The new energy commercial vehicle industry is a dynamic and potential industry. With the support of national policies, technological progress, market demand and environmental awareness, the sales and proportion of new energy commercial vehicles are showing a rapid growth trend. According to data from the China Association of Automobile Manufacturers, in 2023, the sales of new energy commercial vehicles in China reached 862000, an increase of 45.6 percent year-on-year, accounting for 12.4 percent of the total sales of commercial vehicles, of which 758000 were electric commercial vehicles, accounting for 87.9 percent of the sales of new energy commercial vehicles, and 104000 were hydrogen commercial vehicles, accounting for 12.1 percent of the sales of new energy commercial vehicles.

The development of the new energy commercial vehicle industry is affected by many factors, the most important of which is the guidance and promotion of national policies. In the "14th Five-Year Plan", the state clearly put forward the goal of accelerating the development of the new energy vehicle industry. By 2025, the sales of new energy vehicles will account for more than 20% of the total sales of vehicles, and the average cruising range of new energy vehicles will reach more than 600 kilometers., The average energy consumption of new energy vehicles is reduced to less than 12 kW hours/100 kilometers, and the average battery cost of new energy vehicles is reduced to less than 0.8 yuan/watt hours. The state has also issued a series of policies and measures, including extending the purchase subsidy for new energy vehicles and preferential policies for vehicle purchase tax, increasing the promotion and application of new energy vehicles and infrastructure construction, improving the standard system and supervision mechanism of new energy vehicles, supporting the technological innovation and industrial upgrading of new energy vehicles, and cultivating the market environment and consumption habits of new energy vehicles.

The development of new energy commercial vehicle industry is also driven and restricted by technology. Technological progress can improve the performance, safety, reliability and intelligence of new energy commercial vehicles, reduce the cost, energy consumption and pollution of new energy commercial vehicles, and expand the application scope and market space of new energy commercial vehicles. The bottleneck and deficiency of technology will limit the development speed and scale of new energy commercial vehicles, and increase the risk and difficulty of new energy commercial vehicles. At present, the technology of the new energy commercial vehicle industry is mainly concentrated in batteries, motors, electronic control, hydrogen fuel cells, etc. Among them, batteries are the core components of new energy commercial vehicles, and their performance and cost directly affect the cruising range of new energy commercial vehicles. Charging time, operating costs and market competitiveness. At present, the batteries of new energy commercial vehicles mainly use lithium-ion batteries, which have the advantages of high energy density, long cycle life, and good safety. The disadvantages are high cost, temperature sensitivity, and easy attenuation. In the future, the battery technology of new energy commercial vehicles will develop in the direction of high energy density, low cost, high safety, high stability and high compatibility, and new battery materials and structures may appear, such as solid-state batteries, lithium-sulfur batteries, lithium-air batteries, etc.

The development of the new energy commercial vehicle industry is also subject to market demand and competition. Market demand is the driving force and direction of the new energy commercial vehicle industry, and market competition is the pressure and incentive of the new energy commercial vehicle industry. With the development of economy, the expansion of cities, traffic congestion and the deterioration of the environment, the transportation efficiency, operating costs and emission standards of commercial vehicles are facing higher requirements and stricter restrictions, which provide a broad market space and opportunities for new energy commercial vehicles. According to the forecast of the Chinese Academy of Engineering, by 2035, the sales of new energy commercial vehicles in China will reach 10 million, accounting for 40% of the total sales of commercial vehicles, of which 8 million are electric commercial vehicles, accounting for 80% of the sales of new energy commercial vehicles, and 2 million are hydrogen commercial vehicles, accounting for 20% of the sales of new energy commercial vehicles. At the same time, the new energy commercial vehicle industry is also facing fierce market competition, not only from traditional commercial vehicle companies, such as Dongfeng, FAW, Shaanxi Automobile, BAIC, etc., but also from emerging new energy vehicle companies, such as Tesla, Weilai, Xiaopeng, Ideal, etc., as well as cross-border Internet companies, such as Ali, Tencent, Baidu, etc. These competitors are constantly innovating, investing, cooperating and expanding, trying to seize the market share and dominant position of new energy commercial vehicles.

