Market Supply and Demand of China Pickup Truck Industry in 1.

According to data from the Champ Consulting Group,2022China's pickup truck sales in51.3Ten thousand vehicles, down year on year6%However, it is still at the second highest level in the past five years, leading the commercial vehicle market. Among them, the sales volume of automatic pickup trucks accounted29.3%, a new high in recent years, reflecting increased consumer demand for pickup comfort and safety. In addition,2022China's pickup exports in12.8Ten thousand vehicles, year-on-year growth65%It also hit a new high in the past five years, occupying the 1/4 share of total pickup truck sales and becoming one of the main factors stabilizing the pickup truck market.

Champ Consulting predicts,2023China's pickup truck sales are expected to reach60About 10,000 vehicles, year-on-year growth17%It mainly benefits from the following aspects:

Good policy. At the national level, it is proposed to further relax the restrictions on the entry of pickup trucks into the city, and promote the removal of the restrictions on the entry of pickup trucks, so as to release greater potential for the pickup market. At the same time, the new energy distribution truck to expand the scope of access, extend the passage time, for pure electric pickup to create more opportunities.

market demand. With the upgrading of consumption and the development of outdoor economy, consumers' demand for the utilization, electrification and intelligence of pickup trucks is becoming stronger and stronger. At the same time, with the acceleration of urbanization and the deepening of urban-rural integration, pickup trucks also have a broad application space in the fields of urbanization, rural logistics, and agricultural production.

Product innovation. Major car companies have launched new products or modified models to meet the needs of different market segments and consumers. For example, Geely RadarRD6As the first pure electric platform pickup truck in China, the Pioneer Edition has realized the real utilization, and has a strong intelligent ecology and external power supply capability.MAXUS GSTThe concept car made its debut at the Shanghai Auto Show as a "large pure electric performance pickup truck", showing the future development direction of the pickup truck. Great Wall Gun, JianglingT8, Changan KaichengF70And other models have been continuously improved in terms of automatic transmission, comfort, and safety, which has improved the market competitiveness of pickup trucks.

2. Development Prospect of Chinese Pickup Truck Industry

According to data from the Champ Consulting Group,2022In 2012, global pickup truck sales were affected by the outbreak.1020Ten thousand vehicles, down year on year3.8%. S. remains the largest market for pickup trucks, with sales49010,000 vehicles, accounting for the global total48%. The Chinese pickup truck market, on the other hand, showed strong growth momentum with sales60Ten thousand vehicles, year-on-year growth20%, accounting for the global market5.9%. However, in terms of penetration, the U.S. pickup penetration rate is16%The global average is6%China is only1.8% . This shows that China's pickup market still has a lot of room for growth and potential.

According to Champ Consulting's forecast, under the premise that the lifting of the ban on the right of way to the city for pickup trucks is steadily advancing, the domestic demand for pickup trucks in the market will reach2030Year up100above ten thousand. Total Pickup Sales2030Expected to be realized in200About ten thousand. Champu Consulting believes that China's pickup market will show the following trends in the future:

Riderization. As consumers' demand for pickup trucks becomes stronger and stronger, pickup trucks will no longer be just a tool car, but a multifunctional car that can meet the needs of commercial, household, and leisure. Therefore, pickup trucks will continue to improve in terms of comfort, safety, and intelligence to rival the quality and experience of passenger cars.

Electric. With the development of new energy vehicle technology and policy support, pure electric pickup trucks will become the future development direction. Pure electric pickup trucks have the advantages of low noise, low energy consumption, and high torque, which can meet the needs of various scenarios such as urban distribution and outdoor leisure. At the same time, pure electric pickups can also be used as mobile power sources to provide external power supply capabilities for other devices and expand more application scenarios and business models.

Intelligent. With the application and popularization of technologies such as the Internet of Things, cloud computing, and artificial intelligence, intelligence will become one of the important features of pickup trucks. Intelligence is not only reflected in the intelligent cockpit and intelligent driving assistance system in the car, but also in the intelligent ecosystem outside the car. By connecting with drones, motorcycles, electric paddle boards and other equipment, pickups can become outdoor mobile IoT platforms, providing users with richer and more convenient services.

Branding. With the intensification of market competition and the improvement of consumers' brand awareness and loyalty, branding will become one of the important means for pickup companies to gain market advantages and profit margins. By improving product quality, innovating technology, expanding the market, and strengthening marketing, pickup companies need to continuously improve their brand influence and reputation to win the trust and favor of consumers.

Challenges and Problems Faced by Chinese Pickup Truck Industry in 3.

Although China's pickup truck industry has good development prospects and potential, it also faces some challenges and problems, which need to be further solved and improved. Mainly has the following several aspects:

Product quality. Although Chinese pickup companies have improved their product quality to a certain extent, there is still a certain gap compared with the international advanced level. For example, the power performance, fuel economy, emission level and safety performance of Chinese pickup trucks need to be improved. At the same time, the failure rate, maintenance cost and value preservation rate of Chinese pickup trucks are not satisfactory, which affects the confidence and satisfaction of consumers.

technological innovation. Although Chinese pickup companies have made some breakthroughs in technological innovation, there is still a certain gap compared with the international leading level. For example, there is still much room for improvement in pure electric technology, intelligent technology and lightweight technology in China. At the same time, Chinese pickup trucks also lack independent innovation capabilities in core components, key technologies, and patent applications, and rely on foreign technologies and suppliers.

Market expansion. Although China's pickup truck market has great potential and space, it also faces fierce competition and challenges. For example, in the domestic market, in addition to traditional pickup truck companies, there are also some passenger car companies and new energy vehicle companies that have entered the pickup truck market, increasing the competitive pressure of the market. In foreign markets, in addition to the United States, Japan and other developed countries, there are some emerging markets such as Southeast Asia, Africa and other demand for pickup trucks is growing rapidly, but there are also policy barriers, trade frictions, cultural differences and other issues, increasing the risk and uncertainty of the market.

Brand building. Although Chinese pickup companies have made some progress in brand building, there is still a certain gap compared with internationally renowned brands. For example, the brand awareness, reputation and loyalty of Chinese pickup trucks need to be improved. At the same time, China's pickup in brand positioning, brand communication, brand image and other aspects of the lack of a clear strategy and effective means.

4. Conclusion

To sum up, China's pickup truck industry has achieved remarkable development results in recent years, but it also faces some challenges and problems. Shangpu Consulting Group believes that China's pickup truck industry needs to seize opportunities such as favorable policies, market demand, and product innovation, and at the same time respond to challenges and problems such as product quality, technological innovation, market expansion, and brand building to achieve high-quality development and contribute to China Contribute to the transformation and upgrading of the automobile industry.