Development Status of 1. Household Appliance Logistics Industry

According to data from the Champ Consulting Group, 2022National household refrigerator production 8664.410,000 units, down 3.6 percent year-on-year; room air conditioner output 22247.310,000 units, up 1.8 percent year-on-year; Household washing machine production 9106.310,000 units, up 4.6 percent year-on-year. The transportation and installation of these home appliances need to rely on professional logistics services.Cumulative completion of business volume of China's express logistics industry in 20221002.1Billion pieces, year-on-year growth2.2%; Cumulative completion of business income9569.8Billion yuan, year-on-year growth1.6%. Among them, the proportion of large express logistics business volume is about.5%Mainly related to home appliances, furniture, building materials and other products. Thus, the home appliance logistics industry is large, but the growth rate is slowing down.

Shangpu Consulting believes that the development of the home appliance logistics industry is affected by many factors, mainly the following points:

The upgrading speed of household electrical appliances is accelerating, and consumers' requirements for product quality and service are constantly improving, which puts forward higher requirements for logistics enterprises for distribution efficiency and installation quality.

The increasingly fierce price competition of home appliance products has led to the continuous compression of profit margins for home appliance manufacturers and sellers, and has put forward lower transportation costs and storage costs for logistics companies.

Sales channels for home appliancesWith the increasingly diversified roads and the integrated development of online and offline, consumers can purchase home appliances in a variety of ways, which puts forward more flexible distribution methods and service content requirements for logistics enterprises.

The consumer demand for home appliances shows the characteristics of regional differentiation and personalization. Different regions and different consumer groups have different preferences and needs for home appliances, which puts forward more accurate market positioning and service differentiation requirements for logistics enterprises.

In summary, the home appliance logistics industry is facing problems such as high cost, low efficiency, and poor service quality. It needs to improve competitiveness and meet market demand through innovative models and optimized layout.

2. household appliances logistics industry regional pattern

According to the "14th Five-Year" Modern Logistics Development Plan issued by the General Office of the State CouncilOur country will promote the layout construction120Around the national logistics hub and100It is a national backbone cold chain logistics base, forming a modern logistics network system with the national logistics hub as the core, the provincial logistics hub as the support, and the city and county logistics hub as the supplement. Among them, as an important large-scale logistics, home appliance logistics also needs to rely on this network system to achieve efficient connectivity between regions and optimal configuration within regions.

Shangpu Consulting believes that the regional pattern of the home appliance logistics industry is mainly affected by the following aspects:

Industrial distribution of home appliances. The production of home appliances is mainly concentrated in the Pearl River Delta, Yangtze River Delta, Beijing-Tianjin-Hebei and other regions. These regions have a complete industrial chain and supply chain, as well as rich human resources and technical resources. Therefore, these areas are also the main birthplace and distribution center of home appliance logistics, and large-scale logistics hubs and storage bases need to be built to achieve efficient outbound and transshipment of home appliances.

Consumer demand for home appliances. Consumer demand for home appliances is mainly affected by factors such as population size, income level, and consumption habits. Generally speaking, areas with high population density, high income level and advanced consumption habits have stronger consumer demand for household appliances. Therefore, these areas are also the main destinations and terminal markets of home appliance logistics, and it is necessary to build diversified distribution outlets and service sites to realize the rapid delivery and installation of home appliances.

The mode of transportation of home appliances. The transportation modes of household electrical appliances mainly include road transportation, railway transportation, waterway transportation and air transportation. Different transportation methods have different advantages and disadvantages. For example, road transportation is flexible and convenient, but the cost is high and the efficiency is low; railway transportation is low in cost and high in efficiency, but requires special lines and equipment; water transportation is suitable for long-distance mass transportation, but Restricted by geographical conditions and climatic factors; air transportation is fast and safe, but the cost is high and the capacity is small. Therefore, different regions need to choose appropriate transportation modes according to their own conditions and needs, and build corresponding transportation facilities and conversion stations to realize multimodal transportation and seamless docking of household appliances.

