Market size and development trend of China's beverage industry in 1.

according to the champ consultancy survey,2021Breakthrough in the size of China's beverage market in1trillion yuan,2022Year this scale has reached1.6trillion yuan. The number of investment and financing in the global soft drink industry affected by the outbreak declined briefly, but with the recovery of the global economy, especially China's economy, the beverage industry showed good growth.

In 2022, Chinese beverage consumers often drink more types of beverages, mainly packaged drinking water (62.7%), carbonated beverages (55.0%), dairy products (54.0%) and bubbly water (42.0%). Among them, packaged drinking water is the most common type of soft drink for consumers, mainly because it has the functions of cooling and quenching thirst and replenishing water. Carbonated beverages are another type of soft drinks that consumers love, mainly because they have a refreshing taste, refreshing and other functions. Dairy products are the third type of soft drinks preferred by consumers, mainly because of their rich nutrition, health and other functions. Bubble water is a relatively new type of soft drink for consumers, mainly because of its low sugar, low calorie, fresh taste and other functions.

In terms of consumer preferences for different categories of soft drinks, Chinese consumers express a preference for carbonated beverage packaging as cans (74.2%), plastic bottles (69.2%). Because in the sealing, glass bottles are better than cans, cans are better than plastic bottles, and the better the sealing, the higher the degree of carbonation, the better the taste, and the lower the portability of glass bottles, which to a certain extent will increase the probability of consumers choosing cans. At the same time, Chinese consumers' perception of sugar in carbonated beverages is mainly a preference for low sugar (55.7%), preference for sugar-free (23.0%), it can be seen that sugar-free carbonated drinks have gained consumer preference.

On the average monthly consumption of sparkling water drinks, nearly half of consumers spend50-100Yuan31.7%Consumers spend less50Yuan, spend more100The proportion of consumers in yuan is only19.9%. In addition, from the upper limit of the acceptable unit price of bubble water, most (43.8%) The highest unit price of bubble water acceptable to consumers is7-10Yuan22.7%The maximum acceptable unit price of bubble water for consumers is11-15Yuan. The amount of consumer spending on bubble water reflects their spending power and willingness to spend, and the higher the upper limit of acceptable unit price, to a certain extent, indicates that consumers have higher consumer confidence in bubble water drinks and are willing to pay a higher premium for them.

Among the "listed" bubble water beverage brands preferred by Chinese consumers, Yuanqi Forest ranks first, occupying obvious advantages (73.9%); The second is Nongfu Spring Soda Bubble Water (46.3%), but also has a high degree of recognition. Yuanqi Forest Bubble Water caters to the needs of most consumers and has won a certain degree of market recognition through its efforts in the vertical field. At the same time, cross-border enterprises such as Nongfu Spring and Xicha also rely on their brand influence and water source advantages to develop bubble water business across borders, achieving good results and intensifying industry competition to a certain extent.

Market Competition Pattern and Market Share of China's Beverage Industry in 2.

From the enterprise market share point of view, the soft drink industry competition is fierce, the pattern is more scattered.2020-2022During the epidemic, Nongfu Spring, Wahaha and other bottled water enterprises launched distribution services, large packaging bottled water for the family competition, the health hall's Nongfu Spring development rapidly.2022The top three companies in China's soft drink industry are expected to be Dingxin International Group, Yangshengtang and China Resources Group, with market shares of approximately6.8%、6.5%and4.8%。

In terms of soft drinks,2022Chinese soft drink consumers often drink more beverage categories, mainly packaged drinking water (62.7%), carbonated beverages (55.0%), dairy products (54.0%) and bubbly water (42.0%). From the brand dimension, the packaged drinking water brands represented by Nongfu Spring and Yibao occupy a larger soft drink market.

