Business Scope of Market Research Company

The business scope of market research companies can be divided into the following areas:

Market analysis: Market analysis refers to the systematic research and evaluation of the market's size, structure, growth, trends, competition, opportunities and threats to help customers understand the current situation and future development direction of the market. Market analysis can cover the entire market or specific market segments, can be based on historical data or forecast data, and can use descriptive or causal analysis methods. The purpose of market analysis is to provide customers with a comprehensive and in-depth understanding of the market, and to provide the basis and guidance for the customer's market strategy and decision-making.

Consumer research: Consumer research refers to the in-depth investigation and analysis of consumer needs, preferences, attitudes, behaviors, satisfaction, loyalty, etc., to help customers understand the psychological and behavioral characteristics of consumers, as well as the internal and external factors that affect consumers. Consumer research can use quantitative or qualitative research methods, can be based on one-time or ongoing data collection, and can be targeted at existing or potential consumers. The purpose of consumer research is to provide customers with deep and detailed insights into consumers, and to provide support and advice for customers' product development, pricing, promotion and distribution.

Competitor analysis: Competitor analysis refers to the systematic collection and analysis of the strategy, capabilities, strengths, weaknesses, performance, dynamics, etc. of a customer's existing or potential competitors to help customers understand the characteristics and behavior of competitors, as well as the impact and threats of competitors on customers. Competitor analysis can cover the entire industry or specific segments, can be based on open or hidden sources of information, and can use comparative or evaluative analysis methods. The purpose of competitor analysis is to provide customers with an objective and comprehensive assessment of competitors, and to provide references and suggestions for customers' competitive strategies and actions.

Market strategy consulting: Market strategy consulting refers to the formulation and implementation of appropriate market strategies and plans for customers based on their goals, resources, capabilities and environment to help customers achieve market entry, expansion, maintenance or exit. Market strategy consulting can involve market selection, positioning, segmentation, goals, combinations, differentiation, branding, communication, channels, etc., can be based on quantitative or qualitative analysis and modeling, and can use innovative or validated consulting methods. The purpose of market strategy consulting is to provide customers with effective and feasible solutions in the market, and to provide guarantee and promotion for customers' market success and growth.

Service process of market research company

The service process of a market research company generally includes the following steps:

Demand communication: demand communication refers to full communication and exchange with customers, understand the customer's background, objectives, problems, expectations, budget, etc., clarify the purpose, scope, content, methods, time, results, etc. of market research, and establish a cooperative relationship and trust basis for market research.

Scheme design: scheme design refers to the design of an appropriate market research scheme according to the customer's needs and market research objectives, including the framework, process, data sources, analysis tools, research methods, sample design, questionnaire design, interview guide, etc., as well as the expected results and output forms of market research, to show and explain the market research scheme to the customer, and to obtain customer feedback and confirmation.

Data collection: Data collection refers to the collection of relevant market data from different data sources, such as consumers, competitors, experts, industry associations, government agencies, media, networks, etc., by using appropriate data collection methods, such as questionnaires, in-depth interviews, focus groups, observation methods, experimental methods, secondary data, etc, such as market size, structure, growth, trends, competition, opportunities, threats, consumer needs, preferences, attitudes, behaviors, satisfaction, loyalty, competitor strategies, capabilities, strengths, weaknesses, performance, dynamics, etc., to ensure the quality and quantity of data.

Data analysis: data analysis refers to the use of appropriate data analysis tools according to the market research plan, such as statistical analysis, factor analysis, cluster analysis, discriminant analysis, regression analysis, correlation analysis, covariance analysis, variance analysis, principal component analysis, structural equation model, multidimensional scaling, correspondence analysis, text analysis, content analysis, sentiment analysis, discourse analysis, network analysis, visual analysis, etc.

Clean, organize, convert, summarize and analyze the collected market data, extract and discover the laws, patterns, relationships, influences, causes and effects, assumptions, conclusions, etc. of the market, and form market insights and insights.

Report writing: Report writing refers to writing a market research report based on the market research plan and the results of data analysis, including the background, purpose, method, process, data, analysis, conclusion, suggestion, etc. of the market research, as well as the restrictions, assumptions, reliability, validity, etc. of the market research, as well as the appendices, references, thanks, etc. of the market research, use clear, accurate, standardized, professional language and format to present and explain the process and results of market research to customers.

