A consulting firm is a knowledge-based organization that provides customers with specialized, customized and high value-added services. The consulting company's service areas cover strategy, management, human resources, market, finance, technology and other aspects. Its customers include government agencies, enterprises, social organizations and other subjects. When providing services to customers, consulting companies need to have a comprehensive and in-depth understanding of the customer's background, current situation, problems and goals in order to propose suitable solutions and suggestions.

In order to obtain relevant information about the client, consulting firms usually use a variety of methods, such as communicating with the client, reviewing the client's internal documents and data, conducting on-site investigations and interviews. Among them, an important and commonly used way is to obtain the customer's enterprise credit report.

An enterprise credit report is a document issued by an authoritative organization or institution that reflects the enterprise's compliance with laws and regulations, fulfillment of contractual obligations, and fulfillment of social responsibilities in its business activities. Corporate credit reports usually contain the following:

Basic information of the enterprise, such as name, address, legal representative, registered capital, date of establishment, etc;

Business information, such as business scope, main products or services, main customers or suppliers, etc;

Enterprise financial information, such as balance sheet, profit statement, cash flow statement, etc;

Enterprise credit information, such as debt status, repayment records, guarantees, litigation disputes, etc;

Corporate social responsibility information, such as environmental protection, employee welfare, public welfare donations, etc.

Obtaining the consulting firm's corporate credit report helps the consulting firm understand the client's situation from multiple perspectives, such:

From the business information can understand the customer's industry environment, market competition, core competitiveness, etc;

From the financial information can understand the customer's profitability, solvency, cost structure, etc;

From the credit information can understand the customer's credit status, risk level, willingness to cooperate, etc;

From the social responsibility information can understand the customer's values, social image, public relations, etc.

Based on this information, the consulting firm can assess the client's needs, risks and potential, formulate reasonable consulting proposals and quotations, and improve the quality and efficiency of consulting services.

So, how do consulting companies obtain corporate credit reports? Generally speaking, there are the following main channels and methods:

National credit information publicity system. This is a credit information database established by the State Administration for Industry and Commerce covering all kinds of enterprises across the country. Basic information, equity pledge information, administrative penalty information, etc. of enterprises can be obtained through online or on-site inquiries. This is one of the most authoritative and convenient channels to obtain corporate credit reports, but its information coverage and update frequency are limited and cannot reflect the latest and most comprehensive situation of the enterprise.

Third-party credit service agencies. This is a number of institutions specializing in enterprise credit assessment, inquiry, monitoring and other services, such as Zhongxin, Zhengxin, Tianyan, etc. By collecting, collating and analyzing corporate credit information from various sources, these institutions have formed their own corporate credit databases and provided various forms of corporate credit reporting, such as standard reports, customized reports, and online reports. This is one of the most comprehensive and flexible channels for obtaining corporate credit reports, but the accuracy and timeliness of its information may be affected by the source and processing of the data, and its services are usually subject to a fee.

Industry associations and chambers of commerce. These are some non-profit organizations voluntarily formed by enterprises in the same industry or the same region, such as the China Council for the Promotion of International Trade under the Ministry of Commerce of China (CCPIT). Through the establishment of membership systems, these organizations collect and preserve relevant information about member companies, and regularly publish or publish industry reports, business newsletters and other information. This is one of the most professional and authoritative channels for obtaining corporate credit reports, but the scope and manner of access to its information is limited by membership and organizational rules, and the content and format of its information may not be standardized and systematic enough.

The above three channels and methods have their own advantages and disadvantages. When consulting companies obtain corporate credit reports, they should consider and choose their own channels and methods according to their specific needs and conditions.

The following is an example of how Shangpu Consulting uses these channels and methods to obtain and analyze corporate credit reports when providing consulting services to clients.

Champ Consulting is a company that focuses on providing strategy, management and marketing consulting services to small and medium-sized enterprises. Its customers mainly come from manufacturing, service industry, trade industry and other fields. When providing consulting services to clients, Champ Consulting usually takes the following steps:

The first step: through the national credit information publicity system to query the customer's basic information, such as name, address, legal representative, registered capital, etc., to confirm the legitimacy and authenticity of the customer, and a preliminary understanding of the customer's industry and scale.

Step 2: Purchase or subscribe to customers' standard reports or customized reports through third-party credit service agencies to obtain customers' business information, financial information, credit information, etc., to gain in-depth understanding of customers' business status, financial status, credit status, etc., and conduct corresponding analysis and evaluation, such as calculating customers' profit rate, debt repayment rate, credit rating and other indicators.

