Enterprise external brain service is an emerging consulting service model, which is different from traditional management consulting or strategic consulting. It pays more attention to providing customers with knowledge and skills in professional fields, helping customers solve complex and difficult problems, and improving their core competitiveness. The demand for corporate external brain services mainly comes from those companies facing innovation challenges, transformation and upgrading, market changes and other issues. These companies often lack internal professionals or resources and need to use external experts or institutions to support their development.

I am a consultant engaged in corporate external brain services. I am currently working in Shangpu Consulting Group, which is an independent third-party consulting organization focusing on industry research, market research, investment consulting, IPO listing consulting and other fields. In the past few years, I have been involved in a number of different industries and areas of enterprise brain service projects, to provide professional advice and solutions to customers. Here, I would like to share some of my practical experience, hoping to be helpful to those who are interested in this industry.

First of all, I think that choosing the right customers is the premise of successfully carrying out the enterprise external brain service project. The right customer should have the following characteristics:

The customer has a clear problem or need, not a vague goal or vision.

The customer has sufficient decision-making power and execution power to support and cooperate with the implementation of the project.

The customer has sufficient budget and time to be able to bear the costs and risks required by the project.

Customers have an open and trusting attitude, and can accept and respect the opinions and suggestions of experts or institutions.

Choosing the right customer requires us to conduct sufficient market research and communication, understand the customer's industry environment, competitive landscape, development stage, core issues, expected goals and other information, and evaluate whether the customer meets our service positioning and capability scope, and whether there is sufficient cooperation potential and value. For example, in our Shangpu Consulting Group, we will assign corresponding project managers or consultant teams according to the industry or field of the customer. They will be responsible for preliminary contact and communication with the customer, understand the customer's needs and propose preliminary plans, and when necessary Conduct on-site inspections or pilot verification to determine whether to sign a formal contract.

Secondly, I believe that pre-project research is the key to ensure the quality and effectiveness of the project. The preliminary investigation of the project mainly includes the following aspects:

Problem analysis: Through in-depth analysis of the problems or needs raised by customers, find out the nature and root causes of the problems, clarify the scope and impact of the problems, and determine the standards and indicators for solving the problems.

Status assessment: through a comprehensive assessment of the customer's existing resources, capabilities, processes, data, etc., to understand the customer's strengths and weaknesses, identify the customer's needs and pain points, and discover the customer's potential opportunities and threats.

Competitive analysis: Through systematic analysis of competitors or reference objects in the customer's industry or field, we can understand their strategies, products, services, models, innovation and other aspects, find out their strengths and weaknesses, learn from their experiences and lessons, and find out the differentiation and optimization points of customers.

Solution design: Based on the above analysis results, combined with our own professional knowledge and experience, as well as the best practices and cases in the industry or field, we design targeted solutions for customers, including objectives, strategies, schemes, methods, steps, expected results, etc., and fully communicate and confirm with customers.

Pre-project research requires us to use a variety of tools and methods, such as literature review, data analysis, interview interviews, questionnaires, focus groups, field observations, etc., to collect and organize a large amount of information and data, and conduct effective induction and analysis. For example, in our Shangpu Consulting Group, we will formulate corresponding research plans and plans according to the characteristics and requirements of different projects, and organize professional research teams to implement them. We use our own massive data and research models, as well as professional data from partners such as national statistical agencies and industry associations, to conduct in-depth industry research. We will also make use of our own rich experience and resources in the field of market research, as well as the qualification of "the People's Republic of China foreign-related investigation license" issued by the National Bureau of Statistics of China to carry out comprehensive market research. We will also make use of our own professional ability and influence in the field of investment consulting, as well as a number of qualification certificates such as Grade A credit qualification of China Engineering Consulting Unit to carry out professional investment evaluation. We will also use our own leading position and successful cases in the field of IPO listing consulting, as well as a number of qualification certificates such as the Grade A qualification for the preparation of fundraising feasibility study reports to conduct professional IPO consulting.

Again, I believe that executing the solution is central to achieving the goals and values of the project. The implementation solution mainly includes the following aspects:

Resource allocation: reasonable allocation and arrangement according to the human, material and financial resources required by the solution to ensure the smooth start and progress of the project.

Program implementation: according to the steps and methods set by the solution to carry out specific operations and implementation, such as training and education, process improvement, system construction, product development, etc., and timely follow up and supervise the progress and quality of the project to solve the problems and difficulties encountered in the project.

Scheme verification: through effective verification and testing of the output and effect of the solution, such as data analysis, user feedback, expert review, etc., to evaluate whether the scheme has reached the expected goals and standards, and whether there is any need for improvement or optimization.

Solution delivery: Through the complete delivery and presentation of the solution documents, reports, demonstrations and other forms, the process and results of the solution are shown to the customer, and the customer's approval and satisfaction are obtained.

The implementation of the solution requires us to maintain close communication and collaboration with customers, timely report the project situation, listen to customer opinions, adjust the project plan. At the same time, we also need to effectively coordinate and support with our own experts or institutions, and use our own professional resources and platforms to assist in project implementation. For example, in our Shangpu Consulting Group, we will organize corresponding experts or institutions to participate in project implementation according to the characteristics and requirements of different projects. We will use our own professional talent pool, including senior experts, scholars, consultants, etc. from all walks of life to provide customers with professional training and education, technical guidance, knowledge sharing and other services. We will also use our own professional platform, including online and offline forums, seminars, salons, roadshows, etc., to provide customers with professional exhibition and exchange, cooperation and docking, resource sharing and other opportunities.

Finally, I believe that evaluation and continuous improvement is an important part of ensuring the sustainability and value growth of the project. Evaluation and continuous improvement mainly include the following aspects:

Project summary: Through a comprehensive summary and reflection on the overall process and results of the project, summarize the successful experience and lessons of the project, put forward the advantages and disadvantages of the project, and give the evaluation and suggestions of the project.

Project tracking: through regular tracking and monitoring of the impact and effect of the later stage of the project, collect and analyze relevant data and information to understand whether the project has continuity and stability, and whether there are potential problems or risks.

Project optimization: based on the results of project tracking, combined with customer feedback and demand changes, as well as industry or field trends and changes, the project to make necessary optimization or adjustment, such as correcting errors, adding features, updating content.

Project extension: Based on the results of project optimization, explore whether the project is extensible or scalable, whether new products or services can be developed, and whether it can be expanded to new markets or areas.

Evaluation and continuous improvement requires us to establish long-term and stable cooperative relations with customers and provide corresponding after-sales services according to the contract. At the same time, we also need to keep good contact with our own experts or institutions, and provide corresponding support according to the project situation. For example, in our Shangpu Consulting Group, we will clearly stipulate in the contract how long, how many times, and how much after-sales service we will provide according to the characteristics and requirements of different projects, and perform our responsibilities and obligations in accordance with the contract. obligation. We will also communicate with customers regularly according to the development of the project, understand customer satisfaction and loyalty, collect customer opinions and suggestions, and improve customer satisfaction and loyalty. We will also conduct in-depth discussions and consultations with customers based on the extension of the project, looking for new cooperation opportunities and value points, and expanding the scope and depth of cooperation.

The above is my practical experience sharing as an enterprise external brain service consultant, hoping to inspire and help you.