To sum up, the regional pattern of home appliance logistics industry should follow the following principles:

With the national logistics hub as the core, build a backbone network of home appliance logistics covering all major regions of the country to realize the rapid circulation of home appliances across the country.

With the support of the provincial logistics hub, build a home appliance logistics branch network covering the major cities and county markets of each province to realize the effective distribution of home appliances within the province.

With the city and county-level logistics hub as a supplement, build a home appliance logistics terminal network covering cities, counties, towns and village communities, and realize the precise distribution of home appliances within the city and county.

3. Household Appliances Logistics Industry Market Competition

According to data from the Champ Consulting Group,2022The market size of China's express logistics industry reached9569.8Billion yuan, of which the size of the large express logistics market is about478.5Billion yuan, accounting for about5%. Major players in the large express logistics market include the following categories:

Professional home appliance logistics companies, such as SF Home Appliance Logistics, JD Home Appliance Logistics, Suning Home Appliance Logistics, etc. These companies have their own logistics network and equipment, as well as professional distribution and installation teams, and can provide one-stop home appliance logistics services. Strong brand influence and market share.

Comprehensive express logistics enterprises, such as Yuantong Express, Zhongtong Express, Yunda Express, etc., these enterprises are mainly engaged in small express logistics business, but also involved in the field of large express logistics, through cooperation with third parties or self-built platform, to provide home appliance logistics services, with a wide coverage and customer base.

Emerging Internet platform companies, such as Alibaba, Tencent, Meituan, etc., these companies use their own Internet technology and resources to provide home appliance logistics services by building home appliance logistics platforms or investing in home appliance logistics companies, and have strong innovation capabilities and Market potential.

Shangpu Consulting believes that the market competition in the home appliance logistics industry presents the following characteristics:

The competitive landscape is stabilizing. With the standardization and centralization of the home appliance logistics industry, the market share is increasingly concentrated in the hands of a few leading home appliance logistics enterprises, forming the head enterprise group represented by Shunfeng, Jingdong and Suning, as well as the follower enterprise group represented by Yuantong, Zhongtong and Yunda. These enterprises have formed a relatively stable competition pattern, and it is difficult to make subversive changes.

Competition content tends to be diversified. With the continuous improvement and refinement of consumer demand for home appliance logistics services, relying solely on price competition is no longer enough to meet market demand. Therefore, the home appliance logistics enterprises began to carry out diversified competition in service quality, service content, service mode and so on. For example, improve distribution efficiency and installation quality, increase after-sales service and warranty service, and introduce customized service and value-added service.

The way of competition tends to be innovative. With the development and application of science and technology, home appliance logistics enterprises began to use new technologies, new tools, new platforms and other innovative ways to enhance their competitiveness and market share. For example, the use of big data analysis and artificial intelligence to optimize transportation routes and warehouse management, the use of drones and unmanned vehicles to achieve intelligent distribution and installation, the use of blockchain and digital currency to achieve information sharing and payment convenience.

In summary, the market competition in the home appliance logistics industry presents the characteristics of stability, diversity and innovation, which requires home appliance logistics companies to continuously improve their core competitiveness and differentiation advantages.

4. home appliance logistics industry innovation model

In the face of increasingly fierce market competition and increasingly diversified consumer demand, the home appliance logistics industry needs to constantly explore innovative models to improve its efficiency and quality. According to the research of Shangpu Consulting Group, the current innovation model of the home appliance logistics industry mainly has the following:

Shared logistics model. The shared logistics model refers to the matching of idle logistics resources with the demand side through the Internet platform to realize the sharing and optimization of logistics resources. For example, Alibaba's Cainiao Network integrates the resources of home appliance manufacturers, sellers, logistics companies, and distributors by building a home appliance logistics platform to provide one-stop home appliance logistics services, reducing logistics costs and improving Improve logistics efficiency.

