needs and other characteristics, need to have customized and comprehensive solutions to achieve the best results. When cooperating with customers, Shangpu Consulting uses customer-oriented concepts and methods to fully understand the customer's background, goals, problems, needs, etc., and according to the characteristics of customers, design and implement the most suitable research plan and consulting plan for customers, and According to the research results and consulting suggestions, provide customers with follow-up services and support services. Shangpu Consulting can provide customized and comprehensive consulting services for different customers, including market demand analysis, market opportunity assessment, market entry strategy, marketing strategy, market segmentation strategy, market brand strategy, etc.