Market research is a specific activity that connects consumers and the public sector with the market, which plays an important role in guiding the strategic decision-making and marketing management of enterprises.

Market research includes different classification directions, such as quantitative research, qualitative research, channel research, retail research, media and advertising research, product research, price research, etc., involving multiple industry fields, such as commercial and industrial research, ethnic minorities and special groups Research, public opinion surveys, and desktop (case) research. There are also many research methods of market research, such as copywriting research, field research, special research, competitor research, etc., and with the development of the Internet and the application of new technologies, the forms and means of market research are constantly innovating and changing.

As an institution providing professional market research and consulting services, market research companies need to have a team of high-quality, high-ability and high-efficiency talents to meet the diversified and personalized needs of customers and maintain their advantages in the fierce market competition. According to the relevant information, can be summarized from the following aspects:

Basic abilities: including language expression ability, data analysis ability, computer application ability, literature retrieval ability, etc., these are the basic skills of market researchers to carry out the work, but also the basis of other abilities.

Professional ability: including market research theoretical knowledge, method skills, process specifications, industry characteristics, case experience, etc., these are the core competence of market research personnel to carry out professional services, but also the professional advantages of distinguishing other personnel.

Innovation ability: including market insight ability, problem solving ability, scheme design ability, innovative thinking ability, etc. These are the key abilities of market researchers to cope with complex and changing market environment, and also important abilities to enhance service value.

Communication ability: including customer communication ability, team cooperation ability, report writing ability, speech expression ability, etc., these are the necessary ability for market researchers to communicate effectively with internal and external parties, and also the main ability to display service results.

The talent training of a market research company is a systematic project, which requires comprehensive consideration and planning in terms of the importance, objectives, content, methods and strategies of talent training. The following is an example of Shangpu Consulting to explore issues related to talent development in market research companies.

Shangpu Consulting Group Co., Ltd. (hereinafter referred to as "Shangpu Consulting") was founded in 2008. After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

Shangpu Consulting attaches great importance to talent training and believes that talent is the company's core assets and the fundamental guarantee for the company's development. The talent training goal of Shangpu Consulting is to cultivate management talents who can be active in Asia, with the following characteristics:

It has a global vision and international competitiveness, can adapt to different cultures and market environments, can grasp the development trends and opportunities of the global market, and can provide customers with international services and solutions.

Have professional quality and innovative spirit, be able to master the theoretical knowledge and method skills of market research, be able to use the ability of data analysis and market insight, and be able to provide customers with professional services and innovative solutions.

Have communication skills and teamwork ability, be able to establish good relationships with customers and colleagues, be able to effectively express their views and suggestions, and be able to actively participate in and support the work and development of the team.

Have a sense of responsibility and learning ability, be responsible for their own work, be able to constantly reflect on and improve their work, be able to actively learn and update their knowledge and skills, and be able to continuously improve their abilities and levels.

The talent training content of Shangpu Consulting mainly includes the following aspects:

Basic training: mainly for new employees, through systematic training courses, let employees understand the company's culture, value, vision, mission, strategy, rules and regulations, etc., let employees master the basic concepts, principles, methods, processes, specifications, etc. of market research, let employees be familiar with the company's business scope, service content, customer types, etc., and lay a solid foundation for the rapid integration and growth of employees.

Professional training: mainly for different business departments and positions, through regular training courses, special lectures, case sharing, online learning and other ways, let employees deeply learn the professional knowledge, skills, experience, cases, etc. of market research, let employees master different industry characteristics, market trends, customer needs, etc., so that employees can improve their professional level and service ability.

Innovation training: mainly for employees with certain experience and ability, through irregular training courses, innovation workshops, project challenges, creative competitions and other ways, let employees learn innovative ideas, methods and tools of market research, let employees use innovative thinking and technology to solve practical market problems, so that employees can improve their innovative ability and value.

Communication training: mainly for all employees, through continuous training courses, communication exercises, role playing, feedback evaluation and other ways, let employees learn effective communication skills, principles, strategies, etc., let employees improve their communication skills and effectiveness, let employees establish and maintain good customer relations and team atmosphere.

The talent training methods of Champ Consulting mainly include the following:

OJT(On the Job Training): On-the-job training refers to a training method in which employees improve their abilities and levels by participating in specific projects or tasks and receiving guidance and help from mentors or colleagues in actual jobs. The advantage of this method is that it enables employees to learn in practice, enhance their work experience and confidence, shorten their learning curve, and improve their work efficiency and quality.

Shangpu Consulting encourages employees to actively participate in various projects or tasks, choose suitable mentors or colleagues to communicate and collaborate according to their own interests and development direction, obtain valuable feedback and suggestions, and constantly improve their work performance and results.

OTT(Off the Job Training): Off-duty training refers to a training method in which employees leave their actual jobs and receive professors and guidance from experts or coaches by participating in various training courses, lectures, seminars, research projects, etc., so as to improve their abilities and levels. The advantage of this method is that it enables employees to learn from the combination of theory and practice, broaden their knowledge and horizons, enhance their professionalism and innovative spirit, and increase their competitiveness and influence.

