1. industry profile analysis

The development of magnetic application equipment industry is closely related to the development level and application scope of magnetic application technology. With the continuous innovation and progress of magnetic application technology, the performance and functions of magnetic application equipment are constantly improved and perfected, which meets the diversified and personalized needs of magnetic applications in all walks of life. The main technical parameters of magnetic application equipment include magnetic field strength, magnetic induction intensity, magnetic circuit structure, magnetic source type, control mode, working mode, working temperature, working environment, etc. According to different technical parameters and application requirements, magnetic application equipment can be divided into the following categories:

(1) Magnetic iron remover: refers to the equipment that uses magnetic force to separate materials containing iron impurities. It is mainly used in the process of material transportation, processing and production in coal, mining, electric power, building materials, chemical industry and other industries to remove iron nails, iron wires, iron filings, detonators, gun skins and other ferromagnetic impurities to ensure the purity and quality of materials and prevent equipment damage and accidents. Magnetic iron remover can be divided into electromagnetic iron remover and permanent magnet iron remover according to the type of magnetic source. It can be divided into automatic iron unloading and manual iron unloading according to the working mode. It can be divided into upper type, middle type and bottom type according to the installation position. It can be divided into normal temperature type, high temperature type and ultra-high temperature type according to the working temperature. It can be divided into dry type and wet type according to the working environment.

(2) Magnetic separator: refers to the equipment that uses magnetic force to separate materials containing different magnetism. It is mainly used for ore separation, tailings recovery, and scrap metal recovery in mining, non-ferrous metals, non-metallic minerals, and environmental protection industries. In the process, the magnetic minerals and non-magnetic minerals in the materials are separated to improve the grade and recovery rate of minerals, and reduce production costs and environmental pollution. Magnetic separators can be divided into weak magnetic separators, medium magnetic separators and strong magnetic separators according to magnetic field strength, electromagnetic separators and permanent magnetic separators according to magnetic source types, dry magnetic separators and wet magnetic separators according to working methods, and drum magnetic separators, belt magnetic separators, disc magnetic separators, drum magnetic separators, ring magnetic separators, etc.

(3) Magnetic stirrer: refers to the equipment that uses magnetic force to stir liquid or semi-liquid materials. It is mainly used in the smelting, smelting, reaction, fermentation and other processes of iron and steel, non-ferrous metals, chemical industry, food and other industries to stir materials evenly, quickly and efficiently, improve the physical and chemical properties such as temperature, composition, structure and fluidity of materials, and improve the quality and efficiency of products, save energy and resources, reduce environmental pollution. Magnetic stirrers can be divided into electromagnetic stirrers and permanent magnet stirrers according to the type of magnetic source, constant speed stirrers and frequency conversion stirrers according to the control mode, bottom, side and online type according to the installation position, normal temperature, high temperature and ultra-high temperature type according to the working temperature, and dry and wet type according to the working environment.

(4) Lifting magnetic equipment: refers to the equipment that uses magnetic force to adsorb and move iron-containing materials. It is mainly used for material handling, loading and unloading in steel, non-ferrous metals, machinery, mining, shipbuilding, papermaking, ceramics, glass and other industries., Stacking, sorting and other operations, fast, safe and convenient lifting and transportation of materials, improve operation efficiency and safety, and reduce labor intensity and cost. Lifting magnetic equipment can be divided into electromagnetic jack and permanent magnet jack according to the type of magnetic source, can be divided into automatic adsorption and manual adsorption according to the working mode, can be divided into fixed type, mobile type and suspended type according to the installation mode, can be divided into normal temperature type, high temperature type and ultra-high temperature type according to the working temperature, and can be divided into dry type and wet type according to the working environment.

2. market size and structure analysis

According to QYResearch data [^ 1 ^][1], the global magnetic application equipment market will reach $1.081 billion in 2020 and is expected to reach $1.604 billion in 2027, with a compound growth rate (CAGR) of 6.00 percent from 2021 to 2027. From the perspective of regional distribution, North America, China, Europe, Australia and other countries and regions are the main consumer markets for magnetic application equipment, occupying most of the global market share. At the same time, India, Southeast Asia and other countries and regions due to the rapid economic development of industrialization and urbanization, the demand for magnetic application equipment is also growing. In terms of product types, magnetic iron remover, magnetic separator, magnetic stirrer and lifting magnetic equipment each occupy a certain share of the global market. Among them, the market scale of magnetic iron remover and magnetic separator is relatively large, occupying nearly 60% of the global market, mainly because these two types of equipment are widely and mature in traditional industries such as coal, mining and non-ferrous metals, while the market scale of magnetic stirrer and lifting magnetic equipment is relatively small, it occupies nearly 40% of the global market, mainly because the application of these two types of equipment in steel, chemical, food and other emerging industries is more innovative and breakthrough.

