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Shangpu Consulting: Market Supply and Demand Analysis and Development Prospect of Industrial Electrical Distribution Industry in 2023

2024-07-18 08:26:15 Source: Champu Consulting Visits:0

1. Industrial Electrical Distribution Industry Market Size Analysis

According to data from the Champ Consulting Group,2022The market size of China's industrial electrical distribution industry reached about2000Billion yuan, up about10%. Among them, medium and low voltage transmission and distribution products account for about50%Industrial automation control products account for about.30%, electrical materials accounted for about.20%

according to the champ consulting group,2023The market size of China's industrial electrical distribution industry will continue to grow steadily in 2012 and is expected to reach approximately2200Billion yuan, year-on-year growth of about10%. The main reasons are the following:

1) Countryfourteen fiveThe plan puts forward strategic goals such as accelerating the construction of new infrastructure, promoting the construction of a manufacturing power, and promoting digital transformation, which will drive the growth of demand for industrial electrical products.

2) With the continuous development and application of intelligent, digital, networked, green and other technologies, industrial electrical products will present higher technical content and added value, providing distributors with more profit margins and value-added service opportunities.

3) With the gradual improvement of the domestic and international economic situation, the investment confidence and consumption willingness of downstream customers will gradually recover, bringing more orders and revenue to the industrial electrical distribution industry.

Market Structure Analysis of 2. Industrial Electrical Distribution Industry

According to the Prospective Industry Research Institute, 2023-2028China's industrial electrical distribution industry development prospects forecast and transformation and upgrading analysis report.2The market structure of China's industrial electrical distribution industry mainly has the following characteristics:

1) From the perspective of geographical distribution, China's industrial electrical distribution industry presents a pattern of high concentration in the eastern region and relatively backward in the central and western regions. The eastern region has more manufacturing enterprises and downstream customers, as well as a better logistics and information network, providing industrial electrical distributors with a broad market space and convenient operating conditions. Due to the constraints of economic level, infrastructure and talents in the central and western regions, the development of industrial electrical distribution industry is relatively lagging behind, but there is also great potential and space.

2) From the perspective of enterprise types, China's industrial electrical distribution industry presents a diversified competitive landscape. The main competitors include direct manufacturers, agents, professional distributors, system integrators, etc. Among them, the manufacturer's direct sales are mainly aimed at large customers and key projects, with product price advantages and technical support advantages, but lack of flexibility and service. Agents mainly rely on the cooperative relationship with manufacturers to obtain products and market resources, with market penetration and customer relationship advantages, but lack of autonomy and innovation. Professional distributors provide products and services to downstream customers mainly through their own sales networks and channels, with operational efficiency and service quality advantages, but lack brand influence and financial strength. System integrators mainly meet the individual needs of customers by providing overall solutions, with technological innovation and added value advantages, but lack of scale effect and market coverage capabilities.

3) From the perspective of product structure, China's industrial electrical distribution industry shows a relatively high proportion of low-end products and a relatively low proportion of high-end products. Low-end products mainly include regular switches, circuit breakers, contactors, relays, etc., with large market demand, relatively low prices, relatively low technical threshold, etc., for distributors to provide a more stable source of income. High-end products mainly include intelligent, digital, networked controllers, inverters, sensors, etc., which have the characteristics of small market demand, relatively high prices, and relatively high technical thresholds, providing distributors with higher profit margins and value-added service opportunities.

3. Industrial Electrical Distribution Industry Market Demand Analysis

According to the data of Shangpu Consulting Group, the market demand of China's industrial electrical distribution industry mainly comes from the following aspects:

1) Power industry. The power industry is the largest customer group in the industrial electrical distribution industry, and its demand for industrial electrical products accounts for about40%. With the country's continuous investment in power grid construction and transformation, as well as the rapid development of new energy power generation and smart grid, the power industry's demand for industrial electrical products will maintain steady growth. At the same time, the power industry's requirements for the safety, stability, and intelligence of industrial electrical products are also increasing, providing distributors with more technical support and service opportunities.