Step 3: Inquire or apply for industry reports, business communications and other information of the customer's industry through industry associations and chambers of commerce to understand the customer's industry environment, market competition, industry trends and policies, etc., and make corresponding comparisons and forecasts, such as analyzing the customer's market share, competitive advantage, development potential and other factors.

Step 4: Integrate the enterprise credit reports obtained from the above three channels and methods to form a complete and detailed customer analysis report, including the customer's background introduction, problem diagnosis, solution suggestions, implementation plan, etc., and report and communicate to the customer to reach a consulting service contract.

Here is a specific case study of how Shangpu Consulting uses these channels and methods to obtain and analyze corporate credit reports.

Case: Champ Consulting for a company that produces and sells electric vehicles (HOME) of small and medium-sized enterprises to provide market strategy consulting services. The company hopes to improve its competitiveness and visibility in the domestic market through consulting services.

Step 1: Champu Consulting Company inquired the basic information of the enterprise through the national credit information publicity system.

Step 2: Shangpu Consulting purchased the standard report of the enterprise through a third-party credit service agency, which contains the business information, financial information, credit information, etc.

Step 3: Shangpu Consulting Company inquired about the industry reports, business communications and other information of the industry to which the enterprise belongs through industry associations and chambers of commerce, including the industry environment, market competition, industry trends and policies in which the enterprise is located.

Step 4: Shangpu Consulting Company integrated the above three channels and methods to obtain the enterprise credit report, formed a complete and detailed customer analysis report, and reported and communicated to the customer. The main elements of the report are set out below.

Customer background introduction: Smart Car Co., Ltd. is a small and medium-sized enterprise that produces and sells electric vehicles, established in2020Year1Month1Date, the registered capital is5000The registered address is Zhongguancun Science and Technology Park, Haidian District, Beijing. The company mainly produces and sellsEV1The product has the advantages of long cruising range, high maximum speed and low selling price. The enterprise is in2022Realized operating income in10000Ten thousand yuan, net profit1000RMB 10,000, with a credit ratingAAALevel.

Diagnosis of customer problems: Although Intelligent Automobile Co., Ltd. has made certain achievements in the electric vehicle market, it also faces the following problems: First, the product brand awareness is low, the market share is low, and it is difficult to compete with well-known brands at home and abroad; second, the product innovation ability is weak, the technical level is backward, and it is difficult to meet the diversified and personalized needs of consumers; third, the product service ability is poor, and the after-sales service network is not perfect, it is difficult to improve consumer satisfaction and loyalty.

Solution suggestion: In response to the above problems, Shangpu Consulting Company has proposed the following market strategy consulting solutions for Smart Car Co., Ltd.: First, to enhance product brand awareness, and establish the company by strengthening brand promotion, participating in industry activities, and developing social welfare. Image and reputation to improve consumer awareness and trust; the second is to improve product innovation capabilities, by increasing R & D investment, introducing advanced technology, and sharing resources with partners, the performance, quality and safety of products can be improved to meet the needs and expectations of consumers; the third is to optimize product service capabilities and establish a complete after-sales service network, Provide various forms of charging services, increase customer communication and feedback, etc., to improve consumer satisfaction and loyalty.

Implementation plan: In order to implement the above market strategy consulting program, Shangpu Consulting has formulated the following implementation plan for Smart Car Co., Ltd.: First, in2023The development and implementation of the brand promotion program was completed in the first quarter of 2010, including the design of brand identity, the production of brand advertising, and the release of brand news.2023In the second quarter of 2010, we completed the formulation and implementation of product innovation programs, including the development of new batteries, the introduction of intelligent networking technology, and cooperation with internationally renowned parts suppliers.2023In the third quarter of 2010, we completed the formulation and implementation of the product service plan, including the establishment of a nationwide after-sales service center, the provision of free or preferential charging cards, and the establishment of a customer service hotline.

Through the above four steps, Shangpu Consulting Company has provided a professional and comprehensive market strategy consulting report for Intelligent Automobile Co., Ltd., which has been recognized and appreciated by customers. The report effectively utilizes the various channels and methods of obtaining corporate credit reports, and combines the expertise and experience of Champ Consulting to provide customers with valuable information and advice.

Summary: This paper introduces the main channels and methods of obtaining enterprise credit reports of consulting companies, including the national credit information publicity system, third-party credit service institutions, industry associations and chambers of commerce, and gives examples of how Shangpu Consulting Company uses these channels and methods to obtain and analyze enterprise credit reports when providing consulting services to customers.