Development Status of Forklift Manufacturing Industry in 1.

The forklift manufacturing industry is an important branch of the construction machinery industry, and it is also an important equipment in the fields of logistics, warehousing, and manufacturing. Forklifts can be divided into two categories: electric forklifts and internal combustion forklifts. According to the World Association for Industrial Vehicle Statistics (The classification of WITS) can also be subdivided into five categories: Class I electric counterweight riding forklift, Class II electric riding storage forklift, Class III electric walking storage forklift, Class IV internal combustion counterweight forklift (solid tires), Class V internal combustion counterweight forklift (pneumatic tires)1。

China's forklift manufacturing industry started in the middle of the last century, afterAfter more than 70 years of digestion and absorption of imported technology, it has formed the current manufacturing capacity of a full range of products, and has the world's largest market scale and demand.According to data from the Champ Consulting Group,In 2021, China's forklift sales reached 1.0994 million units, an increase of 299200 units over 2020, an increase of 37.4 percent year-on-year, after the full-year sales of 2020 exceeded the 800000-unit mark, another historic achievement.。In 2022, due to the international Russian-Ukrainian conflict and the domestic epidemic, the industrial chain, supply chain blocked sales fell slightly, but still remained at more than one million vehicles, for 1.048 million vehicles.。Full Year of 2023With the optimization of epidemic prevention and control policies and the gradual recovery of downstream demand, it is expected that China's forklift sales will return to growth, reachingAbout 1.15 million.

From the perspective of product structure, the proportion of electric forklifts has gradually increased in recent years, reflecting the strong substitution trend of internal combustion forklifts. InUnder the background of "double carbon", electric forklifts are more energy-saving, environmental protection and economic benefits, in line with the national economic policy of energy conservation, emission reduction and adjustment of energy consumption structure, and are more likely to comply with the development trend of environmental protection, high efficiency and intelligence of industrial vehicles. in addition, the accelerated release of the demand for the renewal of existing forklifts will become an important driving force for the development of the forklift industry in the future.According to data from the Champ Consulting Group,In 2021, China's sales of electric forklifts were 644000 units, accounting for 58.6 percent, an increase of 5.6 percentage points from 2020, while sales of internal combustion forklifts were 455400 units, accounting for 41.4 percent, a decrease of 5.6 percentage points from 2020. In 2022, sales of electric forklifts will be 628800 units, accounting for 60%, and sales of internal combustion forklifts will be 419200 units, accounting for 40%.。Full Year of 2023Electric forklift sales are expected to reach696000 units, accounting for 60.5 percent, and internal combustion forklift sales were 454000 units, accounting for 39.5 percent.

From the perspective of regional distribution, economically developed regions such as East China, South China, and the Yangtze River Delta are the main concentrated areas of the forklift manufacturing industry. Zhejiang, Jiangsu, Guangdong, Shandong and other provinces have more companies landing, and leading companies are more concentrated in Zhejiang Province.According to data from the Champ Consulting Group,In 2022, the sales volume of forklifts in East China will be about 485000 units, accounting for 46.3, of which Zhejiang Province will sell about 298000 units, accounting for 28.4. The sales volume of forklifts in South China is about 185000 units, accounting for 17.7 percent, of which Guangdong Province sells about 138000 units, accounting for 13.2 percent. The sales volume of forklifts in the Yangtze River Delta region is about 175000 units, accounting for 16.7 percent, of which Jiangsu Province sells about 115000 units, 11%.The demand for forklifts in these regions mainly comes from downstream areas such as manufacturing and warehousing and logistics.

2. Forklift Manufacturing Industry Policy Environment

For the forklift manufacturing industry, China's early years related policies are less, but for the forklift manufacturing in the construction machinery industry, as early.During the "Eighth Five-Year Plan" period, China put forward corresponding plans for its development. In recent years, the state has issued a series of industrial policies conducive to the development of forklift manufacturing industry, mainly including two aspects: one is to standardize the forklift manufacturing industry to ensure the safety of product production and application; the second aspect is to promote the development of forklift manufacturing products to the high end, improve the level of intelligence and digitization, and reach the international leading position by formulating policies such as industry transformation and upgrading. In addition, in order to control emissions and reduce pollution, relevant environmental protection policy requirements have also regulated the emissions and technical standards of forklift products to encourage the industry to replace clean energy equipment.

