Heavy-duty anticorrosive coating is a kind of coating which can provide long-term anticorrosive protection in harsh environment. It is mainly used in industrial protection, shipbuilding industry, container industry, marine engineering and other fields. In 2020, the market size of China's heavy-duty anti-corrosion coatings will reach 106.5 billion billion yuan, and it is expected to reach 139.4 billion billion yuan in 2029, with a compound annual growth rate of 4.0. With the demand for high-quality development of domestic industry, the heavy-duty anti-corrosion coating industry is facing challenges in product performance, environmental protection requirements, market competition and so on. It is necessary to understand the market demand, user preferences, consumption decision-making and other information through in-depth user behavior research, so as to formulate effective market strategy and product innovation.

Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting organization in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has rich research experience and customer resources in the heavy-duty coating industry, and has provided market research, investment consulting, IPO listing consulting and other services for many heavy-duty coating manufacturers and downstream application enterprises. In order to better serve customers in the heavy-duty anticorrosive coatings industry, Shangpu Consulting Company carried out a user behavior survey in the heavy-duty anticorrosive coatings industry in 2023, aiming to explore the market status, user needs, and user satisfaction of the heavy-duty anticorrosive coatings industry., User loyalty, user purchase behavior and other issues, to provide valuable market insights and strategic suggestions for enterprises in the heavy-duty anticorrosive coatings industry. This article will introduce how Shangpu Consulting conducts user behavior research in the heavy-duty coating industry, including research purposes, research methods, research content, research results and research recommendations.

1. Research Purpose

The main purposes of the research on user behavior in the heavy-duty coatings industry by Shangpu Consulting are as follows:

(1) Understand the market size, market structure, market trends, market competition pattern and other basic information of the heavy-duty anticorrosive coatings industry, and provide market analysis and market forecasts for enterprises in the heavy-duty anticorrosive coatings industry.

(2) Understand the user characteristics, user needs, user preferences, user satisfaction, user loyalty and other aspects of the heavy-duty coating industry, and provide user portraits and user analysis for enterprises in the heavy-duty coating industry.

(3) Understand the heavy-duty coatings industry user purchase behavior, user purchase motivation, user purchase process, user purchase decision-making factors and other aspects of information, for the heavy-duty coatings industry enterprises to provide user behavior analysis and user behavior model.

(4) to understand the heavy anti-corrosion coating industry users of heavy anti-corrosion coating products, attitude, evaluation, opinions, suggestions and other aspects of information, for the heavy anti-corrosion coating industry enterprises to provide user feedback and user voice.

(5) to understand the heavy anti-corrosion coating industry users of heavy anti-corrosion coating brand awareness, attitude, evaluation, opinions, suggestions and other aspects of information, for the heavy anti-corrosion coating industry enterprises to provide brand analysis and brand building.

(6) Understand the heavy-duty anticorrosive coatings industry users' expectations, needs, suggestions and other aspects of the heavy-duty anticorrosive coatings market, and provide market opportunities and market strategies for enterprises in the heavy-duty anticorrosive coatings industry.

2. research methods

Champu Consulting has adopted a variety of research methods to collect and analyze user behavior data in the heavy-duty coating industry, including the following:

(1) Literature review: By consulting relevant literature, such as industry reports, professional journals, policy documents, industry standards, patent literature, etc., to understand the development history, development status, development trends, development issues, etc. of the heavy-duty coating industry, and provide theoretical basis and background information for subsequent field research.

(2) Field research: Through in-depth interviews, observations, tests, etc., through visits to heavy-duty coating industry manufacturers, downstream application companies, industry associations, industry experts, etc., collect first-hand data of the heavy-duty coating industry, and understand the heavy-duty The production situation, product situation, market situation, user situation, etc. of the anti-corrosion coating industry provide empirical basis and case support for subsequent data analysis.

(3) Questionnaire survey: through reasonably designed questionnaire, using network survey, telephone survey, mail survey and other methods, conduct extensive survey to users in heavy-duty anticorrosive coating industry, collect user behavior data in heavy-duty anticorrosive coating industry, and understand users' basic information, user needs, user preferences, user satisfaction, user loyalty, user purchase behavior, user evaluation, user suggestions, etc, provide quantitative basis and statistical support for subsequent data analysis.

(4) Data analysis: Through the use of SPSS, Excel and other software, the collected literature data, field data and questionnaire data for statistical analysis, description analysis, correlation analysis, regression analysis, cluster analysis, factor analysis and other methods, the heavy-duty anti-corrosion coating industry user behavior for in-depth analysis, the user behavior characteristics, user behavior patterns, user behavior influencing factors, user behavior differences, etc. of the heavy-duty coating industry are obtained.ConclusionTo provide data support and analysis reports for enterprises in the heavy-duty coating industry.

3. research content

When conducting user behavior research in the heavy-duty coatings industry, Shangpu Consulting focuses on the following aspects:

(1) Market analysis: analyze the market scale, market structure, market trend and market competition pattern of the heavy-duty anticorrosive coatings industry, evaluate the market potential, market opportunities and market risks of the heavy-duty anticorrosive coatings industry, and provide market guidance and market advice for enterprises in the heavy-duty anticorrosive coatings industry.

(2) User analysis: analyze the user characteristics, user needs, user preferences, user satisfaction, user loyalty, etc. of the heavy-duty anticorrosive coatings industry, and construct user portraits, user stratification, user segmentation, etc. of the heavy-duty anticorrosive coatings industry to provide user understanding and user management for enterprises in the heavy-duty anticorrosive coatings industry.

