1. smart home appliance industry overview

Smart home appliances refer to household appliances with networking, intelligence and personalized functions, and are an important application of Internet of Things technology in the home field. Smart home appliances can be remotely controlled and monitored through smart phones, tablets, voice assistants and other devices, and can also be independently learned and optimized through artificial intelligence, big data, cloud computing and other technologies, so as to provide users with more convenient, comfortable and safe lifestyles.

The smart home appliance industry has shown rapid development in recent years, mainly driven by the following factors:

technological innovation. The continuous advancement of technologies such as the Internet of Things, artificial intelligence, big data, and cloud computing has provided strong support for the functional improvement and performance optimization of smart home appliances. At the same time, the hardware cost and software development cost of smart home appliances are gradually decreasing, creating conditions for the popularization and promotion of smart home appliances.

user needs. With the improvement of consumers' income level and the improvement of their quality of life, the requirements for home environment and family management are getting higher and higher. Smart home appliances can meet consumers' needs for convenience, comfort and safety, as well as consumers' needs for personalization, intelligence, energy saving and environmental protection, so they are favored by more and more consumers.

Policy support. Government departments have given active policy support and support to the smart home appliance industry, including formulating relevant standards and norms, providing financial subsidies and tax incentives, encouraging industry-university-research cooperation and innovation and entrepreneurship, etc., creating a good environment for the healthy development of the smart home appliance industry.

According to Oviyun, the retail sales of China's smart home appliance market reached 267.5 billion billion yuan in 2020, up 14.3 percent year-on-year, accounting for 28.6 percent of the total retail sales of the home appliance market. Among them, the intelligent penetration rate of large appliances such as smart TVs, smart air conditioners, smart refrigerators, smart washing machines, and smart ovens has exceeded 50%, while the intelligent penetration rate of small appliances such as smart microwave ovens, smart dishwashers, smart vacuum cleaners, and smart coffee machines is also increasing. It is estimated that by 2025, the retail sales of China's smart home appliance market will reach 500 billion billion yuan, accounting for more than 40% of the total retail sales of the home appliance market.

Brief Introduction of 2. Shangpu Consulting Company

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting"), with a registered capital of 50 million, was founded in early 2008, formerly known as "Beijing Shangpu Information Consulting Co., Ltd". After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

Shangpu Consulting provides industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research, investment decision evaluation, ipo segmentation market research, fund-raising project feasibility study, business financing plan and other segmentation consulting services. Shangpu Consulting has a professional team composed of senior industry experts, market researchers, investment consultants, financial analysts, data analysts, etc., as well as a research network covering all parts of the country, which can provide customers with comprehensive, accurate, timely and continuous In-depth industry reports and customized consulting solutions. Shangpu Consulting's service customers cover a number of industry fields, including smart home appliances, semiconductors, artificial intelligence, automatic driving, new energy, financial technology, medical health and other emerging fields, as well as traditional fields such as real estate, automobile, manufacturing, energy, chemical industry, agriculture, consumer goods, etc. Service customers include government agencies, industry associations, listed companies, small and medium-sized enterprises, investment institutions, media institutions, etc, cumulative service customers more than 5000, these include Alibaba, Tencent, Baidu, Jingdong, Xiaomi, Huawei, Haier, Gree, Midea, Great Wall Motor, BYD, CITIC Securities, CICC, CITIC Construction Investment, China Merchants Bank, Industrial and Commercial Bank, Ping an Bank, China Life, China Ping an, Fosun Group, Vanke Real Estate, Evergrande Real Estate, Greenland Group, Wanda Group, COFCO Group, Sinochem Group, PetroChina, Sinopec, CNOOC, State Grid, State Power Investment, national Development and Reform Commission, Ministry of Industry and Information Technology, National Health Commission, Ministry of Science and Technology, Ministry of Education, Ministry of Culture, National Tourism Administration, State Administration of Sports, State Administration of Radio, Film and Television, State Press and Publication Administration, State Intellectual Property Office, Chinese Academy of Sciences, Chinese Academy of Engineering, Tsinghua University, Peking University, Renmin University of China, Fudan University, Zhejiang University, Hong Kong University, National University of Singapore, Harvard University, Massachusetts Institute of Technology, Stanford University, Oxford university of Cambridge, etc.

Shangpu Consulting Company takes "professionalism, integrity, innovation, and win-win" as its core values, "creating value for customers, creating wealth for society, and creating happiness for employees" as its mission, and "becoming China's most influential research and investment" "Investment and financing consulting agency" is the vision, and the goal is to "build a first-class team, provide first-class services, and create a first-class brand, we are committed to providing customers with the best quality consulting services, providing the most valuable reference for the development of the industry, and providing the most powerful support for social progress.

