Analysis on Development Environment of Aquatic Products Processing Industry in 1.

1. Economic environment analysis

China's GDP in 2022 (GDP)121Trillion yuan, year-on-year growth3.0%, more2011The highest growth rate since8.1%There has been a slowdown. Among them, the value added of the primary industry is88345Billions of dollars, growth4.1%; secondary industry added value is483164Billions of dollars, growth3.8%; the added value of the tertiary industry is638698Billions of dollars, growth2.3%. On the demand side, the contribution of final consumption expenditure to economic growth is32.8%, the contribution of gross capital formation to economic growth is50.1%, the contribution of net exports of goods and services to economic growth is17.1%. From the level of consumption of residents,2022The per capita disposable income of the country's residents in36883Yuan, year-on-year growth7.4%, real growth net of price factors2.9%. The per capita consumption expenditure of the national residents is22001Yuan, year-on-year growth8.6%, real growth net of price factors6.3%。

As can be seen from the above data,2022China's economy achieved a steady and positive development trend, consumer demand continued to recover, and residents' income and consumption levels continued to improve. All these provide a favorable economic environment and market foundation for the aquatic products processing industry.

2. Policy environment analysis

In recent years, the state has issued a series of policies and measures aimed at promoting the high-quality development of fisheries, ensuring the supply of aquatic products, and promoting the transformation and upgrading of the aquatic product processing industry. The main policies are as follows:

"Notice on multiple measures to promote the expansion of production and supply of poultry and aquatic products": all regions and departments are required to implement relevant policies and measures, actively support poultry and aquatic products production enterprises to expand production scale, improve production efficiency, ensure market supply, stabilize price expectations and meet consumer demand.

Notice on implementing fishery development support policies to promote high-quality fishery development: all regions and departments are required to increase support for fishery development, improve fishery subsidy policies, strengthen fishery infrastructure construction, support the construction of facilities and equipment for primary processing and cold storage of aquatic products, reduce the intensity of offshore fishing, protect marine fishery resources, and promote the development of aquaculture, aquaculture and other industries. Promote the optimization of the structure of the fishery industry and realize the transformation and upgrading of fisheries.

Implementation Opinions on Further Reducing Logistics Costs: All regions and departments are required to deepen the reform of logistics system and mechanism, optimize the layout of logistics network, improve the efficiency of logistics operation, reduce the level of logistics costs, promote the deep integration of logistics and industry, and promote the high-quality development of logistics. For the aquatic product processing industry, reducing logistics costs is conducive to improving the competitiveness and profitability of enterprises, expanding market share and sales scope.

"Guiding Opinions on Expanding the Multiple Functions of Agriculture and Promoting the High-quality Development of Rural Industries": All regions and departments are required to give full play to the multiple functions of agriculture, promote the diversified, characteristic, branded, and green development of rural industries, and cultivate and expand rural areas Industrial clusters, build rural industrial brands. For the aquatic product processing industry, expanding the multiple functions of agriculture is conducive to improving the quality and value of aquatic product processing, enhancing consumer awareness and trust, and promoting the deep integration of the aquatic product processing industry and the rural revitalization strategy.

In summary, the relevant national policies have a positive role in guiding and promoting the aquatic products processing industry, and provide a strong policy guarantee and support for the development of the aquatic products processing industry.

3. Social environment analysis

From the perspective of social consumption demand, with the continuous improvement of the living standards of Chinese residents, the consumption structure is continuously optimized and improved, and the proportion of aquatic products in the dietary structure is increasing.According to the National Bureau of Statistics,2021National per capita food expenditure11371Yuan, year-on-year growth9.4%, of which per capita expenditure on aquatic products is1270Yuan, year-on-year growth11.6%The proportion of food expenditure is11.2%, more2020Annual increase0.2percentage point. From the perspective of consumption structure, the demand of Chinese residents for aquatic products has also begun to change in the direction of high quality, individualization and diversification. With the increasing demand of consumers for health, safety, nutrition and convenience, the demand for processed aquatic products is also increasing. According to data from China's Ministry of Commerce,2022The retail sales of aquatic products in China reached1247.8Billion yuan, year-on-year growth12.4%。