(3) User behavior analysis: analysis of heavy-duty coatings industry user purchase behavior, user purchase motivation, user purchase process, user purchase decision factors, etc., the establishment of heavy-duty coatings industry user behavior model, user behavior path, user behavior prediction, etc., for heavy-duty coatings industry enterprises to provide user guidance and user incentives.

(4) User evaluation and analysis: analyze the cognition, attitude, evaluation, opinions and suggestions of users in the heavy-duty anticorrosive coatings industry, evaluate the user satisfaction, user loyalty, user reputation and user recommend of the heavy-duty anticorrosive coatings industry, and provide user feedback and user improvement for enterprises in the heavy-duty anticorrosive coatings industry.

(5) Brand analysis: analyze the cognition, attitude, evaluation, opinions and suggestions of users in the heavy-duty anticorrosive coatings industry, evaluate the brand awareness, brand image, brand value, brand loyalty, etc. of the heavy-duty anticorrosive coatings industry, and provide brand analysis and brand building for enterprises in the heavy-duty anticorrosive coatings industry.

(6) Market strategy analysis: analyze the expectations, needs and suggestions of users in the heavy-duty anticorrosive coatings industry for the heavy-duty anticorrosive coatings market, and put forward the market positioning, market objectives, market strategies and market actions of the heavy-duty anticorrosive coatings industry, so as to provide market planning and market execution for enterprises in the heavy-duty anticorrosive coatings industry.

4. research results

Through the research on the user behavior of the heavy-duty anti-corrosion coating industry, the main results of the following aspects are obtained:

(1) Market analysis results: The market scale of the heavy-duty anticorrosive coating industry is increasing year by year. The market structure is dominated by industrial protection and shipbuilding industry. The market trend is developing in the direction of high performance, low pollution and multi-function. The market competition pattern is dominated by well-known brands at home and abroad, with huge market potential. Market opportunities are mainly concentrated in emerging fields and the application of new technologies. Market risks mainly come from changes in policies and regulations and intensified market competition.

(2) User analysis results: The users of the heavy-duty coating industry are mainly industrial protection and shipbuilding enterprises. The user characteristics are mainly medium and large enterprises. The user needs are mainly product performance, product quality, product price, product environmental protection, etc. The user preference is mainly domestic and foreign well-known brands, high-performance products, low-pollution products, multi-functional products, etc., user satisfaction and user loyalty are high, but there is still room for improvement.

(3) User behavior analysis results: the heavy-duty coatings industry user purchase behavior is affected by a variety of factors, the most important of which is the product factor, brand factor, price factor, environmental protection factor, user purchase motivation is mainly to improve the anti-corrosion effect of the product, reduce the maintenance cost of the product, meet the environmental protection requirements of the product, etc, the user purchase process generally goes through the stages of demand identification, information search, scheme evaluation, purchase decision, purchase implementation, purchase evaluation, etc.

(4) The results of user evaluation and analysis: the feedback of users in the heavy-duty coating industry on the cognition, attitude, evaluation, opinions and suggestions of heavy-duty coating products is generally positive. Users think that heavy-duty coating products can effectively protect the surface of products, prolong the service life of products, reduce the maintenance cost of products, and meet the environmental protection requirements of products, users have a high evaluation of the performance, quality, price and environmental protection of heavy-duty coating products. The opinions and suggestions of users on heavy-duty coating products mainly hope that the products can further improve performance, reduce prices, increase functions and reduce pollution.

(5) Brand analysis results: users in the heavy-duty coating industry have generally positive feedback on the cognition, attitude, evaluation, opinions and suggestions of the heavy-duty coating brand, and users have high evaluation on the popularity, image, value and loyalty of the heavy-duty coating brand, the user's opinions and suggestions on the heavy duty coating brand are mainly to hope that the brand can further improve its popularity, image, value and loyalty.

(6) Market strategy analysis results: the feedback from users of the heavy-duty coating industry on the expectations, demands and suggestions of the heavy-duty coating market shows that users hope that the heavy-duty coating market can be more active, diversified, innovative and developed, and the heavy-duty coating market can provide more product choices, better product performance, lower product prices, better product environmental protection, etc, users suggest that the heavy-duty coating market can strengthen industry standards, industry supervision, industry collaboration, industry innovation, etc.

5. research suggestions

According to the research results of user behavior in the heavy-duty anticorrosive coatings industry, Shangpu Consulting Company has put forward the following research suggestions for enterprises in the heavy-duty anticorrosive coatings industry:

(1) Strengthen product research and development and innovation, improve product performance, quality, environmental protection and other aspects of the level, to meet the needs and preferences of users, enhance product competitiveness and market share.

(2) Strengthen brand building and promotion, improve the level of brand awareness, image, value, loyalty, etc., shape brand characteristics and advantages, and enhance brand influence and loyalty.

(3) Strengthen market research and analysis, understand the changes in market scale, structure, trends, competitive landscape, etc., grasp the market potential, opportunities, risks and other aspects of information, and formulate reasonable market strategies and actions.

(4) Strengthen user research and analysis, understand user characteristics, needs, preferences, satisfaction, loyalty and other aspects of information, build user portraits, stratification, segmentation and other aspects of the model, the implementation of effective user management and services.

(5) Strengthen the research and analysis of user behavior, understand the user's purchase behavior, purchase motivation, purchase process, purchase decision-making factors and other aspects of information, establish the user's behavior model, behavior path, behavior prediction and other methods, the implementation of effective user guidance and motivation.

(6) Strengthen user evaluation research and analysis, understand users' awareness, attitudes, evaluations, opinions, suggestions and other aspects of products and brands, evaluate user satisfaction, loyalty, word-of-mouth, recommend and other indicators, and implement effective user feedback and improvement.