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Shangpu Consulting: Competitor Analysis and Advantages Comparison of Forklift Manufacturing Industry in 2023

2024-07-18 09:52:53 Source: Champ Consulting Visits:0

Development Status of Forklift Manufacturing Industry in 1.

The forklift manufacturing industry is an important branch of the construction machinery industry, and it is also an important equipment in the fields of logistics, warehousing, and manufacturing. Forklifts can be divided into two categories: electric forklifts and internal combustion forklifts. According to the World Association for Industrial Vehicle Statistics (The classification of WITS) can also be subdivided into five categories: Class I electric counterweight riding forklift, Class II electric riding storage forklift, Class III electric walking storage forklift, Class IV internal combustion counterweight forklift (solid tires), Class V internal combustion counterweight forklift (pneumatic tires)1

China's forklift manufacturing industry started in the middle of the last century, afterAfter more than 70 years of digestion and absorption of imported technology, it has formed the current manufacturing capacity of a full range of products, and has the world's largest market scale and demand.According to data from the Champ Consulting Group,In 2021, China's forklift sales reached 1.0994 million units, an increase of 299200 units over 2020, an increase of 37.4 percent year-on-year, after the full-year sales of 2020 exceeded the 800000-unit mark, another historic achievement.In 2022, due to the international Russian-Ukrainian conflict and the domestic epidemic, the industrial chain, supply chain blocked sales fell slightly, but still remained at more than one million vehicles, for 1.048 million vehicles.Full Year of 2023With the optimization of epidemic prevention and control policies and the gradual recovery of downstream demand, it is expected that China's forklift sales will return to growth, reachingAbout 1.15 million.

From the perspective of product structure, the proportion of electric forklifts has gradually increased in recent years, reflecting the strong substitution trend of internal combustion forklifts. InUnder the background of "double carbon", electric forklifts are more energy-saving, environmental protection and economic benefits, in line with the national economic policy of energy conservation, emission reduction and adjustment of energy consumption structure, and are more likely to comply with the development trend of environmental protection, high efficiency and intelligence of industrial vehicles. in addition, the accelerated release of the demand for the renewal of existing forklifts will become an important driving force for the development of the forklift industry in the future.According to data from the Champ Consulting Group,In 2021, China's sales of electric forklifts were 644000 units, accounting for 58.6 percent, an increase of 5.6 percentage points from 2020, while sales of internal combustion forklifts were 455400 units, accounting for 41.4 percent, a decrease of 5.6 percentage points from 2020. In 2022, sales of electric forklifts will be 628800 units, accounting for 60%, and sales of internal combustion forklifts will be 419200 units, accounting for 40%.Full Year of 2023Electric forklift sales are expected to reach696000 units, accounting for 60.5 percent, and internal combustion forklift sales were 454000 units, accounting for 39.5 percent.

From the perspective of regional distribution, economically developed regions such as East China, South China, and the Yangtze River Delta are the main concentrated areas of the forklift manufacturing industry. Zhejiang, Jiangsu, Guangdong, Shandong and other provinces have more companies landing, and leading companies are more concentrated in Zhejiang Province.According to data from the Champ Consulting Group,In 2022, the sales volume of forklifts in East China will be about 485000 units, accounting for 46.3, of which Zhejiang Province will sell about 298000 units, accounting for 28.4. The sales volume of forklifts in South China is about 185000 units, accounting for 17.7 percent, of which Guangdong Province sells about 138000 units, accounting for 13.2 percent. The sales volume of forklifts in the Yangtze River Delta region is about 175000 units, accounting for 16.7 percent, of which Jiangsu Province sells about 115000 units, 11%.The demand for forklifts in these regions mainly comes from downstream areas such as manufacturing and warehousing and logistics.