Results presentation: results presentation refers to the production of market research results presentation, such as slides, charts, videos, audio, animations, presentations, etc. according to the contents of the market research report, using vivid, interesting, intuitive and easy-to-understand methods to show and explain the main findings and suggestions of market research to customers, answer customers' questions and doubts, and obtain customers' feedback and evaluation.

Follow-up service: Follow-up service refers to providing customers with follow-up services of market research according to customer needs and feedback, such as modification, supplement, update, deepening, expansion, follow-up, etc., as well as keeping in touch with customers to understand the customer's market situation and Effect, to provide customers with continuous support and help.

Core Competence of Market Research Company

The core competencies of market research companies can be divided into the following areas:

Data capability: Data capability refers to the ability of market research companies to effectively collect, manage, analyze and utilize various types and sources of market data, including quantitative and qualitative data, one-time and continuous data, open and hidden data, historical and predictive data, etc., and to use various data analysis tools, such as statistical software, data mining software, text analysis software, visualization software, etc., extract and discover valuable information and knowledge from the data to provide customers with data-driven market insights and recommendations.

Professional ability: professional ability means that market research companies can skillfully use various market research theories, methods, technologies and processes, including market analysis, consumer research, competitor analysis, market strategy consulting, etc., and can design and implement suitable market research programs according to the characteristics and needs of different customers and markets, including market research framework, process, data sources, analysis tools, research methods, sample design, questionnaire design, interview guide, etc.

As well as the ability to write and present high-quality market research reports and results, including market research background, purpose, methods, process, data, analysis, conclusions, recommendations, etc., as well as market research limitations, assumptions, reliability, validity, etc., as well as market research appendices, references, thanks, etc.

Industry capability: Industry capability means that market research companies can deeply understand and master the market characteristics, development trends, competitive landscape, consumer behavior, policies and regulations, technological innovation, etc. of various industries and fields, including automobile, finance, medical care, education, tourism, electronics, retail, FMCG, media, Internet, etc.

And the ability to provide targeted market research services according to the market characteristics and needs of different industries and fields, including industry analysis, industry forecasting, industry evaluation, industry consulting, etc., as well as the ability to use industry expertise and experience to provide customers with industry expert opinions and suggestions.

Customer competence: customer competence refers to the ability of market research companies to effectively communicate and cooperate with customers, including understanding the customer's background, objectives, problems, expectations, budget, etc., clarifying the purpose, scope, content, methods, time, results, etc. of market research, and establishing a cooperative relationship and trust basis for market research.

And according to customer feedback and evaluation, to provide customers with market research follow-up services, such as modification, supplement, update, deepening, expansion, follow-up, etc., as well as to keep in touch with customers, understand the market situation and effect of customers, provide customers with continuous support and help, and be able to create value for customers, improve their market competitiveness and profitability, and establish long-term partnership.

Champ Consulting's Success Story

Shangpu Consulting is an internationally renowned market research company, established in 2008, to provide customers with professional market research services, covering various industries and fields, including automotive, finance, medical, education, tourism, electronics, retail, FMCG, Media, Internet, etc. The mission of Shangpu Consulting is to provide customers with the highest quality market research services to ensure and promote their market success and growth. The company's vision is to be the world's most trusted and influential market research firm.

The core values of Shangpu Consulting Company are customer first, quality oriented, innovation as soul and cooperation as force. The advantages of Shangpu Consulting are strong data capabilities, professional capabilities, industry capabilities and customer capabilities, as well as rich market research experience and cases, as well as extensive market research networks and resources, as well as efficient market research teams and management, and Good market research reputation and reputation. The following are the success stories provided by Champu Consulting to customers in different industries and fields:

Automotive industry: Champu Consulting provides market research services to a leading global automobile manufacturer to help it understand consumer needs and preferences in the Chinese market, as well as the strategies and performance of competitors, and formulate and implement product development, pricing, promotion and distribution strategies and plans for the Chinese market, which has achieved significant market share and revenue growth in the Chinese market, it has improved its brand awareness and reputation in the Chinese market, and enhanced its competitive advantage and customer loyalty in the Chinese market.

