Market research refers to the process of collecting, collating, analyzing and interpreting market-related data and information to understand the current situation, trends, opportunities and challenges of the market and to provide a basis and recommendations for strategic decisions. Market research is the basis for enterprises to carry out market analysis, formulate market strategies, evaluate market effects, optimize market operations and other activities. It is also a necessary means for enterprises to enhance their competitiveness and innovation capabilities.

A market research company is an institution that specializes in market research services. It usually has a professional market research team, methods and tools that can provide enterprises with objective, comprehensive and in-depth market information and analysis to help enterprises solve various complex market problems. Market research companies generally provide customized market research programs based on customer needs, including steps such as determining research objectives, designing research programs, selecting research methods, implementing research activities, analyzing research results, and writing research reports.

Champu Consulting is a professional market research company established in2008Headquartered in Beijing, it has branches in Shanghai, Guangzhou and Shenzhen. Shangpu Consulting has an experienced and highly professional market research team, covering a number of industries and fields, including medicine and health, cultural tourism, new energy vehicles, electronic information, financial services, etc. Shangpu Consulting aims to provide professional solutions for corporate strategic decision-making, and is committed to providing customers with high-quality, high-efficiency and high-value market research services.

In many years of market research practice, Shangpu Consulting has accumulated a large number of excellent cases, demonstrating its ability and value in providing professional services to customers in different industries and fields. Here are some specific case presentations:

A hospital construction characteristic department planning project investment decision case: the client is a three-A hospital, plans to build a characteristic department, in order to enhance the hospital's brand influence and competitive advantage. By sorting out the existing departments of the hospitals in the region where the client is located and its surrounding areas, screening and evaluating the potential characteristic departments, and combining the resource conditions and development goals of the client, Shangpu Consulting provides the client with a planning scheme for characteristic departments, including analysis and suggestions on department positioning, construction content, construction cost, operating income, return on investment, etc. The service of Shangpu Consulting helps the client to clarify the construction direction and feasibility of the characteristic department, and provides strong support for its investment decision-making.

A state-owned enterprise acquires a stone mining company.70%Feasibility Study Report on Equity Project Case: The principal is a state-owned enterprise that intends to acquire a stone mining company.70%to expand its market share and influence in the stone industry. Shangpu Consulting evaluates the risks and benefits of the acquired project through comprehensive due diligence on the financial status, operating status, market status, and competition status of the acquired company, and provides the client with a detailed project feasibility study report., Including project background, project objectives, project analysis, project evaluation, project proposals, etc. The services of Champu Consulting help the principal to fully understand the strength and potential of the acquired company, and provide a basis for formulating a reasonable acquisition strategy and price.

An e-commerce platform user research and operation optimization case: the client is an e-commerce platform, mainly to provide clothing, shoes, hats, bags and other goods online sales services. Through questionnaire survey and in-depth interview with the platform users of the entrusting party, Shangpu consulting understands the user's consumption demand, consumption behavior, consumption experience, consumption satisfaction, etc., evaluates and analyzes the platform operation of the entrusting party, and provides a series of operation optimization suggestions for the entrusting party, Including commodity category, commodity quality, commodity price, commodity display, logistics and distribution, after-sales service, etc. The service of Shangpu Consulting helps the client to understand the psychology and needs of users in depth, and provides guidance for improving user stickiness and loyalty.

The above are some excellent cases of Shangpu Consulting in the field of market research. Through these cases, we can see the professional ability and value of market research companies in providing professional services to enterprises. Market research companies can provide customized market research solutions according to the different needs of customers. By collecting and analyzing market-related data and information, they can provide customers with targeted solutions and suggestions, help customers solve various complex market problems, and provide basis and support for customers' strategic decisions. Market research companies are strategic partners and promoters of corporate growth and development.