A market research company is an organization that provides professional market information and analysis services. They can help customers understand the current situation, trends, opportunities and challenges of the market, so as to formulate effective market strategies and action plans. Market research companies usually have professional research teams, data resources, analytical tools and methodologies, and extensive industry experience and knowledge. They can design and execute quantitative or qualitative research projects based on customer needs and goals, and collect and process various types of data, such as consumer behavior, opinions, attitudes, satisfaction, loyalty, preferences, needs, etc. They can then conduct in-depth analysis and interpretation of the data to provide valuable insights and recommendations to help customers solve problems and achieve goals.

Market research companies can provide services for customers in different industries, sizes and stages, such as FMGs, automobiles, finance, medical care, education, tourism, etc. They can help clients respond to challenges and opportunities in various market environments, such as new product development, brand building, competitive analysis, market entry, risk management, etc. In order to illustrate how market research companies help customers solve problems and achieve goals, this article will introduce three cases. The three cases are:

how can a fast consumer product company enhance the brand image and market share of its products through the consumer insight service of a market research company;

How an automaker responds to new product threats from its competitors through the competitive intelligence services of a market research firm;

How a financial services institution can reduce the risk of its investments in emerging markets through the risk assessment services of a market research firm.

Case 1: FMC and Consumer Insight Services

FMF (Fast Moving Consumer Goods，FMCG) refers to those products with short sales cycle, high consumption frequency, low price and thin profit, such as food, beverage, cosmetics, daily necessities, etc. The FMCG industry is a highly competitive industry. The degree of product differentiation is often not high, consumers' choices are diversified and change rapidly, and brand loyalty is often unstable. Therefore, FMCs need to constantly understand and meet the needs and preferences of consumers to enhance the brand image and market share of their products.

A fast-food company has produced a new type of shampoo, which is characterized by containing natural plant ingredients, which can effectively clean the hair while protecting the scalp and hair. Through this shampoo, the company hopes to create a healthy, natural and environmentally friendly brand image, attract more consumers, and form a differentiated advantage with its competitors. In order to achieve this goal, the company decided to commission a market research company to provide consumer insight services.

Consumer insight service is a kind of market research service, which aims to help customers deeply understand consumers' behavior, motivation, needs, preferences, feelings and other aspects of information, so as to provide customers with valuable insights and suggestions. The market research company has designed a comprehensive research program based on the needs and goals of FMC companies, including the following steps:

Step 1: Literature Review. The market research company collects and analyzes relevant literature, such as industry reports, market data, competitor analysis, etc., to understand the background, current situation, trends, opportunities and challenges of the FMC industry and shampoo market.

The second step: quantitative investigation. Market research companies use online questionnaires to survey a certain number of consumers in the target market and collect data on their use, satisfaction, loyalty, and preferences for shampoo products.

Step 3: Qualitative interview. Through in-depth interviews or focus group discussions, market research companies conduct more in-depth exchanges with some consumers to explore their feelings, motivations, and needs for shampoo products.

Step 4: Data analysis. The market research company collates and processes the collected data by using statistical analysis, text analysis and other methods to extract meaningful patterns and relationships.

Step 5: Presentation of the report. Market research companies present research findings and conclusions, as well as relevant insights and recommendations, to their clients by, for example, writing reports or producing presentations.

Through this research project, the market research company provides consumer insights into the following aspects for FMQ companies:

Consumers have high overall satisfaction with shampoo products, but they pay different attention to different attributes (such as cleaning effect, hair care effect, aroma, etc.);

Consumers have certain cognition and interest in shampoo with natural plant ingredients, but there are also some concerns and doubts (such as whether it is really natural, whether it has effect, whether it is safe, etc.);

Consumers have a certain recognition and love for the brand image of health, nature and environmental protection, but they also need more evidence and communication to enhance their trust and loyalty;

Consumers' purchase behavior of shampoo products is affected by many factors, such as price, promotion, word-of-mouth, recommend and so on.

Based on these consumer insights, the market research company has made the following suggestions for FMC companies:

In terms of product development and improvement, it is necessary to fully consider the degree of consumer attention to different attributes, balance the cleaning effect and hair care effect, and improve the product's cost performance and differentiation advantages;

In terms of product promotion and promotion, it is necessary to highlight the natural plant ingredients and healthy, natural and environmentally friendly brand image of the product, provide effective evidence and cases to enhance consumer trust and recognition, and use multiple channels and methods to spread the benefits and advantages of the product, Such as social media, blogs, videos, word-of-mouth, etc;

In terms of product sales and distribution, it is necessary to formulate reasonable pricing strategies and promotion strategies based on consumers' purchasing behavior and preferences, expand product coverage and visibility, establish stable partnerships, and increase product sales and market share.