3. market demand and trend analysis

The demand and trend of the magnetic application equipment market are affected by many aspects, mainly including the following aspects:

(1) Demand for industry development: The demand for magnetic application equipment is closely related to the development level and scale of the industry in which it is applied. With the continuous development and expansion of coal, mining, electric power, building materials, non-ferrous metals, chemical and other industries, the demand for magnetic application equipment is also increasing, especially in ore separation, tailings recovery, scrap metal recovery, etc. The role of magnetic application equipment is indispensable. At the same time, with the rapid rise and innovation of non-metallic mining, environmental protection, medical, food and other industries, the demand for magnetic application equipment is also expanding, especially in magnetic nanomaterials, magnetic drugs, magnetic food additives, etc., magnetic application equipment has broad application prospects.

(2) The promotion of technological innovation: The demand for magnetic application equipment is closely related to its technical level and performance. With the continuous innovation and progress of magnetic application technology, the performance and functions of magnetic application equipment are constantly improved and perfected, which meets the diversified and personalized needs of magnetic applications in all walks of life. Especially in the design of magnetic source, magnetic circuit and magnetic system structure, the technical breakthrough and optimization of magnetic application equipment, the magnetic field strength, magnetic induction intensity, control mode, working mode, working temperature, working environment and other technical parameters of magnetic application equipment have been significantly improved and improved, and the application effect and efficiency of magnetic application equipment have been significantly improved and improved.

(3) Guidance of policies and regulations: The demand for magnetic application equipment is closely related to the support and constraints of its policies and regulations. With the attention and recognition of magnetic application equipment by countries and regions, a series of policies, regulations and standards have been issued to regulate and supervise the production, sales, use and maintenance of magnetic application equipment, ensuring the quality and safety of magnetic application equipment and promoting the healthy development of magnetic application equipment. At the same time, with the national and regional requirements and regulations on environmental protection, energy conservation, resource utilization, etc., higher standards and requirements have been put forward for the application of magnetic application equipment, which has promoted the green development and circular development of magnetic application equipment.

4. competition pattern and strategy analysis

The competitive landscape and strategy of the magnetic application equipment market are affected by many aspects, including the following aspects:

(1) Distribution of competitors: Competitors in the magnetic application equipment market are mainly distributed in North America, China, Europe, Australia and other countries and regions. The manufacturers of magnetic application equipment in these countries and regions have strong technical strength and market share, forming a relatively stable competition pattern. At the same time, magnetic application equipment manufacturers in India, Southeast Asia and other countries and regions are also rising, using cost advantages and market demand to speed up the production and sales of magnetic application equipment, forming a more active competition pattern.

(2) Types of competitors: Competitors in the magnetic application equipment market are mainly divided into two categories. One is professional magnetic application equipment manufacturers, such as Eriez in the United States, Steinert in Germany, and China Mining Equipment in China. Manufacturers focus on the research and development, production and sales of magnetic application equipment, have strong technical advantages and brand advantages, and occupy the high-end and mid-end of the market. The other is the comprehensive magnetic application equipment manufacturers, such as GE in the United States, Hitachi in Japan, Sinosteel in China, etc., these manufacturers involve many industries and fields, magnetic application equipment is only a part of their products, with strong capital advantages and channel advantages, occupying the middle and low end of the market.

(3) Competitor strategies: Competitors in the magnetic application equipment market have adopted different competitive strategies according to their own advantages and disadvantages, mainly including the following:

-Technological innovation strategy: refers to improving the performance and function of magnetic application equipment through continuous R & D investment and technological breakthroughs, meeting the diversified and personalized needs of customers, and improving market competitiveness and share. This strategy is mainly applicable to professional magnetic application equipment manufacturers, such as Eriez, Steinert, China Mining Equipment, etc., these manufacturers through continuous technological innovation, launched a high-efficiency, energy-saving, environmentally friendly, intelligent magnetic application equipment, won the trust and recognition of customers, occupied the commanding heights of the market.