The following are some of the policies related to the forklift manufacturing industry that have been introduced in recent years:

In September 2017, the "13th Five-Year Development Plan" for the construction machinery industry was released. The plan pointed out that during the "13th Five-Year Plan" period, it is necessary to accelerate the pace of transformation and upgrading of the construction machinery industry, and achieve stable growth on the basis of improving quality and efficiency and enhancing core competitiveness. Specific goals include: by 2020, the quality and technical level of construction machinery products will reach the international advanced level; the structure of construction machinery products will be optimized and adjusted; the energy-saving and environmental protection level of construction machinery products will be significantly improved; the intelligent level of construction machinery will be significantly improved; the service trade of construction machinery will develop rapidly; the innovation ability of construction machinery industry will be significantly enhanced.

In July 2018, "On Accelerating the Implementation of Heavy Duty Diesel Engine Emission Standards" was released. The document requires that from July 1, 2019, heavy-duty diesel engines and their installed heavy-duty diesel vehicles produced, imported, sold and registered nationwide must meet the requirements of the China Phase VI Emission Standards for Heavy-duty Diesel Engines and their installed heavy-duty Diesel Vehicles (GB17691-2018). This standard stipulates the emission limits, emission control areas, emission control technologies, and emission detection methods of heavy-duty diesel engines and their heavy-duty diesel vehicles. It is currently one of the most stringent heavy-duty diesel engine emission standards in the world.

In December 2019, the Action Plan for High-Quality Development of the Construction Machinery Industry (2020-2025) was released. The plan puts forward the overall goals, main tasks and safeguard measures for the high-quality development of the construction machinery industry, including: by 2025, the construction machinery industry will achieve a main business income of more than 1.2 trillion yuan, a total profit of more than 80 billion yuan, and R & D investment will account for the main business The proportion of business income reaches more than 4%; the quality and technical level of construction machinery products have reached the international advanced level, and some products have reached the international leading level; the energy-saving and environmental protection level of construction machinery products has been significantly improved, with electric forklifts accounting for more than 70%; the intelligent level of construction machinery has been significantly improved, with intelligent products accounting for more than 30%; the service trade of construction machinery has developed rapidly, and the proportion of service exports has reached more than 15%; the innovation ability of the construction machinery industry has been significantly enhanced, with core technologies and key components with independent intellectual property rights.

In October 2020, the Notice on Accelerating the Implementation of Emission Standards for Non-Road Mobile Machinery was issued. The circular requires that from July 1, 2021, non-road mobile machinery (including forklifts) produced, imported, sold and registered nationwide must meet the requirements of the China Phase IV Emission Standard for Compression Ignition Engines and Non-Road Mobile Machinery for Non-Road Mobile Machinery (GB20891-2018). This standard stipulates the emission limits, emission control areas, emission control technologies, and emission detection methods of compression ignition engines for non-road mobile machinery and non-road mobile machinery installed with them. It is currently the most stringent non-road mobile machinery in my country. Road mobile machinery emission standards.

3. forklift manufacturing industry market size

The market size of the forklift manufacturing industry is mainly determined by forklift sales and forklift prices. Forklift sales are affected by downstream demand, policy environment, macro-economy and other factors. Forklift prices are affected by factors such as product structure, product quality, product technology, and market competition.

According to the data of Shangpu Consulting Group, the sales volume of forklifts in China from 2019 to 2021 was 682000, 800200 and 1.0994 million units respectively, with year-on-year growth of 13.3, 17.3 and 37.4 respectively, showing a steady growth trend. Sales fell slightly to 1.048 million units in 2022, down 4.7 percent year-on-year, due to the international Russian-Ukrainian conflict and domestic outbreaks. Full Year of 2023Sales are expected to return to growth, reaching1.15 million units, up 9.7 percent year-on-year. In terms of product mix, the share of electric forklifts has increased year by year, from 52.6 percent in 2019 to 60 percent in 2022, and is expected to be full-year in 2023will reach60.5 percent. The proportion of internal combustion forklifts has decreased year by year, from 47.4 percent in 2019 to 40 percent in 2022, and is expected to be full-year in 2023.Will drop39.5%。