Through the consumer insight service of market research companies, fast consumer goods companies can better understand the needs and preferences of consumers and enhance the brand image and market share of their products. The cooperation model between the market research company and the fast-consumer goods company is a demand-oriented, goal-oriented, and result-oriented model. The market research company designs and executes research projects based on the specific needs and goals of the fast-consumer goods company, and provides valuable Insights and suggestions. The cooperation process between the market research company and the fast consumer product company is a process of interaction, communication, feedback and improvement. The market research company maintains close contact and communication with the fast consumer product company at all stages of the research project, timely feedback the research progress and results, and makes necessary adjustments and improvements according to the feedback of the fast consumer product company. This cooperation model and process is conducive to improving the quality and efficiency of research projects, as well as achieving customer satisfaction.

Case 2: Automobile Manufacturers and Competitive Intelligence Services

Automobile manufacturers refer to those enterprises that produce and sell automobiles and their parts, such as Toyota, Volkswagen, Ford, etc. The automobile manufacturing industry is a highly competitive industry with high technical content of products, large market demand and many competitors. Therefore, automakers need to constantly pay attention to and respond to the dynamics and strategies of competitors to maintain the competitiveness and advantages of their products.

A car manufacturer has produced a new electric car, which is characterized by advanced battery technology, which can achieve longer cruising range, faster charging speed and lower cost. Through this electric vehicle, the company hopes to occupy a leading position in the electric vehicle market and form a differentiation advantage with its competitors. In order to achieve this goal, the company decided to entrust a market research company to provide competitive intelligence services.

Competitive intelligence service is a market research service, which aims to help customers collect and analyze competitors' information, such as products, prices, channels, marketing, technology, strategies, etc., so as to provide customers with valuable insights and suggestions. According to the needs and goals of automobile manufacturers, the market research company has designed a comprehensive research plan, including the following steps:

Step 1: Competitor identification. The market research company collects and analyzes relevant literature, such as industry reports, market data, patent literature, etc., to determine the main competitors of automobile manufacturers in the electric vehicle market, as well as their product characteristics and advantages.

Step 2: Competitor monitoring. Market research companies use a variety of channels and tools, such as web search, social media, news media, industry exhibitions, etc., to continuously track and monitor the dynamics and activities of competitors, such as new product launches, price changes, channel expansion, marketing activities, etc.

Step 3: Competitor analysis. Market research companies use strategic analysis, competitive analysis and other methods to collate and process the collected competitor information and extract meaningful patterns and relationships from it.

Step 4: Presentation of the report. Market research companies present research findings and conclusions, as well as relevant insights and recommendations, to their clients by, for example, writing reports or producing presentations.

Through this research project, the market research company provides competitive intelligence to automakers in the following areas:

There are three main competitors of automobile manufacturers in the electric vehicle market, namely Tesla, Bateng and Weilai. Their products have high technical level and brand influence;

Tesla is a leader in the electric vehicle market. Its products are known for high performance, high quality, and high prices. It has strong innovation and marketing capabilities, and continues to introduce new electric vehicles and related services;

Byton is an emerging electric vehicle manufacturer. Its products are characterized by intelligence, interconnection, and sharing. It is committed to building a mobile ecosystem based on electric vehicles and providing a variety of convenient travel services;

NIO is a Chinese electric car manufacturer. Its products are characterized by high-end, luxury and personalization. It adopts an innovative battery exchange mode that can solve the problems of electric vehicle range and charging time.

Based on this competitive intelligence, the market research firm makes the following recommendations for automakers:

In terms of product development and improvement, we must give full play to our advantages in battery technology, improve product mileage, charging speed and cost efficiency, and pay attention to product performance, quality and safety;

In terms of product promotion and promotion, it is necessary to highlight the leading position and differentiated advantages of products in battery technology, and provide effective evidence and cases to enhance consumer trust and recognition, and use multiple channels and methods to spread the benefits and benefits of products Advantages, such as social media, blogs, videos, word-of-mouth, etc;

In terms of product sales and distribution, it is necessary to formulate reasonable price strategies and promotion strategies according to the characteristics of different markets and consumer groups, expand product coverage and visibility, establish stable partnerships, and increase product sales and market share.

Through the competitive intelligence services of market research companies, automobile manufacturers can better pay attention to and respond to the dynamics and strategies of competitors, and maintain the competitiveness and advantages of their products. The cooperation model between market research companies and automakers is an intelligence-oriented, analysis-oriented, and action-oriented model in which market research companies design and execute research projects based on the specific intelligence needs and analysis objectives of automakers, and provide valuable insights and recommendations. The cooperation process between the market research company and the automobile manufacturer is a process of collection, monitoring, analysis, and presentation. The market research company maintains close contact and communication with the automobile manufacturer at all stages of the research project, and feeds back the research in time. Progress and results, and make necessary adjustments and improvements based on the feedback of the automobile manufacturer. This cooperation model and process is conducive to improving the quality and efficiency of research projects, as well as achieving customer satisfaction.

