Characteristics and Advantages of 1. Community Group Buying

Community group buying is a new e-commerce model based on social networks and community resources, organizing consumers to purchase groups through online platforms. The main features of community group buying are the following:

Strong social attributes. The core of community group buying is the head of the group, that is, the leader or opinion leader of the community. They recommend goods to community residents and organize orders and distribution through social media such as WeChat group and circle of friends. The trust and influence of the head of the delegation is an important driving force for community group buying, and it is also the biggest difference between community group buying and other e-commerce models.

Community resources are fully utilized. Another feature of community group buying is to make full use of the community's space, human and material resources, reduce operating costs and improve efficiency. For example, community group buying can use the idle space of the community as storage and distribution points, the residents of the community as leaders and distributors, and the properties, merchants and neighborhood committees of the community as partners to form a close community ecology.

The commodity category is rich. The commodity categories of community group buying are mainly fresh, but they also cover daily necessities, household goods, beauty products and other categories, meeting the diversified needs of consumers. The prices of community group purchases are generally lower than those of offline supermarkets and other e-commerce platforms, and have strong price advantages and competitiveness.

High quality of service. The service quality of community group buying is mainly reflected in two aspects: one is the quality and freshness of the goods. The goods of community group buying are generally purchased on the same day, distributed on the same day, and consumed on the same day, which ensures the quality and freshness of the goods; the second is the speed of distribution And convenience, the distribution of community group buying is generally delivered directly to the consumer's door or designated place by the head or distributor, saving the waiting time and the trouble of the consumer.

The advantages of community group buying are mainly reflected in the following points:

Meet the needs of consumers and convenience. The commodity categories of community group buying are mainly fresh and daily necessities, which are the rigid and high-frequency needs of consumers. Community group buying can provide consumers with cheaper, fresher and more convenient goods, meeting the rigid and convenient needs of consumers.

Enhance the consumer's social experience and sense of belonging. Community group buying has strong social attributes, which can increase the interaction and communication between consumers, leaders and community residents, and enhance consumers' social experience and sense of belonging. At the same time, community group buying can also cultivate consumers' group buying habits and consumer trust, and increase consumers' loyalty and repurchase rate.

Reduced operating costs and improved operational efficiency. Making full use of community resources in community group buying can reduce operating costs and improve operating efficiency. For example, community group buying can reduce the cost of warehousing and logistics, improve inventory turnover and capital recovery rate, community group buying can reduce the cost of marketing and promotion, improve user acquisition rate and conversion rate, community group buying can reduce the cost of after-sales and return, improve user satisfaction and word of mouth.

Expand the market space and increase the market competitiveness. Community group buying is rich in commodity categories, which can expand market space and increase market competitiveness. For example, community group buying can cover more sinking markets and rural markets, increasing market share and penetration; community group buying can develop more new categories and brands, increasing market diversity and innovation; community group buying can form more Differentiation and characteristics increase market influence and attractiveness.

The Challenge and Development Trend of 2. Community Group Buying

Although community group buying has many advantages, it also faces some challenges and development trends, mainly as follows:

The stability and quality of the regiment. The head is the core of community group buying, but it is also the biggest variable of community group buying. The stability and quality of the head of the group directly affect the operation effect and user experience of the community group purchase. The stability of the head of the delegation is affected by many aspects, such as the income, incentive, training, management, competition and so on. The quality of the head of the delegation also needs to be continuously improved, such as the professionalism, service, sense of responsibility, and credibility of the head of the delegation.

Supply chain and quality control of goods. Commodity is the foundation of community group buying, but it is also the biggest problem of community group buying. The supply chain and quality control of goods directly affect the cost control and user satisfaction of community group purchase. The supply chain of goods needs to be continuously optimized, such as the procurement, warehousing, distribution, and traceability of goods. The quality control of commodities also needs to be continuously improved, such as the quality, freshness, safety, and standardization of commodities.

The size and profitability of the platform. The platform is the carrier of community group buying, but it is also the biggest challenge of community group buying. The scale and profitability of the platform directly affect the market competitiveness and sustainable development of community group buying. The scale of the platform needs to be continuously expanded, such as the platform's users, leaders, commodities, categories, regions, etc. The profitability of the platform also needs to be explored, such as the platform's revenue, costs, gross profit, cash flow, etc.

industry regulation and standards. Industry is the environment of community group buying, but it is also the biggest uncertain factor of community group buying. The regulation and standards of the industry directly affect the compliance and development space of community group buying. The supervision of the industry needs to be continuously improved, such as the laws, policies, norms and supervision of the industry. Industry standards also need to be constantly unified, such as industry definition, classification, data, evaluation and so on.

The development trend of community group buying mainly has the following points:

Branding and specialization. With the intensification of competition in the community group buying industry, branding and specialization will become an important direction for community group buying platforms. Branding can enhance the visibility and credibility of the community group buying platform, and increase the user's cognition and choice. Specialization can enhance the core competitiveness and differentiation advantages of community group buying platform, and increase user satisfaction and loyalty.