According to data from the Champ Consulting Group,In 2019-2021, the average price of forklifts in China was 36000 yuan/Taiwan, 38000 yuan/Taiwan and 40000 yuan/Taiwan, with year-on-year growth of 5.9, 5.6 and 5.3, respectively, showing a steady upward trend. In 2022, due to factors such as intensified market competition and rising raw material costs, the average price rose to 42000 yuan per unit, an increase of 5% year-on-year. Full Year of 2023Average prices are expected to continue to rise, reaching44000 yuan/Taiwan, up 4.8 year on year. From the perspective of product structure, the average price of electric forklifts is higher than that of internal combustion forklifts, and the gap is expanding year by year. The average price of electric forklifts from 2019 to 2021 is 42000 yuan/set, 45000 yuan/set and 48000 yuan/set respectively, with year-on-year growth of 7.7, 7.1 and 6.7 respectively; the average price of internal combustion forklifts is 29000 yuan/set, 30000 yuan/set and 31000 yuan/set respectively, with year-on-year growth of 3.6, 3.4 and 3.2 respectively. In 2022, the average price of electric forklifts rose to 50000 yuan/unit, up 4.2 percent year-on-year, and the average price of internal combustion forklifts rose to 32000 yuan/unit, up 3.2 percent year-on-year. Full Year of 2023The average price of electric forklifts is expected to rise52000 yuan/unit, up 4% year-on-year, and the average price of internal combustion forklifts is expected to rise to 33000 yuan/unit, up 3.1 year-on-year.

As can be seen from the table, the market size of China's forklift manufacturing industry has shown rapid growth in the past few years, mainly due to the strong downstream demand, favorable policy environment, product structure optimization and other factors. especially inDuring the "14th Five-Year Plan" period, the state put forward the goals and tasks of accelerating the high-quality development of the construction machinery industry, which is of great significance for promoting the development of the forklift manufacturing industry in the direction of high-end, intelligent and energy-saving. It is expected that in the next few years, the market size of China's forklift manufacturing industry will maintain a steady growth trend, reaching a level of more than 50 billion yuan.

Comparison of Competitive Landscape and Advantages of 4. Forklift Manufacturing Industry

The competition pattern of forklift manufacturing industry is mainly determined by the market share, brand influence, product quality, technological innovation, service ability and other factors of forklift manufacturing enterprises.

As can be seen from the table, China's forklift manufacturing industry presents a highly concentrated competitive landscape, with the top ten companies accounting for nearly80% of the market share, of which Hangzhou Heli and Anhui Heli have a market share of more than 30%, which is the leader in the industry. These companies have strong brand influence, product quality, technological innovation, service capabilities and other advantages, can meet the needs of different customers, resist market risks, and maintain stable growth. The following is a comparative analysis of the advantages of these enterprises:

Hangzhou Heli Forklift Co., Ltd. (hereinafter referred to as Hangzhou Heli) is the largest manufacturer of electric forklifts in China and one of the largest manufacturers of electric counterbalanced forklifts in the world. Hangzhou Heli was founded inIn 1993, headquartered in Hangzhou, Zhejiang Province, it has four production bases and a R & D center, with an annual production capacity of 200000 units. Hangzhou Heli's products cover multiple series of electric counterbalanced forklifts, electric storage forklifts, internal combustion counterbalanced forklifts, etc., totaling more than 200 models, covering various load ranges of 1-25 tons. Hangzhou Heli's products are characterized by high efficiency, energy saving, intelligence and environmental protection, and are widely used in manufacturing, logistics, warehousing and other fields. Hangzhou Heli has core technologies and key components with independent intellectual property rights, such as electronic control systems, drive systems, hydraulic systems, etc., and has strong technological innovation capabilities and market competitiveness. Hangzhou Heli also has a complete sales network and service system, covering all regions of the country, and has established branches or agents in more than 60 countries and regions such as Europe, America, and Asia, realizing international operations. The advantages of Hangzhou Heli are mainly reflected in the following aspects:

Brand influence: Hangzhou Heli is a well-known electric forklift brand in China and even in the world, enjoying"China's first brand of electric forklift" reputation. Hangzhou Heli has won the honorary titles of "the most competitive brand in China's construction machinery industry" and "the most influential brand in China's construction machinery industry" for many years in a row. Its brand value reached 8.09 billion yuan in 2022, ranking first in the forklift manufacturing industry.

