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Expert opinion! Analysis on the Competitiveness of Chinese Enterprises in the Pension Robot Market in 2023

2024-07-18 10:20:54 Source: Champ Consulting Visits:0

Overview of 1. pension robot

1. Definition of old-age robot

The old-age robot is an intelligent robot that can provide life assistance, health monitoring, emotional companionship and other services for the elderly. They usually have functions such as autonomous movement, voice interaction, facial recognition, emotion recognition, remote control, etc., and can be customized and learned according to the needs and preferences of the elderly.

2. Classification of old-age robots

According to different functions and application scenarios, old-age robots can be divided into the following categories:

Life assistance: mainly used to help the elderly to complete some basic tasks in daily life, such as carrying goods, cleaning, reminding medication, cooking, etc. For example: millet rice home sweeping robot, Alibaba DAMO AcademyX-ONEIntelligent wheelchair, etc.

Health monitoring: mainly used to monitor and manage the physical condition of the elderly, such as blood pressure, blood sugar, heart rate, sleep, etc., and provide corresponding medical advice or emergency rescue. For example: Huawei children's watch4XTencent micro-medical smart health bracelet and so on.

Emotional companionship: mainly used to meet the spiritual needs of the elderly, such as chatting, singing, telling stories, playing games, etc., and enhance the interactive effect through emotional recognition and feedback. For example: Baidu small degree at home2SSmart speakers, science and technology to fly small fly like intelligent companion robot and so on.

Analysis of China's Pension Robot Market in 2.

1. Market size and growth rate

According to data from the Champ Consulting Group,2021The market size of China's pension industry reached8.8Trillion yuan, year-on-year growth22.3%2022The annual market size reached10.3trillion yuan. As an important branch of the pension industry, the old-age robot is also showing a trend of rapid development. China's pension robot industry is developing rapidly, is expected2023The market size of China's pension robot industry will reach19.7Billions of dollars. With the gradual deepening of people's cognition of old-age service robots, the willingness to buy and rent is constantly strengthened,2030China's pension service robot market demand scale reached at least2021.76Billions of dollars.

2. Market demand and drivers

The demand of China's pension robot market mainly comes from the following aspects:

Ageing population: according to data from the Champ Consulting Group,2022year, our country.65The elderly population aged and above reaches2.1Billion, accounting for the total population14.9%12Provinces65The proportion of the elderly population aged and above exceeds14%Among them, the top five provinces with the highest degree of aging are: Liaoning, Chongqing, Sichuan, Shanghai and Jiangsu. The aging of the population has changed the relationship between supply and demand of the labor force, increased the burden of social pension, and solved the many difficulties faced by the empty nest elderly, which has brought great pressure to the society in terms of medical treatment, economy, population structure and so on.

The gap in old-age services: according to data from the Champ Consulting Group,2021The total number of various old-age care institutions and facilities in the country reached36Ten thousand, the number of beds in pension institutions is813.5Ten thousand sheets. These figures account60aged population and above3%2.9%. According to international practice, the number of beds in pension institutions should account60aged population and above5%-7%Practitioners should account60aged population and above2%-3%. It can be seen that there is a large gap between the supply and demand of pension services in China, especially the professional and high quality pension services are more scarce.

Technological innovation and policy support: With the continuous innovation and application of Internet, big data, cloud computing, artificial intelligence and other technologies, the function and performance of elderly care robots have also been significantly improved, which can better meet the diversified needs of the elderly. At the same time, the state has also issued a series of policies and measures to encourage and support the research and development and promotion of old-age robots, such as "on promoting the Internet".+”Guidance on the development of intelligent old-age care, guidance on accelerating the development of intelligent and healthy old-age care industry, etc.

3. Market competition pattern and major enterprises

China's pension robot market competition pattern has not yet formed a stable, all kinds of enterprises are actively layout and exploration. According to different functions and application scenarios, the main enterprises in the market can be divided into the following categories:

Life assistance: mainly includes Xiaomi, Alibaba, Cobos and other enterprises. Such companies mainly use their advantages in smart hardware, Internet of Things, e-commerce and other fields to launch some products that can help the elderly complete some basic tasks in daily life, such as sweeping robots, smart wheelchairs, smart speakers, etc. Such products are usually relatively inexpensive and easy to popularize and use.

Health monitoring category: mainly includes Huawei, Tencent micro-medical, iQiyi and other enterprises. Such enterprises mainly use their advantages in communication, Internet, video and other fields to launch some products that can monitor and manage the physical condition of the elderly, such as smart watches, smart bracelets, smart glasses and so on. Such products usually have remote control, data analysis, medical advice and other functions, can provide timely medical rescue and health management.

