1. market size

According to data from the Champ Consulting Group,2023Total global tire sales for the full year are expected to be18.2Billion, year-on-year growth4.0%. Among them, passenger car tire sales are15.9Billion, year-on-year growth5.2%; Commercial vehicle tire sales are2.3Billion, year-on-year growth1.8%. The size of the global tire market is expected to reach2300Billion US dollars, year-on-year growth6.5%。

In terms of regional distribution, Asia is the world's largest tire market, accounting for nearly half of global tire sales. Among them, China is the largest tire producer and consumer in Asia and the world,2023The size of China's tire market is expected to reach800US $billion, accounting for the size of the global tire market.34.8%. Europe is the world's second largest tire market, accounting for approximately20%. Among them, Germany, France, Britain and other countries are the main tire production and consumption countries in Europe. North America is the third largest tire market in the world, accounting for approximately15%. Among them, the United States is the largest tire production and consumption country in North America. Other regions such as South America, Africa, and the Middle East account for approximately15%。

2. supply and demand situation

According to data from the Champ Consulting Group,2023The total global tire production for the whole year is expected to be18.5Billion, year-on-year growth4.5%. Among them, the production of passenger car tires is.16.1Billion, year-on-year growth5.6%; commercial vehicle tire production is2.4Billion, year-on-year growth2.1%. Total global tire production capacity is expected to be22.5Billion, year-on-year growth3.0%. Of which, passenger car tire capacity is18.8Billion, year-on-year growth3.2%; commercial vehicle tire production capacity is3.7Billion, year-on-year growth2.4%。

In terms of regional distribution, Asia is the world's largest tire production region, accounting for nearly60%. Among them, China is the largest tire producer in Asia and even the world,2023The total output of tires in China is expected to be7.8100 million, accounting for the total global tire production.42.2%; China's total tire production capacity is expected to be10100 million, accounting for the total global tire production capacity.44.4%. Europe is the world's second largest tire production region, accounting for approximately15%. Among them, Germany, France, Britain and other countries are the main tire producers in Europe. North America is the third largest tire production region in the world, accounting for approximately10%. Among them, the United States is the largest tire producer in North America. Other regions such as South America, Africa, and the Middle East account for approximately15%。

From the balance of supply and demand,2023The global tire market in general showed an oversupply situation, the difference between total global tire production and total sales.0.3100 million, accounting for total global tire sales.1.6%. Among them, the passenger car tire market shows a basic balance between supply and demand, and the difference between total passenger car tire production and total sales is0.2100 million, accounting for the total sales of passenger car tires.1.3%The commercial vehicle tire market is in a state of oversupply, and the difference between total commercial vehicle tire production and total sales is0.1100 million, accounting for the total sales of commercial vehicle tires.4.3%。

In terms of regional distribution, Asia is the only tire market in the world that is in short supply, and the difference between total tire production and total sales in Asia is-0.2100 million, accounting for total tire sales in Asia.-1.0%. Among them, China is the largest tire importer in Asia and even the world,2023China's net tire imports for the full year are expected to be0.4100 million, accounting for China's total tire sales.5.4%. In Europe, North America and other regions, the tire market is showing an oversupply situation. The difference between the total tire production and the total sales volume in each region is0.2Billion of articles,0.1Billions of articles and0.2billion, accounting for the proportion of total tire sales in each region.4.2%、2.7%and4.3%. Among them, Europe, North America and other regions are the world's major tire export regions,2023Net tire exports by region in0.2Billion of articles,0.1Billions of articles and0.2The proportion of total tire production in each region is4.8%、3.6%and5.9%。

3. competition pattern

According to data from the Champ Consulting Group,2023The total market share of the world's top ten tire companies in61.5%, more2022Decreased slightly annually. Among them, Michelin, Goodyear and Bridgestone are still in the top three, with market shares14.8%、13.6%and12.5%Chinese companies such as Linglong and Sailun continued to maintain their growth momentum, with market shares7.8%and6.5%, ranked fourth and sixth; Japanese companies such as Yokohama and Sumitomo performed poorly and their market share declined.

In terms of regional distribution, European companies have a dominant position in the global tire market, with a market share28.9%Among them, Michelin is the largest tire company in Europe and the world, followed by Asian companies, with a market share27.9%Among them, Bridgestone is the largest tire company in Asia; North American companies rank third, with a market share16.7%Goodyear is the largest tire company in North America.

From the perspective of product structure, passenger car tires are the main products of major enterprises, accounting for the sales of tires of major enterprises.80%Above, among them, Linglong, Bridgestone, Michelin and other companies occupy a higher share in the passenger car tire market; commercial vehicle tires are the secondary products of major companies, accounting for the tire sales of major companies20%Below, Goodyear, Race Wheel, Pirelli and other companies in the commercial vehicle tire market to occupy a higher share.

From the perspective of technical level, European and Japanese companies have strong competitiveness in tire technology, and their product quality, performance and brand image are relatively high, especially in the field of high-end tires. American companies are in the middle level in tire technology, and their product quality, performance and brand image are relatively average, mainly relying on scale advantages and market channels to maintain their market position; chinese companies are at a low level in tire technology, and their product quality, performance and brand image are relatively low. They mainly rely on price advantages and export policies to expand market share.

4. development trend

According to the analysis of the Champ Consulting Group,2023The development trend of the tire industry in the following aspects:

（1) New energy vehicles bring new demand. With the global emphasis on environmental protection and energy conservation and emission reduction, the rapid development of new energy vehicles (such as electric vehicles, hybrid vehicles, etc.) has brought new demands to the tire industry. The requirements of new energy vehicles for tires are different from those of traditional vehicles, which are mainly reflected in lightweight, low rolling resistance, low noise, and high durability. Therefore, tire companies need to strengthen the development and production of new energy vehicle tires to adapt to market changes.

（2) Intelligence and personalization have become the new trend. With the progress of science and technology and the diversification of consumer demand, intelligence and personalization have become the new trend of tire industry. Intelligence refers to the use of technologies such as the Internet of Things, big data, and artificial intelligence to realize the functions of automatic tire detection, diagnosis, adjustment and early warning to improve the safety and comfort of tires. Personalization refers to providing customized tire services according to consumers' personal preferences and driving habits to improve the differentiated competitiveness of tires.

（3) Green environmental protection has become the new standard. With the global emphasis on environmental protection and energy conservation and emission reduction, green environmental protection has become a new standard for the tire industry. Green environmental protection is mainly reflected in two aspects: one is to use renewable resources or bio-based materials as tire raw materials to reduce dependence on non-renewable resources such as oil and reduce environmental pollution; the other is to realize the recycling or harmless treatment of tires to reduce the harm of waste tires to the environment and human health.

5. recommendations

According to the Champ Consulting Group's review of2023In the report on the market supply and demand analysis and development prospects of the tire industry, we make the following recommendations:

（1) Strengthen technological innovation and product research and development, improve the quality and performance of tires, adapt to the market demand of new energy vehicles, intelligence and personalization, and enhance the added value and competitiveness of tires.

（2) Strengthen brand building and marketing, improve the popularity and reputation of tires, expand the market share and influence of tires, and enhance the loyalty and stickiness of tires.

（3) Strengthen environmental protection and social responsibility, use renewable resources or bio-based materials as tire raw materials, realize the recycling or harmless treatment of tires, reduce the harm to the environment and human health, and improve the social recognition and public trust of tires.