2) industry. The industrial industry is the second largest customer group in the industrial electrical distribution industry, and its demand for industrial electrical products accounts for about30%. As the country attaches great importance to the construction of manufacturing power and digital transformation, as well as industrial4.0The promotion and application of concepts such as intelligent manufacturing, the demand for industrial electrical products in the industrial industry will show rapid growth. At the same time, the industrial industry's requirements for personalization, customization, and integration of industrial electrical products are also increasing, providing distributors with more solutions and innovation opportunities.

3) Construction industry. The construction industry is the third largest customer group in the industrial electrical distribution industry, and its demand for industrial electrical products accounts for about20%. With the acceleration of the country's new infrastructure construction and urbanization, as well as the popularization and implementation of concepts such as green buildings and intelligent buildings, the demand for industrial electrical products in the construction industry will show steady growth. At the same time, the construction industry's requirements for energy saving, environmental protection, comfort, and safety of industrial electrical products have also continued to increase, providing distributors with more optimization and upgrade opportunities.

4) other industries. Other industries include transportation, communications and information, public facilities, agriculture, forestry, animal husbandry and fishing, and their demand for industrial electrical products accounts for about the entire market.10%. With the development and support of these industries, as well as the application and promotion of technologies such as the Internet of Things, cloud computing, and big data, the demand for industrial electrical products in these industries will gradually increase. At the same time, the requirements of these industries for the particularity, complexity and diversity of industrial electrical products are also increasing, providing more challenges and opportunities for distributors.

4. Industrial Electrical Distribution Industry Market Competition Analysis

The market competition in China's industrial electrical distribution industry mainly has the following characteristics:

1) The degree of competition is higher. Due to the large market size of the industrial electrical distribution industry, the market demand is more, the market potential is higher, attracting a large number of competitors to enter. At present, participants in China's industrial electrical distribution industry have surpassed1Wanjia, among which there are some leading enterprises with large scale, well-known brands and strong strength, such as China Power United Group, China Power International Group, China Power Technology Group, etc.; there are also some follow-up enterprises with smaller scale, more common brands and weaker strength, such as local or professional distributors in various regions. There is a fierce competition among these enterprises in terms of product price, product quality, product type and service level.

2) There are various ways of competition. Due to the variety of types of participants in the industrial electrical distribution industry, the variety of competitive objectives and the variety of competitive resources, the competition has led to a variety of ways of competition. The main competition methods include price competition, brand competition, channel competition, service competition, technology competition and so on. Among them, price competition is the most common and direct way of competition, which attracts customers and seizes market share by reducing product prices; brand competition is the most important and long-term way of competition, which enhances customer loyalty and market influence by enhancing brand awareness and reputation; channel competition is the most critical and complex way of competition, expand market coverage and market penetration by establishing and maintaining its own sales network and channels; service competition is the most effective and meticulous way of competition, improving customer satisfaction and customer stickiness by providing high-quality and comprehensive pre-sales, in-sales and after-sales services; technological competition is the most advanced and innovative way of competition, through the introduction and development of new technologies and new products to meet the changing and increasing needs of customers.

3) The competitive landscape is constantly changing. Due to the changing market environment in the industrial electrical distribution industry, changing market demand and changing market participants, the competitive landscape is constantly changing. The main trends include scale, collectivization, specialization and internationalization. Scale refers to the industrial electrical distribution enterprises by expanding the scale of operation, increasing market share, enhance competitive advantage; Group refers to the industrial electrical distribution enterprises through the integration of internal resources, the formation of group management, improve operational efficiency, enhance the ability to resist risks; Specialization refers to the industrial electrical distribution enterprises by focusing on the core business, improve professional level, improve service quality, enhance differentiated competition; internationalization refers to industrial electrical distribution enterprises by expanding overseas markets, participating in international cooperation, improving international influence and enhancing global competition.