Competition in the domestic packaged drinking water market is more fragmented, with many brands participating,TOP10The market share of enterprises is less than 40%; that is, the competition in the tea drinking market is relatively concentrated,TOP10The market share of enterprises exceeds 80%; the carbonated beverage market is still dominated by Coca-Cola and Pepsi. Coca-Cola and Pepsi occupy nearly 90% of the domestic carbonated beverage market; the competition in the fruit juice beverage market is relatively scattered, and Coca-Cola ranks first in China's fruit juice beverage industry; competition in the energy beverage market is highly concentrated,2013Years ago, Red Bull was almost a dominant company, but with Dongpeng Special Drink, Zhongwo and other enterprises entering the energy drink, Red Bull's market share gradually declined, now showing“One Super Three Strong”The current situation of the pattern, sports beverage market, Jianlibao accounted for China's sports beverage industry nearly 30% of the market share.

Market concentration and changing trend of China's beverage industry in 3.

At present, more and more manufacturers are focusing on the soft drink industry. Players who have not entered this market before, such as Yili and Mengniu, will enter this market by launching new products.2012-2021China's soft drink industryTOP4andTOP8The market share of enterprises is on a downward trend;2022year,TOP4andTOP8The market share of enterprises increased slightly, which shows that the soft drink market pattern has been basically stable.

2012, China Soft DrinksTOP8Enterprises occupy more than half of the country's market, with a market share51.5%, the market concentration is high, the head manufacturers have greater control over the market, China's soft drink market is an oligopoly type IV market;2021Year, China Soft DrinksTOP8Corporate market share declines40.7%, the head manufacturer's control over the market is reduced, for the oligopoly.Ⅴtype of market. China's soft drink market in the past decade has become increasingly competitive, but the last two or three years has been stable inCR8For40.7%，CR4For28.5%The pattern.

In terms of market segments,2022China's energy drinks, Asian specialty beverages, ready-to-drink coffee market concentration is the highest, followed by carbonated beverages, ready-to-drink tea and sports drinks market, packaged drinking water market concentration is the lowest.

Analysis on the Layout and Competitiveness of Chinese Beverage Industry Enterprises in 4.

Among the companies in the soft drink industry, China Guanghe and China Soft Drinks have the widest soft drink business layout. These two companies focus on the Yangtze River Delta and the Pearl River Delta. Other listed companies are largely involved in the operation of the soft drinks business through equity participation.

From the perspective of the competitiveness of the company's soft drink business, Linglong soft drinks and Sailun soft drinks are ranked stronger; followed by Huayi Group and Triangle soft drinks, which are also leading soft drink manufacturers.

according to the champ consultancy survey,2022The competitive echelon of Chinese soft drink enterprises in3A. Among them, operating income is greater200100 million yuan of enterprises have Kang Shifu Holdings, Nongfu Spring, unified enterprise China;30-200Between 100 million yuan of enterprises are China Food, Dongpeng Beverage, Yangyuan Beverage, VV shares, Xiangfluttering, etc.;30Billions of dollars or less.

Take Nongfu Spring as an example. The company is a leading manufacturer of packaged drinking water in China. Its products cover mineral water, purified water, soda water, steam tea and other categories. With its high-quality water sources and extensive channel network, Nongfu Spring occupies a high share in the packaged drinking water market.2021In the year, Nongfu Spring achieved revenue296.96Billion yuan, year-on-year growth29.8%; net profit reached71.62Billion yuan, year-on-year growth35.7%。2022In the year, Nongfu Spring achieved revenue332.39Billion yuan, year-on-year growth11.9%; net profit reached84.95Billion yuan, year-on-year growth18.6%。

China's beverage industry has a broad market prospect, but it is also facing challenges such as diversification of consumer demand, improvement of health awareness, and strengthening of environmental protection requirements. Therefore, if enterprises want to stand out in the fierce competition, they need to constantly innovate products and services, enhance brand influence and loyalty, optimize the industrial chain and supply chain management, reduce costs and improve efficiency, and enhance the competitiveness and anti-risk ability of enterprises.