1. China Industrial Camera Market Size Analysis

According to data from the Champ Consulting Group,2020In 2010, the market size of China's industrial camera industry declined due to the impact of the new crown epidemic.3.8Billions of yuan, down year-on-year7.3%。2021In 2010, with the prevention and control of the epidemic and the recovery of the economy, the market size of China's industrial camera industry rebounded again,4.3Billion yuan, year-on-year growth13.2%。2022Year reached4.9Billion yuan, year-on-year growth14.0%. Expected2023The market size of China's industrial camera industry reached5.6Billion yuan, year-on-year growth14.3%。

From a global perspective,2020As a result of the outbreak, the size of the global industrial camera industry declined13.2Billions of yuan, down year-on-year5.7%。2021With the global economic recovery and increased demand for automation, the global industrial camera industry resumed growth14.6Billion yuan, year-on-year growth10.6%。2022Year reached16.1Billion yuan, year-on-year growth10.3%, is expected2023Throughout the year, the global industrial camera industry reached17.8Billion yuan, year-on-year growth10.6%。

In summary, it can be seen that although the scale of China's industrial camera market is not as good as the global level, its growth rate is significantly ahead of the international market, and its share in the global market has increased. According to data from the Champ Consulting Group,2022China's industrial camera market accounted for the global market in29.7%, is expected2023Year-round will rise31.5%。

Analysis on the Market Structure of China's Industrial Camera in 2.

（1) by product type

Industrial cameras can be divided into two categories: one is quality inspection industrial cameras, which are mainly used for quality inspection applications in electronic manufacturing, automobiles and parts, semiconductors, lithium batteries and other industries. The main products are laser line scanning cameras, structured light cameras, Light field cameras, etc.; the second is guided industrial cameras, which are mainly used for guiding applications in metal products, logistics, auto parts and other industries. The main products are binocular stereo cameras,ToFcameras, monocular cameras, etc.

In the Chinese industrial camera market,2020Demand for industrial cameras in the quality inspection category declined, and the market share fell61.8%, while the demand for guided industrial cameras increased, the market share increased38.2%。2021With the recovery of demand for quality inspection industrial cameras, the market share rebounded63.2%, while the market share of guided industrial cameras fell back36.8%。2022The market share of quality inspection and guidance industrial cameras remained63%and37%The level.

（2) By Application Industry

In China's industrial camera market, electronics manufacturing, automobiles and parts, flat panel displays and logistics are the four downstream application industries with the highest sales of industrial cameras, of which the application of the electronics manufacturing industry accounts for nearly half.2020In 2010, China's electronics manufacturing and automotive and parts industry demand declined, the market share fell46.5%and14.8%, while demand in the flat panel display and logistics industries increased, the market share increased14.2%and10.1%。2021With the recovery of demand in the electronics manufacturing and automotive and parts industries, the market share rebounded47.8%and15.6%while the market share of the flat panel display and logistics industries fell back13.4%and9.7%。2022In 2010, the market share of electronics manufacturing, automotive and parts, flat panel display and logistics industries remained48%、16%、13%and10%The level.

In addition to the more mature traditional industries still have a large demand for industrial cameras, the development potential of new energy industries such as lithium batteries and photovoltaics is also worthy of attention. With the popularity of new energy vehicles and national support policies for renewable energy, lithium battery and photovoltaic industries will usher in a period of rapid growth. The demand for industrial cameras in these industries is mainly focused on quality inspection, such as lithium battery pole ear solder joint inspection, photovoltaic module defect inspection and so on. According to data from the Champ Consulting Group, it is expected that2023The scale of demand for industrial cameras in China's lithium battery and photovoltaic industries reached1.2Billions of dollars and0.9Billions of dollars.

Analysis on the competition pattern of China's industrial camera market in 3.

（1) by product type

In terms of the quality inspection industrial camera market, due to the high technical barriers to products, the market is mainly occupied by foreign brands, such as Keenz,LMI、CognexWait. These brands have a deep accumulation of R & D technology in the field of industrial cameras, with technical advantages in software and hardware, stable and reliable product performance, and high prices. According to data from the Champ Consulting Group,2020The share of foreign brands in China's quality inspection industrial camera market in75.2%, while the proportion of domestic brands is only24.8%。2021In 2010, as the market for foreign brands recovered, the market share recovered76.8%while the market share of domestic brands fell back23.2%。2022The share of foreign brands in China's quality inspection industrial camera market was77.5%, while the percentage of domestic brands is22.5%。