Market Trend Analysis of 5. Industrial Electrical Distribution Industry

According to the data of Shangpu Consulting Group, the market trend of China's industrial electrical distribution industry mainly has the following aspects:

1) Intelligent trend. Intelligence refers to the improvement and optimization of the function, performance, efficiency and safety of industrial electrical products to meet the needs of intelligent manufacturing, smart grid, intelligent building and other fields. Intelligent industrial electrical products can realize automatic control, remote monitoring, fault diagnosis, data analysis and other functions, providing customers with higher production efficiency and operational stability. Intelligent industrial electrical distributors can use the Internet of Things, cloud computing, big data and other technologies to provide customers with more information services and data services, and create greater value for customers.

2) Green trend. Greening refers to the improvement and innovation of energy saving, environmental protection, renewable and other aspects of industrial electrical products to meet the requirements of low-carbon economy, circular economy, green development and other concepts. Green industrial electrical products can reduce energy consumption, reduce emissions, the use of clean energy and other functions, to provide customers with lower operating costs and better social benefits. Green industrial electrical distributors can use energy-saving services, environmental protection services, renewable services and other means to provide customers with more energy-saving solutions and environmental protection solutions, saving customers more resources.

3) Servitization trends. Servitization refers to the transformation of industrial electrical products from simple product sales to comprehensive service provision to meet customer needs for personalization, customization, and integration. Service-oriented industrial electrical products can realize the design, configuration, installation, debugging and other functions according to the specific needs and scenarios of customers, and provide customers with more suitable products and solutions. Service-oriented industrial electrical distributors can use consulting services, training services, maintenance services and other methods to provide customers with more technical support and after-sales protection, and increase customer trust and loyalty.

6. Industrial Electrical Distribution Industry Development Prospect Forecast

According to data from the Champ Consulting Group,2023China's industrial electrical distribution industry will face both opportunities and challenges. On the one hand, with the country's strategic planning and policy support, as well as the growth of market demand and technological progress, the industrial electrical distribution industry will have a broad space for development and good prospects for development. On the other hand, with the intensification of market competition and the improvement of customer demand, the industrial electrical distribution industry will face problems and challenges such as product homogeneity, profit decline, and insufficient service. Therefore, if the industrial electrical distribution industry wants to achieve sustainable development, it must carry out transformation and upgrading and innovation to improve its core competitiveness and market position.

according to the champ consulting group,2023China's industrial electrical distribution industry to achieve transformation and upgrading and innovation change, mainly from the following aspects:

11) Strengthen brand building and promotion. Brand is an important asset of industrial electrical distribution enterprises, and it is also an important symbol to distinguish it from competitors. Industrial electrical distribution enterprises should strengthen brand building and promotion, improve brand awareness and reputation, establish brand image and brand reputation, and enhance brand influence and brand loyalty.

2) Optimize product structure and product quality. Products are the core competitiveness of industrial electrical distribution enterprises and the basis for meeting customer needs. Industrial electrical distribution enterprises should optimize product structure and product quality, increase the proportion of high-end products and new products, improve the technical content and added value of products, improve product performance and efficiency, and improve product safety and stability.

32) Expand channel network and channel cooperation. Channel is an important support for industrial electrical distribution enterprises and an important way to contact customers. Industrial electrical distribution enterprises should expand the channel network and channel cooperation, increase the number and coverage of channels, improve the efficiency and effect of channels, and improve the professionalism and service of channels.

4) Improve service level and service scope. Service is an important added value of industrial electrical distribution enterprises, but also an important means to enhance customer stickiness. Industrial electrical distribution enterprises should improve the service level and service scope, increase the content and mode of service, improve the quality and level of service, and improve the satisfaction and loyalty of service.

5) Strengthen technological innovation and technological cooperation. Technology is an important driving force for industrial electrical distribution enterprises and an important condition for winning the trust of customers. Industrial electrical distribution enterprises should strengthen technological innovation and technical cooperation, increase investment and research and development of technology, improve the level and results of technology, and improve the application and promotion of technology.

Anyway,2023年中国工业电气分销行业将迎来新一轮的发展机遇和挑战。只有通过转型升级和创新变革,才能抓住机遇、应对挑战、赢得未来。



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