1.Purpose of User Behavior Research in ATM Industry

The users of the ATM industry mainly include airlines, airports, air navigation service providers (ANSP), civil aviation authorities, pilots, passengers, etc. Their needs and expectations for ATM services are different, and they also change with the changes of the market and technology. Therefore, the purpose of the ATM industry user behavior research is mainly the following:

Understand the characteristics, needs, preferences, satisfaction, loyalty, behavior patterns, etc. of users in the ATM industry in order to provide a basis for the design, improvement, innovation and marketing of ATM services.

Identify the pain points, demand gaps, potential needs, and future trends of users in the ATM industry to provide direction for the optimization, expansion, differentiation, and positioning of ATM services.

Analyze the influence factors, decision-making process, purchase behavior, use behavior, feedback behavior, etc. of ATM industry users in order to provide methods for ATM service delivery, communication, relationship management and value evaluation.

Establish a portrait, classification, layering, and segmentation of ATM industry users to support the personalization, customization, precision, and intelligence of ATM services.

2.Research Methods of User Behavior in ATM Industry

ATM industry user behavior research methods are mainly divided into qualitative and quantitative two categories, qualitative methods are mainly used to explore the user's psychology, motivation, attitude, feelings, etc., quantitative methods are mainly used to measure the number of users, frequency, proportion, degree and so on. Commonly used qualitative methods include interviews, focus groups, observations, case studies, etc., and commonly used quantitative methods include questionnaires, experiments, data mining, and mathematical modeling. In the actual research process, it is usually necessary to flexibly select and combine suitable methods according to the research purpose, object, content, time, cost and other factors to achieve the best research results.

3.Steps to investigate user behavior in the ATM industry

The steps of user behavior research in the ATM industry generally include the following stages:

Research preparation: clarify the research purpose, scope, object, content, method, plan, budget, etc., formulate research plan, organize research team, prepare research tools and materials, etc.

Data collection: According to the research plan, the corresponding methods are used to collect first-hand or second-hand data on user behavior in the ATM industry from different channels and angles to ensure the validity, reliability and representativeness of the data.

Data analysis: According to the purpose of the research, the corresponding technology is used to organize, clean, code, classify, count, summarize, reason, explain, etc. the collected data, and extract valuable information and information.ConclusionWait.

Report writing: according to the research results, adopt appropriate form, write research report, includingAbstract、Text, appendices, etc., expound the purpose, method, process, results, analysis, suggestions, etc. of the research, using charts, images, cases and other auxiliary instructions.

Report delivery: according to the requirements of the research demand side, in written or oral form, to deliver the research report to the research demand side, answer the questions of the research demand side, collect the feedback of the research demand side, improve the research report.

4.Case Study on User Behavior in ATM Industry

In order to better demonstrate the practical process and value of user behavior research in the ATM industry, this paper will combine the user behavior research case provided by Shangpu Consulting Company for an international ATM service provider to make a specific introduction and analysis.

1. Research background

The international ATM service provider is a leading enterprise providing ATM services and solutions worldwide, covering air traffic control, air traffic flow management, aviation information management, airport operation management, pilot training and other fields. The company has many years of business cooperation experience in the Chinese market, and has cooperated with many institutions and enterprises such as the Civil Aviation Administration of China, China Air Traffic Administration, China Southern Airlines, China Eastern Airlines, Air China, Beijing Capital International Airport, Shanghai Pudong International Airport, etc. Established a good cooperative relationship. The company hopes to further understand and meet the needs of Chinese users through in-depth research on the user behavior of the ATM industry in the Chinese market, and enhance its competitiveness and influence in the Chinese market.

2. Purpose of Research

The enterprise commissioned Shangpu Consulting Company to provide ATM industry user behavior research services, the main purpose is the following:

Analyze the development status, trends, opportunities and challenges of China's ATM industry, and evaluate the scale, structure, competition and potential of China's ATM market.

Identify the main user groups in China's ATM industry, establish user portraits, and analyze user characteristics, needs, preferences, satisfaction, loyalty, and behavior patterns.

Explore the pain points, demand gaps, potential needs, and future trends of users in China's ATM industry, and provide directions for the optimization, expansion, differentiation and positioning of the company's ATM services.

Analyze the influence factors, decision-making process, purchase behavior, use behavior, feedback behavior, etc. of users in China's ATM industry, and provide methods for the delivery, communication, relationship management and value evaluation of ATM services in the enterprise.

Establish the classification, layering and segmentation of users in China's ATM industry to provide support for the personalization, customization, precision and intelligence of the enterprise's ATM services.

3. Research methods

The ATM industry user behavior research service provided by Shangpu Consulting Company for the enterprise uses a variety of qualitative and quantitative methods, combining first-hand and second-hand data to ensure the comprehensiveness, depth and objectivity of the research. The specific method is as follows:

Interviews: conduct one-to-one or many-to-one semi-structured or unstructured interviews with all kinds of users in China's ATM industry through telephone, video or face-to-face to understand the basic information, needs, preferences, satisfaction, loyalty, pain points, expectations, etc. of users, as well as their cognition, evaluation and suggestions on ATM services of the enterprise.

