China's automobile market is the largest automobile market in the world, and it is also the most dynamic and potential automobile market.2022Under the influence of multiple factors such as global epidemic, chip shortage and energy crisis, China's automobile market is facing great challenges and pressure. However, under the effective pull of a series of policies to stabilize growth and promote consumption, and with the joint efforts of the whole industry, China's automobile market has achieved positive growth in the face of adversity, showing strong development resilience. According to data from the Champ Consulting Group,2022In the year, China's automobile production and sales were completed separately.2702.1million and2686.4Ten thousand vehicles, year-on-year growth3.4%and2.1%The resumption of growth has been maintained. Among them, the production and sales of passenger cars are completed respectively.2383.6million and2356.3万辆，同比分别增长11.2%and9.5%The increase is higher than the industry as a whole. The passenger car market, driven by consumption-promoting policies such as halving the purchase tax, has continued to maintain high-speed growth of new energy vehicles, and the momentum of automobile exports is good, driving the passenger car market from6It has maintained rapid growth since January. Although the growth rate slowed down in the fourth quarter, the annual sales growth rate was still close to double digits, contributing an important force to the growth of automobile sales.

In 2023, China will vigorously boost market confidence, implement the strategy of expanding domestic demand, and further stimulate market players and consumption vitality. It is expected that the auto market will continue to show a steady and positive development trend throughout the year, achieving3%Left and right growth. Among them, new energy vehicles are the biggest bright spot in China's automobile market, which is expected to reach900About ten thousand. According to data from the Shangpu Consulting Group, the probability of China's new energy vehicle retail penetration rate will not quickly enter the platform period, but is expected to further steadily increase2025Year over40%. This is due to five driving forces: falling costs, shifting consumer preferences, increased market competition, technological innovation breakthroughs and continued policy incentives. With the increasing maturity of the new energy vehicle market, the market structure has also been“哑铃”型逐步转变为 “纺锤”Type. From the price range,10-20$million has been replaced.0-10万元成为销量最大的区间，占据44%的销量。德勤认为，主流市场和高端市场将成为新能源汽车市场的主要新增来源。

在新能源汽车市场的快速发展下，中国汽车整车市场的竞争格局也发生了显著变化。从产业集中度来看，2022年，新能源汽车销量排名前十位的企业集团销量合计为567.6Ten thousand vehicles, year-on-year growth1.1Times, accounting for the total sales of new energy vehicles.82.4%，高于上年5.9个百分点。与上年相比，新能源汽车销量排名前十位企业均呈不同程度增长。其中，比亚迪累计销量超过180万辆，上汽集团累计销量超过107万辆。从品牌结构来看，中国品牌在新能源汽车市场占据主导地位，2022年占比达到78.3%，高于上年3.7个百分点。其中，初创品牌层出不穷，伴随着合资品牌、中国品牌主流车企纷纷加大新能源产品投放力度，市场竞争逐渐加剧。

尚普咨询认为，在这样一个快速变化和激烈竞争的市场环境中，中国汽车整车企业要想保持或提升自身的竞争力，需要从多个维度进行全面考量和优化。本文从产品力、品牌力、创新力、国际化能力和碳中和能力等五个维度，对中国汽车整车市场的主要企业进行了竞争力评价，并给出了相应的建议。

产品力是指企业提供给消费者的产品或服务的质量、性能、功能、设计等方面的综合表现。产品力是企业竞争力的基础和核心，也是消费者选择和认可企业的首要因素。在中国汽车整车市场中，产品力主要体现在以下几个方面：

