Food logistics refers to the physical flow of food material entities and related information from producers to consumers in order to meet the needs of consumers. Grain logistics is an important link to ensure national food security, promote farmers' income and meet consumer demand. With the development of China's economy and society and the change of population structure, China's grain logistics market also presents new characteristics and trends.

1.2023Grain logistics market size in

According to data from the Champ Consulting Group,2023China's total grain output is expected to reach7.1Billion tons, year-on-year growth6.2%of which the rice yield is2.2100 million tons, wheat production is1.4100 million tons, corn production is2.8billion tons. China's total grain consumption is expected to reach6.8Billion tons, year-on-year growth5.8%, of which the population consumption is4.3100 million tons, feed consumption is2.1billion tons, with industrial consumption0.4billion tons. China's total grain trade volume is expected to reach1.5Billion tons, year-on-year growth8.7%, of which the import volume is1.2billion tons, with an export volume0.3billion tons. Taking into account the above factors,2023The scale of China's grain logistics market is expected to reach9.4Billion tons, year-on-year growth6.8%。

2.2023Grain Logistics Market Trends in

According to the current situation and future prospects of grain logistics development at home and abroad,2023China's grain logistics market will show the following trends:

（1) The informatization level of grain logistics will be further improved. With the development and application of big data, cloud computing, Internet of things, artificial intelligence and other technologies, grain logistics will realize the intelligence of the whole process from information collection, transmission, processing, analysis to decision-making, improve logistics efficiency and transparency, reduce logistics costs and risks, and enhance logistics service quality and competitiveness. For example, through the Internet of things technology, remote monitoring and control of grain can be realized, and grain quality problems can be found and handled in time; through big data technology, grain demand prediction and supply optimization can be realized, and the market matching degree of grain can be improved; through artificial intelligence technology, intelligent sorting and distribution of grain can be realized, and grain transportation efficiency can be improved.

（2) The green level of grain logistics will be further improved. With the increasing awareness of environmental protection and resource conservation, grain logistics will pay more attention to the use of environmentally friendly packaging, transportation and storage methods to reduce the loss and pollution of grain in the circulation process, and improve the safety and quality of grain. For example, through the use of degradable or recyclable packaging materials, the impact of packaging waste on the environment can be reduced; through the use of clean energy or energy-saving equipment, energy consumption and emissions during transportation and storage can be reduced; through the use of cold chain or vacuum Technology such as technology can extend the shelf life of food and reduce the deterioration rate of food.

（3) The service model of grain logistics will be further innovated. With the diversification, personalization and facilitation of consumers' demand for agricultural products, grain logistics will pay more attention to the development of agricultural products e-commerce, rural express delivery, agricultural sharing economy and other new formats to meet the different needs of consumers. For example, through the agricultural product e-commerce platform, online sales and offline distribution of agricultural products can be realized, and the distance between agricultural products from the field to the table can be shortened; through the rural express network, the rapid transportation and distribution of agricultural products can be realized, and the circulation efficiency of agricultural products can be improved; Through the agricultural sharing economy model, the shared production and consumption of agricultural products can be realized, and the utilization rate of agricultural products can be increased.

（4) The level of collaborative management of grain logistics will be further strengthened. As the country pays more attention to food security and market supervision, grain logistics will pay more attention to building an effective connection between the origin, transit and destination, and optimize the allocation of logistics resources and operational supervision. For example, through the establishment of a unified food information platform, information sharing and coordination between food production and marketing parties can be realized; through the establishment of a standardized food quality standard system, the quality control and traceability of food in the circulation process can be realized; through the establishment of a sound Food emergency system can realize the rapid response of food in emergencies.

    3.2023Grain Logistics Marketing Strategy in

According2023The size, trends and challenges of the grain logistics market, Shangpu Consulting believes that grain logistics enterprises should adopt the following marketing strategies:

（1) Enhance brand image and visibility. Grain logistics enterprises should establish their own brand image and core value, improve their popularity and credibility among consumers and partners through advertising, public relations, social media and other channels, and increase their market influence and competitive advantage. For example, grain logistics companies can attract more customers and partners by demonstrating their advantages in technological innovation, service quality, and social responsibility.

（2) Expand market channels and coverage. Grain logistics enterprises should develop diversified market channels and service products according to different market needs and characteristics, expand their market coverage and customer groups, and increase their market share and income sources. For example, grain logistics enterprises can provide more convenient and flexible grain logistics services through cooperation with agricultural products e-commerce platform, rural express network and agricultural sharing economy platform.

（3) Improve service quality and customer satisfaction. Grain logistics enterprises should pay attention to improving their service quality and customer satisfaction, through continuous improvement of their logistics facilities, equipment, personnel, management and other aspects, improve their logistics efficiency, safety, accuracy, timeliness and other indicators, reduce their own logistics costs, loss rate, complaint rate and other indicators, increase their customer loyalty and reputation. For example, grain logistics enterprises can improve their service level by using intelligent, green and innovative logistics technology and mode.

（4) Strengthen cooperation and synergy. Grain logistics enterprises should pay attention to strengthening the cooperative relationship and synergy effect with upstream and downstream partners, and realize the maximization and minimization of the interests and risks of all parties in the grain logistics chain by establishing long-term and stable cooperation mechanism, sharing information resources and coordinating operation management. For example, grain logistics enterprises can jointly promote the development of grain logistics industry through cooperation with government departments, industry associations and scientific research institutions.

4. epilogue

Anyway,2023The grain logistics market will continue to grow in, but it also faces many challenges. Grain logistics enterprises should formulate reasonable and effective marketing strategies according to market changes and needs to enhance their competitiveness and development potential.