1. Straw Power Generation Industry Overview

Straw power generation is a power generation method that uses crop straw as the main fuel, and is divided into straw gasification power generation and straw combustion power generation. Straw gasification power generation is to heat straw under anoxic conditions to convert it into combustible gas, and then generate electricity through internal combustion engines or gas turbines. Straw burning power generation is to burn straw directly and use its heat energy to drive steam turbine or gas turbine to generate electricity. Straw power generation has the following advantages:

(1) Straw is a kind of clean and renewable energy. The carbon dioxide produced after combustion can be absorbed by crops to realize carbon cycle, which will not increase greenhouse gas emissions and help to slow down global climate change.

(2) Straw is a rich biomass resource. China produces about 1 billion tons of straw every year, of which about 0.7 billion tons of straw can be collected and utilized, which is equivalent to 0.3 billion tons of standard coal energy. If all of it is used for power generation, it can meet about 10% of China's electricity demand.

(3) Straw power generation can effectively solve the problem of straw treatment in rural areas, reduce the open burning of straw, improve the rural environment, increase farmers' income, and promote rural economic development.

(4) Straw power generation can promote the extension of the agricultural industry chain. The embers after straw burning can be used as organic fertilizer, the coke residue after straw gasification can be used as activated carbon, the heat energy of straw power generation can be used for heating, drying, etc. The electric energy of straw power generation can be used for rural production and life, forming a circular economy of comprehensive utilization of straw.

Market Analysis of 2. Straw Power Generation Industry

(1) Market size

According to the National Energy Administration, in 2019, China's installed capacity of straw power generation reached 12.5 million kilowatts, an increase of 9.6 percent over the same period last year, accounting for 64.5 percent of the installed capacity of biomass power generation. In 2019, China's straw power generation reached 61 billion kWh, up 10.9 percent year-on-year, accounting for 66.1 percent of biomass power generation. Straw power generation has become the main way of biomass power generation in China.

According to the forecast of the Prospective Industry Research Institute, from 2020 to 2025, my country's straw power generation industry will maintain a steady growth, benefiting from the support of national policies, the abundance of straw resources, the improvement of environmental protection awareness, and technological progress. It is expected that in 2025, my country's installed straw power generation capacity will reach 18 million kilowatts, and straw power generation will reach 90 billion kilowatt-hours.

(2) Competitive landscape

The main competitors of straw power generation industry are mainly straw power generation enterprises, including state-owned enterprises, private enterprises and foreign-funded enterprises. At present, the number of straw power generation enterprises in China is large, but the scale is small, the market concentration is low, and the competition is scattered. According to data from the National Energy Administration, as of the end of 2019, there were 252 straw power generation projects in my country, of which 113 projects with a scale of 10000 kilowatts or more, and only 16 projects with a scale of 50000 kilowatts or more.

The competitiveness of straw power generation enterprises mainly depends on the following aspects: the supply capacity of straw, the technical level of power generation, the cost control of power generation, the market channels of power generation, and the preferential policies of power generation. At present, there is still a certain gap in these aspects in China's straw power generation enterprises, which need to strengthen innovation and cooperation to improve competitiveness.

(3) Policy environment

The development of straw power generation industry is influenced and guided by national policies. In recent years, the state has issued a series of policies and measures in favor of straw power generation industry, including:

"Renewable Energy Law": It stipulates policies such as priority power generation, full guaranteed purchase, electricity price subsidy, and power grid construction for renewable energy power generation, providing legal protection and policy support for straw power generation.

"Biomass Energy Development Plan (2016-2020)": It puts forward the development goals, key tasks, and main measures of biomass energy, and clarifies that the installed capacity of biomass energy power generation will reach 15 million kilowatts by 2020, and the biomass energy power generation will reach 90 billion The goal of kilowatt-hours provides the development direction and planning guidance for straw power generation.

"Notice on Improving the On-grid Electricity Price Policy for Biomass Power Generation": The on-grid electricity price standard for biomass power generation is stipulated, and the electricity price level of 0.65-0.75 yuan/kWh is determined according to different power generation methods and regions, which provides for straw power generation. Economic guarantee and incentive mechanism.

"Guiding Opinions on Promoting the Resource Utilization of Agricultural and Rural Wastes": The overall requirements, main objectives, key areas, policies and measures for the resource utilization of agricultural and rural wastes are put forward, and it is clear that by 2020, the comprehensive utilization rate of straw will reach 85%.

(4) Development trend

The development trend of straw power generation industry is mainly affected by the following aspects:

Growth of energy demand: With the development of my country's economy and society, energy demand will continue to grow, especially the demand for clean energy. As a clean and renewable energy, straw power generation will have greater development space and market potential.

The utilization rate of straw resources: At present, the utilization rate of straw in my country is not high. A large amount of straw is burned or piled up, causing waste of resources and environmental pollution. Improving the utilization rate of straw is an important task for the resource utilization of agricultural waste in my country. It is also an important opportunity for the straw power generation industry.

Improvement of technical level: The technical level of straw power generation directly affects the efficiency, cost, safety and environmental protection of straw power generation. At present, the technical level of straw power generation in my country needs to be improved. It is necessary to strengthen technological research and innovation, introduce and digest foreign advanced technology, Improve the technical level of straw power generation.

Strengthening policy support: policy is an important guarantee and driving force for the development of straw power generation industry. At present, the state has issued a series of policies and measures conducive to straw power generation industry, but there are still some problems and obstacles, such as power grid access, electricity price subsidies, tax incentives, etc., need to further improve and implement relevant policies and strengthen policy support.