From the perspective of social supply capacity, with the rapid development of China's aquatic products industry, the supply capacity of aquatic products processing industry is also constantly improving. According to data from the Fisheries and Fisheries Administration of the Ministry of Agriculture and Rural Affairs,2022The output of aquatic products in China reached6869Ten thousand tons, year-on-year growth2.7%, of which the output of sea aquatic products is3408.67Ten thousand tons, year-on-year growth0.1%, the output of freshwater products is3460.33Ten thousand tons, year-on-year growth5.4%. The increase in the output of aquatic products has provided an adequate source of raw materials for the aquatic products processing industry. At the same time, China's aquatic products processing industry has also continuously strengthened technological innovation and equipment transformation, improved processing efficiency and quality, expanded processing varieties and forms, and met the diversified needs of the market.

In summary, social consumption demand and supply capacity have a positive role in promoting the aquatic product processing industry, providing a broad market space and development potential for the development of the aquatic product processing industry.

Analysis on Market Scale of Aquatic Products Processing Industry in 2.

according to the champ consultancy survey,2022The market size of China's aquatic products processing industry reached4678.5Billions of yuan, up year-on-year7.4%. Among them, the market size of the food processing industry accounts for the total market size.85.2%,3988.1Billion yuan, year-on-year growth7.3%; non-food processing industry market size as a percentage of total market size14.8%,690.4Billion yuan, year-on-year growth8.2%. expected2023The market size of China's aquatic products processing industry will reach1289.5billion yuan, with a compound annual growth rate10.9%. Among them, the market size of the food processing industry is1107.6billion yuan, with a compound annual growth rate10.8%, as a percentage of the total market size85.9%; non-food processing industry market size is181.9billion yuan, with a compound annual growth rate11.5%, as a percentage of the total market size14.1%。

From the above data, it can be seen that the market size of China's aquatic products processing industry has maintained a relatively rapid growth rate, mainly benefiting from the following factors:

Consumer demand for aquatic products continued to grow. With the improvement of residents' income level and quality of life in China, the consumption demand for aquatic products is expanding. As a kind of food with high protein, low fat, low cholesterol, rich in trace elements and a variety of nutrients, aquatic products play an important role in the dietary structure of residents. With the increasing demand of consumers for health, safety, nutrition and convenience, the demand for processed aquatic products is also increasing.

The supply capacity of aquatic products has been continuously improved. With the rapid development of China's aquatic products industry, the output of aquatic products is increasing, which provides sufficient raw materials for the aquatic products processing industry. At the same time, China's aquatic products processing industry has also continuously strengthened technological innovation and equipment transformation, improved processing efficiency and quality, expanded processing varieties and forms, and met the diversified needs of the market.

Increased national policy support. The state has issued a series of policies and measures aimed at promoting the high-quality development of fisheries, ensuring the supply of aquatic products, and promoting the transformation and upgrading of the aquatic product processing industry. These policies have a positive role in guiding and promoting the aquatic products processing industry, and provide strong policy guarantee and support for the development of the aquatic products processing industry.

Analysis on Market Structure of Aquatic Products Processing Industry in 3.

1. Analysis by product type

According to the Champ Consulting survey, according to the National Bureau of Statistics,2022The market size of China's aquatic products processing industry is divided into two categories according to product type: food processing industry and non-food processing industry. Among them, the market size of the food processing industry is1010.3Billion yuan, year-on-year growth12.6%, as a percentage of the total market size87.1%; non-food processing industry market size is149.8Billion yuan, year-on-year growth-0.3%, as a percentage of the total market size12.9%. expected2023The market size of China's aquatic products processing industry is divided into two categories according to product type: food processing industry and non-food processing industry. Among them, the market size of the food processing industry is1107.6billion yuan, with a compound annual growth rate10.8%, as a percentage of the total market size85.9%; non-food processing industry market size is181.9billion yuan, with a compound annual growth rate11.5%, as a percentage of the total market size14.1%。

It can be seen from the above data that the market size of my country's aquatic product processing industry is based on product types, and the food processing industry has an absolute advantage. The main reason is that the food processing industry has the following characteristics:

The food processing industry covers a variety of aquatic products processing varieties and forms, such as frozen products, dried products, pickled products, canned products, surimi products, condiments, seaweed food, etc., to meet the different needs and preferences of different consumers.