车型结构：指企业在不同细分市场和价格区间的产品布局和覆盖程度。一般来说，车型结构越丰富、越均衡、越符合市场需求，产品力越强。

产品质量：指企业产品在制造过程和使用过程中所表现出的可靠性、安全性、耐久性等方面的水平。一般来说，产品质量越高、越稳定、越符合标准，产品力越强。

产品性能：指企业产品在动力、操控、舒适、经济等方面所表现出的水平。一般来说，产品性能越优异、越平衡、越满足消费者期待，产品力越强。

产品设计：指企业产品在外观、内饰、空间等方面所表现出的水平。一般来说，产品设计越美观、越时尚、越符合消费者审美，产品力越强。

According to data from the Champ Consulting Group,2022年中国汽车整车市场中，在产品力方面表现最好的前五名企业分别是：上汽集团、比亚迪、吉利控股集团、长城汽车和一汽集团。这些企业在车型结构、产品质量、产品性能和产品设计等方面都有较强的优势，满足了不同消费者的需求和喜好。例如，上汽集团旗下拥有多个品牌，涵盖了从低端到高端的各个细分市场，产品线丰富多样，尤其在新能源汽车领域，上汽集团凭借其领先的技术和品质，成为了市场的领导者。比亚迪则以其高效的生产管理和创新的产品设计，打造了一系列高性价比的产品，赢得了消费者的青睐。吉利控股集团则以其强大的研发能力和国际化视野，推出了一批具有国际水准的产品，提升了中国品牌的形象。长城汽车则以其专注于SUV和皮卡市场，打造了哈弗和长城两个知名品牌，成为了这两个细分市场的领导者。一汽集团则以其悠久的历史和深厚的底蕴，保持了在轿车、商用车和新能源汽车等多个领域的竞争力。

尚普咨询建议，中国汽车整车企业在提升产品力方面，应该注意以下几点：

根据市场变化和消费者需求，及时调整车型结构，增加新能源汽车、智能网联汽车、轻量化汽车等新兴领域的投入，抓住市场机遇。

注重产品质量的持续提升，加强质量管理体系建设，提高质量标准和质量监控水平，增强消费者信任度。

不断提升产品性能水平，加大动力系统、电池系统、智能系统等核心技术的研发投入，提高产品性能指标和用户体验。

Pay attention to the innovation and differentiation of product design, and highlight the strong advantages of product model structure, product quality, product performance and product design, which can meet the diversified needs of different consumers. Among them, SAIC and BYD occupy a leading position in the new energy vehicle market, Geely Holding Group and Great Wall Motor perform outstandingly among independent brands, and FAW Group remains stable among joint venture brands.

品牌力是指企业通过长期的经营和营销活动，形成的在消费者心目中的知名度、美誉度、忠诚度等方面的综合影响力。品牌力是企业竞争力的重要组成部分，也是消费者认同和信赖企业的重要因素。在中国汽车整车市场中，品牌力主要体现在以下几个方面：

Brand awareness: refers to the degree to which the corporate brand is recognized and remembered by consumers in the target market. Generally speaking, the higher the brand awareness, the more extensive, the more in-depth, the stronger the brand.

Brand reputation: refers to the degree to which the corporate brand is evaluated and recommend by consumers in the target market. Generally speaking, the higher the brand reputation, the more positive, the more stable, the stronger the brand.

Brand loyalty: refers to the degree of consumer repeat purchase and continuous support for the enterprise brand. Generally speaking, the higher the brand loyalty, the more lasting, the more firm, the stronger the brand power.

According to data from the Champ Consulting Group,2022In China's automobile market, the top five companies with the best performance in terms of brand power are: SAIC Group, FAW Group, GAC Group, Geely Holding Group and BYD. These enterprises have strong advantages in brand awareness, brand reputation and brand loyalty, and can win the recognition and trust of consumers. Among them, SAIC Group and FAW Group occupy the mainstream position in the joint venture brands, GAC Group performs well in its own brands, and Geely Holding Group and BYD take the lead in new energy vehicle brands.

Innovation refers to the ability of enterprises to make continuous improvement and breakthrough in technology, products, services, models and so on. Innovation is not only an important source of enterprise competitiveness, but also an important factor for consumers to choose and love enterprises. In China's automobile market, innovation is mainly reflected in the following aspects:

Technological innovation: refers to the R & D investment and achievements of enterprises in core technologies, key components, intelligent networking, etc. Generally speaking, the more technological innovation, the more advanced, the more advanced, the more innovative.

Product innovation: refers to the enterprise in the product function, product form, product experience and other aspects of the development and launch. Generally speaking, the more product innovation, the more unique, the more to meet the needs of consumers, the stronger the innovation.