Market research methods and cases of 3. Shangpu Consulting Company in the smart home appliance industry.

The methods used by Champu Consulting to conduct market research in the smart home appliance industry include the following:

Industry analysis. By collecting and organizing historical, current and forecast data of the industry, we analyze the size, structure, growth, trends, drivers, constraints, opportunities and challenges of the industry to provide customers with a panoramic view and macro analysis of the industry.

Market segmentation. By segmenting the smart home appliance market, identifying different market segments, analyzing the size, growth, competition, demand, preferences, potential, etc. of each segment, we provide customers with micro-analysis of the market and positioning recommendations.

User research. Through in-depth interviews, questionnaires, observations, and tests on potential and existing users of smart home appliances, we analyze user needs, pain points, satisfaction, loyalty, conversion rate, retention rate, etc., and provide customers with user behavior Analysis and psychological analysis.

Competitor investigations. Through in-depth investigation of the main competitors in the smart home appliance industry, analyze the competitors' products, prices, channels, marketing, innovation, advantages, disadvantages, etc., to provide customers with strategic analysis and comparative analysis of competitors.

Market entry strategies. According to the customer's goals and resources, combined with industry analysis, market segmentation, user research, competitor survey, etc., to develop appropriate market entry strategies for customers, including product strategy, price strategy, channel strategy, marketing strategy, innovation strategy, etc., to provide customers with market implementation programs and evaluation programs.

There are several cases of market research conducted by Shangpu Consulting Company in the smart home appliance industry:

An internationally renowned smart home appliance brand commissioned Shangpu Consulting to conduct a survey of China's smart home appliance market. The purpose is to understand the development status and future trends of China's smart home appliance market, as well as the needs and preferences of Chinese consumers for smart home appliances. The layout and expansion provide reference. Shangpu Consulting Company adopts industry analysis, market segmentation, user research, competitor survey and other methods to provide customers with a detailed market research report, including the scale, structure, growth, trend, driving factors, constraints, opportunities and challenges of China's smart home appliance market, as well as Chinese consumers' demand for smart home appliances, pain points, satisfaction, loyalty, conversion rate, retention rate, etc, as well as the products, prices, channels, marketing, innovation, advantages and disadvantages of the main competitors in China's smart home appliance industry. Shangpu Consulting also provides customers with positioning recommendations and market entry strategies for different market segments, including product strategies, pricing strategies, channel strategies, marketing strategies, and innovation strategies. The client is very satisfied with the market research report of Shangpu Consulting Company, and believes that the market research methods and results of Shangpu Consulting Company are highly professional and accurate, which provides strong support for its decision-making in the Chinese market.

A well-known domestic smart home appliance company commissioned Shangpu Consulting to conduct research on the smart air conditioner market. The purpose is to understand the development status and future trends of the smart air conditioner market, as well as the user needs and experience of smart air conditioners, and provide reference for its product innovation and optimization. Shangpu Consulting Company adopts industry analysis, market segmentation, user research and other methods to provide customers with a detailed market research report, including the scale, structure, growth, trends, driving factors, constraints, opportunities and challenges of the intelligent air conditioner market, as well as the user needs, pain points, satisfaction, loyalty, conversion rate, retention rate, etc, as well as the use of intelligent air conditioning scenarios, frequency of use, use, use of the effect, use of the problem. Shangpu Consulting also provides customers with product innovation and optimization suggestions for different user groups, including function increase, function reduction, function improvement, function combination, function differentiation, etc. The client is very satisfied with the market research report of Shangpu Consulting Company, and believes that the market research methods and results of Shangpu Consulting Company are highly professional and practical, which provides strong guidance for its product innovation and optimization.

A well-known domestic investment institution commissioned Shangpu Consulting Company to conduct research on the smart coffee machine market, with the aim of understanding the development status and future potential of the smart coffee machine market, as well as the competitive landscape and market opportunities of smart coffee machines, and providing reference for their investment decisions. Shangpu Consulting Company adopts industry analysis, market segmentation, competitor survey, market entry strategy and other methods to provide customers with a detailed market research report, including the scale, structure, growth, trend, driving factors, constraints, opportunities and challenges of the smart coffee machine market, as well as the market segmentation, user needs, user preferences, user potential, etc, and the products, prices, channels, marketing, innovation, advantages and disadvantages of the main competitors in the smart coffee machine industry. Shangpu Consulting also provides customers with market entry strategies for different market segments, including product strategies, pricing strategies, channel strategies, marketing strategies, and innovation strategies. The client is very satisfied with the market research report of Shangpu Consulting Company, and believes that the market research methods and results of Shangpu Consulting Company are highly professional and reliable, which provides a strong basis for its investment decision-making.