Purpose of market research in the 1. laundry detergent industry

Laundry detergent industry is a fast-growing industry. With the diversification, personalization and high-end of consumer demand, laundry detergent products also show the characteristics of diversification, differentiation and innovation. In order to better understand the market status, development trend, competition pattern, consumer behavior, etc. of the laundry detergent industry, Shangpu Consulting Company provides professional market research services for customers in the laundry detergent industry to help customers formulate reasonable market strategies and products. Strategies, marketing strategies, etc., to enhance customers' market competitiveness and profitability.

The main purposes of market research in the laundry detergent industry are as follows:

-Analyze the market size, growth rate, structure and regional distribution of the laundry detergent industry, and evaluate the market potential and development space of the laundry detergent industry;

-Analyze the market environment of the laundry detergent industry, including policies and regulations, social economy, scientific and technological innovation, industry standards, etc., and identify market opportunities and risks in the laundry detergent industry;

-Analyze the market competition in the laundry detergent industry, including the number, scale, products, prices, channels, brands, marketing, etc. of competitors, and reveal the competitive landscape and competitive advantages of the laundry detergent industry;

-Analyze the market demand of the laundry detergent industry, including the number, characteristics, preferences, purchase behavior, purchase motivation, purchase scenarios, etc. of consumers, and grasp the market demand characteristics and changing trends of the laundry detergent industry;

-Analyze the market supply of the laundry detergent industry, including the number, scale, product, cost, quality, innovation, etc. of suppliers, and understand the market supply situation and supply and demand balance of the laundry detergent industry;

-Analyze market problems in the laundry detergent industry, including market deficiencies, pain points, difficulties, challenges, etc., and propose solutions and suggestions for market problems in the laundry detergent industry.

2. Method of Market Research in Laundry Detergent Industry

Market research in the laundry detergent industry is a complex task that requires the use of a variety of methods and techniques to collect, collate, analyze, and interpret various data and information to arrive at valuableConclusionand recommendations. In its market research in the laundry detergent industry, Champ Consulting has used the following methods:

-Literature review method: by consulting a variety of literature, such as industry reports, policy documents, professional books, academic papers, news media, etc., to obtain the basic situation of the laundry detergent industry, history, development status, etc;

-Statistical analysis: through the collection and collation of various statistical data, such as industry data, enterprise data, market data, consumer data, etc., the use of statistical methods, such as descriptive statistics, inferential statistics, regression analysis, cluster analysis, factor analysis, etc., the market size, growth rate, structure, regional distribution of the laundry detergent industry for quantitative analysis;

-Field investigation method: through field visits to the relevant subjects of the laundry detergent industry, such as manufacturers, distributors, consumers, etc., using questionnaires, interviews, observation and participation, etc., to obtain first-hand information of the laundry detergent industry, such as products, prices, channels, brands, marketing, demand, satisfaction, etc;

-Case analysis method: by selecting typical cases of the laundry detergent industry, such as success cases, failure cases, innovation cases, etc., analyze the background, process, results, causes, enlightenment, etc. of the cases, summarize the lessons learned and development laws of the laundry detergent industry;

-SWOT analysis: By analyzing the strengths, weaknesses, opportunities and threats of the laundry detergent industry, the market competitiveness and development potential of the laundry detergent industry are evaluated, and the development strategies and countermeasures of the laundry detergent industry are put forward.

3. the process of market research in the laundry detergent industry

The market research of laundry detergent industry is a systematic project, which needs to be carried out according to certain procedures and steps to ensure the quality and effect of the research. In the market research of the laundry detergent industry, Shangpu Consulting mainly follows the following processes:

-Determine the research objectives: clarify the purpose, content, scope, object, duration, etc. of the research, and formulate research plans and plans;

-Collection of research data: the use of literature review, statistical analysis, field investigation, etc., to collect and organize a variety of data and information in the laundry detergent industry, including second-hand data and first-hand data;

-Analysis of research results: the use of case analysis, SWOT analysis, etc., the collected data to summarize, classify, compare, evaluate, etc., to obtain valuable.Conclusionand recommendations;

-Submit research report: submit the research report to the customer, communicate and exchange, listen to the customer's feedback and opinions, and make necessary modifications and improvements.

