Purpose of 1. Consumer Research

Consumer research refers to the collection, analysis and use of consumer information through various methods to understand consumer needs, preferences, satisfaction, loyalty, etc., and provide basis and guidance for corporate marketing, product development, and service improvement. Activities.

The purpose of consumer research mainly has the following aspects:

Understand the basic characteristics of consumers, such as age, gender, income, education, occupation, family structure, geographic location, etc., in order to segment and position consumers and identify target markets and target customers.

Understand the needs and expectations of consumers, such as the requirements and preferences of architectural decoration style, function, quality, price, service, etc., in order to provide consumers with products and services that meet their needs and expectations, and improve consumer satisfaction and loyalty.

Understand consumer behavior and psychology, such as consumer purchase motivation, purchase process, purchase decision, purchase frequency, purchase volume, purchase channels, purchase methods, etc., in order to develop effective marketing strategies to influence and promote consumer purchase behavior.

Understand consumers' feedback and evaluation, such as consumers' feelings, experiences, opinions, suggestions, complaints, etc. on architectural decoration, so as to find and solve consumers' problems in time, improve and optimize products and services, and enhance consumers' reputation and recommend.

Content of 2. Consumer Research

The content of consumer research mainly includes the following aspects:

Market analysis, that is, the construction decoration industry market size, market structure, market trends, market opportunities, market risks and other analysis, in order to grasp the development trend of the market, determine the goal and direction of the market.

Competitive analysis, that is, the scale, strength, strategy, advantages, disadvantages, dynamics, etc. of competitors in the construction decoration industry are analyzed in order to understand the current situation and future of competition and determine the advantages and strategies of competition.

Consumer analysis, that is, the characteristics, needs, behavior, psychology, feedback, etc. of consumers in the building decoration industry are analyzed in order to understand the characteristics and laws of consumers and determine the value and satisfaction of consumers.

Product analysis, that is, to analyze the type, function, quality, price, design, innovation, etc. of the products in the architectural decoration industry in order to evaluate the performance and effect of the products and determine the optimization and improvement of the products.

Service analysis, that is, to analyze the content, mode, quality, efficiency, cost and effect of the service in the building decoration industry, so as to evaluate the level and value of the service and determine the promotion and innovation of the service.

Methods of 3. Consumer Research

Consumer research methods are mainly the following:

Literature research, that is, through consulting and analyzing relevant books, newspapers, magazines, networks, databases and other literature materials, to obtain the basic information and background knowledge of consumer research, and to provide theoretical support and reference for consumer research.

Observation and research, that is, through direct or indirect observation of consumer behavior and scenes, to obtain first-hand information and on-site feelings of consumer research, to provide real data and vivid cases for consumer research.

Interview research, that is, through face-to-face or telephone communication with consumers, to obtain in-depth information and personal feelings of consumer research, to provide detailed data and rich materials for consumer research.

Questionnaire survey, that is, by issuing or sending a questionnaire containing a series of questions to consumers, obtains a wide range of information and statistical feelings of consumer research, and provides quantitative data and objective analysis for consumer research.

Experimental research, that is, through certain operations or interventions on consumers under specific conditions and environments, to obtain the change information and causal feelings of consumer research, and to provide dynamic data and scientific verification for consumer research.

The Process of 4. Consumer Research

The process of consumer research mainly includes the following steps:

To determine the research objectives, that is, to clarify the specific purpose and expected effect of consumer research, to provide direction and basis for consumer research.

Design research program, that is, to develop the specific content and methods of consumer research, to provide plans and tools for consumer research.

Collect research data, that is, use consumer research methods to obtain relevant information about consumer research from various channels and channels, and provide materials and resources for consumer research.

Analysis of research data, that is, the use of consumer research technology, the collection of consumer research information to organize, summarize, classify, compare, statistics, interpretation, etc., to provide results and significance for consumer research.

Writing research reports, that is, using the norms of consumer research, summarizing, evaluating, and suggesting the results and significance of consumer research obtained from the analysis, and providing feedback and application for consumer research.

