Excellent Case Sharing of Market Research in Science and Technology Real Estate Industry

Science and technology real estate refers to the use of scientific and technological elements to improve the scientific and technological content and quality of products through real estate planning, construction technology, building materials, communication information, intelligent life and other links in real estate development, so as to increase the comfort of people's work and life, so as to create a new type of real estate with higher cost performance. For example, the residential terms with high-tech content, such as "high comfort", "low energy consumption" and "constant temperature and humidity" advertised by developers, all belong to the category of science and technology real estate.

The technology real estate industry is growing rapidly in China and has received widespread attention from the government, investors, developers and users. The government encourages and supports the development of science and technology real estate by formulating relevant policies and plans, such as the National New Urbanization Plan (2014-2020) and the National New Smart City Development Plan (2019-2025). Investors participate in the construction and operation of technology real estate by investing funds and resources, such as Internet giants such as Tencent, Alibaba, and Jingdong, as well as real estate developers such as Vanke, Evergrande, and Country Garden. Developers improve the quality and competitiveness of real estate products by introducing scientific and technological elements, such as Wanda, China Resources, Poly and other well-known developers. Users enjoy a higher quality of life and work by selecting and using technology real estate, such as technology parks, smart communities, and smart hotels.

The development of the technology real estate industry is also facing some challenges and problems, such as the low degree of integration of technology and real estate, the unclear definition and standards of technology real estate, the difficulty in measuring the costs and benefits of technology real estate, the high security and privacy risks of technology real estate, and the difficulty in grasping the user needs and satisfaction of technology real estate. In order to meet these challenges and problems, the technology real estate industry needs to conduct in-depth market research, understand the development status, trends and opportunities of the industry, analyze the market demand, competition pattern and risk factors of the industry, formulate the development strategy, plan and plan of the industry, and evaluate the development effect, value and impact of the industry.

Market research is an activity that provides basis and advice for market decision-making by collecting, collating, analyzing and interpreting market-related information. The main purpose of market research is to help enterprises or institutions understand the size, structure, characteristics, changes, needs, competition, opportunities, risks, etc. of the market, so as to formulate reasonable market strategies, plans and programs to improve market competitiveness and efficiency. The main methods of market research are literature analysis, data analysis, questionnaire survey, interview, observation research, experimental research and so on.

Market research plays an important role and value in the science and technology real estate industry, which can provide professional guidance and support for the development, operation, investment and management of science and technology real estate. Market research can help relevant companies and institutions in the technology real estate industry:

Understand the development status, trends and prospects of the technology real estate industry, grasp the development opportunities and challenges of the industry, and formulate the development goals and vision of the industry;

Analyze the market demand, user preference, consumption behavior and purchase intention of science and technology real estate industry, design products and services of science and technology real estate, and improve user experience and satisfaction;

To study the market structure, competition pattern, competitors and competitive advantages of science and technology real estate industry, formulate the market positioning and strategy of science and technology real estate, and improve the market share and influence;

Evaluate the market potential, market size, market growth rate, market profit rate, etc. of the technology real estate industry, formulate investment plans and budgets for technology real estate, and improve the return and efficiency of investment;

Monitor market changes, market risks, market problems, market feedback, etc. in the technology real estate industry, and formulate risk control and response measures for technology real estate to improve market stability and sustainability.

Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting provides industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research, investment decision evaluation, IPO market segmentation research, fund-raising project feasibility study, business financing plan and other segmentation consulting services.

Shangpu Consulting Company has rich market research experience and cases in the technology real estate industry. It provides professional market research services for many technology real estate-related enterprises and institutions, helping them understand the development status and trends of the technology real estate industry, and analyze the technology real estate industry. The market demand and competition pattern of the industry formulate the development strategy and plan of the technology real estate industry.

Case analysis:

This paper selects three market research cases from Champu Consulting in the technology real estate industry, namely:

Case 1: Provide market research services for a well-known science and technology park to help it understand the market demand, competitive advantages and development strategies of the science and technology park;

Case 2: Provide market research services for a leading smart hotel brand to help it analyze the user preferences, consumer behavior and market potential of smart hotels;

Case 3: Provide market research services to an international investment institution to help it assess investment opportunities and risks in China's technology real estate industry.

The following is a brief introduction and analysis of these three cases:

Case 1: A well-known science and technology park is one of the largest scientific and technological innovation bases in China, with more than 3000 scientific and technological enterprises and 100000 scientific and technological talents, covering the Internet, artificial intelligence, biomedicine, new energy and other fields. The science and technology park hopes to understand the market demand, competitive advantages and development strategies of the science and technology park through market research, so as to enhance the brand influence and attractiveness of the science and technology park and promote the innovation and development of the science and technology park.

