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Shangpu Consulting: Market Supply and Demand Analysis and Development Prospect of Tire Industry in 2023

2024-07-18 08:26:06 来源：尚普咨询浏览量：0

1. market size

According to data from the Champ Consulting Group,2023年全年全球轮胎总销量预计为18.2亿条，同比增长4.0%。其中，乘用车轮胎销量为15.9亿条，同比增长5.2%；商用车轮胎销量为2.3亿条，同比增长1.8%。全球轮胎市场规模预计达到2300Billion US dollars, year-on-year growth6.5%。

从地区分布来看，亚洲是全球最大的轮胎市场，占全球轮胎销量的近一半。其中，中国是亚洲乃至全球最大的轮胎生产和消费国，2023年全年中国轮胎市场规模预计达到800亿美元，占全球轮胎市场规模的34.8%。欧洲是全球第二大轮胎市场，占全球轮胎销量的约20%。其中，德国、法国、英国等国家是欧洲主要的轮胎生产和消费国。北美是全球第三大轮胎市场，占全球轮胎销量的约15%。其中，美国是北美最大的轮胎生产和消费国。其他地区如南美、非洲、中东等占全球轮胎销量的约15%。

二、供需状况

According to data from the Champ Consulting Group,2023年全年全球轮胎总产量预计为18.5亿条，同比增长4.5%。其中，乘用车轮胎产量为16.1亿条，同比增长5.6%；商用车轮胎产量为2.4亿条，同比增长2.1%。全球轮胎总产能预计为22.5亿条，同比增长3.0%。其中，乘用车轮胎产能为18.8亿条，同比增长3.2%；商用车轮胎产能为3.7亿条，同比增长2.4%。

从地区分布来看，亚洲是全球最大的轮胎生产区域，占全球轮胎产量和产能的近60%。其中，中国是亚洲乃至全球最大的轮胎生产国，2023The total output of tires in China is expected to be7.8100 million, accounting for the total global tire production.42.2%; China's total tire production capacity is expected to be10亿条，占全球轮胎总产能的44.4%。欧洲是全球第二大轮胎生产区域，占全球轮胎产量和产能的约15%. Among them, Germany, France, Britain and other countries are the main tire producers in Europe. North America is the third largest tire production region in the world, accounting for approximately10%. Among them, the United States is the largest tire producer in North America. Other regions such as South America, Africa, and the Middle East account for approximately15%。

从供需平衡来看，2023The global tire market in general showed an oversupply situation, the difference between total global tire production and total sales.0.3100 million, accounting for total global tire sales.1.6%. Among them, the passenger car tire market shows a basic balance between supply and demand, and the difference between total passenger car tire production and total sales is0.2100 million, accounting for the total sales of passenger car tires.1.3%；商用车轮胎市场呈现供大于求的状态，商用车轮胎总产量与总销量的差额为0.1100 million, accounting for the total sales of commercial vehicle tires.4.3%。

In terms of regional distribution, Asia is the only tire market in the world that is in short supply, and the difference between total tire production and total sales in Asia is-0.2亿条，占亚洲轮胎总销量的-1.0%。其中，中国是亚洲乃至全球最大的轮胎进口国，2023China's net tire imports for the full year are expected to be0.4100 million, accounting for China's total tire sales.5.4%。欧洲、北美和其他地区则都是轮胎市场呈现供大于求的局面，各地区轮胎总产量与总销量的差额分别为0.2Billion of articles,0.1亿条和0.2billion, accounting for the proportion of total tire sales in each region.4.2%、2.7%and4.3%。其中，欧洲、北美和其他地区都是全球主要的轮胎出口地区，2023年各地区轮胎净出口量分别为0.2Billion of articles,0.1亿条和0.2亿条，占各地区轮胎总产量的比例分别为4.8%、3.6%and5.9%。

3. competition pattern

According to data from the Champ Consulting Group,2023年全球前十大轮胎企业的市场份额合计为61.5%, more2022年略有下降。其中，米其林、固特异、普利司通仍然位居前三位，市场份额分别为14.8%、13.6%and12.5%；玲珑、赛轮等中国企业则继续保持增长势头，市场份额分别为7.8%and6.5%，位居第四和第六位；日本企业横滨、住友等则表现不佳，市场份额有所下降。

从地区分布来看，欧洲企业在全球轮胎市场中占据优势地位，其市场份额达到28.9%，其中米其林是欧洲乃至全球最大的轮胎企业；亚洲企业紧随其后，其市场份额达到27.9%，其中普利司通是亚洲最大的轮胎企业；北美企业则排在第三位，其市场份额达到16.7%，其中固特异是北美最大的轮胎企业。

从产品结构来看，乘用车轮胎是各大企业的主要产品，占各大企业轮胎销量的80%以上，其中玲珑、普利司通、米其林等企业在乘用车轮胎市场中占据较高的份额；商用车轮胎则是各大企业的次要产品，占各大企业轮胎销量的20%以下，其中固特异、赛轮、倍耐力等企业在商用车轮胎市场中占据较高的份额。

从技术水平来看，欧洲和日本企业在轮胎技术方面具有较强的竞争力，其产品质量、性能和品牌形象都较高，尤其是在高端轮胎领域具有明显的优势；美国企业则在轮胎技术方面处于中等水平，其产品质量、性能和品牌形象都较为平均，主要依靠规模优势和市场渠道来维持市场地位；中国企业则在轮胎技术方面处于较低水平，其产品质量、性能和品牌形象都较为低下，主要依靠价格优势和出口政策来扩大市场份额。

4. development trend

According to the analysis of the Champ Consulting Group,2023年轮胎行业的发展趋势主要有以下几个方面：

（1）新能源汽车带来新的需求。随着全球对环境保护和节能减排的重视，新能源汽车（如电动汽车、混合动力汽车等）的发展迅速，为轮胎行业带来了新的需求。新能源汽车对轮胎的要求不同于传统汽车，主要体现在轻量化、低滚阻、低噪音、高耐久等方面。因此，轮胎企业需要加强对新能源汽车轮胎的研发和生产，以适应市场变化。

（2）智能化和个性化成为新的趋势。随着科技的进步和消费者的需求多样化，智能化和个性化成为轮胎行业的新的趋势。智能化指的是利用物联网、大数据、人工智能等技术，实现轮胎的自动检测、诊断、调节和预警等功能，提高轮胎的安全性和舒适性。个性化指的是根据消费者的个人喜好和驾驶习惯，提供定制化的轮胎服务，提高轮胎的差异化竞争力。

（3）绿色环保成为新的标准。随着全球对环境保护和节能减排的重视，绿色环保成为轮胎行业的新的标准。绿色环保主要体现在两个方面：一是使用可再生资源或生物基材料作为轮胎原料，减少对石油等非可再生资源的依赖，降低对环境的污染；二是实现轮胎的循环利用或无害化处理，减少废旧轮胎对环境和人体健康的危害。

五、建议

根据尚普咨询集团对2023年轮胎行业市场供需分析及发展前景的报告，我们提出以下建议：

（1）加强技术创新和产品研发，提高轮胎的质量和性能，适应新能源汽车、智能化和个性化的市场需求，提升轮胎的附加值和竞争力。

（2）加强品牌建设和市场营销，提高轮胎的知名度和美誉度，扩大轮胎的市场份额和影响力，增强轮胎的忠诚度和黏性。

（3）加强绿色环保和社会责任，使用可再生资源或生物基材料作为轮胎原料，实现轮胎的循环利用或无害化处理，减少对环境和人体健康的危害，提高轮胎的社会认可度和公众信任度。

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