Product quality: Hangzhou Heli's product quality has always been maintained at the international leading level, throughISO9001, ISO14001, OHSAS18001 and other international quality, environment, occupational health and safety management system certification, as well as CE, UL, GS and other international product certification. Hangzhou Heli's products have been widely recognized and praised in the domestic and foreign markets, and have won many awards such as "China Construction Machinery Industry User Satisfaction Products" and "China Construction Machinery Industry User Satisfaction Service.

Technological innovation: Hangzhou pays attention to technological innovation and R & D investment. It has a high-quality R & D team composed of doctors, masters, and senior engineers. It has established a national-level enterprise technology center and post-doctoral research station, and has cooperated with many universities and scientific research at home and abroad. The institution has established long-term cooperative relations. Hangzhou Heli has a number of core technologies and key components with independent intellectual property rights in the field of electric forklifts, such as electronic control systems, drive systems, hydraulic systems, etc., forming a serialization, standardization and modularization represented by electric counterbalanced forklifts Product system. Hangzhou Heli has also actively explored the application of intelligent, digital and networked technology, launched intelligent logistics solutions, and realized the functions of remote monitoring, fault diagnosis and data analysis of forklifts.

Service capabilities: Hangzhou Heli has a complete sales network and service system, covering all regions of the country, and in Europe, America, Asia, etc.More than 60 countries and regions have set up branches or agents to provide customers with timely, professional and thoughtful pre-sales, in-sales and after-sales services. Hangzhou Heli also provides a variety of flexible financial leasing solutions to reduce purchase costs and use risks for customers. In addition, Hangzhou Heli also focuses on establishing long-term strategic partnerships with customers, regularly conducting customer satisfaction surveys and return visits, collecting customer feedback and suggestions, and continuously improving product and service quality.

Anhui Heli Forklift Group Co., Ltd. (hereinafter referred to as Anhui Heli) is the largest manufacturer of internal combustion forklifts in China and one of the largest manufacturers of internal combustion counterbalanced forklifts in the world. Anhui Heli was founded inIn 1958, headquartered in Hefei, Anhui Province, it has eight production bases and a research and development center, with an annual production capacity of 150000 units. Anhui Heli's products cover multiple series of internal combustion counterbalanced forklifts, electric counterbalanced forklifts, electric storage forklifts, etc., totaling more than 300 models, covering various load ranges of 1-46 tons.

Anhui Heli's products are characterized by high performance, high reliability and high comfort, and are widely used in manufacturing, logistics, warehousing and other fields. Anhui Heli has core technology and key components with independent intellectual property rights, such as engines, gearboxes, hydraulic systems, etc., and has strong technological innovation capabilities and market competitiveness. Anhui Heli also has a complete sales network and service system, covering all regions of the country, and in Europe, America, Asia, etc.More than 50 countries and regions have set up branches or agents to achieve international operations.

The advantages of Anhui Heli are mainly reflected in the following aspects:

Brand influence: Anhui Heli is a well-known brand of internal combustion forklift in China and even in the world."China's first brand of internal combustion forklift" reputation. Anhui Heli has won the honorary titles of "the most competitive brand in China's construction machinery industry" and "the most influential brand in China's construction machinery industry" for many years in a row. Its brand value is 2022The year reached68.7billion yuan, ranking second in the forklift manufacturing industry.

Product quality: Anhui Heli's product quality has always been maintained at the international leading level, throughISO9001, ISO14001, OHSAS18001 and other international quality, environment, occupational health and safety management system certification, as well as CE, UL, GS and other international product certification. Anhui Heli's products have been widely recognized and praised in the domestic and foreign markets, and have won many awards such as "China Construction Machinery Industry User Satisfaction Products" and "China Construction Machinery Industry User Satisfaction Service.

 Technological innovation: Anhui Heli pays attention to technological innovation and R & D investment. It has a high-quality R & D team composed of doctors, masters, and senior engineers. It has established a national-level enterprise technology center and a post-doctoral scientific research station. Research institutions have established long-term cooperative relations. Anhui Heli has a number of core technologies and key components with independent intellectual property rights in the field of internal combustion forklifts, such as engines, gearboxes, hydraulic systems, etc., forming a serialized, standardized and modular product represented by internal combustion counterbalanced forklifts system. Anhui Heli is also actively exploring the application of intelligent, digital and networked technology, and has launched intelligent logistics solutions to realize the functions of remote monitoring, fault diagnosis and data analysis of forklifts.

