1. Global Coffee Machine Market Overview

According to data from the Champ Consulting Group,2022In, the global coffee machine market reached153.4Billions of dollars, expected2028The year will grow206.0US $billion, with a compound annual growth rate4.3%. The Chinese coffee machine market is expected to be driven by consumers' improved quality of life and growing demand for coffee.2023Year-round will reach1Trillion yuan, accounting for the global market share6.5%, the compound annual growth rate exceeds5%。

The coffee industry has been evolving in terms of innovation, new product launches and demand. The coffee machine market includes the sale of coffee machines and related services used in hotels, restaurants, cafes and offices. A coffee machine is a small motor used to make coffee. The growing popularity of instant non-alcoholic beverages such as coffee in restaurants and office cafeterias is driving the growth of the coffee machine market. Coffee machines reduce the time and effort required to prepare coffee in cafes and office cafeterias.

The increasing demand for non-alcoholic beverages among millennials, consumer awareness of low-sugar and non-alcoholic beverages, busy work schedules, and changing consumer tastes are several reasons for the popularity of instant non-alcoholic beverages such as coffee. Due to the growing demand for coffee, coffee supplier companies are investing in appropriate equipment and innovating methods such as coffee capsules to provide better tasting coffee as a more profitable option. The increasing use of coffee machines in restaurants and office cafeterias to meet the growing demand for instant non-alcoholic beverages has increased the demand for coffee capsules, thereby promoting the growth of the coffee machine market.

Various factors are driving the coffee maker market. Ease of use and consistent brewing results are the main factors contributing to the growing demand for coffee machines worldwide. Increasing levels of coffee consumption in all regions of the world, rising levels of disposable income, growing youth populations, and the working class are driving demand for coffee machines. Due to the expansion of coffee culture or the expansion of coffee shops and capsule systems, the demand for coffee machines is growing rapidly. There are various types of coffee machines on the market, which promotes the development of the coffee machine market. Technological advances are also driving the market. The demand for automatic coffee machines is increasing significantly, thereby driving the growth of the market. with Bluetooth orWi-FiSmart coffee machines with connected functions are the latest trend in the global market. These smart coffee machines can be accessed via a smartphone, and users can control them from anywhere in their home and provide commands via their smartphone.

Increasing awareness of the adverse effects of excessive caffeine intake is expected to limit the growth of the market. In addition, high maintenance costs may hinder the coffee machine market.

Overview of Chinese Coffee Machine Market in 2.

China's coffee market has grown rapidly in recent years, and is gradually changing from a market dominated by instant coffee, with the proportion of freshly ground coffee and espresso coffee increasing.2021The market size of China's coffee industry reached3817billion yuan,2022Annual growth4856Billions of dollars. The number of coffee retail outlets in mainland China is also expanding, as2022Year5month, there is.11.73Wanjia, a year-on-year increase14.6%. China's coffee market is in a stage of rapid development, with new brands, new products and new models emerging one after another.2025China's coffee market size will break through1trillion yuan. which exceeds7Cheng's coffee shops are located in tier 1 and tier 2 cities, and there is still much room for development in tier 3 and tier 4 cities.

According to data from the Champ Consulting Group, the proportion of Chinese consumers who have bought coffee has reached9into more. At present, the price of a single cup of freshly ground coffee is mostly in.20Therefore, for long-term coffee consumers, coffee machines are the best way to save costs and meet coffee demand. With the further expansion and penetration of the coffee market, the coffee machine market will be further expanded.

The uncertainty of the current outbreak of the epidemic and China's active adoption of "dynamic zero" anti-epidemic measures, so that people's consumption of life and work rhythm is often disrupted, especially.2022In the first half of the year, the epidemic continued to repeat, take-out, hall food blocked, home office gradually normalized, home coffee machines by long-term coffee consumers welcome. And under the trend that coffee will become a long-term consumer preference, the coffee machine market is expected to become one of the rapid outbreaks driven by the epidemic.

With the development of China's economy and the improvement of people's income level, Chinese consumers' requirements for the quality of life are constantly upgrading, and the concept of exquisite life and consumption is constantly formed. People's attitude towards coffee has gradually changed from the initial refreshing demand to the social demand, and consumers have gradually become accustomed to the taste of coffee. The continuous expansion of the coffee market also means that coffee is no longer a niche commodity, but has become the consumer demand of the public.