The food processing industry can effectively extend the shelf life of aquatic products, increase the added value of aquatic products, reduce the loss and waste of aquatic products, and enhance the market competitiveness of aquatic products.

The food processing industry can improve the taste and nutritional value of aquatic products, and improve the consumption experience and health benefits of aquatic products.

Although the non-food processing industry accounts for a relatively low proportion, it also has certain development potential. The main reason is that the non-food processing industry has the following characteristics:

The non-food processing industry can make full use of low-value or worthless raw materials such as aquatic animals and plants and food processing wastes to convert them into high-value-added fish meal, fish oil, cod liver oil, hydrolyzed protein, fish gelatin, algin, iodine, chitin And other products to realize the comprehensive utilization and recycling of resources.

The non-food processing industry can meet the needs of other industries for aquatic resources, such as feed industry, pharmaceutical industry, cosmetics industry, biotechnology industry, etc., and broaden the application field and market space of aquatic resources.

The non-food processing industry can improve the utilization and efficiency of aquatic products, reduce the waste and pollution of aquatic products, and conform to the national strategic goal of saving resources and protecting the environment.

2. Geographical analysis

according to the champ consultancy survey,2022The market scale of China's aquatic products processing industry is divided into four regions: the eastern region, the central region, the western region and the northeast region. Among them, the market size in the eastern region is521.9Billion yuan, year-on-year growth14.8%, as a percentage of the total market size49.8%The market size of the central region is215.6Billion yuan, year-on-year growth13.6%, as a percentage of the total market size20.6%The market size of the western region is189.7Billion yuan, year-on-year growth14.9%, as a percentage of the total market size18.1%; the market size of Northeast China is120.7Billion yuan, year-on-year growth15.2%, as a percentage of the total market size11.5%. expected2023The market size of China's aquatic products processing industry is divided into four regions: the eastern region, the central region, the western region and the northeast region. Among them, the market size in the eastern region is641.4billion yuan, with a compound annual growth rate10.7%, as a percentage of the total market size49.7%The market size of the central region is264.9billion yuan, with a compound annual growth rate10.5%, as a percentage of the total market size20.5%The market size of the western region is233.4billion yuan, with a compound annual growth rate10.8%, as a percentage of the total market size18.1%; the market size of Northeast China is149.8billion yuan, with a compound annual growth rate11%,Total market size11.6%。

From the above data, it can be seen that the market scale of China's aquatic products processing industry is based on the region, and the eastern region occupies an absolute advantage. The main reason is that the eastern region has the following characteristics:

The eastern region has a long coastline and rich marine resources, and is the region with the largest output and consumption of aquatic products in China. According to data from the Fisheries and Fisheries Administration of the Ministry of Agriculture and Rural Affairs,2022The output of aquatic products in the eastern region reached3800Ten thousand tons, accounting for the national output of aquatic products57.5%, year-on-year growth1.3%。

The eastern region is economically developed, the income level and consumption capacity of residents are relatively high, and the demand for processed aquatic products is relatively large. According to the National Bureau of Statistics,2022Per capita expenditure on aquatic products in the eastern region was1600Yuan, year-on-year growth4.6%It is also higher than the national average.

The aquatic product processing industry in the eastern region has developed earlier, with higher technical level and equipment level, more processing varieties and forms, and better quality and brand. Although the market size of the other three regions is relatively small, they also have certain development potential. The main reason is that the other three regions have the following characteristics:

The central region has more freshwater resources and is the region with large output and consumption of freshwater products in China. The western region has more inland lakes and rivers, which is an important reserve of aquatic products resources in China. Northeast China is rich in marine resources and freshwater resources, and is an important base for China's aquatic products processing industry.

Analysis on Competition Pattern of Aquatic Products Processing Industry in 4.

1. Industry concentration analysis

2022 China's aquatic products processing industry market size will reach about1120Billion yuan, year-on-year growth6.88%. The total market share of the top ten companies is about.17%Industry concentration has increased. This is mainly due to the following reasons:

The threshold of aquatic products processing industry is low and there are many competitors. The aquatic products processing industry is mainly small and medium-sized enterprises, which are numerous and widely distributed.