Focus group: Invite all kinds of users in China's ATM industry to participate in group discussions with 6-10 people through online or offline methods, guide users to conduct in-depth exchanges and sharing on a certain topic or issue, and observe users' attitudes, feelings, Motivation, behavior, etc., as well as the interaction and influence between users.

Observation: directly or indirectly observe and record the behavior of various users in China's ATM industry in actual work or life scenarios through on-site or remote methods, and analyze the user's behavior characteristics, behavior patterns, behavior influencing factors, etc., as well as the user's behavior and feedback when using the company's ATM services.

Case analysis: by collecting and sorting out the successful or failed cases of China's ATM industry, analyze the background, process, results, causes, enlightenment, etc. of the case, as well as the role and value of the enterprise's ATM services in the case.

Questionnaire: Through online or offline methods, structured or semi-structured questionnaires are distributed to various users in China's ATM industry to collect users' basic information, needs, preferences, satisfaction, loyalty, pain points, expectations, etc., as well as quantitative data on users' cognition, evaluation, and suggestions on the company's ATM services.

Experiment: By designing and implementing different experimental conditions, various types of users in China's ATM industry are randomly or hierarchically grouped, the behavior and feedback of users in different ATM service scenarios or schemes are tested, and the behavior differences and influencing factors of different groups of users are compared.

Data mining: by collecting and analyzing the relevant historical or existing data of China's ATM industry, such as market data, competition data, policy data, technical data, environmental data, etc., as well as the relevant data of the ATM service of the enterprise, such as sales data, usage data, satisfaction data, loyalty data, etc., using statistical analysis, machine learning, artificial intelligence and other technologies, mining user behavior patterns, behavior prediction, behavior optimization, etc.

Mathematical modeling: By establishing and using mathematical models, such as linear regression, logical regression, decision trees, neural networks, etc., to describe, explain, infer, simulate, etc. the user behavior of China's ATM industry, as well as to evaluate, optimize, and recommend the impact and value of the enterprise's ATM services.

4. Research process

The ATM industry user behavior research service provided by Shangpu Consulting Company for the enterprise has gone through the following stages:

Research preparation: Shangpu Consulting Company has conducted many communications and consultations with the company, clarified the purpose, scope, object, content, method, plan, budget, etc. of the research, formulated a detailed research plan, and organized a professional research The team has prepared necessary research tools and materials, such as interview guide, focus group guide, observation guide, case analysis guide, questionnaire design, experimental design, data source, mathematical model, etc.

Data collection: According to the research plan, Shangpu Consulting Company has adopted various methods to collect first-hand or second-hand data on user behavior in China's ATM industry from different channels and angles, including interview records, focus group records, observation records, case analysis records, questionnaire recovery, experimental results, data files, mathematical model output, etc., and has collected about 1000 valid data in total, the validity, reliability and representativeness of the data are ensured.

Data analysis: According to the purpose of the research, Shangpu Consulting Company adopted a variety of techniques to conduct a comprehensive and in-depth analysis of the collected data, including data collation, cleaning, coding, classification, statistics, induction, reasoning, interpretation, etc., to extract valuable information andConclusionSuch as the development status, trends, opportunities and challenges of China's ATM industry, the market scale, structure, competition and potential of China's ATM industry, the main user groups, user profiles, user characteristics, user needs, user preferences, user satisfaction, user loyalty, user behavior patterns, user pain points, user demand gaps, user potential needs, and user future trends of China's ATM industry, the influencing factors, decision-making process, purchase behavior, use behavior and feedback behavior of users in China's ATM industry, the classification, stratification and segmentation of users in China's ATM industry, and the cognition, evaluation, suggestion, role and value of ATM services of the enterprise.

Report writing: According to the research results, Shangpu Consulting Company has adopted a professional and standardized form to write a detailed and wonderful research report, includingAbstract、Text, appendix, etc., expounds the purpose, method, process, results, analysis, suggestions, etc. of the research, using charts, images, cases and other auxiliary instructions, highlighting the focus and highlights of the research, reflecting the quality and level of the research.

Report delivery: According to the requirements of the enterprise, Shangpu Consulting Company delivered the research report to the enterprise in written and oral form, answered the questions of the enterprise, collected the feedback of the enterprise, improved the research report, and provided follow-up consulting and support services for the enterprise.

5. Research Value (continued)

The ATM industry user behavior research service provided by Shangpu Consulting Company for the enterprise has brought the following values to the enterprise:

It enhances the company's overall understanding and in-depth understanding of China's ATM industry, and provides reference and basis for the company to formulate and adjust its development strategy and business plan in the Chinese market.

This enhanced the company's comprehensive insight and detailed analysis of users in China's ATM industry, and provided guidance and support for the company to design and improve its ATM services and solutions.

发现了中国ATM行业用户的需求差距和潜在需求，为该企业拓展和创新其ATM服务和解决方案提供了方向和灵感。

评估了该企业的ATM服务和解决方案在中国市场的竞争力和影响力，为该企业优化和差异化其ATM服务和解决方案提供了方法和建议。

建立了该企业与中国ATM行业用户的良好沟通和关系，为该企业提高其ATM服务和解决方案的用户满意度和忠诚度提供了途径和机会。