-Brand building strategy: refers to the establishment of the brand image and reputation of magnetic application equipment through effective marketing and publicity, improve customer awareness and loyalty, and increase market competitiveness and share. This strategy is mainly applicable to integrated magnetic application equipment manufacturers, such as GE, Hitachi, Sinosteel, etc., these manufacturers use their own brand influence and channel resources to create the brand advantage of magnetic application equipment, win the trust and support of customers, and occupy the mainstream of the market.

-Customer service strategy: refers to providing high-quality pre-sale, in-sale and after-sales services to meet various needs and problems of customers, improve customer satisfaction and loyalty, and increase market competitiveness and share. This strategy is mainly applicable to all magnetic application equipment manufacturers, whether professional or comprehensive, need to pay attention to the quality and efficiency of customer service, by providing professional consulting, design, installation, commissioning, repair, maintenance, training and other services, to provide customers with a full range of solutions, to create more value and benefits for customers.

5. Customer Case Study

In order to better demonstrate the market research methods of magnetic application equipment industry, this paper takes Shangpu Consulting Company as an example to introduce some successful cases for customers in the magnetic application equipment industry, aiming to provide valuable reference for investors, manufacturers, users and policy makers in the magnetic application equipment industry.

(1) for a coal enterprise to provide magnetic iron remover selection and optimization scheme: the coal enterprise is one of the largest coal production and sales enterprises in China, the production of coal varieties, good quality, widely used in electric power, steel, chemical and other industries. In order to ensure the purity and quality of coal, the company needs to remove ferromagnetic impurities in coal, such as nails, iron wires, and iron filings, during the transportation, processing and production of coal. The company originally used an electromagnetic iron remover, but due to the high power consumption, large temperature rise, many faults, difficult maintenance and other shortcomings of the electromagnetic iron remover, the effect of coal iron removal is not ideal, but also increased production costs and energy consumption. In order to solve this problem, the enterprise commissioned Shangpu Consulting Company to carry out the selection and optimization of magnetic iron remover. According to the characteristics of the company's coal variety, output, iron content, particle size, humidity, etc., as well as the process flow and equipment parameters of coal transportation, processing and production, Shangpu Consulting recommend a permanent magnet iron remover as a magnetic iron remover for the company. Alternative products. The permanent magnet iron remover is a magnetic iron remover that uses permanent magnets as the magnetic source. It has the advantages of low power consumption, small temperature rise, few failures, and easy maintenance. It also has the advantages of high magnetic field strength, good iron removal effect, and automatic unloading Iron, easy operation, etc. According to the specific situation of the enterprise, Shangpu consulting company has designed the appropriate model, specification, quantity, location, control mode and other parameters of the permanent magnet iron remover, and also provided the installation, debugging, maintenance and maintenance services of the permanent magnet iron remover. The company adopted the recommendation of Shangpu Consulting Company and replaced the permanent magnet iron remover. The results show that the iron removal efficiency of the permanent magnet iron remover has increased by 30%, and the purity and quality of coal have also been significantly improved. It also saves production costs and energy consumption, and creates huge economic and social benefits for the company.

(2) Provide magnetic separator selection and optimization scheme for a non-ferrous metal enterprise: the non-ferrous metal enterprise is one of the largest non-ferrous metal production and sales enterprises in China, and its production of non-ferrous metals is diverse and of good quality, which is widely used in aviation, aerospace, automotive, electronics, communications and other industries. In order to improve the grade and recovery rate of non-ferrous metals, the enterprise needs to separate magnetic minerals and non-magnetic minerals in non-ferrous metals in the process of ore separation, tailings recovery and scrap metal recovery. The company originally used a weak magnetic separator, but due to the low magnetic field strength of the weak magnetic separator, poor sorting effect, narrow sorting range and other shortcomings, resulting in low sorting efficiency of non-ferrous metals, but also caused a waste of resources and environmental pollution. In order to solve this problem, the enterprise commissioned Shangpu consulting company to carry out the selection and optimization of magnetic separator. According to the variety, output, magnetic content, particle size, humidity and other characteristics of the enterprise's non-ferrous metals, as well as the process flow and equipment parameters of non-ferrous metal ore separation, tailings recovery and scrap metal recovery, the company has recommend a strong magnetic separator as an alternative to the magnetic separator. Strong magnetic separator is a kind of equipment that uses high-intensity magnetic field to sort non-ferrous metals. It has the advantages of high magnetic field strength, good sorting effect, wide sorting range, etc., and also has the advantages of energy saving, environmental protection, and intelligence. According to the specific situation of the enterprise, Shangpu Consulting Company has designed the appropriate model, specification, quantity, location, control mode and other parameters of the strong magnetic separator, and also provided the installation, commissioning, maintenance and maintenance of the strong magnetic separator. The company adopted the recommendations of the Shangpu Consulting Company and replaced the strong magnetic separator. The results show that the separation efficiency of the strong magnetic separator has increased by 50%, and the grade and recovery rate of non-ferrous metals have also been significantly improved. It also saves production costs and energy consumption, creating huge economic and social benefits for the company.