2. Forklift Manufacturing Industry Policy Environment

For the forklift manufacturing industry, China's early years related policies are less, but for the forklift manufacturing in the construction machinery industry, as early.During the "Eighth Five-Year Plan" period, China put forward corresponding plans for its development. In recent years, the state has issued a series of industrial policies conducive to the development of forklift manufacturing industry, mainly including two aspects: one is to standardize the forklift manufacturing industry to ensure the safety of product production and application; the second aspect is to promote the development of forklift manufacturing products to the high end, improve the level of intelligence and digitization, and reach the international leading position by formulating policies such as industry transformation and upgrading. In addition, in order to control emissions and reduce pollution, relevant environmental protection policy requirements have also regulated the emissions and technical standards of forklift products to encourage the industry to replace clean energy equipment.

The following are some of the policies related to the forklift manufacturing industry that have been introduced in recent years:

In September 2017, the "13th Five-Year Development Plan" for the construction machinery industry was released. The plan pointed out that during the "13th Five-Year Plan" period, it is necessary to accelerate the pace of transformation and upgrading of the construction machinery industry, and achieve stable growth on the basis of improving quality and efficiency and enhancing core competitiveness. Specific goals include: by 2020, the quality and technical level of construction machinery products will reach the international advanced level; the structure of construction machinery products will be optimized and adjusted; the energy-saving and environmental protection level of construction machinery products will be significantly improved; the intelligent level of construction machinery will be significantly improved; the service trade of construction machinery will develop rapidly; the innovation ability of construction machinery industry will be significantly enhanced.

In July 2018, "On Accelerating the Implementation of Heavy Duty Diesel Engine Emission Standards" was released. The document requires that from July 1, 2019, heavy-duty diesel engines and their installed heavy-duty diesel vehicles produced, imported, sold and registered nationwide must meet the requirements of the China Phase VI Emission Standards for Heavy-duty Diesel Engines and their installed heavy-duty Diesel Vehicles (GB17691-2018). This standard stipulates the emission limits, emission control areas, emission control technologies, and emission detection methods of heavy-duty diesel engines and their heavy-duty diesel vehicles. It is currently one of the most stringent heavy-duty diesel engine emission standards in the world.

In December 2019, the Action Plan for High-Quality Development of the Construction Machinery Industry (2020-2025) was released. The plan puts forward the overall goals, main tasks and safeguard measures for the high-quality development of the construction machinery industry, including: by 2025, the construction machinery industry will achieve a main business income of more than 1.2 trillion yuan, a total profit of more than 80 billion yuan, and R & D investment will account for the main business The proportion of business income reaches more than 4%; the quality and technical level of construction machinery products have reached the international advanced level, and some products have reached the international leading level; the energy-saving and environmental protection level of construction machinery products has been significantly improved, with electric forklifts accounting for more than 70%; the intelligent level of construction machinery has been significantly improved, with intelligent products accounting for more than 30%; the service trade of construction machinery has developed rapidly, and the proportion of service exports has reached more than 15%; the innovation ability of the construction machinery industry has been significantly enhanced, with core technologies and key components with independent intellectual property rights.

In October 2020, the Notice on Accelerating the Implementation of Emission Standards for Non-Road Mobile Machinery was issued. The circular requires that from July 1, 2021, non-road mobile machinery (including forklifts) produced, imported, sold and registered nationwide must meet the requirements of the China Phase IV Emission Standard for Compression Ignition Engines and Non-Road Mobile Machinery for Non-Road Mobile Machinery (GB20891-2018). This standard stipulates the emission limits, emission control areas, emission control technologies, and emission detection methods of compression ignition engines for non-road mobile machinery and non-road mobile machinery installed with them. It is currently the most stringent non-road mobile machinery in my country. Road mobile machinery emission standards.

3. forklift manufacturing industry market size

The market size of the forklift manufacturing industry is mainly determined by forklift sales and forklift prices. Forklift sales are affected by downstream demand, policy environment, macro-economy and other factors. Forklift prices are affected by factors such as product structure, product quality, product technology, and market competition.

