1. pump and vacuum equipment industry market overview

Pumps and vacuum equipment are equipment that use mechanical energy or other forms of energy to transport liquids or gases from one place to another. Pumps and vacuum equipment are widely used in agriculture, industry, construction, environmental protection, medical, scientific research and other fields, and are one of the important supporting industries of the national economy.

According to the China General Machinery Industry Association, in 2020, China's pump and vacuum equipment manufacturing industry to achieve the main business income of 178.14 billion yuan, down 7.06 percent year-on-year; total profit of 14.021 billion yuan, down 18.94 percent year-on-year. Affected by the new coronary pneumonia epidemic and the economic situation at home and abroad, China's pump and vacuum equipment manufacturing industry is facing difficulties and challenges such as insufficient demand, rising costs and intensified competition. At the same time, with the country's attention and support to the high-end equipment manufacturing industry, as well as the development of new energy, new materials, new technologies and other emerging fields, China's pump and vacuum equipment manufacturing industry is also facing opportunities and requirements such as transformation and upgrading, innovation and development, and domestic substitution.

Purpose and content of market research on 2. pump and vacuum equipment industry

The purpose of market research is to understand the current situation and trends of the market, and to provide the basis and support for the decision-making of enterprises or organizations. For the pump and vacuum equipment industry, the purpose of market research is mainly the following:

-Provide information on market demand, competitive landscape, customer satisfaction, product advantages and disadvantages, market opportunities and risks for pump and vacuum equipment manufacturers, and help companies formulate or adjust market strategies, product strategies, marketing strategies, innovation strategies, etc;

-Provide information on market supply, product performance, price level, after-sales service, supplier evaluation, procurement suggestions, etc. for pump and vacuum equipment users, help enterprises select or replace suitable pumps and vacuum equipment, improve production efficiency and quality, and reduce operating costs and risks;

-Provide pump and vacuum equipment investment enterprises with information on market size, growth potential, industry barriers, profitability, return on investment, risk assessment, etc., to help enterprises evaluate or determine investment objectives, investment scale, investment timing, investment methods, etc;

-Provide information on market development, industry problems and pain points, policy needs and suggestions, industry standards and norms for government departments or industry associations related to pumps and vacuum equipment, and help governments or associations formulate or improve relevant policies and regulations, industry planning, industry services, etc.

The content of market research is determined according to the purpose and object of market research, which generally includes the following aspects:

-Market overview: Introduce the definition, classification, characteristics, development history, development status and development trend of pump and vacuum equipment industry;

-Market demand: analyze the market size, market structure, market segmentation, market demand characteristics, market demand changes, market demand forecasts, etc. of the pump and vacuum equipment industry;

-Market supply: analyze the number of suppliers, supplier structure, supplier scale, supplier capacity, supplier products, supplier services, etc. in the pump and vacuum equipment industry;

-Market competition: analyze the competitive landscape, competitors, competitive strategies, competitive advantages, competitive disadvantages, competitive changes, competitive forecasts, etc. of the pump and vacuum equipment industry;

-Market opportunities: analysis of pump and vacuum equipment industry market opportunity sources, market opportunity types, market opportunity assessment, market opportunity to grasp, market opportunity challenges;

-Market risk: analysis of the pump and vacuum equipment industry market risk sources, market risk types, market risk assessment, market risk response, market risk prevention;

-Market advice: According to the purpose and object of market research, put forward targeted market advice, including market strategy, product strategy, marketing strategy, innovation strategy, investment strategy, policy strategy, etc.

3. pump and vacuum equipment industry market research methods and skills

The method of market research refers to the specific implementation of market research, including data collection methods and data analysis methods. Market research skills refer to the operational details of market research, including data collection techniques and data analysis techniques. For the pump and vacuum equipment industry, market research methods and techniques are mainly the following:

-Data collection methods: Data collection methods are divided into second-hand data collection methods and first-hand data collection methods. The second-hand data collection method refers to the use of existing data resources, such as government statistics, industry association data, professional organization data, network data, etc., to sort out and screen to obtain the required market information. The first-hand data collection method refers to obtaining the required market information through self-designed and implemented data collection activities, such as questionnaires, interviews, observations, experiments, etc. The choice of data collection method should be based on the purpose of market research, content, object, time, cost and other factors, generally using a combination of methods to improve the validity and reliability of the data.

