Market research companies are institutions specializing in market research, market research, market information, market intelligence and other services, which provide enterprises and governments with objective, accurate and timely market data and analysis to help decision makers understand the current market situation and development trends, and formulate effective marketing strategies and policies. With the economic globalization and the construction and development of the domestic unified market, the market competition is becoming increasingly fierce, the user demand is increasingly diversified, and the role of market research companies is becoming more and more important. At the same time, with the development and application of big data, cloud computing, artificial intelligence and other technologies, market research companies are also facing new opportunities and challenges. How to remain competitive in the complex and changeable market environment is a problem that every market research company must think about.

There are a variety of classification methods for market research companies, and different classification methods can reflect different dimensions and perspectives. This paper mainly classifies market research companies from the following four aspects: international and domestic, research and execution, comprehensive and vertical, national and regional. These four aspects are not mutually exclusive, but intersect and influence each other. A market research company can belong to multiple categories at the same time, or it can change its own category with time and changes in the environment.

1. international and domestic

According to the business scope and geographical coverage of market research companies, they can be divided into international and domestic categories. An international market research company is a company that operates on a global scale and has branches or agencies in multiple countries or regions.

International and domestic market research companies have their own advantages and disadvantages. International market research companies usually have strong brand influence, global vision and resources, advanced technology and methods, rich experience in multinational projects, etc., but they also face high operating costs, cultural differences and communication barriers, and insufficient adaptability to the local market. Domestic market research companies usually have lower operating costs, in-depth local market insight and understanding, flexible service models and response speed, etc., but they also face low brand awareness, insufficient internationalization, and slow technology and method updates. And other issues.

Champ Consulting (Shangpu Consulting) is a domestic company specializing in market research, market research, market information, market intelligence and other services, established in2008Headquartered in Beijing, it has branches in Shanghai, Guangzhou and Chengdu. Based on China's local experience and combined with global advanced technology and methods, Shangpu Consulting provides customers with customized market data and analysis services. Shangpu consulting has rich project experience and customer resources in automobile, real estate, consumer goods, medical and health and other industries. At the same time, it also actively explores emerging industries and emerging markets, such as Internet, e-commerce, mobile payment, etc. Shangpu Consulting enjoys a high reputation and credibility in the domestic market, and has established good cooperative relations with many international market research companies.

2. research and execution

According to the main business functions and characteristics of market research companies, they can be divided into two categories: research and execution. Research-oriented market research companies are companies that provide professional market research services as their main business, they usually have strong data analysis and innovation capabilities, can design appropriate research programs according to customer needs, and provide in-depth insights and recommendations.

Research and executive market research firms have their own strengths and weaknesses. Research-oriented market research companies usually have a high level of professionalism, innovation and value-added capabilities, and can provide customers with deeper solutions, but they also face high labor costs, long project cycles, and a small number of customers. Executive market research firms typically have higher levels of efficiency, economies of scale, and standardization capabilities, and are able to provide customers with faster, broader, and more reliable data support, but they also face low margins, homogeneous competition, and technology substitution.

Champ Consulting (Shangpu Consulting) is a market research company with both research and execution characteristics, which can provide customers with professional market research services as well as professional market research services. Champ Consulting has a high-quality research team that can design suitable research solutions according to customer needs and provide in-depth insights and suggestions. Champ Consulting also has an efficient executive team that can adopt appropriate survey methods according to customer needs and provide accurate data reports. Champ Consulting has achieved a balance and synergy between research and execution, providing customers with one-stop market research services.

3. integrated and vertical

According to the business scope and professional field of the market research company, it can be divided into two categories: comprehensive and vertical. A comprehensive market research company is a company that can provide market research services in multiple industries, multiple fields, and multiple levels. They usually have a wider customer base, richer project types, and more comprehensive data resources.

Comprehensive and vertical market research companies have their own advantages and disadvantages. Comprehensive market research companies usually have a large market share, high brand awareness, strong anti-risk ability, but also face business dispersion, lack of professional depth, management complexity and other problems. Vertical market research companies usually have high customer loyalty, strong competitive advantage and high profit margin, but they also face problems such as small market size, limited development space and risk sensitivity.

Champ Consulting (Shangpu Consulting) is a market research company with both comprehensive and vertical characteristics, which can not only provide market research services in multiple industries, fields and levels, but also focus on market research services in one or more industries, fields and levels. Shangpu Consulting has rich project experience and customer resources in many industries such as automobiles, real estate, consumer goods, medical and health, and has also accumulated professional knowledge and professional influence in emerging industries and emerging markets such as the Internet, e-commerce, and mobile payment. Shangpu Consulting has achieved a balance and breakthrough between comprehensive and vertical, providing customers with diversified and professional market research services.

4. national and regional

According to the geographical coverage and regional characteristics of market research companies, they can be divided into national and regional types. National market research companies are companies that can cover market research services in various provinces, cities, and regions in China. They usually have strong network construction capabilities, a wide range of data source capabilities, and high data representation capabilities.

National and regional market research companies have their own advantages and disadvantages. National market research companies usually have large customer scale, high customer satisfaction, strong customer stickiness, etc., but they also face high operating costs, large differences in different regions, and fierce competition in different regions. Regional market research companies usually have high regional professionalism, strong regional competitiveness, high regional profit margins, etc., but they also face problems such as small customer size, single customer demand, and high risk of customer churn.

Champ Consulting (Shangpu Consulting) is a market research company with both national and regional characteristics, which can not only cover the market research services of various provinces, cities and regions in China, but also focus on the market research services of one or several provinces, cities and regions. Shangpu Consulting has branches or agencies in Beijing, Shanghai, Guangzhou, Chengdu and other first-tier cities and key regions, which can provide customers with nationwide data support and analysis services. Shangpu Consulting has also accumulated profound experience and resources in a number of regional areas with characteristics and potential, such as Jiangsu, Zhejiang, Shanghai, Pearl River Delta and Southwest China, and can provide customers with customized and differentiated data support and analysis services. Champ Consulting has achieved coverage and focus between the national and regional types, providing customers with comprehensive and accurate market research services.

Conclusion

Market research companies are institutions specializing in market research, market research, market information, market intelligence and other services, which provide enterprises and governments with objective, accurate and timely market data and analysis to help decision makers understand the current market situation and development trends, and formulate effective marketing strategies and policies. This paper mainly classifies market research companies from four aspects: international and domestic, research and execution, comprehensive and vertical, national and regional, and analyzes the characteristics, advantages and disadvantages of various market research companies.