Results of market research 4. the laundry detergent industry

In the market research of the laundry detergent industry, Shangpu Consulting has obtained the following main results:

-Market size and growth rate of the laundry detergent industry: According to statistics, the global laundry detergent market reached $27 billion in 2019 and is expected to reach $37 billion in 2024, with a compound annual growth rate of 6.5 per cent. China is the world's largest laundry detergent market, accounting for more than 40% of the global market. In 2019, the scale of China's laundry detergent market will reach 11 billion billion US dollars, and it is expected to reach 17 billion US dollars in 2024, with a compound annual growth rate of 9%. The market scale and growth rate of the laundry detergent industry are driven by consumer demand. With the improvement of consumers' requirements for the quality, effect, safety and environmental protection of laundry detergent, the market potential and development space of the laundry detergent industry are still very large.

-Market structure and regional distribution of the laundry detergent industry: According to statistics, in 2019, the structure of the global laundry detergent market is mainly composed of three categories: concentrated laundry detergent, ordinary laundry detergent and functional laundry detergent. Liquid accounts for 55% of the market, ordinary laundry detergent accounts for 35% of the market, and functional laundry detergent accounts for 10% of the market. The advantages of concentrated laundry detergent are low consumption, space saving, energy saving and environmental protection, so it is favored by more and more consumers. The advantage of functional laundry detergent is that it has different functions for different clothes and fabrics, such as sterilization, color protection, softness, fragrance, etc., so it meets the personalized and high-end needs of consumers. The regional distribution of the global laundry detergent market is mainly concentrated in Asia, North America and Europe. Among them, Asia accounts for 50% of the market, North America accounts for 25% of the market, and Europe accounts for 15% of the market. Asia is the largest region in the global laundry detergent market, mainly composed of China, Japan, India and other countries and regions. These countries and regions have a large population, economic development, and improved living standards, and are the main consumers of the laundry detergent market. North America and Europe are mature regions of the global laundry detergent market, mainly composed of the United States, Canada, Germany, France and other countries and regions. Consumers in these countries and regions have higher quality, effectiveness, safety, and environmental protection of laundry detergent. High requirements are the main innovators in the laundry detergent market.

-Market competition and competitive advantage in the laundry detergent industry: According to statistics, in 2019, the top five brands in the global laundry detergent market are Tide, Omo, Bilang, Drip and Kao, which account for more than 60% of the global market. The advantages of these brands are high brand awareness, brand loyalty, product quality, product innovation, channel coverage, marketing promotion and so on. In addition to these brands, there are also some local brands and emerging brands, such as Blue Moon, Henkel, Seven-degree Space, Jielia, etc. The advantage of these brands is to provide different product differentiation, price advantages, and service advantages for different market needs. Wait. The market competition in the laundry detergent industry is fierce, and various brands continue to carry out product innovation, channel expansion, marketing activities, etc., in order to compete for market share and consumer recognition.

-market demand and demand characteristics of the laundry detergent industry: according to the field survey, the market demand of the laundry detergent industry mainly comes from two categories: household consumers and commercial consumers, of which household consumers account for 80% of the market and commercial consumers account for 20% of the market. Household consumers are the largest consumer group of laundry detergent, mainly including urban households and rural households. Among them, urban households account for 70% of household consumers and rural households account for 30% of household consumers. Urban families are characterized by higher incomes, higher living standards, and higher requirements for the quality, effectiveness, safety, and environmental protection of laundry detergent. Therefore, they are more inclined to buy concentrated laundry detergent and functional laundry detergent. I prefer online purchase and self-service purchase. Rural families are characterized by lower income, lower living standards, and lower requirements for the quality, effect, safety, and environmental protection of laundry detergent. Therefore, they are more inclined to buy ordinary laundry detergent, and prefer offline purchases and The way of manual service. Commercial consumers are an important consumer group of laundry detergent, mainly including hotels, hospitals, schools, kindergartens, etc. These consumers are characterized by large laundry volume, high laundry frequency, and high quality, effect, safety, and environmental protection of laundry detergent. Higher requirements, so they are more inclined to buy functional laundry detergent, and prefer bulk purchases and customized services.