Financial industry: Shangpu Consulting provides market research services for a world-renowned bank to help it understand the needs, preferences, attitudes, behaviors, satisfaction, loyalty, etc. of financial consumers in the U.S. market, as well as the strategies of competitors, Capabilities, strengths, weaknesses, performance, dynamics, etc, developed and implemented strategies and plans for the development, pricing, promotion and distribution of financial products and services for the U.S. market, improved the quality and efficiency of its financial products and services in the U.S. market, increased its market share and revenue growth in the U.S. market, and enhanced its brand image and customer satisfaction in the U.S. market.

Medical industry: Shangpu Consulting Company provides market research services for a leading domestic medical device company to help it understand the market size, structure, growth, trends, opportunities and threats of medical devices in the European market, as well as the strategies, capabilities, strengths, weaknesses, performance and dynamics of competitors, it has formulated and implemented market entry, expansion, maintenance or exit strategies and plans for medical devices in the European market, successfully promoted and sold its medical devices in the European market, increased its market share and profit margin in the European market, and enhanced its competitiveness and influence in the European market.

Education industry: Shangpu Consulting Company provides market research services for an internationally renowned educational institution to help it understand the needs, preferences, attitudes, behaviors, satisfaction, loyalty, etc. of education consumers in the Indian market, as well as the strategies of competitors, Capabilities, strengths, weaknesses, performance, dynamics, etc, developed and implemented strategies and plans for the development, pricing, promotion and distribution of educational products and services for the Indian market, providing it with high-quality and efficient educational products and services in the Indian market, increasing its market share and revenue growth in the Indian market, and enhancing its brand reputation and customer trust in the Indian market.

Tourism industry: Shangpu Consulting provides market research services for a well-known domestic tourism platform to help it understand the needs, preferences, attitudes, behaviors, satisfaction, loyalty, etc. of tourism consumers in the Japanese market, as well as the strategies of competitors, Ability, strengths, weaknesses, performance, dynamics, etc, it has formulated and implemented strategies and plans for the development, pricing, promotion and distribution of tourism products and services for the Japanese market, providing it with rich and convenient tourism products and services in the Japanese market, increasing its market share and revenue growth in the Japanese market, and enhancing its brand attractiveness and customer loyalty in the Japanese market.

Success Factors and Challenges for Market Research Companies

The success factors of market research companies can be divided into the following areas:

Customer-oriented: Customer-oriented means that market research companies can take customer needs and expectations as the starting point and destination, provide customers with market research services that meet and exceed customer needs and expectations, create value for customers, and improve customer market competitiveness and Profitability, establish long-term partnerships, and gain customer trust and recommend.

Quality pursuit: quality pursuit means that market research companies can provide customers with high-quality market research services based on quality, including high-quality market data, analysis, reports, results presentation, etc., as well as high-quality market research process, management, communication, services, etc., as well as high-quality market research team, talents, training, incentives, etc., as well as high-quality market research reputation, reputation, evaluation, etc.

Innovative spirit: innovative spirit means that market research companies can take innovation as their soul and provide innovative market research services for customers, including innovative market research theories, methods, technologies, tools, processes, schemes, results, suggestions, etc., as well as innovative market research thinking, perspectives, insights, insights, etc., as well as innovative market research culture, atmosphere, mechanism, incentives, etc, and innovative market research cases, experiences, stories, etc.

Cooperation and collaboration: cooperation and collaboration means that market research companies can provide cooperative market research services for customers with cooperation, including cooperation with customers, cooperation with competitors, cooperation with industry, cooperation with society, etc., as well as cooperation within market research teams, cooperation between market research teams, cooperation between market research departments, cooperation between market research companies, etc, as well as market research network, resources, platform, community and other cooperation, as well as market research sharing, exchange, learning, growth and other cooperation.

The challenges of market research companies can be divided into the following areas:

Market change: market change refers to the continuous changes in the scale, structure, growth, trend, competition, opportunities and threats of the market, which leads to the need to constantly adjust and adapt the purpose, scope, content, method, time and results of market research. Market research companies need to have keen market insight and flexible market adaptability, as well as continuous market tracking and updating capabilities, to ensure the effectiveness and timeliness of market research.