From the perspective of the guiding industrial camera market, due to the low technical barriers of products, the market is mainly dominated by domestic brands, such as Mekamand, Star Ape Zhe, Elson and so on. These brands have strong customization capabilities in the field of industrial cameras, fast market response, and have strong advantages in localized production and after-sales service. The product cost performance is higher than foreign capital. According to data from the Champ Consulting Group,2020The market share of domestic brands declined80.1%, while the market share of foreign brands increased19.9%。2021In 2010, as the market for domestic brands recovered, the market share recovered81.6%while the market share of foreign brands fell back18.4%。2022In 2010, the share of domestic brands in China's leading industrial camera market was82.0%, while the proportion of foreign brands is18.0%。

（2) By Application Industry

From the perspective of the electronics manufacturing industry, because the industry has high performance requirements for industrial cameras and has a strong degree of trust and dependence on foreign brands, the industry is mainly controlled by foreign brands, such as Keyence,Cognex、LMIWait. According to data from the Champ Consulting Group,2020The market share of foreign brands declined83.4%, while the market share of domestic brands increased16.6%。2021In 2010, as the market for foreign brands recovered, the market share recovered84.6%while the market share of domestic brands fell back15.4%。2022The proportion of foreign brands in the industrial camera market in China's electronics manufacturing industry was85.0%, while the percentage of domestic brands is15.0%。

From the perspective of the automotive and parts industry, because the industry has higher performance requirements for industrial cameras, but also has more customization needs, the industry is competed by foreign brands and domestic brands, such as Keenz,Cognex, Mekamander, Star Ape Zhe, etc. According to data from the Champ Consulting Group,2020The market share of foreign brands declined56.3%, while the market share of domestic brands increased43.7%。2021In 2010, as the market for foreign brands recovered, the market share recovered57.4%while the market share of domestic brands fell back42.6%。2022The share of foreign brands in the industrial camera market in China's auto and parts industry in58.0%, while the percentage of domestic brands is42.0%。

From the perspective of the flat panel display industry, because the industry has high performance requirements for industrial cameras and has a strong degree of trust and dependence on foreign brands, the industry is mainly controlled by foreign brands, such as Keens,Cognex、LMIWait. According to data from the Champ Consulting Group,2020The market share of foreign brands declined84.1%, while the market share of domestic brands increased15.9%。2021In 2010, as the market for foreign brands recovered, the market share recovered85.1%while the market share of domestic brands fell back14.9%。2022The proportion of foreign brands in the industrial camera market in China's flat panel display industry was85.5%, while the percentage of domestic brands is14.5%。

From the perspective of the logistics industry, because the industry has lower performance requirements for industrial cameras, but there is more customization demand, the industry is mainly dominated by domestic brands, such as Mekamande, Elson, STV, etc. According to data from the Champ Consulting Group,2020The proportion of domestic brands in the industrial camera market in China's logistics industry was77.2%, while the market share of foreign brands increased22.8%。2021In 2010, as the market for domestic brands recovered, the market share recovered78.4%while the market share of foreign brands fell back21.6%。2022The proportion of domestic brands in the industrial camera market in China's logistics industry was79.0%, while the proportion of foreign brands will be21.0%。

Analysis on the development trend of China's industrial camera market in 4.

（1) Integration, integration

As more and more guided industrial camera products cooperate with robots, the demand for cameras to be integrated on robotic arms to follow-up also increases, which leads to a more prominent demand for camera size reduction and weight reduction. At present, the mainstream manufacturers in the industry generally improve the integration of products on the basis of ensuring the imaging effect to achieve lightweight effect. In the future, with the improvement of the level of autonomy of manufacturers' parts, it will promote the integrated and integrated development of industrial cameras. It is expected that in the future, smart camera products will also appear in scenes with higher standardization and lower difficulty in the field of industrial cameras.

（2）AIHelp the rapid development of industrial cameras

Due to the existence of many uncertainties and high degree of non-standard in industrial camera application scenarios, such as poor consistency of raw materials and complex working environment, there is a higher demand for flexibility in industrial cameras. Mainstream visual players in the industry and some Internet head manufacturers have begun to studyAIFusion with industrial camera technology.AIAfter the integration of technology and industrial camera, it can achieve better training effect and improve efficiency with only a small amount of data samples based on small sample training and other technologies. In the process of image processing, the point cloud is intelligently segmented according to template matching to obtain the three-dimensional information of the object. In the process of trajectory planning, the optimal motion path is calculated by estimating the pose of the mechanical arm and the target object to improve the success rate of grasping.

In addition, based onAIWith the rapid development of technology, there is a trend of cloud-based information processing in the future: first, data interconnection can be realized, which is convenient for manufacturers to collect application cases in different industries and continuously train.AIThe model is updated with the product, and the second is that with the improvement of camera pixels and the development of multi-camera control, the computational pressure increases, and the cloudization can share the pressure of visual system edge computing to a certain extent.