-Market supply and supply-demand balance in the laundry detergent industry: According to statistics, in 2019, global laundry detergent production reached 28 billion liters, and China's laundry detergent production reached 12 billion liters, accounting for 43% and 53% of global production, respectively. Global laundry detergent suppliers are mainly composed of multinational companies and local companies, of which multinational companies account for 60% of suppliers and local companies account for 40% of suppliers. The advantage of multinational companies is that they have strong technology, capital, brand, channel and other resources, and can provide diversified, high-quality and high-efficiency laundry detergent products on a global scale, such as Tide, Omo, Bilang, Drip, Flower King and so on. The advantage of local companies is that they have a better understanding of local market demand, consumption habits, cultural characteristics, etc., and can provide more suitable local laundry detergent products, such as Blue Moon, Henkel, Seven-degree Space, Jielia, etc. The market supply and market demand of the laundry detergent industry are basically balanced, and the supply and demand sides play and adjust through price, quality, service and other factors to form a relatively stable market pattern.

-Market problems and problem solutions in the laundry detergent industry: According to case analysis, the market problems in the laundry detergent industry mainly include the following aspects:

Product homogeneity is serious, lack of differentiation and innovation, resulting in consumer choice difficulties and low brand loyalty;

Product quality is uneven, there are some unqualified or fake laundry detergent products, affecting the health and trust of consumers;

Product price competition is fierce, and there are some laundry detergent products that are dumped at low prices or falsely promoted, which affects consumers' purchasing power and consumption level;

Product environmental awareness is not strong, there are some laundry detergent products containing harmful substances or not easy to degrade, affecting consumers' environmental responsibility and social responsibility.

In response to these problems, Shangpu Consulting Company provides the following solutions and suggestions for customers in the laundry detergent industry:

Strengthen product differentiation and innovation, according to different market needs and consumer preferences, develop laundry detergent products that are more in line with consumer needs, such as for different clothes and fabrics, different laundry scenarios, different laundry functions, different Laundry experience, etc., to improve the added value and competitiveness of products;

Strengthen product quality management and supervision, strictly abide by relevant national and industry standards and norms, ensure the quality and safety of laundry detergent products, combat and eliminate substandard or counterfeit laundry detergent products, and improve consumer trust and satisfaction;

Strengthen product price strategy and marketing strategy, formulate reasonable price strategy according to different product positioning and target market, avoid low price dumping or false promotion behavior, improve product cost performance and profit margin, and at the same time, use various marketing channels and means, Such as advertising, promotion, gifts, coupons, membership cards, etc., increase product exposure and attractiveness, and increase product sales and market share;

Strengthen product environmental awareness and social responsibility, choose more environmentally friendly raw materials and processes, reduce harmful substances and non-degradable substances in laundry detergent products, reduce energy consumption and emissions of laundry detergent products, and improve the environmental performance and efficiency of laundry detergent products., Carry out various environmental protection education and activities, such as publicity, training, donations, volunteers, etc., to improve consumers' environmental and social responsibilities, and enhance the image and reputation of the brand.

Conclusion

Laundry detergent industry is a fast-growing industry, the market size and growth rate are very high, the market potential and development space are very large. However, the laundry detergent industry is also facing some market problems and challenges, which require continuous market research and problem solving to adapt to market changes and needs. Shangpu Consulting Company is a professional market research and consulting company with rich market research experience and professional knowledge in the laundry detergent industry. It provides customers in the laundry detergent industry with comprehensive, in-depth and professional market research services and solutions to help Customers improve market competitiveness and profitability, and achieve market success and development.