The development of the new energy commercial vehicle industry is still facing some challenges and problems, such as the lack of infrastructure, policy uncertainty, consumer awareness and acceptance, industry norms and supervision. These problems need to be solved and overcome by the joint efforts of new energy commercial vehicle enterprises and relevant government departments, social organizations, industry associations and media organizations through strengthening communication, coordination, cooperation and innovation.

Shangpu Consulting Company is a professional market research and consulting service organization, with rich market research experience and cases in the new energy commercial vehicle industry. We provide new energy commercial vehicle companies and investors with comprehensive, in-depth, accurate and timely market research reports and consulting recommendations to help them understand the development status, trends, opportunities and challenges of the new energy commercial vehicle industry, and formulate reasonable strategic planning And decision-making plans to enhance their competitiveness and profitability. Here are some of our market research examples and experiences:

An internationally renowned new energy vehicle company plans to launch a new type of electric bus in the Chinese market. It needs to understand the scale, structure, demand, competition, and policy of the Chinese new energy bus market, as well as the characteristics and preferences of target customers., Decision-making process and other aspects of information. We have conducted in-depth market research for the company, using literature analysis, data statistics, expert interviews, customer interviews, competitor analysis and other methods, collecting and analyzing a large number of first-hand and second-hand data, forming a detailed market research report, providing the company with a panorama of China's new energy bus market, as well as for different market segments and customer base positioning, differentiation, marketing, channels and other aspects of the proposal.

A leading domestic new energy truck company wants to further expand its share and influence in China's new energy truck market. It needs to understand the development trend, opportunities and challenges of China's new energy truck market, as well as its own advantages and disadvantages, potential Partners and competitors, as well as future strategic directions and action plans. We conducted a comprehensive market research for the company, adopted industry analysis, market forecast, SWOT analysis, PEST analysis, Porter's five forces analysis, value chain analysis and other methods, and comprehensively considered the policy, technology, economy, society, environment and other factors, providing the company with the development prospects and competition pattern of China's new energy truck market, as well as the response measures and suggestions for different market environments and competitive strategies.

A well-known domestic new energy special vehicle company wants to explore new growth points and innovation points in China's new energy special vehicle market, and needs to understand the innovation needs, innovation models, innovation cases, innovation obstacles, etc. of China's new energy special vehicle market. The situation, as well as its own innovation capabilities and innovation resources, potential innovation cooperation and innovation competition, and the future innovation direction and innovation path. We conducted in-depth market research for the company, and adopted methods such as user research, innovation analysis, innovation evaluation, and innovative design. From the dimensions of users, products, services, models, and technology, we provided the company with new energy in China. Innovative opportunities and challenges in the special vehicle market, as well as innovative methods and innovative suggestions for different innovative fields and stages.

Through the above market research cases and experience, we can summarize the following market research methods and skills:

Clarify the purpose and scope of market research, determine the object and content of market research, formulate market research plans and programs, allocate market research resources and time, and ensure the effectiveness and efficiency of market research.

Select appropriate market research methods and tools, according to the needs and conditions of market research, comprehensive use of qualitative and quantitative market research methods, such as literature analysis, data statistics, expert interviews, customer interviews, competitor analysis, industry analysis, market forecast, SWOT analysis, PEST analysis, Porter's five forces analysis, value chain analysis, user research, innovation analysis, innovation evaluation, innovation design, etc, collect and analyze market research data and information, refine and summarize market researchConclusionand views.

Present and transmit the results and suggestions of market research. According to the target and audience of market research, adopt appropriate market research reports and consulting forms, such as text reports, chart reports, demonstration reports, video reports, oral reports, online reports, etc., to show and explain the process and methods of market research, elaborate and demonstrate the findings and analysis of market research, and put forward and recommend suggestions and plans of market research, guide and promote the application and implementation of market research.

Market research is an important strategic tool for new energy commercial vehicle companies and investors, which can help them understand the development status, trends, opportunities and challenges of the new energy commercial vehicle industry, formulate reasonable strategic planning and decision-making plans, and enhance their competitiveness And profitability. As a professional market research and consulting service organization, Shangpu Consulting Company has rich market research experience and cases in the new energy commercial vehicle industry. it provides comprehensive, in-depth, accurate and timely market research reports and consulting suggestions for new energy commercial vehicle enterprises and investors, and is a reliable partner and consultant for the new energy commercial vehicle industry.