According to the data of Shangpu Consulting Group, the sales volume of forklifts in China from 2019 to 2021 was 682000, 800200 and 1.0994 million units respectively, with year-on-year growth of 13.3, 17.3 and 37.4 respectively, showing a steady growth trend. Sales fell slightly to 1.048 million units in 2022, down 4.7 percent year-on-year, due to the international Russian-Ukrainian conflict and domestic outbreaks. Full Year of 2023Sales are expected to return to growth, reaching1.15 million units, up 9.7 percent year-on-year. In terms of product mix, the share of electric forklifts has increased year by year, from 52.6 percent in 2019 to 60 percent in 2022, and is expected to be full-year in 2023will reach60.5 percent. The proportion of internal combustion forklifts has decreased year by year, from 47.4 percent in 2019 to 40 percent in 2022, and is expected to be full-year in 2023.将降至39.5%。

According to data from the Champ Consulting Group,In 2019-2021, the average price of forklifts in China was 36000 yuan/Taiwan, 38000 yuan/Taiwan and 40000 yuan/Taiwan, with year-on-year growth of 5.9, 5.6 and 5.3, respectively, showing a steady upward trend. In 2022, due to factors such as intensified market competition and rising raw material costs, the average price rose to 42000 yuan per unit, an increase of 5% year-on-year. Full Year of 2023Average prices are expected to continue to rise, reaching44000 yuan/Taiwan, up 4.8 year on year. From the perspective of product structure, the average price of electric forklifts is higher than that of internal combustion forklifts, and the gap is expanding year by year. The average price of electric forklifts from 2019 to 2021 is 42000 yuan/set, 45000 yuan/set and 48000 yuan/set respectively, with year-on-year growth of 7.7, 7.1 and 6.7 respectively; the average price of internal combustion forklifts is 29000 yuan/set, 30000 yuan/set and 31000 yuan/set respectively, with year-on-year growth of 3.6, 3.4 and 3.2 respectively. In 2022, the average price of electric forklifts rose to 50000 yuan/unit, up 4.2 percent year-on-year, and the average price of internal combustion forklifts rose to 32000 yuan/unit, up 3.2 percent year-on-year. Full Year of 2023The average price of electric forklifts is expected to rise52000 yuan/unit, up 4% year-on-year, and the average price of internal combustion forklifts is expected to rise to 33000 yuan/unit, up 3.1 year-on-year.

As can be seen from the table, the market size of China's forklift manufacturing industry has shown rapid growth in the past few years, mainly due to the strong downstream demand, favorable policy environment, product structure optimization and other factors. especially inDuring the "14th Five-Year Plan" period, the state put forward the goals and tasks of accelerating the high-quality development of the construction machinery industry, which is of great significance for promoting the development of the forklift manufacturing industry in the direction of high-end, intelligent and energy-saving. It is expected that in the next few years, the market size of China's forklift manufacturing industry will maintain a steady growth trend, reaching a level of more than 50 billion yuan.

Comparison of Competitive Landscape and Advantages of 4. Forklift Manufacturing Industry

The competition pattern of forklift manufacturing industry is mainly determined by the market share, brand influence, product quality, technological innovation, service ability and other factors of forklift manufacturing enterprises.

As can be seen from the table, China's forklift manufacturing industry presents a highly concentrated competitive landscape, with the top ten companies accounting for nearly80% of the market share, of which Hangzhou Heli and Anhui Heli have a market share of more than 30%, which is the leader in the industry. These companies have strong brand influence, product quality, technological innovation, service capabilities and other advantages, can meet the needs of different customers, resist market risks, and maintain stable growth. The following is a comparative analysis of the advantages of these enterprises:

Hangzhou Heli Forklift Co., Ltd. (hereinafter referred to as Hangzhou Heli) is the largest manufacturer of electric forklifts in China and one of the largest manufacturers of electric counterbalanced forklifts in the world. Hangzhou Heli was founded inIn 1993, headquartered in Hangzhou, Zhejiang Province, it has four production bases and a R & D center, with an annual production capacity of 200000 units. Hangzhou Heli's products cover multiple series of electric counterbalanced forklifts, electric storage forklifts, internal combustion counterbalanced forklifts, etc., totaling more than 200 models, covering various load ranges of 1-25 tons. Hangzhou Heli's products are characterized by high efficiency, energy saving, intelligence and environmental protection, and are widely used in manufacturing, logistics, warehousing and other fields. Hangzhou Heli has core technologies and key components with independent intellectual property rights, such as electronic control systems, drive systems, hydraulic systems, etc., and has strong technological innovation capabilities and market competitiveness. Hangzhou Heli also has a complete sales network and service system, covering all regions of the country, and has established branches or agents in more than 60 countries and regions such as Europe, America, and Asia, realizing international operations. The advantages of Hangzhou Heli are mainly reflected in the following aspects:

Brand influence: Hangzhou Heli is a well-known electric forklift brand in China and even in the world, enjoying"China's first brand of electric forklift" reputation. Hangzhou Heli has won the honorary titles of "the most competitive brand in China's construction machinery industry" and "the most influential brand in China's construction machinery industry" for many years in a row. Its brand value reached 8.09 billion yuan in 2022, ranking first in the forklift manufacturing industry.

Product quality: Hangzhou Heli's product quality has always been maintained at the international leading level, throughISO9001, ISO14001, OHSAS18001 and other international quality, environment, occupational health and safety management system certification, as well as CE, UL, GS and other international product certification. Hangzhou Heli's products have been widely recognized and praised in the domestic and foreign markets, and have won many awards such as "China Construction Machinery Industry User Satisfaction Products" and "China Construction Machinery Industry User Satisfaction Service.

技术创新:杭州合力注重技术创新和研发投入,拥有一支由博士、硕士、高级工程师等组成的高素质研发团队,建立了国家级企业技术中心和博士后科研工作站,与国内外多所高校和科研机构建立了长期的合作关系。杭州合力在电动叉车领域拥有多项自主知识产权的核心技术和关键零部件,如电控系统、驱动系统、液压系统等,形成了以电动平衡重式叉车为代表的系列化、标准化、模块化的产品体系。杭州合力还积极探索智能化、数字化、网络化的技术应用,推出了智能物流解决方案,实现了叉车的远程监控、故障诊断、数据分析等功能。

服务能力:杭州合力拥有完善的销售网络和服务体系,覆盖了全国各地区,并在欧洲、美洲、亚洲等60多个国家和地区设立了分支机构或代理商,为客户提供及时、专业、周到的售前、售中、售后服务。杭州合力还提供了多种灵活的融资租赁方案,为客户降低购买成本和使用风险。此外,杭州合力还注重与客户建立长期的战略合作关系,定期开展客户满意度调查和回访,收集客户反馈和建议,不断改进产品和服务质量。

安徽合力叉车集团有限公司(以下简称安徽合力)是我国最大的内燃叉车生产商,也是全球最大的内燃平衡重式叉车生产商之一。安徽合力成立于1958年,总部位于安徽省合肥市,拥有八个生产基地和一个研发中心,年产能达到15万台。安徽合力的产品涵盖了内燃平衡重式叉车、电动平衡重式叉车、电动仓储叉车等多个系列,共计300多个型号,覆盖了1-46吨的各种载荷范围。

安徽合力的产品以高性能、高可靠性、高舒适性为特点,广泛应用于制造业、物流业、仓储业等领域。安徽合力拥有自主知识产权的核心技续和关键零部件,如发动机、变速箱、液压系统等,具有较强的技术创新能力和市场竞争力。安徽合力还拥有完善的销售网络和服务体系,覆盖了全国各地区,并在欧洲、美洲、亚洲等50多个国家和地区设立了分支机构或代理商,实现了国际化经营。

安徽合力的优势主要体现在以下几个方面:

品牌影响力:安徽合力是我国乃至全球知名的内燃叉车品牌,享有“中国内燃叉车第一品牌”的美誉。安徽合力连续多年获得“中国工程机械行业最具竞争力品牌”、“中国工程机械行业最具影响力品牌”等荣誉称号,其品牌价值在2022年达到了68.7亿元,位居叉车制造行业第二位。

产品质量:安徽合力的产品质量始终保持在国际领先水平,通过了ISO9001、ISO14001、OHSAS18001等国际质量、环境、职业健康安全管理体系认证,以及CE、UL、GS等国际产品认证。安徽合力的产品在国内外市场上受到了广泛的认可和好评,多次获得“中国工程机械行业用户满意产品”、“中国工程机械行业用户满意服务”等奖项。

