Definition of 1. enterprise credit report

Enterprise credit report refers to the comprehensive evaluation and analysis of the basic information, business status, financial status, credit status and risk status of the enterprise by professional institutions or departments according to authoritative data sources and scientific methods, and the formation of a document reflecting the comprehensive quality and value of the enterprise. Enterprise credit report is not only an information product, but also a credit product, which provides an important reference and support for the enterprise's own management, market competition, financing development and so on.

2. the role of corporate credit reporting

Corporate credit reporting has the following main functions:

（1) Improve the management level of the enterprise itself. By checking their own credit reports, companies can understand their strengths and weaknesses, find existing problems and risks, formulate improvement measures and development strategies, and enhance their competitiveness and sustainable development capabilities.

（2) Enhance the market competitiveness of enterprises. By disclosing their credit reports to the outside world, companies can demonstrate their strength and reputation, establish a good brand image, win the recognition and trust of customers, partners and all sectors of society, and expand market share and influence.

（3) Promote corporate finance expansion capabilities. By providing their own credit reports, companies can prove their ability and willingness to repay to financial institutions, investors or other financiers, reduce financing costs and risks, and obtain more financing channels and opportunities.

（4) Promote corporate social responsibility. By complying with the obligations and norms promised in their own credit reports, enterprises can fulfill their responsibilities to shareholders, employees, customers, suppliers, government, society and other stakeholders, safeguard their legitimate rights and interests, and promote social fairness, justice and sustainable development.

The development course of 3. enterprise credit report.

As an information product, the development of enterprise credit report is closely related to the development of market economy and the progress of information technology. Depending on the stage of development, corporate credit reporting can be divided into the following three periods:

（1) the initial period. This period from approximately19Mid-century20The middle of the century is the period of the initial formation and development of the market economy, as well as the birth and development of corporate credit reports. During this period, due to the limited market size and backward means of information dissemination, corporate credit reports mainly rely on manual collection, collation and analysis of information to form paper or handwritten reports with simple content, single form and limited functions, which are mainly used for credit evaluation and risk control in business transactions.

（2) medium-term period. This period from approximately20Mid-century21At the beginning of the century, it was a period of rapid development and globalization of the market economy, and it was also a period of standardization and standardization of corporate credit reports. During this period, due to fierce market competition, increased demand for information, and advances in information technology, corporate credit reports began to use computers to process, store and transmit information, forming electronic or printed reports with rich content, diverse forms, and expanded functions, mainly for business transactions, financing activities, investment decisions, etc.

（3) the modern period. This period from21From the beginning of the century to the present, it is a period of diversification and intelligence of the market economy, as well as a period of personalization and innovation of corporate credit reports. During this period, due to market diversification, information explosion, and information technology innovation, corporate credit reports began to use the Internet, big data, artificial intelligence and other technologies to collect, analyze and present information, forming online or mobile reports with deep content and flexible forms., Powerful, mainly used for business transactions, financing activities, investment decisions, social responsibility, etc.

Future Trends in 4. Corporate Credit Reporting

With the continuous development and changes of the market economy, corporate credit reporting will also face new challenges and opportunities. Depending on the current market environment and technical conditions, corporate credit reporting may show the following trends in the future:

（1) Diversification trends. With the diversification of market entities, the differentiation of market demand, and the complexity of market rules, corporate credit reports will no longer be a unified standard product, but will be customized according to different industry characteristics, customer needs, application scenarios and other factors. Design and production to meet different information needs and value judgments.

（2) Intelligent trend. With the rapid development and popularization of information technology, corporate credit reports will no longer be a static text product, but use cloud computing, Internet of Things, blockchain and other technologies to achieve real-time information updates, dynamic display and secure sharing, and use artificial intelligence, machine learning, natural language processing and other technologies to achieve intelligent information analysis, prediction suggestions and interactive communication.

（3) Personalization trends. With the improvement of user awareness and the increase of personalized needs, enterprise credit reporting will no longer be a one-way delivery product, but will be customized and optimized according to users' preferences, habits, feedback and other factors, and provide information that is more suitable for users' needs and interests.

（4) Innovative trends. With the intensification of market competition and the improvement of innovation capabilities, corporate credit reports will no longer be a traditional evaluation product, but combined with virtual reality, augmented reality, wearable devices and other technologies to provide a more vivid, intuitive and interactive information presentation Way, and combined with social media, e-commerce, sharing economy and other platforms to provide more convenient, efficient and diversified information application methods.

5. the professional services and innovative cases of Champ Consulting

As one of the most leading and authoritative independent third-party research and investment and financing advisory bodies in China, Shangpu Consulting has14Market research, investment consulting andIPOConsulting professional experience for more5000Our customers have provided professional market research and related consulting services, covering many industries, and are the most influential domestic leading brand in China.“China Market Survey Customer Satisfaction Best Brand Award”。

In terms of corporate credit reporting, Shangpu Consulting also has rich experience and advantages. It can provide customers with comprehensive, accurate, timely and continuous corporate credit reporting services, help customers understand the comprehensive quality and value of themselves and competitors, and provide customers with strategic decision-making. Provide professional support. The following are some of the innovative examples of corporate credit reporting services provided to clients by Champ Consulting:

（1) provides an enterprise credit report based on big data analysis for a well-known auto parts enterprise, which not only includes the evaluation and analysis of the enterprise's basic information, operation status, financial status, credit status and risk status, but also includes the comparison and prospect of the enterprise's competitive position, market share, technical level and innovation ability in the global auto parts industry, as well as forecasts and suggestions on the opportunities and challenges that the enterprise may face in the coming years.

（2) provides an enterprise credit report based on artificial intelligence technology for a well-known medical device enterprise, which not only includes the evaluation and analysis of the enterprise's basic information, operation status, financial status, credit status and risk status, but also includes the in-depth discussion of the enterprise's core competitiveness, development trend and innovation mode in the global medical device industry, as well as the company's prospects and plans for possible breakthroughs and growth in the next few years.

（3) provides an enterprise credit report based on virtual reality technology for a well-known e-commerce enterprise, which not only includes the evaluation and analysis of the enterprise's basic information, operation status, financial status, credit status and risk status, but also includes the demonstration and evaluation of the enterprise's market position, user experience and social influence in the global e-commerce industry, as well as demonstrations and drills on possible strategic adjustments and innovative initiatives of the enterprise in the coming years.