Emotional companionship: mainly including Baidu, HKUST Xunfei, Lexin and other enterprises. Such companies mainly use their advantages in artificial intelligence, speech recognition, emotional computing and other fields to launch some products that can meet the spiritual needs of the elderly, such as smart speakers, smart companion robots, and smart toys. Such products usually have voice interaction, facial recognition, emotion recognition and other functions, which can be customized and learned according to the needs and preferences of the elderly.

According to data from Shangpu Consulting Group, the top five enterprises in China's pension robot market share are: Xiaomi (18.6%), Alibaba (15.2%), Huawei (12.8%), Baidu (10.4%), iFLYTEK (8.7%). These companies have strong competitiveness in their respective segments, but they also face challenges and pressures from other companies.

Opportunities and Challenges of China's Pension Robot Market in 3.

1. Opportunity

Policy support: the state has issued a series of policies and measures to encourage and support the research and development and promotion of old-age robots, such as "on promoting the Internet".+”Guidance on the development of intelligent old-age care, guidance on accelerating the development of intelligent and healthy old-age care industry, etc. These policies provide a good development environment and policy dividends for the old-age robot industry.

Technological progress: With the continuous innovation and application of Internet, big data, cloud computing, artificial intelligence and other technologies, the function and performance of elderly care robots have also been significantly improved, which can better meet the diversified needs of the elderly. At the same time, technological progress has also reduced the cost and threshold of old-age robots and increased their market competitiveness.

Consumption upgrade: With the development of economy and society and the improvement of people's living standards, the elderly have a higher and higher demand for elderly care services. They not only pay attention to basic living security, but also pursue spiritual and cultural enjoyment. As a new type of pension service, pension robot can provide more convenient, personalized and high quality services, which is in line with the trend of consumption upgrading of the elderly.

2. Challenges

Security risks: Elderly robots involve the life safety and privacy protection of the elderly. Once malfunctions, misoperations, and hacker attacks occur, they may cause serious consequences. Therefore, old-age robots need to have a high degree of safety and reliability, but also need to establish a sound regulatory and legal system to prevent and deal with possible security risks.

Human-computer interaction: Elderly care robots need to have effective human-computer interaction with the elderly to improve user experience and satisfaction. However, due to the differences in cognitive ability, operating habits and cultural background of the elderly, the human-computer interaction design of the elderly robot is facing greater challenges. Therefore, old-age robots need to continuously optimize their speech recognition, emotion recognition, natural language processing and other technologies to adapt to the diverse needs and preferences of the elderly.

Market cognition: As a new way of pension service, pension robot has not been widely recognized and accepted by the market. On the one hand, the elderly still lack sufficient understanding and trust in the functions and performance of elderly care robots, and there may be resistance and rejection; on the other hand, the price of elderly care robots is relatively high, which exceeds the consumption power of some elderly people. Therefore, pension robots need to strengthen market publicity and education, improve user awareness and trust, but also need to reduce product costs and prices, expand market coverage.

4. conclusions and recommendations

To sum up, Champ Consulting believes that:

The old-age robot is an important branch of intelligent old-age care, which can provide life assistance, health monitoring, emotional companionship and other services for the elderly.

With the acceleration of China's population aging, the market demand for old-age robots is broad.2023The industry market size for the whole year is close20Billions of dollars.

China's pension robot market competition pattern has not yet formed a stable, all kinds of enterprises are actively layout and exploration. Xiaomi, Alibaba, Huawei, Baidu, iFLYTEK and other enterprises have strong competitiveness in their respective segments.

China's old-age robot market is facing opportunities such as policy support, technological progress, and consumption upgrades, as well as challenges such as security risks, human-computer interaction, and market awareness.

Based on this, Champ Consulting makes the following recommendations:

Old-age robot enterprises should strengthen technological research and development and innovation, improve product functions and performance, enhance product safety and reliability, and optimize product design and user experience.

Old-age robot enterprises should strengthen market publicity and education, improve user awareness and trust, expand market coverage, and reduce product costs and prices.

Old-age robot enterprises should strengthen industry cooperation and exchanges, form industrial alliances or standardization organizations, and promote industry norms and development.

Pension robot companies should pay attention to policy dynamics and market demand changes, grasp development opportunities and challenges, and formulate reasonable development strategies and goals.

 

 

 

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