The purpose of 1. new building materials industry market research

The purpose of market research of new building materials industry is to understand the market demand, market scale, market structure, market trend, market competition, market opportunity, market risk and other information of new building materials industry, so as to provide basis and guidance for new building materials enterprises to formulate reasonable market strategy, product strategy, price strategy, promotion strategy and channel strategy.

The purpose of market research in the new building materials industry can be specified from the following aspects:

Understand the market demand for new building materials, including demand, demand structure, demand characteristics, demand changes, demand forecasts, etc., in order to determine the target market, target customers, target products, etc;

Understand the market size of new building materials, including market capacity, market share, market growth rate, market potential, etc., in order to assess market opportunities, market space, market prospects, etc;

Understand the market structure of new building materials, including product structure, price structure, regional structure, channel structure, user structure, etc., in order to carry out market segmentation, market positioning, market differentiation, etc;

Understand the market trend of new building materials, including market dynamics, market changes, market expectations, market direction, etc., in order to grasp market opportunities, market risks, market changes, etc;

Understand the market competition of new building materials, including competitors, competitive strategies, competitive advantages, competitive disadvantages, competitive situation, etc., so as to formulate competitive strategies, competitive means, competitive advantages, etc.

2. new building materials industry market research content

The contents of the market research of the new building materials industry mainly include the following aspects:

Market overview of new building materials, including the definition, classification, characteristics, application field, development history, development status, development trend, etc. of new building materials;

The market environment of new building materials, including policy environment, economic environment, social environment, technical environment, natural environment, etc., as well as the impact and role of these environmental factors on the new building materials market;

Market demand for new building materials, including demand, demand structure, demand characteristics, demand changes, demand forecasts, etc., as well as the main factors and driving forces affecting demand;

The market supply of new building materials, including supply volume, supply structure, supply characteristics, supply changes, supply forecasts, etc., as well as the main factors and constraints affecting supply;

The market price of new building materials, including price level, price structure, price formation, price change, price forecast, etc., as well as the main factors and laws affecting prices;

The market competition of new building materials, including competitors, competitive strategies, competitive advantages, competitive disadvantages, competitive situation, etc., as well as the main characteristics and rules of competition;

Market opportunities for new building materials, including market potential, market space, market prospects, market innovation, market breakthroughs, etc., as well as the main conditions and methods for grasping opportunities;

The market risks of new building materials include market uncertainty, market volatility, market sensitivity, market crisis, market obstacles, etc., as well as the main measures and means to avoid risks.

Market Research Methods of 3. New Building Materials Industry

New building materials industry market research methods are mainly the following:

Literature research, that is, through consulting relevant books, newspapers, periodicals, papers, reports, websites and other literature materials, collecting and sorting out relevant information and data of the new building materials industry, analyzing and evaluating the development status and trends of the new building materials industry;

Field research, that is, through field visits, observations, interviews, questionnaires, seminars, etc., directly to the producers of new building materials, distributors, users, experts and other relevant personnel or institutions to obtain and verify the first-hand information and data of the new building materials industry, Understand and master the actual situation and problems of the new building materials industry;

Special research, that is, through special seminars, case studies, simulation experiments, expert consultation, Delphi method, etc., for a specific problem or field of the new building materials industry, in-depth discussion and research, put forward and verify the new building materials industry solutions and innovative ideas.

4. new building materials industry market research skills

New building materials industry market research skills mainly have the following points:

Clarify the purpose of the investigation, formulate the investigation plan, and determine the contents, methods, time, personnel and budget of the investigation;

Determine the research object, select the appropriate sample, and ensure the representativeness, validity and operability of the sample;

Design research tools, prepare reasonable research plans, questionnaires, interview outlines, etc., to ensure that the research tools are scientific, normative, practical, etc;

Implement research activities, conduct literature research, field research, special research, etc. in accordance with research plans and plans, and ensure the smooth progress, timely completion and reliable quality of research activities;

Analyze the research results, organize, summarize, count, analyze and evaluate the collected research information and data, and use appropriate analysis methods and techniques to obtain the research.Conclusionand recommendations;

Write the research report, and systematically present the research results and suggestions in the form of text, charts, attachments, etc. in accordance with the prescribed format and requirements, so as to ensure the completeness, accuracy, logic and readability of the research report;

Submit the research report, submit the research report to the research client or relevant departments in a timely manner, accept feedback and evaluation, modify and improve as needed, and provide support and basis for subsequent decisions and actions.

5. Shangpu Consulting Company's Service Case in Market Research of New Building Materials Industry

Shangpu Consulting Company is a company specializing in market research and consulting services. It has an experienced and high-quality market research team to provide comprehensive, high-quality and high-efficiency market research services for the new building materials industry. The following are some service cases of Shangpu Consulting Company in the market research of new building materials industry:

Through literature research, field research, special research and other methods, the market demand for new building materials, the market demand for new building materials, demand structure, demand characteristics, demand changes, demand forecasts and other information were collected and analyzed, for the enterprise to determine the target market, target customers, target products, etc., to improve the enterprise's market share and customer satisfaction;

Through literature research, field research, special research and other methods, this paper collects and analyzes the information of new building materials competitors, competitive strategies, competitive advantages, competitive disadvantages, competitive situation and so on, and formulates competitive strategies, competitive means, competitive advantages and so on, which improves the competitiveness and profitability of the enterprise;

Through the methods of literature research, field research and special research, the market potential, market space, market prospect, market innovation, market breakthrough and other information of new building materials were collected and analyzed for a new building materials enterprise, which found market opportunities, grasped market opportunities and took advantage of market opportunities, and increased the market share and brand influence of the enterprise;

Through literature research, field research, special research and other methods, the market uncertainty, market volatility, market sensitivity, market crisis, market barriers and other information of new building materials were collected and analyzed, which identified the market risk, assessed the market risk, avoided the market risk, and reduced the market loss and risk cost of the enterprise.