（3) Software and hardware integration solution trend

The usage habits of domestic end users tend to choose software and hardware packaging solutions, and domestic solution manufacturers mostly provide products to customers in this form. Relatively speaking, the products of foreign manufacturers have a high degree of standardization, and the software is mostly provided in the form of basic visual platforms. Some agents, integrators or end users are required to do secondary development for application scenarios. Based on this, it is expected that the future industrial camera solutions will show the following development trends: firstly, visual solution providers will pay more attention to the sales in the form of software and hardware packaging, domestic manufacturers will optimize the completeness of services and solutions, and foreign manufacturers will design more standardized application modules and expand the range of customers' choices; Secondly, integrators and agents will continue to accumulate experience in visual solutions to improve their design and deployment capabilities; finally, the versatility and ease of use of software and hardware in the industrial camera solution will be improved, so that the end user can choose and use the appropriate product.

5. China Industrial Camera Marketing Strategy Advice

（1) Strengthen technological innovation and improve product performance

Technological innovation is the core driving force for the development of the industrial camera industry, and it is also a key factor in improving product competitiveness. Industrial camera manufacturers should increase investment in research and development, and continuously improve product resolution, frame rate, stability, anti-interference ability and other performance indicators to meet the needs of different industries and application scenarios. At the same time, attention should be paid to the development of emerging technologies, suchAI, cloud computing,5GWe will explore the possibility of technology integration and improve the intelligence of our products.

（2) Expand application areas and increase market share

Industrial camera manufacturers should choose suitable application areas to expand according to their own technical advantages and market positioning. In addition to traditional electronics manufacturing, automobiles and parts, flat panel displays and other industries, we should also pay attention to the development potential of new energy industries such as lithium batteries and photovoltaics, as well as the demand space of emerging industries such as medical care, agriculture, and security. At the same time, customized or standardized solutions should be provided according to the characteristics of different industries and application scenarios to increase user stickiness and satisfaction.

（3) Strengthen brand building and improve market influence

Industrial camera manufacturers should strengthen brand building and improve market influence and visibility. On the one hand, brand exposure and awareness should be increased by participating in industry exhibitions, publishing industry reports, and carrying out online and offline publicity; on the other hand, brand credibility and reputation should be enhanced by creating successful cases, obtaining authoritative certification, and establishing word-of-mouth recommend. In addition, we should also establish cooperative relations with industry associations, research institutions, universities and other institutions to participate in the formulation of industry standards and technical exchanges to enhance brand authority and professionalism.

4) Strengthen channel construction and improve market coverage

Industrial camera manufacturers should strengthen channel construction and improve market coverage and service levels. On the one hand, we should establish a stable channel network with agents, integrators, solution providers and other partners to expand the scope of sales and user groups; on the other hand, we should establish a direct communication and feedback mechanism with end users to understand user needs and satisfaction, and provide timely pre-sale, in-sale and after-sales services. In addition, online sales and promotion should be carried out through the use of Internet platforms to improve market penetration and user conversion rates.

6. Conclusion

Industrial camera is the core component of industrial machine vision system. Its essential function is to convert optical signals into electrical signals, which requires products with high transmission power, anti-interference and stable imaging capabilities. As an emerging technology, industrial cameras are expected to be a promising segment of the automation industry. Shangpu Consulting analyzed the scale, structure, competition pattern and development trend of China's industrial camera market, and put forward corresponding marketing strategy suggestions.

This paper holds that although the scale of China's industrial camera market is not as large as the global level, its growth rate is significantly ahead of the international market, and its share in the global market has increased. In China's industrial camera market, quality inspection industrial cameras account for a relatively large proportion, but guiding industrial cameras are growing faster; electronic manufacturing, automobiles and parts, flat panel displays and logistics are the four downstream application industries with the highest sales of industrial cameras. Among them, the application of the electronic manufacturing industry accounts for nearly half; the development potential of new energy industries such as lithium batteries and photovoltaics is also worthy of attention. In China's industrial camera market, foreign brands dominate in industries such as quality inspection industrial cameras and electronics manufacturing and flat panel displays, while domestic brands have strong competitive advantages in industries such as guided industrial cameras and logistics. China's industrial camera market will present an integrated, integrated,AIPower, hardware and software integration solutions and other development trends.

This paper suggests that Chinese industrial camera manufacturers should strengthen technological innovation, improve product performance, expand application areas, increase market share, strengthen brand building, improve market influence, strengthen channel construction, improve market coverage. Through these marketing strategies, Chinese industrial camera manufacturers can stand out in the fierce market competition and achieve sustainable development.