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Market Research Method of Tobacco Logistics Industry with Case Analysis

2024-07-18 09:37:00 Source: Champu Consulting Visits:0

Analysis of 1. Tobacco Logistics Industry

Tobacco logistics refers to tobacco and its production, the use of raw materials from the production, acquisition, storage, transportation, processing to sales and service of the whole process of material entity movement and circulation of all additional value-added activities. Tobacco logistics involves tobacco planting, tobacco leaf purchase, cigarette production, cigarette sales and other links. It is an important support for the economic operation of the tobacco industry and a key factor for the tobacco industry to achieve high-quality development.

According to the National Bureau of Statistics, China's cigarette production in 2020 will be 2386.37 billion, an increase of 0.9 percent over the same period last year; cigarette sales will be 2530 billion, an increase of 6.66 percent over the same period last year; the tobacco industry will achieve a total industrial and commercial tax profit of 1280.3 billion billion yuan, an increase of 6.2 percent over the same period last year; and the total financial turnover will be 1203.7 billion billion yuan, an increase of 2.3 percent over the same period last year. These data show that the scale of China's tobacco market is growing steadily, and the contribution of the tobacco industry to national and local finance continues to increase.

The development level of tobacco logistics industry directly affects the production efficiency, market competitiveness and customer satisfaction of the tobacco industry. In recent years, with the modernization, intelligence and green transformation of the tobacco industry, the tobacco logistics industry is also constantly carrying out technological innovation, management optimization and service upgrading to improve logistics efficiency, reduce logistics costs, enhance logistics safety and ensure logistics quality. At present, China's tobacco logistics industry has formed a three-level logistics information system with the tobacco industry logistics comprehensive supervision and dispatching system as the center, the provincial industrial and commercial enterprise logistics integrated management system as the support, and the logistics operation and management system of municipal companies and cigarette production points as the foundation, and has explored the intelligent logistics application modes such as pallet intermodal transportation, intelligent storage and intelligent dispatching.

Market Demand Analysis of 2. Tobacco Logistics Industry

The market demand of the tobacco logistics industry mainly comes from the upstream and downstream links of the tobacco industry, that is, tobacco planting, tobacco leaf purchase, cigarette production, cigarette sales and so on. The market demand of tobacco logistics industry is affected by the policy, economy, society, technology and other factors of the tobacco industry, which has certain complexity and uncertainty. The following analysis of the market demand characteristics of the tobacco logistics industry from several aspects:

(1) The market demand of tobacco logistics industry is seasonal and regional. As tobacco cultivation is restricted by climate, soil, varieties and other natural conditions, the market demand of tobacco logistics industry shows obvious seasonal fluctuations in time, generally reaching a peak in April-October each year, and relatively low in November-March. At the same time, because my country's tobacco cultivation is mainly concentrated in Yunnan, Henan, Hubei, Sichuan and other provinces, the market demand of the tobacco logistics industry also shows obvious regional differences in space. The demand for tobacco logistics in these provinces is relatively large, while other provinces Relatively small.

(2) The market demand of tobacco logistics industry has diversity and individuation. With the development of marketization, branding and differentiation of the tobacco industry, the types, specifications and quality of tobacco products are becoming more and more diversified, and the needs of tobacco consumers are becoming more and more personalized. This requires the tobacco logistics industry to provide diversified and personalized logistics services to meet the different needs of different customers. For example, the tobacco logistics industry needs to provide cold chain logistics, fast logistics, customized logistics and other logistics methods to ensure the quality, timeliness and characteristics of tobacco products.

(3) The market demand of tobacco logistics industry has high standards and high requirements. Since tobacco products are special commodities and are strictly regulated by the state, the market demand of the tobacco logistics industry must comply with the relevant laws and regulations, standards and regulations, management systems, etc. of the country and the industry, which requires the tobacco logistics industry to have a high level of logistics capabilities and logistics. Quality, logistics safety, etc. For example, the tobacco logistics industry needs to abide by the tobacco monopoly system, realize the full traceability of tobacco products, and prevent the counterfeit and illegal circulation of tobacco products.

Analysis on Competition Pattern of 3. Tobacco Logistics Industry

The competition pattern of tobacco logistics industry is mainly affected by the monopoly of tobacco industry, the particularity of tobacco logistics, the degree of marketization of tobacco logistics and other factors. The following analysis of the characteristics of the competitive landscape of the tobacco logistics industry from several aspects:

(1) The competitive landscape of the tobacco logistics industry is monopolistic and stable. Due to the implementation of tobacco monopoly system in China, the tobacco products industry is basically dominated by state-owned capital and is directly managed by China National Tobacco Corporation. The competition pattern of tobacco logistics industry is monopolistic and stable. Due to the implementation of the tobacco monopoly system in China, the tobacco products industry is basically dominated by state-owned capital and is directly managed by China National Tobacco Corporation. The tobacco logistics industry is also mainly undertaken by the tobacco logistics system composed of China National Tobacco Corporation and its subordinate provincial industrial and commercial enterprises, prefecture-level companies, cigarette production points, etc. This monopolistic logistics system ensures the stability and security of the tobacco logistics industry, and also makes the tobacco logistics industry less competitive and less competitive.

(2) The competition pattern of tobacco logistics industry has particularity and complexity. Since tobacco products are special commodities, the competitive landscape of the tobacco logistics industry is not only affected by market forces, but also by government forces. The government's supervision and intervention in the tobacco logistics industry is mainly reflected in the following aspects: first, the formulation and implementation of relevant laws and regulations, standards and norms, management systems, etc. of tobacco logistics, to regulate and restrict the behavior and activities of the tobacco logistics industry; second, through taxation, subsidies, prices and other means, to regulate and influence the income and costs of the tobacco logistics industry; the third is to enhance and support the ability and level of the tobacco logistics industry by building and improving the infrastructure, information system and service platform of tobacco logistics.