Intelligent logistics mode. Intelligent logistics model refers to the use of artificial intelligence, Internet of Things, cloud computing and other new technologies to achieve intelligent and automated logistics processes. For example, Jingdong home appliance logistics, through the use of big data analysis and artificial intelligence, has realized the optimization of intelligent classification, intelligent sorting, intelligent loading and other links of household appliances, and improved the efficiency and accuracy of warehouse management; through the use of unmanned aerial vehicles and unmanned vehicles, the intelligent distribution and installation of household appliances have been realized, and the speed and quality of distribution services have been improved.

green logistics model. The green logistics model refers to the use of new energy, new materials, new equipment and other new technologies to achieve energy saving, emission reduction and environmental sustainability in the logistics process. For example, Suning Home Appliance Logistics provides clean energy for storage bases and transportation vehicles through the use of new energy sources such as solar energy and wind energy, reducing carbon emissions; through the use of new materials such as degradable materials and recyclable materials, it provides environmentally friendly packaging for home appliances and reduces pollution; through the use of new equipment such as lightweight equipment and high-efficiency equipment, it provides safe transportation and installation for home appliances and reduces losses.

In summary, the innovation model of the home appliance logistics industry is mainly reflected in the three aspects of sharing, intelligence and greening. It is necessary for home appliance logistics companies to continuously follow up technological development and market changes to achieve innovative breakthroughs and transformation and upgrading.

5. Home Appliances Logistics Industry Layout Optimization

According to the previous analysis, the home appliance logistics industry is facing many challenges and opportunities in its development, and the layout optimization is needed to adapt to the market demand and competitive environment. Champu Consulting believes that the layout optimization of the home appliance logistics industry mainly includes the following aspects:

From the perspective of regional layout, it is necessary to build a home appliance logistics network covering all major regions of the country according to the country's modern logistics development plan, with the national logistics hub as the core, the provincial logistics hub as the support, and the city and county logistics hub as the supplement. Realize the rapid circulation, effective distribution and precise distribution of home appliances across the country. At the same time, it is necessary to select appropriate logistics hubs and logistics facilities according to the industrial distribution, consumer demand and transportation methods of home appliances in different regions to realize multimodal transportation and seamless docking of home appliances.

From the market layout, according to the market competition pattern of the home appliance logistics industry, the formation of Shunfeng, Jingdong, Suning as the representative of the head enterprise group, as well as Yuantong, Zhongtong, Yunda as the representative of the follower enterprise group. The head enterprise group needs to consolidate its leading position and advantage by enhancing its brand influence and market share, and the follower enterprise group needs to narrow the gap and weakness with the head enterprise by improving the service quality and service content. At the same time, it is necessary to continuously improve and refine consumer demand for home appliance logistics services, and conduct diversified competition in service quality, service content, and service models to achieve differentiation advantages and customer satisfaction.

From the perspective of model layout, it is necessary to achieve innovative breakthroughs and transformation and upgrading in three aspects of sharing, intelligence and greening according to the innovative model of the home appliance logistics industry. In terms of sharing, it is necessary to build an Internet platform to match idle logistics resources with demanders to realize the sharing and optimization of logistics resources; in terms of intelligence, it is necessary to use new technologies such as artificial intelligence, Internet of Things, and cloud computing to realize logistics The process is intelligent and automated; in terms of greening, it is necessary to use new technologies such as new energy, new materials, and new equipment to achieve energy saving, emission reduction and environmental protection and sustainability in the logistics process.

In short, the home appliance logistics industry is an industry full of challenges and opportunities. It needs to optimize the three aspects of regional layout, market layout and model layout to adapt to market demand and competitive environment, and achieve high-quality development and sustainable development. As a professional consulting organization, Shangpu Consulting Group has rich industry experience and data resources, and can provide professional consulting services and solutions for the home appliance logistics industry. You are welcome to contact us at any time. Thank you!