Results of 5. Consumer Research

The results of consumer research are mainly reflected in the following aspects:

Market positioning, that is, according to the results of consumer research, to determine the target market and target customers of the building decoration industry, as well as the corresponding market strategy and market mix, to provide direction and basis for the enterprise's market development and market share.

Product development, that is, according to the results of consumer research, to determine the product type and product function of the architectural decoration industry, as well as the corresponding product design and product innovation, to provide support and guarantee for the production and sales of products.

Service improvement, that is, according to the results of consumer research, determine the service content and service mode of the building decoration industry, as well as the corresponding service quality and service effect, so as to provide standards and guidance for the service provision and service satisfaction of enterprises.

Consumer relationship, that is, according to the results of consumer research, to determine the consumer demand and consumer expectations of the architectural decoration industry, as well as the corresponding consumer satisfaction and consumer loyalty, to provide the basis and method for the enterprise's consumer communication and consumer maintenance.

The Value of 6. Consumer Research

The value of consumer research is mainly reflected in the following aspects:

Improve the competitiveness of enterprises, that is, through consumer research, enterprises can understand the changes in the market and the status of competition, as well as their own strengths and weaknesses, so as to develop a reasonable competitive strategy to improve the competitiveness of enterprises in the construction and decoration industry.

Increase the income of enterprises, that is, through consumer research, enterprises can understand the needs and preferences of consumers, as well as the performance and effect of products, so as to develop products that meet the needs and preferences of consumers and increase the income of enterprises in the building decoration industry.

Reduce the cost of enterprises, that is, through consumer research, enterprises can understand the feedback and evaluation of consumers, as well as the level and value of services, so as to improve and optimize products and services, reduce the cost of enterprises in the building decoration industry.

Establish the image of the enterprise, that is, through consumer research, the enterprise can understand the feelings and experience of consumers, as well as word of mouth and recommend, so as to enhance and maintain the image of the enterprise in the architectural decoration industry.

The Case of 7. Champ Consulting

Shangpu Consulting is a company specializing in consulting services in the architectural decoration industry. It has rich industry experience and professional knowledge. It provides consumer research, market analysis, competitive strategy, product design, service innovation and other aspects for enterprises in the architectural decoration industry. Consulting services. The following are some service cases of Champ Consulting in the building decoration industry:

Case 1: conducting consumer research for a building decoration company, analyzing consumers' needs and expectations for building decoration, and proposing personalized and differentiated building decoration solutions for different consumer groups, which helped the company improve consumer satisfaction and loyalty and increase market share and profit margin.

Case 2: Conduct market analysis for a building decoration material manufacturer, analyze the market scale, market structure, market trends, market opportunities, market risks, etc. of building decoration materials, and propose flexible and adaptable market strategies for different market environments to help The manufacturer grasped the development direction of the market and expanded the coverage and influence of the market.

Case 3: for an architectural decoration design company to carry out competitive strategy, analysis of architectural decoration design of the scale of competitors, strength, strategy, strengths, weaknesses, dynamics, etc., put forward for different competitors of the cooperation and competition strategy, to help the company to improve the competitive advantage and efficiency, enhance the confidence and ability of competition.

Case 4: Product design for a building decoration construction company, analysis of building decoration construction product type, function, quality, price, design, innovation, etc., put forward the optimization and improvement of product design for different product characteristics and functions, to help the company improve the performance and effect of the product, enhance the brand and image of the product.

Case 5: Service innovation for a building decoration service company, analyzing the content, method, quality, efficiency, cost, effect, etc. of building decoration service, and proposing service innovation for the promotion and innovation of different service content and methods to help the company Improve the level and value of service, increase service satisfaction and loyalty.

Conclusion

The architectural decoration industry is an industry closely related to consumer demand. Consumer research is an important means to understand consumer demand, meet consumer demand, and enhance consumer experience. From the purpose, content, method, process and results of consumer research, this paper puts forward a set of consumer research effect and value evaluation system, and combines with the service case of Shangpu consulting in the building decoration industry, carries on the specific analysis and explanation, aiming to provide reference and reference for the consumer research of the building decoration industry. I hope this article can help and inspire the consumer research of the architectural decoration industry.