Diversification and subdivision. With the development of community group buying industry, diversification and segmentation will become an important strategy of community group buying platform. Diversification can expand the market space and user groups of community group buying platforms, and increase market share and penetration. Segmentation can meet the needs of different users and different scenarios of the community group buying platform, and increase market diversity and innovation.

Intelligent and digital. With the transformation and upgrading of the community group buying industry, intelligence and digitization will become an important support for the community group buying platform. Intelligence can optimize the operational efficiency and service quality of the community group buying platform, and increase the operational effect and user experience. Digitalization can enhance the data analysis and decision-making capabilities of community group buying platforms, and increase data value and business value.

3. market research services and excellent cases of Shangpu Consulting

Shangpu Consulting is a professional market research and consulting company that provides a full range of market research services for platforms, investors, and suppliers in the community group buying industry, including market analysis, competition analysis, user analysis, product analysis, channel analysis, Strategy analysis, etc. Champ Consulting's market research services have the following characteristics:

Data driven. The market research service of Shangpu Consulting is based on data, collecting, sorting, analyzing and presenting data through a variety of data sources, data methods and data tools, so as to provide objective, accurate and comprehensive data support for customers.

Insight in depth. The market research service of Shangpu Consulting takes insight as the core. Through multi-dimensional, multi-level and multi-angle insight, it explores market trends, opportunities, challenges, problems and solutions to provide customers with valuable, meaningful and enlightening insight support.

The program is practical. The market research service of Shangpu Consulting takes the plan as the goal, and helps customers achieve market entry, expansion, optimization and transformation through tailor-made, innovative design and effective implementation of the plan. to provide customers with feasible, operable and sustainable program support.

The market research service of Shangpu Consulting has provided excellent cases for many community group buying platforms. The following are two of them:

Case 1: Provide market entry strategy for a community group buying platform. The platform is an emerging community group buying platform, mainly for third-and fourth-tier cities and rural markets, with fresh food as the main category and price as the main competitiveness. The platform hopes to develop appropriate market entry strategies through market research and quickly capture market share. Champ Consulting provides the following market research services for the platform:

Market analysis: the development status, development trend, market scale, market structure, market characteristics, market opportunities, market risks, etc. of the community group buying industry are analyzed, which provides a panoramic view of the market and the entry point of the market for the platform.

Competitive analysis: The competitive landscape, competitors, competitive advantages, competitive disadvantages, competitive strategies, competitive dynamics of the community group buying industry are analyzed, which provides a competitive frame of reference and competitive differentiation for the platform.

User analysis: analyzes the target users, user profiles, user needs, user behavior, user satisfaction, user loyalty, user feedback, etc., providing user understanding and user insight for the platform.

Product analysis: This paper analyzes the commodity category, commodity quality, commodity price, commodity supply chain, commodity quality control, commodity innovation, etc. of community group purchase, which provides the optimization of commodities and the expansion of commodities for the platform.

Channel analysis: analysis of the channel model, channel structure, channel management, channel incentives, training, channel effects, etc., for the platform to provide the choice of channels and channel construction.

Strategic analysis: Based on the above analysis, the market entry strategy for the platform is formulated, including market positioning, market selection, market promotion, market operation, market evaluation, etc., which provides market guidance and market implementation for the platform.

Through the market research services of Shangpu Consulting, the platform has successfully entered multiple target markets, achieving rapid market growth and stable market occupation.

Case 2: Provide market optimization solutions for a community purchase platform. The platform is a mature community shopping platform, mainly for the first and second tier cities and high-end market, brand-based category, service as the main competitiveness. The platform hopes to develop appropriate market optimization solutions through market research to improve market efficiency and profitability. Champ Consulting provides the following market research services for the platform:

Market analysis: Analyzes the changing trends, changing factors, changing impacts, and changing responses of the community shopping industry, providing market insights and market predictions for the platform.

Competitive analysis: analyzes new entrants, new challengers, new models, new technologies, new rules, etc. in the community shopping industry, providing warnings and responses to competition for the platform.

User analysis: The target users, user portraits, user needs, user behavior, user satisfaction, user loyalty, user feedback, etc. of community group buying are analyzed, which provides user understanding and user insight for the platform.

Product analysis: This paper analyzes the commodity category, commodity quality, commodity price, commodity supply chain, commodity quality control, commodity innovation, etc. of community group purchase, which provides the optimization of commodities and the expansion of commodities for the platform.

Channel analysis: analysis of the channel model, channel structure, channel management, channel incentives, training, channel effects, etc., for the platform to provide the choice of channels and channel construction.

Strategic analysis: Based on the above analysis, a market optimization plan has been developed for the platform, including market positioning, market selection, market promotion, market operation, market evaluation, etc., which provides market guidance and market implementation for the platform.

Through the market research services of Shangpu Consulting, the platform has successfully optimized the efficiency and profit of the market, and improved the competitiveness and sustainability of the market.