Champ Consulting regularly provides employees with a variety of different training courses, lectures, seminars, research projects, etc., according to the needs and level of employees, arrange suitable experts or coaches to teach and coach, encourage employees to actively participate and communicate, and acquire useful Knowledge and skills.

ROT(Rotation Training): That is, rotation training, refers to employees in a certain period of time, through working in different departments or positions, accept different job challenges and opportunities, so as to improve their ability and level of a training method. The advantage of this method is that it enables employees to learn in a diversified working environment, increase their work experience and ability, understand different business areas and customer types, expand their contacts and resources, and improve their adaptability and flexibility.

According to the employee's development plan and the company's business needs, Shangpu Consulting provides employees with different opportunities for job rotation training. According to the employee's interest and potential, it arranges suitable departments or positions to work, encourages employees to actively adapt and learn, and obtain useful Experience and harvest.

The talent training strategy of Shangpu Consulting mainly includes the following points:

People-oriented, pay attention to the personalized and differentiated needs and development of employees, formulate reasonable training goals and plans according to the characteristics and advantages of employees, provide personalized training content and methods, stimulate employees' learning motivation and interest, and promote employees' Comprehensive and balanced development.

Effect-oriented, pay attention to the training effect and results of employees, formulate clear training standards and evaluation system according to the training objectives and plans of employees, regularly supervise and feedback the training process and results of employees, timely adjust the training content and methods, and improve the quality and efficiency of training.

Based on practice, it emphasizes the practical ability and experience of employees, and provides sufficient practical opportunities and platforms according to the training content and methods of employees, so that employees can apply the knowledge and skills they have learned in actual work, solve practical problems and challenges, and improve their practical ability and level.

Take innovation as the driving force, cultivate employees' innovative consciousness and ability, provide appropriate incentives and rewards according to the training effect and results of employees, let employees discover and create new values and opportunities in practice, encourage employees to constantly innovate and improve their work, and improve their innovative ability and value.

There are many successful experiences and practical cases of Shangpu Consulting in personnel training. Here are just a few examples:

Example 1: Champ Consulting provided an in-depth qualitative study on consumer behavior and psychology for a large e-commerce platform, which involved multiple cities and regions and required the use of a variety of research methods, such as in-depth interviews, focus groups, scenario simulations, and diary methods. For this project, Shangpu Consulting has set up an inter-departmental team composed of employees from different departments and positions. Each employee has his own division of labor and responsibilities. At the same time, he also has the opportunity to participate in other work links and learn other research methods and skills. In the process of the project, the team continuously communicated and collaborated to solve various problems and difficulties, and finally provided a high-quality research report for the customer, which was highly praised and recognized by the customer.

Example 2: Shangpu Consulting provides a competitor analysis of the Chinese market for a well-known international brand, which requires the collection and analysis of a large amount of data and information, involving multiple dimensions and indicators, such as market share, product line, price strategy, channel layout, marketing activities, etc.

Champu Consulting has arranged a project manager with rich experience and ability for this project, who is responsible for the planning and management of the whole project. At the same time, it also equips the project manager with a professional coach who is responsible for guiding and coaching the project manager and helping the project manager to improve his project management ability and level. In the process of the project, the project manager constantly consulted and reported to the coach, obtained the coach's opinions and suggestions, adjusted his project plan and strategy in time, and finally provided the customer with a comprehensive and in-depth competitor analysis, which was satisfied and trusted by the customer.

Example 3: Shangpu Consulting provides a forward-looking research on future development trends and opportunities for a leading company in an emerging industry. The research requires the use of innovative concepts and methods, combined with a variety of data and information, to conduct multi-level and Multi-angle analysis and prediction, such as market size, growth rate, driving factors, constraints, consumer demand, technological innovation, policy impact, etc. Shangpu Consulting organized an innovation workshop for this project, inviting a number of experts and guests from different fields and backgrounds to conduct in-depth discussions and exchanges with the project team, and use innovative tools and technologies, such as brainstorming and mind mapping., Scene analysis, storyboard, etc., to jointly explore and create future possibilities and opportunities.

In the process of the innovation workshop, the project team continuously stimulated and released their innovation potential, produced many valuable and meaningful ideas and solutions, and finally provided customers with a creative and forward-looking research report, which was appreciated and recommend by customers.

In short, the talent training of market research companies is a long-term, systematic and innovative process, which requires the high attention and investment of market research companies, the active participation and learning of market research personnel, and the joint promotion and development of the market research industry. As a leader and pioneer in the market research industry, Shangpu Consulting has been committed to the exploration and innovation of the theory and practice of talent training, which provides useful reference and enlightenment for the development of talents in the market research industry, and also for its own business development and brand The construction has laid a solid foundation.

Shangpu Consulting will continue to adhere to the talent training concept of people-oriented, effect-oriented, practice-based, and innovation-driven, continuously improve and optimize the content and methods of talent training, and continuously cultivate and reserve high-quality, high-ability, and high-efficiency Market research talents provide customers with more professional, innovative and efficient market research and consulting services, make greater contribution to the development and progress of the market research industry.