服务创新：指企业在售前、售中、售后等方面的提供和优化。一般来说，服务创新越多、越贴心、越超出消费者期待，创新力越强。

模式创新：指企业在销售渠道、营销方式、商业模式等方面的探索和实施。一般来说，模式创新越多、越灵活、越适应市场变化，创新力越强。

According to data from the Champ Consulting Group,2022年中国汽车整车市场中，在创新力方面表现最好的前五名企业分别是：比亚迪、蔚来汽车、特斯拉中国、吉利控股集团和上汽集团。这些企业在技术创新、产品创新、服务创新和模式创新等方面都有较强的优势，能够引领市场的发展方向和消费者的喜好趋势。其中，比亚迪和蔚来汽车在新能源汽车技术和服务方面有着领先的地位，特斯拉中国在智能网联汽车方面有着独特的优势，吉利控股集团在产品形态和商业模式方面有着创新的尝试，上汽集团在研发投入和成果方面有着稳定的表现。

国际化能力是指企业在全球市场中开展业务和竞争的能力。国际化能力是企业竞争力的重要拓展，也是消费者认识和接受企业的重要因素。在中国汽车整车市场中，国际化能力主要体现在以下几个方面：

出口规模：指企业在全球市场中的产品销售数量和金额。一般来说，出口规模越大、越稳定、越分散，国际化能力越强。

出口品牌：指企业在全球市场中建立和推广的品牌形象和声誉。一般来说，出口品牌越知名、越美誉、越忠诚，国际化能力越强。

出口质量：指企业在全球市场中的产品质量水平和认证情况。一般来说，出口质量越高、越符合标准、越通过认证，国际化能力越强。

出口创新：指企业在全球市场中的产品创新水平和专利情况。一般来说，出口创新越多、越先进、越具有专利，国际化能力越强。

According to data from the Champ Consulting Group,2022年中国汽车整车市场中，在国际化能力方面表现最好的前五名企业分别是：长城汽车、上汽集团、比亚迪、吉利控股集团和江淮汽车。这些企业在出口规模、出口品牌、出口质量和出口创新等方面都有较强的优势，能够在全球市场中占据一定的份额和地位。其中，长城汽车和上汽集团在欧洲、南美、非洲等市场有着较高的知名度和美誉度，比亚迪和吉利控股集团在新能源汽车和智能网联汽车方面有着较强的竞争力，江淮汽车在商用车方面有着较大的优势。

碳中和能力是指企业在应对气候变化和实现低碳发展的能力。碳中和能力是企业竞争力的重要体现，也是消费者关注和支持企业的重要因素。在中国汽车整车市场中，碳中和能力主要体现在以下几个方面：

碳中和目标：指企业制定和公布的实现碳达峰和碳中和的时间节点和减排量。一般来说，碳中和目标越早、越明确、越具有可行性，碳中和能力越强。

碳中和行动：指企业采取的降低碳排放的具体措施和成效。一般来说，碳中和行动越多、越有效、越系统，碳中和能力越强。

碳中和影响：指企业对于社会、环境、经济等方面的低碳贡献和价值。一般来说，碳中和影响越大、越积极、越可持续，碳中和能力越强。

According to data from the Champ Consulting Group,2022年中国汽车整车市场中，在碳中和能力方面表现最好的前五名企业分别是：比亚迪、上汽集团、吉利控股集团、广汽集团和长城汽车。这些企业在碳中和目标、碳中和行动和碳中和影响等方面都有较强的优势，能够积极响应国家的碳达峰和碳中和目标，为汽车行业的低碳转型做出表率和贡献。其中，比亚迪是全球首家实现碳达峰的汽车企业，上汽集团是全球首家提出“双碳”目标的汽车企业，吉利控股集团是全球首家提出“双零”目标的汽车企业，广汽集团是全球首家提出“Double minus”目标的汽车企业，长城汽车是全球首家提出“双绿”目标的汽车企业。

综上所述，中国汽车整车市场在2023年将面临更加复杂和多变的市场环境，也将迎来更加广阔和充满机遇的发展空间。中国汽车整车企业要想在激烈的竞争中保持或提升自身的竞争力，就需要从产品力、品牌力、创新力、国际化能力和碳中和能力等多个维度进行全面考量和优化，不断提升自身的核心竞争力，为消费者提供更好的产品和服务，为社会创造更大的价值。尚普咨询集团作为专业的汽车行业咨询机构，将持续关注中国汽车整车市场的发展动态和趋势，为中国汽车整车企业提供专业的咨询服务和解决方案。