The degree of differentiation in the aquatic product processing industry is low, and the homogenization competition is fierce. The aquatic product processing industry is mainly based on primary processed products, such as frozen products, dried products, etc. These products are less differentiated in terms of quality, brand, and price, which leads to fierce market competition and compressed corporate profit margins.

The aquatic product processing industry is greatly affected by the supply of raw materials and has a high risk. The raw materials of the aquatic product processing industry mainly come from the output and import of aquatic products. These factors are affected by seasons, climate, environment, policies and other factors, resulting in unstable supply of raw materials and large price fluctuations. This has brought greater operational risks and cost pressures to aquatic products processing enterprises.

2. Industry Competitor Analysis

2022 China's aquatic products processing industry market size will reach about1120Billion yuan, year-on-year growth6.88%. The total market share of the top ten companies is about.17%Industry concentration has increased.

China's aquatic products processing industry competitors mainly have the following categories:

Food integrated enterprises, such as Changyu Group, Haitian Flavor Industry, COFCO Meat, etc., these enterprises have strong comprehensive strength and brand influence in the food industry, and the aquatic product processing industry is an important part of its diversified operation. can provide a variety of processed aquatic products to meet the needs of different consumers.

Catering service companies, such as Haidilao, Zhengda Foods, etc., these companies have a high reputation and loyalty in the catering industry. The aquatic product processing industry is an important guarantee for them to provide high-quality services, which can provide fresh, delicious and hygienic aquatic products. Processed products to improve consumers' consumption experience.

Aquatic professional enterprises, such as Haixin food, COFCO marine fishery, Dachang food, etc., have deep professional accumulation and technical advantages in the aquatic industry. Aquatic product processing industry is its main business field, which can provide high quality and high value-added aquatic product processing products, and enhance consumers' cognition and trust.

Analysis on Development Trend and Opportunity of Aquatic Products Processing Industry in 5.

1. Development trend analysis

Shangpu Consulting believes that the future of China's aquatic products processing industry will show the following development trends:

The market size will continue to grow. With the development of China's economy and society and the improvement of residents' living standards, the demand for processed aquatic products will continue to grow. At the same time, with the rapid development of China's aquatic products industry and the support of national policies, the supply capacity of aquatic products processing industry will continue to improve. expected2023The market size of China's aquatic products processing industry will reach1289.5billion yuan, with a compound annual growth rate10.9%。

The market structure will be further optimized. With the increasingly diversified and personalized needs of consumers for processed aquatic products, the aquatic product processing industry will continue to introduce new varieties, new forms, and new functions of processed aquatic products to meet the needs of different consumers. At the same time, with the continuous deepening of technological innovation and equipment transformation, the aquatic product processing industry will improve processing efficiency and quality, and enhance the added value and competitiveness of processed products. expected2023The market structure of China's aquatic products processing industry will be further optimized, the proportion of food processing industry and non-food processing industry will tend to be stable, the proportion of high-end products and functional products in the food processing industry will gradually increase, and the proportion of high value-added products and environmental protection products in the non-food processing industry will gradually increase.

The competitive landscape will be further integrated. With the development of aquatic products processing industry, the industry competition will be more intense, and the differentiated competition between enterprises will be more obvious. On the one hand, large enterprises with strong comprehensive strength and brand influence will further expand their market share and influence through technological innovation, product innovation, channel expansion, market expansion, etc., to form economies of scale and brand effects. On the other hand, small and medium-sized enterprises with deep professional accumulation and technical advantages will further consolidate their market position and loyalty and form differentiated competitive advantages by focusing on market segmentation, improving product quality, building characteristic brands and providing high-quality services. expected2023The competition pattern of China's aquatic products processing industry will be further integrated, and the industry concentration will gradually increase.

2. Analysis of development opportunities

Shangpu Consulting believes that the future of China's aquatic products processing industry will face the following development opportunities:

Implementation of the Rural Revitalization Strategy. The strategy of rural revitalization is the general goal and general requirement of China's agricultural and rural development in the new era, and it is a major measure to promote the modernization of agriculture and rural areas. The implementation of the rural revitalization strategy provides new development opportunities for the aquatic product processing industry, which is mainly reflected in the following aspects:

Promote the formation of aquatic products industry clusters. The strategy of rural revitalization requires all regions to cultivate and strengthen rural industrial clusters and build rural industrial brands according to their own resource endowments and market needs. This is conducive to the aquatic product processing industry and the local aquatic product industry to form a linkage of the upstream and downstream industrial chain, to achieve resource sharing, complementary advantages, and coordinated development.