Service capabilities: Anhui Heli has a complete sales network and service system, covering all regions of the country, and in Europe, America, Asia, etc.More than 50 countries and regions have set up branches or agents to provide customers with timely, professional and thoughtful pre-sales, in-sales and after-sales services. Anhui Heli also provides a variety of flexible financial leasing solutions to reduce purchase costs and use risks for customers. In addition, Anhui Heli also focuses on establishing long-term strategic partnerships with customers, regularly conducting customer satisfaction surveys and return visits, collecting customer feedback and suggestions, and continuously improving product and service quality.

zhejiang force to forklift co., ltd. (hereinafter referred to as zhejiang force to) is one of the larger electric storage forklift manufacturers in china. Zhejiang Lito was founded inIn 2006, headquartered in Ningbo City, Zhejiang Province, it has two production bases and a R & D center, with an annual production capacity of 100000 units. Zhejiang Lizi's products cover many series such as electric storage forklifts, electric counterbalanced forklifts, internal combustion counterbalanced forklifts, etc., totaling more than 100 models, covering various load ranges of 0.5-10 tons. Zhejiang Lizi's products are characterized by high efficiency, energy saving, intelligence and environmental protection, and are widely used in manufacturing, logistics, warehousing and other fields. Zhejiang Lichi has core technologies and key components with independent intellectual property rights, such as electronic control systems, drive systems, hydraulic systems, etc., and has strong technological innovation capabilities and market competitiveness. Zhejiang Lito also has a complete sales network and service system, covering all regions of the country, and has established branches or agents in more than 40 countries and regions such as Europe, America, and Asia, realizing international operations. The advantages of Zhejiang Lichi are mainly reflected in the following aspects:

Brand influence: Zhejiang force is China's and even the world's well-known electric storage forklift brand, enjoy."China's first brand of electric storage forklift" reputation. Zhejiang Lito has won the honorary titles of "the most competitive brand in China's construction machinery industry" and "the most influential brand in China's construction machinery industry" for many years in a row. Its brand value is 2022The year reached4.62 billion yuan, ranking third in forklift manufacturing industry.

Product quality: Zhejiang LTO's product quality has always been maintained at the international leading level, throughISO9001, ISO14001, OHSAS18001 and other international quality, environment, occupational health and safety management system certification, as well as CE, UL, GS and other international product certification. Zhejiang Lichi's products have been widely recognized and praised in the domestic and foreign markets, and have won many awards such as "China Construction Machinery Industry User Satisfaction Products" and "China Construction Machinery Industry User Satisfaction Service.

Technological innovation: Zhejiang Lito focuses on technological innovation and R & D investment. It has a high-quality R & D team composed of doctors, masters, and senior engineers. It has established a national-level enterprise technology center and a post-doctoral research station, and has cooperated with many universities and universities at home and abroad. Scientific research institutions have established long-term cooperative relations. Zhejiang Lizi has a number of core technologies and key components with independent intellectual property rights in the field of electric warehousing forklifts, such as electronic control systems, drive systems, hydraulic systems, etc., forming a serialization, standardization and modularization represented by electric warehousing forklifts Product system. Zhejiang Lito is also actively exploring the application of intelligent, digital and networked technology, and has launched intelligent logistics solutions to realize the functions of remote monitoring, fault diagnosis and data analysis of forklifts.

Service capabilities: Zhejiang Lito has a complete sales network and service system, covering all regions of the country, and in Europe, America, Asia, etc.More than 40 countries and regions have set up branches or agents to provide customers with timely, professional and thoughtful pre-sales, in-sales and after-sales services. Zhejiang Lito also provides a variety of flexible financial leasing solutions to reduce purchase costs and use risks for customers. In addition, Zhejiang Lito also pays attention to establishing long-term strategic cooperative relations with customers, regularly conducts customer satisfaction surveys and return visits, collects customer feedback and suggestions, and continuously improves the quality of products and services.