At present, convenience store coffee and self-service coffee mainly use automatic coffee machines, boutique cafes and chain coffee brands mainly use semi-automatic coffee machines, and small automatic coffee machines are commonly used in families./Semi-automatic high-pressure extraction coffee machine, capsule coffee machine, Moka pot, American drip filter coffee machine, along with the improvement of consumers' quality of life requirements and exquisite life concept, the domestic coffee machine market potential development space is still very large. Consumers mostly according to their own preferences to buy different types of coffee machines, from the coffee machine market structure, automatic high-pressure extraction coffee machine because of its convenient and stable characteristics of the highest proportion of sales, sales accounted for nearly6into, followed by semi-automatic high-pressure extraction coffee machines, which account for nearly2The proportion of capsule coffee machines, drip coffee machines, etc. also reached.2into about.

3. global and Chinese coffee machine market competition pattern analysis

The competitive landscape of the global coffee machine market is relatively fragmented, with no major players currently dominating the market. However, with technological advances and product innovation, small and medium-sized companies are increasing their market presence by securing new contracts and opening up new markets. Major players includeKeurig Green Mountain Inc.、Panasonic Corporation、Nestlé S.A.、Newell Brands、De'Longhi GroupWait.

The Chinese coffee machine market is dominated by overseas brands. Although China is the world's largest coffee machine production market, it is mainly exported. According to data from the Champ Consulting Group,2022The total import and export volume of China's coffee machine reached16.05billion dollars, of which imports were only0.21Billion US dollars, accounting1.3%; exports up15.84Billion US dollars, accounting98.7%, the import and export trade surplus reached15.63Billions of dollars.

The current domestic mainstream coffee machine brands include:Delonghi/Delong,NESPRESSO/奈斯派索、Philips/飞利浦、Maxim’s de Paris、SMEG、Welhome/惠家、Petrus/柏翠、Barsetto/百胜图、Breville/铂富、格米莱等。德龙以其专业的咖啡机制造水平全面布局，产品品类齐全，市场占比较高；NESPRESSO作为雀巢旗下品牌，主打胶囊咖啡机，搭配其生产的咖啡胶囊同时销售，给公司带来较高收益。柏翠、百胜图、格米莱等品牌价格较为亲民，是消费者的性价比之选。

四、尚普咨询集团的观点和建议

According to data from the Champ Consulting Group,2023年全年全球和中国的咖啡机市场将继续保持稳定增长，预计全球市场规模将达到68.5亿美元，中国市场规模将达到11.5亿元。咖啡机市场的增长主要受到以下因素的影响：

咖啡消费的普及和升级，尤其是在发展中国家，咖啡文化的扩张和消费者对高品质咖啡的需求推动了咖啡机市场的发展。

咖啡机产品的创新和多样化，包括小型化、便携化、功能集成化、智能化等，满足了不同消费者的个性化需求和偏好，提高了咖啡机市场的吸引力和竞争力。

疫情影响下的居家办公和居家消费趋势，增加了家用咖啡机的需求，同时也促进了线上销售渠道的发展，为咖啡机市场带来了新的增长点。

尚普咨询集团认为，咖啡机市场仍然存在一些挑战和风险，包括：

咖啡因摄入过量对健康的不利影响，可能会影响部分消费者对咖啡和咖啡机的需求。

咖啡机产品的维护成本较高，可能会影响消费者的购买意愿和使用频率。

咖啡机市场竞争激烈，同质化现象严重，需要不断提升产品品质和差异化优势，以获得更多的市场份额和利润空间。

尚普咨询集团建议，咖啡机市场的参与者应该：

关注消费者需求和行为变化，及时调整产品策略和营销策略，提供更符合消费者期待和喜好的产品和服务。

加强产品创新和技术研发，提升产品性能和功能，开发更多具有特色和优势的产品类型和品牌形象。

拓展销售渠道和网络，利用线上线下相结合的方式，提高产品曝光度和覆盖率，增加与消费者的互动和沟通。

注重社会责任和环境保护，减少产品对环境的负面影响，提高产品可回收性和可降解性，树立良好的企业形象和口碑。