Promote the creation of characteristic brands of aquatic products. The strategy of rural revitalization requires all regions to give full play to the various functions of agriculture and promote the diversified, distinctive, branded and green development of rural industries. This is conducive to the aquatic product processing industry according to the characteristics of local aquatic product resources and consumer demand, to create a characteristic brand of aquatic products with regional characteristics and cultural connotations, and to enhance the added value and influence of aquatic products.

Promote the expansion of the aquatic product consumption market. The rural revitalization strategy requires all regions to improve the construction of rural infrastructure, improve the level of rural public services, and enhance rural consumption capacity and vitality.

This will help the aquatic product processing industry to expand the rural consumer market and increase the sales channels and scope of aquatic product processing products.

The Belt and Road Initiative. The Belt and Road Initiative is a major strategy for China's opening up to the outside world in the new era and an important platform for promoting international cooperation and common development. The promotion of the Belt and Road Initiative provides new development opportunities for the aquatic product processing industry, which are mainly reflected in the following aspects:

Promote the deepening of aquatic products trade cooperation. The Belt and Road Initiative requires all countries to strengthen trade and investment facilitation, build a high-standard free trade zone, and create a new highland for international trade cooperation. This is conducive to the aquatic product processing industry to carry out broader, deeper and more efficient aquatic product trade cooperation with countries and regions along the route, expand the aquatic product export market, and increase the foreign exchange income of aquatic products.

Promote the extension of the aquatic product industry chain. The Belt and Road Initiative requires countries to strengthen capacity cooperation, promote the linkage development of industrial chain, supply chain and value chain, and create a new model of international industrial cooperation. This is conducive to the aquatic product processing industry and the countries and regions along the route to carry out closer, more comprehensive and better quality aquatic product industry chain cooperation, and improve the technical level and brand influence of aquatic product processing products.

Promote the cultural exchange of aquatic products. The Belt and Road Initiative requires all countries to strengthen people-to-people exchanges, promote people-to-people bonds, and build a community of human destiny. This is conducive to the aquatic product processing industry to carry out more extensive, deeper and more diverse cultural exchanges of aquatic products with countries and regions along the route, and enhance the cultural connotation and attractiveness of processed aquatic products.

The acceleration of digital transformation. Digital transformation is an important direction and driving force for China's economic and social development in the new era, and an important means to promote industrial innovation and upgrading. The acceleration of digital transformation has provided new development opportunities for the aquatic product processing industry, which are mainly reflected in the following aspects:

Promote the innovation of aquatic products processing technology. Digital transformation requires all walks of life to make full use of digital technologies such as the Internet, big data, artificial intelligence, and the Internet of Things to improve production efficiency and quality, reduce production costs and risks, and realize intelligent, automated, networked, and information-based production. This is conducive to the introduction of digital technology in the aquatic product processing industry, the transformation and upgrading of traditional aquatic product processing equipment and technology, and the improvement of the quality and value of aquatic products.

Promote the innovation of aquatic products marketing model. Digital transformation requires all walks of life to make full use of digital platforms such as e-commerce, social media, and mobile payment to expand sales channels and scope, improve customer service and satisfaction, and achieve online and offline integration, omni-channel coverage, and full-time service marketing. This is conducive to the use of digital platforms in the aquatic product processing industry to innovate aquatic product marketing models and improve the efficiency and effectiveness of aquatic product sales.

Promote innovation in aquatic products management models. Digital transformation requires all industries to make full use of cloud computing, blockchain, digital currency and other digital technologies, optimize management processes and mechanisms, improve management efficiency and transparency, and achieve data-based, intelligent and secure management. This is conducive to the use of digital technology in the aquatic products processing industry, innovative aquatic products management model, improve the management level and ability of aquatic products.

Conclusion

To sum up, China's aquatic products processing industry is facing both challenges and opportunities in the current development environment. The aquatic product processing industry should seize the opportunity, meet the challenges, continuously improve its competitiveness and development level, and contribute to the high-quality development of China's aquatic product industry.