(3) The competition pattern of tobacco logistics industry is market-oriented and open. With the reform and development of the tobacco industry, the tobacco logistics industry is also gradually promoting the process of marketization and opening up, introducing and learning from the advanced concepts, technologies and models of social logistics, increasing and expanding the competition subject and competition space of tobacco logistics. At present, a number of social logistics enterprises with professional, large-scale and network characteristics have emerged in the tobacco logistics industry, such as SF Express, China Railway Express, Zhongtong Express, etc. These enterprises have formed a relationship of competition and cooperation with the tobacco logistics system in the tobacco logistics market, which has promoted the innovation and development of the tobacco logistics industry.

Analysis on the Development Trend of 4. Tobacco Logistics Industry

The development trend of the tobacco logistics industry is mainly affected by the development strategy of the tobacco industry, the changing trend of the tobacco market, the innovation and progress of logistics technology and other factors. The following analysis of the development trend of tobacco logistics industry from several aspects:

(1) The tobacco logistics industry will develop in the direction of modernization, intelligence and greening. The tobacco logistics industry will closely follow the modernization, intelligence, and green transformation of the tobacco industry, accelerate the innovation and application of logistics technology, improve the level of logistics efficiency, quality, safety, and energy saving, and realize the optimal configuration, fine management, and wisdom of logistics Service, low-carbon operation. Specifically, the tobacco logistics industry will promote the following aspects of work: First, build and improve the informatization, digitization, and networking platform of tobacco logistics to realize the visualization, traceability, and control of the entire tobacco logistics; second, introduce and Apply new technologies such as the Internet of Things, big data, cloud computing, and artificial intelligence to realize the intelligent, automated, and unmanned operations of tobacco logistics; the third is to adopt and promote the concept, technology and mode of green logistics to realize the energy saving, emission reduction, recycling and environment-friendly of tobacco logistics.

(2) The tobacco logistics industry will develop in the direction of integration, collaboration and sharing. The tobacco logistics industry will actively adapt to the diversified, segmented, and personalized needs of the tobacco market, provide integrated, collaborative, and shared logistics services, and realize efficient distribution, high-quality services, and efficient use of logistics. Specifically, the tobacco logistics industry will promote the following aspects of work: first, to expand and enrich the service content and form of tobacco logistics, to provide cold chain logistics, fast logistics, customized logistics and other logistics methods to meet the different needs of different customers; second, to strengthen and optimize the collaborative distribution and joint transportation of tobacco logistics, to achieve the integration of tobacco logistics resources, efficiency improvement and cost reduction; the third is to explore and establish the sharing platform and mechanism of tobacco logistics, and realize the information sharing, ability sharing and benefit sharing of tobacco logistics.

(3) The tobacco logistics industry will develop in the direction of internationalization, diversification and innovation. The tobacco logistics industry will actively participate in and serve the internationalization strategy of the tobacco industry, expand and develop the international market, improve international competitiveness, and realize international layout, international operation and international standards. Specifically, the tobacco logistics industry will promote the following aspects: first, strengthen and deepen the international cooperation and exchange of tobacco logistics, learn from and introduce international advanced logistics concepts, technologies and models, and improve the international level and influence of tobacco logistics; second, expand and develop the overseas market and business of tobacco logistics, and establish and improve the overseas network and system of tobacco logistics, provide and guarantee the overseas supply and sales of tobacco products; the third is to innovate and break through the development model and path of tobacco logistics, explore and implement new formats such as cross-border e-commerce, cross-border logistics and cross-border warehousing of tobacco logistics, so as to enhance the development vitality and potential of tobacco logistics.

Case Analysis of 5. Champ Consulting

Shangpu Consulting is a company specializing in tobacco industry consulting services. It has rich knowledge, experience and resources in the tobacco industry and provides all-round and high-quality consulting services to various customers in the tobacco industry. Shangpu Consulting also has in-depth research and practice in the tobacco logistics industry, providing a number of successful cases for related enterprises and investors in the tobacco logistics industry. The following are some of the case presentations of Champ Consulting in the tobacco logistics industry:

-Develop a tobacco logistics strategic plan for a provincial tobacco company. The Shangpu consulting team made a comprehensive analysis of the current situation, problems, opportunities and challenges of tobacco logistics in the province, and put forward the development goals, key tasks and implementation paths of tobacco logistics. it provides a scientific, feasible and effective tobacco logistics strategic planning scheme for the tobacco companies in the province, and lays a solid foundation for the modernization, intelligence and green transformation of tobacco logistics in the province.

-Optimize the tobacco logistics network layout for a city tobacco company. The Shangpu consulting team used the logistics network optimization model to optimize the design of the city's tobacco logistics warehousing, transportation, distribution and other links, and proposed a reasonable, efficient and economical tobacco logistics network layout plan, which saved the city's tobacco companies Logistics costs, improve logistics efficiency, enhance the level of logistics services.

-Improve the intelligent level of tobacco logistics for a cigarette factory. The Shangpu Consulting team introduced new technologies such as the Internet of Things, big data, and artificial intelligence, and intelligently transformed the warehousing, transportation, and distribution of the tobacco logistics of the cigarette factory, and proposed an intelligent, automated, and unmanned The tobacco logistics operation plan has improved the level of logistics quality, safety, and energy saving for the cigarette factory, and realized the intelligent management, intelligent service, and intelligent operation of logistics.




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