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2024-07-18 08:26:22 Source: Champu Consulting Visits:0
一、中国饮料行业市场规模及发展趋势
according to the champ consultancy survey,2021Breakthrough in the size of China's beverage market in1万亿元，2022年这一规模已达到1.6万亿元。受疫情影响全球软饮料行业的投融资数量出现短暂下滑，但随着全球经济特别是中国经济的复苏，饮料行业呈现良好增长态势。
2022年的中国饮料消费者经常喝的饮料品类较多，主要为包装饮用水（62.7%), carbonated beverages (55.0%）、奶制品（54.0%) and bubbly water (42.0%). Among them, packaged drinking water is the most common type of soft drink for consumers, mainly because it has the functions of cooling and quenching thirst and replenishing water. Carbonated beverages are another type of soft drinks that consumers love, mainly because they have a refreshing taste, refreshing and other functions. Dairy products are the third type of soft drinks preferred by consumers, mainly because of their rich nutrition, health and other functions. Bubble water is a relatively new type of soft drink for consumers, mainly because of its low sugar, low calorie, fresh taste and other functions.
In terms of consumer preferences for different categories of soft drinks, Chinese consumers express a preference for carbonated beverage packaging as cans (74.2%), plastic bottles (69.2%). Because in the sealing, glass bottles are better than cans, cans are better than plastic bottles, and the better the sealing, the higher the degree of carbonation, the better the taste, and the lower the portability of glass bottles, which to a certain extent will increase the probability of consumers choosing cans. At the same time, Chinese consumers' perception of sugar in carbonated beverages is mainly a preference for low sugar (55.7%）、偏好无糖（23.0%), it can be seen that sugar-free carbonated drinks have gained consumer preference.
On the average monthly consumption of sparkling water drinks, nearly half of consumers spend50-100Yuan31.7%的消费者花费低于50Yuan, spend more100元的消费者占比仅为19.9%。另外，从气泡水可接受的单价上限来看，大部分（43.8%) The highest unit price of bubble water acceptable to consumers is7-10Yuan22.7%The maximum acceptable unit price of bubble water for consumers is11-15元。消费者在气泡水上的消费金额反映其消费能力和消费意愿，而可接受单价上限越高，则一定程度上说明消费者对气泡水饮料的消费信心更高，愿意为之支付更高的溢价。
Among the "listed" bubble water beverage brands preferred by Chinese consumers, Yuanqi Forest ranks first, occupying obvious advantages (73.9%); The second is Nongfu Spring Soda Bubble Water (46.3%），也具有较高的认可度；再次，屈臣氏苏打气泡水、喜茶喜小瓶和农夫山泉汽茶受喜爱程度较为接近。元气森林气泡水迎合了大部分消费者的需求，通过垂直领域的发力赢得了一定市场认可度；同时，农夫山泉、喜茶等跨界企业也凭借其品牌影响力和水源优势跨界发展气泡水业务，取得不错的成绩，也一定程度上加剧了行业竞争。
Market Competition Pattern and Market Share of China's Beverage Industry in 2.
From the enterprise market share point of view, the soft drink industry competition is fierce, the pattern is more scattered.2020-2022During the epidemic, Nongfu Spring, Wahaha and other bottled water enterprises launched distribution services, large packaging bottled water for the family competition, the health hall's Nongfu Spring development rapidly.2022The top three companies in China's soft drink industry are expected to be Dingxin International Group, Yangshengtang and China Resources Group, with market shares of approximately6.8%、6.5%and4.8%。
In terms of soft drinks,2022年的中国软饮料消费者经常喝的饮料品类较多，主要为包装饮用水（62.7%), carbonated beverages (55.0%）、奶制品（54.0%) and bubbly water (42.0%）。从品牌维度看，以农夫山泉、怡宝为代表的包装饮用水品牌占据较大的软饮料市场。
Competition in the domestic packaged drinking water market is more fragmented, with many brands participating,TOP10The market share of enterprises is less than 40%; that is, the competition in the tea drinking market is relatively concentrated,TOP10The market share of enterprises exceeds 80%; the carbonated beverage market is still dominated by Coca-Cola and Pepsi. Coca-Cola and Pepsi occupy nearly 90% of the domestic carbonated beverage market; the competition in the fruit juice beverage market is relatively scattered, and Coca-Cola ranks first in China's fruit juice beverage industry; competition in the energy beverage market is highly concentrated,2013Years ago, Red Bull was almost a dominant company, but with Dongpeng Special Drink, Zhongwo and other enterprises entering the energy drink, Red Bull's market share gradually declined, now showing“一超三强”的格局现状；运动饮料市场，健力宝占据了中国运动饮料行业近三成市场份额。
Market concentration and changing trend of China's beverage industry in 3.
目前，越来越多的厂商把目光投向软饮料行业，之前没有进入这一市场的玩家，例如伊利、蒙牛都将通过推出新产品进入这一市场。2012-2021年，中国软饮料行业历年TOP4andTOP8企业的市占率呈下降趋势；2022year,TOP4andTOP8The market share of enterprises increased slightly, which shows that the soft drink market pattern has been basically stable.
2012年，中国软饮料TOP8企业占据全国一半以上的市场，市占率达到51.5%，市场集中度较高，头部厂商对市场控制力较大，中国软饮料市场为寡占Ⅳ型市场；而到了2021年，中国软饮料TOP8企业市占率下降到40.7%，头部厂商对市场控制力下降，为寡占Ⅴ型市场。中国软饮料市场在近十年间竞争越发激烈，但近两三年已稳定在CR8For40.7%，CR4For28.5%的格局。
从细分市场来看，2022年中国能量饮料、亚洲特色饮料、即饮咖啡市场集中度最高；其次是碳酸饮料、即饮茶和运动饮料市场；包装饮用水市场集中度最低。
四、中国饮料行业企业布局及竞争力分析
软饮料行业公司中，中国广核、中国软饮料的软饮料业务布局最广，这两家企业重点布局在长三角、珠三角地区。其他上市公司则基本通过参股方式参与软饮料业务的经营。
从企业软饮料业务的竞争力来看，玲珑软饮料、赛轮软饮料的竞争力排名较强；其次是华谊集团、三角软饮料，也属于领先的软饮料生产制造商。
according to the champ consultancy survey,2022年中国软饮料企业竞争梯队可分为3个。其中，营业收入大于200亿元的企业有康师傅控股、农夫山泉、统一企业中国；营业收入在30-200亿元之间的企业有中国食品、东鹏饮料、养元饮品、维维股份、香飘飘等；其余企业的营业收入在30亿元以下。
以农夫山泉为例，该公司是国内领先的包装饮用水生产商，其产品涵盖矿泉水、纯净水、苏打水、汽茶等多个品类。农夫山泉凭借其优质的水源和广泛的渠道网络，在包装饮用水市场占据了较高的份额。2021年，农夫山泉实现营收达到296.96Billion yuan, year-on-year growth29.8%；净利润达到71.62Billion yuan, year-on-year growth35.7%。2022年，农夫山泉实现营收达到332.39Billion yuan, year-on-year growth11.9%；净利润达到84.95Billion yuan, year-on-year growth18.6%。
中国饮料行业市场前景广阔，但也面临着消费者需求多样化、健康意识提高、环保要求加强等挑战。因此，企业要想在激烈的竞争中脱颖而出，就需要不断创新产品和服务，提升品牌影响力和忠诚度，优化产业链和供应链管理，降低成本和提高效率，增强企业的竞争力和抗风险能力。
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