Customer demand: customer demand refers to the continuous improvement and change of customer demand and expectation, which leads to the continuous improvement and change of the quality, efficiency, innovation and value of market research. Market research companies need to have strong data ability, professional ability, industry ability and customer ability, as well as continuous market research improvement and optimization ability, In order to ensure the quality and value of market research.

Competitive pressure: competitive pressure refers to the increasingly fierce competition in the market research industry, which leads to the continuous improvement and change of the price, efficiency, innovation and differentiation of market research. Market research companies need to have strong competitor analysis and evaluation ability, as well as continuous market research innovation and differentiation ability, so as to ensure the competitiveness and advantages of market research.

Ethical responsibility: Ethical responsibility means that market research involves various sensitive data and information, such as consumers' privacy, competitors' secrets, industry norms, social public welfare, etc., which leads to the legality, compliance, morality and sociality of market research. Market research companies need to have strong ethical awareness and responsibility, as well as continuous market research norms and supervision capabilities, to ensure the legitimacy and ethics of market research.

Lessons and lessons you can learn

The lessons you can learn from the success stories, success factors and challenges of market research companies can be divided into the following areas:

Understanding the market: Understanding the market means that you can collect, analyze and interpret market data and information through market research methods and tools, and obtain market laws, patterns, relationships, influences, causality, assumptions, conclusions, etc., to form market Insights and insights provide basis and guidance for your market strategies and decisions.

Understanding consumers: Understanding consumers means that you can investigate and analyze consumers' needs, preferences, attitudes, behaviors, satisfaction, loyalty, etc. through market research methods and tools, and obtain the psychological and behavioral characteristics of consumers. And the internal and external factors that affect consumers, provide support and suggestions for your product development, pricing, promotion and distribution.

Understanding competitors: Understanding competitors means that you can collect and analyze competitors' strategies, capabilities, strengths, weaknesses, performance, dynamics, etc. through market research methods and tools, and obtain competitors' characteristics and behaviors, as well as competitors' The impact and threat on you, to provide reference and suggestions for your competitive strategy and actions.

Formulating strategy: formulating strategy means that you can formulate and implement appropriate market strategies and plans for you according to your goals, resources, capabilities and environment, as well as the insights and opinions you get from the market, consumers and competitors, including market selection, positioning, segmentation, goals, combinations, differentiation, brands, communication, channels, etc, securing and driving your market success and growth.

Creating value: Creating value means that you can create value for your customers, partners, employees, shareholders, society, etc. through your market strategies and plans, increase your market share and income growth, and increase your brand awareness and reputation Degree, improve your market competitiveness and profitability, improve your customer satisfaction and loyalty, and improve your social responsibility and public welfare contribution.

The pursuit of quality: the pursuit of quality means that you can be quality-oriented, for your market research and market strategy to provide high-quality data, analysis, reports, results, services, etc., as well as high-quality process, management, communication, service, etc., as well as high-quality team, talent, training, motivation, etc., as well as high-quality reputation, reputation, evaluation, etc.

Maintaining innovation: Maintaining innovation means that you can take innovation as the soul and provide innovative theories, methods, technologies, tools, processes, solutions, results, suggestions, etc. for your market research and market strategies, as well as innovative thinking, perspectives, Insight, insights, etc., as well as innovative culture, atmosphere, mechanism, incentives, etc., as well as innovative cases, experiences, stories, etc.

Enhancing cooperation: enhancing cooperation means that you can provide cooperative services for your market research and market strategy with cooperation, including cooperation with customers, cooperation with competitors, cooperation with industry, cooperation with society, etc., as well as cooperation within the team, customer satisfaction ability and customer relationship ability, as well as continuous customer communication and feedback ability, To ensure the quality and value of market research.

Competitive pressure: Competitive pressure refers to the increasingly fierce competition in the market research industry, which leads to the need to continuously optimize and improve the price, efficiency, innovation and differentiation of market research. Market research companies need to have excellent competitive analysis ability and competitive strategy ability, as well as sustainable competitive advantage and competitiveness, so as to ensure the competitiveness and viability of market research.

Technological change: Technological change refers to the continuous development and innovation of technology in the market research industry, which leads to the continuous updating and improvement of market research data, analysis, report and result presentation. Market research companies need to have advanced technology mastery and application ability, as well as continuous technological innovation and technology leadership, so as to ensure the efficiency and effect of market research.