Champu Consulting provided comprehensive market research services for the Science and Technology Park, including:

Literature analysis: collect and analyze relevant domestic and foreign policies, plans, reports, papers and other literature materials, understand the development history, current situation and trends of science and technology parks, as well as the definition, types, functions and characteristics of science and technology parks;

Data analysis: collect and analyze the internal data and external data of the science and technology park, such as the scale, output value, talents, enterprises, projects, patents and other internal data of the science and technology park, as well as the economy, society, environment, infrastructure and other external data of the region where the science and technology park is located, so as to evaluate the comprehensive strength and competitiveness of the science and technology park;

Questionnaire survey: designed and distributed questionnaires for different groups such as enterprises, talents and partners of the science and technology park, collected and analyzed their satisfaction, needs, suggestions and other information on the science and technology park, in order to understand the market needs and user preferences of the science and technology park;

Interviews: Invited and visited people with different roles such as managers, experts, scholars, government officials of the science and technology park, collected and analyzed their views, experiences, opinions and other information on the science and technology park to understand the development opportunities and challenges of the science and technology park;

Observation and research: on-the-spot investigation and observation of the infrastructure, public services, scientific and technological innovation, ecological environment and other aspects of the science and technology park, in order to understand the development status and problems of the science and technology park.

According to the results of market research, Shangpu Consulting Company has provided the following suggestions and solutions for the science and technology park:

It is suggested that science and technology parks should clarify their own positioning and goals, highlight their own characteristics and advantages, and build the core competitiveness and brand image of science and technology parks;

It is recommended that science and technology parks strengthen cooperation and docking with external resources such as the government, universities, research institutions, and industry associations, and build an innovation ecosystem and innovation network of science and technology parks;

It is suggested that science and technology parks should optimize the spatial layout and functional zoning of science and technology parks, improve the spatial efficiency and functional effect of science and technology parks, and create an innovative atmosphere and culture of science and technology parks;

It is suggested that science and technology parks should improve the infrastructure and public services of science and technology parks, improve the scientific and technological level and quality of life of science and technology parks, and meet the needs and expectations of enterprises and talents in science and technology parks;

It is suggested that the science and technology park should increase the investment and support of the science and technology park, encourage the innovation activities and achievements of the science and technology park, and promote the industrial transformation and upgrading of the science and technology park.

Case 2: A leading smart hotel brand is one of the largest smart hotel chains in China, with more than 1000 smart hotels covering more than 200 cities across the country. The smart hotel brand hopes to analyze the user preferences, consumer behavior and market potential of smart hotels through market research, so as to enhance the products and services of smart hotels, increase user loyalty and market share of smart hotels, and promote the innovation and development of smart hotels.

Champ Consulting provides professional market research services for the smart hotel brand, including:

Data analysis: collect and analyze the internal data and external data of the intelligent hotel, such as the number of rooms, occupancy rate, income, cost, evaluation and other internal data of the intelligent hotel, as well as the population, tourism, economy, competition and other external data of the area where the intelligent hotel is located, so as to evaluate the operation effect and market situation of the intelligent hotel;

Questionnaire survey: designed and distributed questionnaires for users, employees, partners and other different groups of intelligent hotels, collected and analyzed their cognition, attitude, behavior, satisfaction, loyalty and other information on intelligent hotels, in order to analyze the user preferences and consumption behavior of intelligent hotels;

Interview: Invited and visited the intelligent hotel managers, experts, scholars, industry associations and other people with different roles, collected and analyzed their views, experiences, opinions and other information on the intelligent hotel, in order to analyze the market opportunities and risks of the intelligent hotel;

Observational research: Field visits and observations of smart hotel products and services, such as smart hotel reservations, check-in, payment, rooms, facilities, services, etc., to analyze the advantages and disadvantages of smart hotel products and services.

According to the results of market research, Shangpu Consulting Company has provided the following suggestions and solutions for the intelligent hotel brand:

It is suggested that the brand of intelligent hotel should clarify its own positioning and objectives, highlight its own characteristics and advantages, and build the core competitiveness and brand image of intelligent hotel.

Conclusion：

Science and technology real estate refers to the use of scientific and technological elements to improve the scientific and technological content and quality of real estate products, so as to increase the comfort of people's work and life, so as to create a new type of real estate with high cost performance. The technology real estate industry is growing rapidly in China and has received widespread attention from the government, investors, developers and users. The development of the technology real estate industry is also facing some challenges and problems. It is necessary to conduct in-depth market research to understand the development status, trends and opportunities of the industry, analyze the market demand, competition pattern and risk factors of the industry, and formulate industry development strategies, plans and Plans to evaluate the development effect, value and impact of the industry.

Market research is an activity that provides basis and advice for market decision-making by collecting, collating, analyzing and interpreting market-related information. Market research plays an important role and value in the science and technology real estate industry, which can provide professional guidance and support for the development, operation, investment and management of science and technology real estate. The main methods of market research are literature analysis, data analysis, questionnaire survey, interview, observation research, experimental research and so on.

Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting Co., Ltd. has rich market research experience and cases in the technology real estate industry. It provides professional market research services for many technology real estate related enterprises and institutions, helping them understand the development status and trend of the technology real estate industry, analyze the market demand and competition pattern of the technology real estate industry, formulate the development strategy and plan of the technology real estate industry, and evaluate the development effect and value of the technology real estate industry.

Through the introduction of Shangpu Consulting Company and its specific cases of market research services in the technology real estate industry, this paper shows the development status, trends and challenges of the technology real estate industry, as well as the importance and value of market research. The purpose of this paper is to provide reference and reference for the relevant enterprises and institutions in the science and technology real estate industry, and to promote the innovation and development of the industry.