Case 3: Financial services institutions and risk assessment services

Financial service institutions are those enterprises or organizations that provide financial-related services, such as banking, insurance, securities, funds, etc. Financial services is a highly risky industry with high product complexity, high market demand and regulatory pressure. Therefore, financial services institutions need to constantly assess and manage the risks they face in different markets and businesses to maintain the stability and sustainability of their products.

A financial services institution plans to launch an investment project in emerging markets (e. g. Africa, Southeast Asia, etc.). Its goal is to provide loans and advisory services to local small and medium-sized enterprises to help them develop their economies and societies. Through this investment project, the agency hopes to take the lead in emerging markets and form a differentiated advantage with its competitors. In order to achieve this goal, the agency decided to entrust a market research company to provide risk assessment services.

A risk assessment service is a market research service designed to help clients identify and analyze potential or actual risks they face in different markets and businesses, such as political risks, economic risks, social risks, legal risks, etc., and to provide clients with valuable insights and recommendations. The market research company has designed a comprehensive research program based on the needs and goals of financial service institutions, including the following steps:

The first step: risk identification. By collecting and analyzing relevant literature, such as national reports, policy documents, laws and regulations, market research companies identify the main types of risks and factors faced by financial service institutions in investment projects in emerging markets.

Step 2: Risk assessment. Market research companies use a variety of methods and tools, such as expert interviews, Delphi, risk matrices, etc., to assess different risk types and factors to determine the likelihood of their occurrence and the severity of their impact.

Step 3: Risk analysis. Market research companies use risk analysis, risk management and other methods to organize and process the results of the assessment, from which meaningful patterns and relationships are extracted.

Step 4: Presentation of the report. Market research companies present research findings and conclusions, as well as relevant insights and recommendations, to their clients by, for example, writing reports or producing presentations.

Through this research project, the market research company provides financial services institutions with risk assessments in the following areas:

There are four main types of risks faced by financial service institutions in investment projects in emerging markets, namely, political risk, economic risk, social risk and legal risk;

Political risk refers to the risk of interference or loss of investment projects due to government instability, policy changes, conflicts, etc. The risk is higher in emerging markets, especially in countries or regions with political instability, ethnic strife, terrorism, etc;

Economic risk refers to the risk of loss or non-recovery of investment projects due to economic recession, inflation, exchange rate fluctuations, etc. The risk is higher in emerging markets, especially in countries or regions with low levels of economic development, large fiscal deficits, and high external debt pressures;

Social risk refers to the risk of boycott or defamation of investment projects due to social instability, cultural differences, lack of morality and other reasons. The risk is higher in emerging markets, especially in countries or regions with social unrest, large gaps between rich and poor, and serious corruption;

Legal risk refers to the risk of investment projects being restricted or punished due to imperfect laws, judicial injustice, and inadequate supervision. This risk is higher in emerging markets, especially in countries or regions with inadequate legal systems, low levels of rule of law, and high levels of corruption.

Based on these risk assessments, the market research firm makes the following recommendations for financial services institutions:

In terms of investment decision-making and planning, it is necessary to fully consider the possibility and impact of various risks, select appropriate investment objectives and scope, formulate reasonable investment budgets and return expectations, and formulate plans and measures to deal with risks;

In terms of investment implementation and management, it is necessary to continuously monitor and evaluate the changes and development of various risks, adjust and optimize investment strategies and action plans in a timely manner, effectively control and reduce investment risks, and ensure investment efficiency and safety;

In terms of investment cooperation and communication, we should actively establish good relations and trust with local governments, enterprises, society and other stakeholders, abide by local laws and regulations, customs and culture, actively participate in local economic and social development, and enhance the social responsibility and credibility of investment projects.

Through the risk assessment services of market research companies, financial services institutions can better assess and manage the risks faced by their investment projects in emerging markets and maintain the stability and sustainability of their products. The model of cooperation between market research firms and financial services institutions is a risk-oriented, assessment-oriented, and management-oriented model in which market research firms design and execute research projects and provide valuable insights and recommendations based on the specific risk needs and assessment objectives of financial services institutions. The process of cooperation between market research companies and financial service institutions is a process of identification, evaluation, analysis and presentation. Market research companies maintain close contact and communication with financial service institutions at all stages of research projects, timely feedback research progress and results, and make necessary adjustments and improvements according to the feedback of financial service institutions. This cooperation model and process is conducive to improving the quality and efficiency of research projects, as well as achieving customer satisfaction.