-Data collection techniques: Data collection techniques refer to how to improve the quality and efficiency of data during the data collection process. Data collection techniques include the following:

Clarify the objectives and scope of data collection and avoid collecting irrelevant or duplicated data;

Design reasonable and scientific data collection tools, such as questionnaires, interview guides, observation forms, etc., to ensure the validity and consistency of data collection;

Select appropriate and reliable data collection channels, such as Internet, telephone, email, face-to-face, etc., to ensure the coverage and accuracy of data collection;

Adopt appropriate and effective data collection techniques, such as random sampling, stratified sampling, group comparison, control variables, etc., to ensure the representativeness and objectivity of data collection;

Establish a strict and standardized data collection process, such as data collection plan, data collection execution, data collection monitoring, data collection feedback, etc., to ensure the timeliness and completeness of data collection.

-Data analysis method: Data analysis method refers to the method of processing, sorting, summarizing, inferring and interpreting the collected data in order to obtain valuable market information. Data analysis methods are divided into quantitative analysis methods and qualitative analysis methods. Quantitative analysis method refers to the use of mathematics, statistics, measurement and other tools to quantify, measure, calculate, compare, test and other operations on data in order to obtain objective and accurate market information. Qualitative analysis method refers to the use of logic, language, charts and other tools to classify, summarize, summarize, explain, evaluate and other operations of data, in order to obtain subjective and profound market information. The choice of data analysis method should be based on the purpose of market research, content, object, data type, data quality and other factors, generally using a combination of methods to improve the validity and reliability of the data.

-Data analysis skills: Data analysis skills refer to how to improve the value and effectiveness of data in the process of data analysis. Data analysis techniques include the following:

Clean and filter data, remove invalid or abnormal data, improve the quality and accuracy of data;

Organize and summarize the data, divide the data into different categories and levels according to certain logic and rules, and improve the readability and comparability of the data;

Analyze and interpret data, use appropriate data analysis methods, extract meaningful information from data, and improve the comprehensibility and credibility of data;

Display and report data, use appropriate data display tools, such as charts, graphs, images, etc., to present the data in an intuitive and vivid way to improve the visualization and attractiveness of the data;

Test and evaluate the data, using appropriate data testing methods, such as hypothesis testing, significance testing, correlation testing, etc., to verify the validity and reliability of the data, and improve the scientificity and rigor of the data.

Market Research Service Case of 4. Shangpu Consulting Company in Pump and Vacuum Equipment Industry

Shangpu Consulting Company is a company specializing in market research and consulting services. It has many years of industry experience and professional team to provide customized market research services for various customers in the pump and vacuum equipment industry. The following are some of the market research services of Champu Consulting in the pump and vacuum equipment industry:

-Provide market demand analysis and product strategy consulting services for a leading domestic pump and vacuum equipment manufacturer, help the company understand the demand characteristics and changing trends of the domestic and foreign pump and vacuum equipment markets, and formulate strategies for different market segments and customer groups. Product positioning, product innovation, product differentiation and other strategies have improved the company's market competitiveness and profitability.

-For an international well-known pump and vacuum equipment use enterprises to provide market supply analysis and procurement advice services to help enterprises understand the domestic pump and vacuum equipment market suppliers and product performance, assess the advantages and disadvantages of different suppliers and cooperation potential, put forward a reasonable procurement plan and negotiation strategy, reduce the procurement cost and risk of enterprises.

-Provides market opportunity analysis and investment advice services for a well-known foreign pump and vacuum equipment investment company, helps companies understand the development potential and investment opportunities of the domestic pump and vacuum equipment market, and analyzes the market size, growth rate, Profitability, risk assessment, etc., put forward the appropriate investment timing, investment scale, investment methods, etc., increase the return on investment and success rate of the company.

-Provide market development analysis and policy advice services for a relevant domestic government department, help the government understand the development status and problems of the domestic pump and vacuum equipment industry, analyze the development trend and demand of the industry, and put forward the development plan, policies and regulations, industry standards, industry services, etc., which promote the healthy and sustainable development of the industry.

Conclusion

Market research is an important tool and means for the pump and vacuum equipment industry, which can provide valuable market information and suggestions for all kinds of customers in the industry, help customers make the right decisions and achieve their own development goals. The methodology and practice of market research is the foundation and core of market research, which needs to be reasonably designed and selected according to the purpose, content, object and other factors of market research to ensure the effectiveness and reliability of market research. Shangpu Consulting Company is a professional market research and consulting service company, which provides customized market research services for all kinds of customers in the pump and vacuum equipment industry, helps customers understand the current situation and trend of the market, formulates or adjusts corresponding strategies and strategies, and enhances the competitiveness and development ability of customers.