(3) for a chemical enterprise to provide magnetic stirrer selection and optimization scheme: the chemical enterprise is one of the largest chemical production and sales enterprises in China, its production of chemical varieties, good quality, widely used in agriculture, medicine, daily chemical, textile and other industries. In order to improve the reaction speed and effect of chemical industry, the enterprise needs to stir the chemical industry evenly, quickly and efficiently in the process of chemical smelting, smelting, reaction and fermentation. The company originally used a mechanical agitator, but due to the large noise, large vibration, poor sealing, easy leakage, easy pollution and other shortcomings of the mechanical agitator, the mixing effect of the chemical industry is not ideal, but also affects the production environment and safety. In order to solve this problem, the company commissioned Shangpu Consulting Company to select and optimize the magnetic stirrer. According to the characteristics of the enterprise's chemical products, output, composition, temperature and pressure, as well as the technological process and equipment parameters of chemical smelting, smelting, reaction and fermentation, Shangpu Consulting recommend a magnetic stirrer as an alternative product for the enterprise. Magnetic stirrer is a kind of equipment that uses magnetic force to stir liquid or semi-liquid materials. It has the advantages of low noise, low vibration, good sealing, no leakage, no pollution, etc. At the same time, it also has the advantages of good stirring effect, fast stirring speed and high stirring efficiency. According to the specific situation of the enterprise, Shangpu Consulting Company has designed the appropriate model, specification, quantity, location, control mode and other parameters of the magnetic stirrer, and also provided the installation, commissioning, maintenance and maintenance of the magnetic stirrer. The company adopted the recommendation of Shangpu Consulting Company and replaced the magnetic stirrer. The results showed that the stirring effect of the magnetic stirrer was increased by 40%, the reaction speed and effect of the chemical industry were also significantly improved, and the production environment and safety were also improved. It has created huge economic and social benefits for the company.

(4) for a steel enterprise to provide lifting magnetic equipment selection and optimization scheme: the steel enterprise is one of the largest steel production and sales enterprises in China, the production of steel varieties, good quality, widely used in construction, transportation, machinery, shipbuilding and other industries. In order to improve the efficiency and safety of steel handling and transportation, the enterprise needs to carry out fast, safe and convenient lifting and transportation of steel in the operation of material handling, loading and unloading, stacking and sorting of steel. The company originally used mechanical lifting equipment, but due to the heavy weight, large volume, complex operation, easy damage, easy to hurt people and other shortcomings of mechanical lifting equipment, resulting in low efficiency of steel lifting and transportation, but also increased the risk and cost of the operation. In order to solve this problem, the enterprise commissioned Shangpu Consulting Company to carry out the selection and optimization of lifting magnetic equipment. According to the characteristics of the variety, output, shape and weight of the steel of the enterprise, as well as the process flow and equipment parameters of material handling, loading and unloading, stacking and sorting of steel, Shangpu Consulting recommend the lifting magnetic equipment as an alternative product of lifting equipment for the enterprise. Lifting magnetic equipment is a kind of equipment that uses magnetic force to adsorb and move ferrous materials. It has the advantages of light weight, small size, simple operation, no damage, and no injury. It also has good lifting effect and lifting speed. Fast, high lifting efficiency. According to the specific situation of the enterprise, Shangpu Consulting Company has designed the appropriate model, specification, quantity, location, control mode and other parameters of the lifting magnetic equipment, and also provided the installation, commissioning, maintenance and maintenance of the lifting magnetic equipment. The company adopted the recommendation of Shangpu Consulting Company and replaced the lifting magnetic equipment. The results show that the lifting efficiency of the lifting magnetic equipment has increased by 60%, and the efficiency and safety of steel handling and transportation have also been significantly improved. At the same time, it also saves the cost and resources of the operation, and creates huge economic and social benefits for the enterprise.