To sum up, the development trend of straw power generation industry is to develop in the direction of large-scale, intensive, efficient and clean. Straw power generation industry will play a greater role in the optimization of energy structure and the utilization of agricultural waste resources in China.

Purpose of Market Research on 3. Straw Power Generation Industry

The market research of straw power generation industry refers to the process of systematic collection, analysis and evaluation of the market situation, market demand, market potential, market competition and market risk of straw power generation industry, the purpose of which is mainly in the following aspects:

(1) Understand the development status and trend of straw power generation industry, and provide basis and guidance for investment decision-making, business strategy and market development of straw power generation industry.

(2) Identify the market opportunities and market threats of straw power generation industry, and provide reference and suggestions for the competitive advantage, competitive strategy and risk prevention of straw power generation industry.

(3) Evaluate the market demand and market potential of straw power generation industry, and provide data and information for product design, product pricing and product promotion of straw power generation industry.

(4) Analyze the market structure and market behavior of straw power generation industry, and provide the basis and method for the market positioning, market segmentation and market share of straw power generation industry.

(5) Grasp the market environment and market changes of the straw power generation industry, and provide support and help for the market forecast, market adjustment and market innovation of the straw power generation industry.

Market Research Method of 4. Straw Power Generation Industry

The methods of market research in the straw power generation industry mainly include the following:

(1) Literature analysis: By consulting and analyzing the literature on the straw power generation industry, such as policies and regulations, industry reports, professional journals, academic papers, etc., to obtain basic information and theoretical knowledge of the straw power generation industry, to provide background and framework for subsequent market research.

(2) Statistical analysis: by collecting and analyzing the statistical data of straw power generation industry, such as installed capacity, power generation, electricity price, cost, profit, etc., using mathematical statistics and economic analysis methods, reveal the development law and market characteristics of straw power generation industry, and provide basis and support for subsequent market research.

(3) Questionnaire survey method: Through the design and distribution of questionnaires on the straw power generation industry, relevant personnel in the straw power generation industry, such as investors, enterprises, governments, research institutions, users, etc., collect their views on the straw power generation industry, Demand, satisfaction, suggestions, etc., to provide data and information for subsequent market research.

(4) Interview investigation method: through face-to-face or telephone, conduct in-depth exchanges and communication with relevant personnel in the straw power generation industry, such as industry experts, industry leaders, industry representatives, industry participants, etc., to obtain their views on the straw power generation industry Experience, opinions, analysis, forecasts, etc., provide reference and suggestions for subsequent market research.

(5) Case analysis: By selecting and studying typical cases of straw power generation industry, such as successful projects, failed projects, innovative projects, typical enterprises, etc., analyze their background, process, results, causes, enlightenment, etc., to provide reference and lessons for subsequent market research.

Steps of Market Research for 5. Straw Power Generation Industry

The steps of market research in the straw power generation industry mainly include the following stages:

(1) Determine the objectives and scope of market research, clarify the theme, content, object, time and place of market research, and formulate plans and programs for market research.

(2) Collect the data and information of market research, and obtain the relevant data and information of straw power generation industry from different channels and angles by using the methods of literature analysis, statistical analysis, questionnaire survey, interview survey and case analysis.

(3) Analysis of market research data and information, the use of logical analysis, comparative analysis, inductive analysis, deductive analysis, causal analysis and other methods, the straw power generation industry data and information sorting, classification, combing, interpretation, evaluation, etc., to obtain market research.Conclusionand recommendations.

(4) Write market research reports and reports, according to the objectives and scope of market research, in accordance with the format and requirements of market research, write market research reports, includingAbstractCatalogue,Text、Conclusion, suggestions, references, appendices, etc., report and communicate the results and opinions of market research to the client or relevant parties of market research in written or oral form.

Tools and Skills for Market Research of 6. Straw Power Generation Industry

Straw power generation industry market research tools and techniques, mainly include the following aspects:

(1) Tools

Straw power generation industry market research tools, mainly refers to the collection, analysis, presentation of market research data and information of various equipment, software, platforms, etc., commonly used tools are:

Computers and networks: computers and networks are the basic equipment for market research, which can be used to access and download literature, collect and process statistical data, design and issue questionnaires, conduct interviews and communication, write and report market research reports, etc.

Databases and search engines: Databases and search engines are important sources of market research and can be used to obtain relevant materials and information about the straw power generation industry, such as policies and regulations, industry reports, professional journals, academic papers, news media, social media, etc.

Statistical software and analysis software: Statistical software and analysis software is an effective tool for market research, can be used for straw power generation industry data and information for a variety of mathematical statistics and economic analysis, such as descriptive statistics, correlation analysis, regression analysis, factor analysis, cluster analysis, predictive analysis.

Charting software and presentation software: Charting software and presentation software are auxiliary tools for market research, which can be used for various graphical and visual presentations of data and information in the straw power generation industry, such as bar charts, line charts, pie charts, scatter charts, maps, dashboards, slides, etc.

(2) Skills

The skills of market research in straw power generation industry mainly refer to some methods and principles that should be paid attention to and mastered in the process of market research. The commonly used skills are:

Clarify the purpose and scope of market research, avoid deviation from the theme or excessive expansion, and maintain the pertinence and effectiveness of market research.

Diversify the methods and sources of market research, avoid simplification or one-sidedness, and improve the comprehensiveness and objectivity of market research.

Systematize the steps and processes of market research to avoid confusion or omissions and ensure the logic and integrity of market research.

Seek truth from facts market research materials and information, avoid false or misleading, to ensure the authenticity and accuracy of market research.

Concise and concise market research reports and reports to avoid lengthy or complex, to ensure that market research is readable and understandable.