 技术创新:安徽合力注重技术创新和研发投入,拥有一支由博士、硕士、高级工程师等组成的高素质研发团队,建立了国家级企业技术中心和博士后科研工作站,与国内外多所高校和科研机构建立了长期的合作关系。安徽合力在内燃叉车领域拥有多项自主知识产权的核心技术和关键零部件,如发动机、变速箱、液压系统等,形成了以内燃平衡重式叉车为代表的系列化、标准化、模块化的产品体系。安徽合力还积极探索智能化、数字化、网络化的技术应用,推出了智能物流解决方案,实现了叉车的远程监控、故障诊断、数据分析等功能。

服务能力:安徽合力拥有完善的销售网络和服务体系,覆盖了全国各地区,并在欧洲、美洲、亚洲等50多个国家和地区设立了分支机构或代理商,为客户提供及时、专业、周到的售前、售中、售后服务。安徽合力还提供了多种灵活的融资租赁方案,为客户降低购买成本和使用风险。此外,安徽合力还注重与客户建立长期的战略合作关系,定期开展客户满意度调查和回访,收集客户反馈和建议,不断改进产品和服务质量。

浙江力至叉车有限公司(以下简称浙江力至)是我国较大的电动仓储叉车生产商之一。浙江力至成立于2006年,总部位于浙江省宁波市,拥有两个生产基地和一个研发中心,年产能达到10万台。浙江力至的产品涵盖了电动仓储叉车、电动平衡重式叉车、内燃平衡重式叉车等多个系列,共计100多个型号,覆盖了0.5-10吨的各种载荷范围。浙江力至的产品以高效节能、智能化、环保化为特点,广泛应用于制造业、物流业、仓储业等领域。浙江力至拥有自主知识产权的核心技术和关键零部件,如电控系统、驱动系统、液压系统等,具有较强的技术创新能力和市场竞争力。浙江力至还拥有完善的销售网络和服务体系,覆盖了全国各地区,并在欧洲、美洲、亚洲等40多个国家和地区设立了分支机构或代理商,实现了国际化经营。浙江力至的优势主要体现在以下几个方面:

品牌影响力:浙江力至是我国乃至全球知名的电动仓储叉车品牌,享有“中国电动仓储叉车第一品牌”的美誉。浙江力至连续多年获得“中国工程机械行业最具竞争力品牌”、“中国工程机械行业最具影响力品牌”等荣誉称号,其品牌价值在2022年达到了46.2亿元,位居叉车制造行业第三位。

产品质量:浙江力至的产品质量始终保持在国际领先水平,通过了ISO9001、ISO14001、OHSAS18001等国际质量、环境、职业健康安全管理体系认证,以及CE、UL、GS等国际产品认证。浙江力至的产品在国内外市场上受到了广泛的认可和好评,多次获得“中国工程机械行业用户满意产品”、“中国工程机械行业用户满意服务”等奖项。

技术创新:浙江力至注重技术创新和研发投入,拥有一支由博士、硕士、高级工程师等组成的高素质研发团队,建立了国家级企业技术中心和博士后科研工作站,与国内外多所高校和科研机构建立了长期的合作关系。浙江力至在电动仓储叉车领域拥有多项自主知识产权的核心技术和关键零部件,如电控系统、驱动系统、液压系统等,形成了以电动仓储叉车为代表的系列化、标准化、模块化的产品体系。浙江力至还积极探索智能化、数字化、网络化的技术应用,推出了智能物流解决方案,实现了叉车的远程监控、故障诊断、数据分析等功能。

服务能力:浙江力至拥有完善的销售网络和服务体系,覆盖了全国各地区,并在欧洲、美洲、亚洲等40多个国家和地区设立了分支机构或代理商,为客户提供及时、专业、周到的售前、售中、售后服务。浙江力至还提供了多种灵活的融资租赁方案,为客户降低购买成本和使用风险。此外,浙江力至还注重与客户建立长期的战略合作关系,定期开展客户满意度调查和回访,收集客户反馈和建议,不断改进产品和服务质量。

 


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Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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