Refining industry market research refers to the refining industry's market environment, market size, market structure, market demand, market competition, market opportunities, market risks and other aspects of the systematic collection, collation, analysis and evaluation process, aimed at refining enterprises Strategic planning, product development, marketing, investment decisions to provide scientific basis and suggestions. The importance of market research in the refining industry is self-evident. It can help refining companies understand the current situation and trends of the market, grasp the opportunities and challenges of the market, optimize the layout and structure of the market, and improve the competitiveness and efficiency of the market.

The methods of market research in the refining industry are mainly as follows:

Literature research: through consulting relevant books, periodicals, newspapers, networks, databases and other literature materials, we can obtain the basic situation, development process, policies and regulations, technical level, industry standards, industry trends and other information of the oil refining industry, so as to provide reference and basis for subsequent in-depth research.

Field research: Through on-site inspections to oil refining companies, oil refining bases, oil refining markets, oil refining associations, etc., observe oil refining production, transportation, sales, inventory, etc., and understand the scale, production capacity, product structure, quality, cost, and price of oil refining companies, Profit, market share, competitive advantage, etc., provide first-hand information and evidence for subsequent data analysis.

Questionnaire survey: Through a reasonably designed questionnaire, questionnaires are issued or sent to managers, technicians, sales personnel, customers, suppliers, partners and other relevant personnel of oil refining enterprises to collect their cognition, evaluation, demand, satisfaction, opinions, suggestions and other information on the oil refining industry, so as to provide quantitative data and indicators for subsequent data statistics and analysis.

Interview research: Through face-to-face or telephone, online interviews with experts, scholars, leaders, consultants, analysts and other relevant people in the oil refining industry, in-depth understanding of their views, judgments, forecasts, suggestions and other information on the oil refining industry, Provide qualitative data and opinions for subsequent data interpretation and analysis.

The steps of market research in the refining industry are mainly as follows:

Determine the purpose of research: clarify the theme, scope, object, content and requirements of the research, and provide guidance for the implementation of the research and the preparation of the report.

Formulate research plan: according to the purpose of the research, select the appropriate research method, determine the time, place, personnel, resources, budget, etc. of the research, and provide guarantee for the implementation and management of the research.

Implementation of research work: according to the research plan, the use of literature research, field research, questionnaire research, interview research and other methods, collect relevant information of the refining industry, record the process and results of the research, and provide data and materials for the analysis and evaluation of the research.

Analysis of research data: collation, induction, classification, statistics, calculation, comparison, attribution and other processing of the collected research data, using SWOT analysis, PEST analysis, Porter five forces analysis, value chain analysis and other tools, analyze the characteristics, problems, causes, effects and trends of the market environment, market scale, market structure, market demand, market competition, market opportunities and market risks of the oil refining industry, so as to provide basis and support for the summary and suggestions of the research.

Preparation of research reports: according to the purpose and content of the research, in accordance with the standard format and structure, writing research reports, includingAbstractCatalogue,Text、Conclusion, suggestions, references, appendices, etc., reflect the process and results of the research, elaborate the analysis and evaluation of the research, put forward the summary and suggestions of the research, and provide reference and guidance for the strategic decision-making of oil refining enterprises.

In order to show the application effect and value of market research in the oil refining industry, this paper briefly introduces the market research services provided by Shangpu Consulting Company for an oil refining enterprise, combined with the actual case of Shangpu Consulting Company. Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting Company has rich market research experience and successful cases in the oil refining industry. It has provided market research, market research, market entry, investment risk assessment, feasibility study report, business plan, IPO consulting and other services for many oil refining enterprises.

An oil refining enterprise is one of the leading oil refining enterprises in China, with a refining capacity of 20 million tons/year. It mainly produces gasoline, diesel oil, aviation fuel, naphtha and other refining products, with excellent product quality and high market share. In the next five years, the company plans to expand its refining capacity, optimize its product mix, increase high value-added refining products, and enhance its market competitiveness and profitability. In order to make reasonable expansion plans and investment decisions, the company commissioned Shangpu Consulting to conduct market research services in the refining industry.

According to the needs of the enterprise, Shangpu Consulting has formulated a detailed market research plan, including the purpose, content, method, steps, time, personnel, resources, budget, etc. The professional team of Shangpu Consulting Company adopts the methods of literature research, field research, questionnaire research and interview research to collect, sort out, analyze and evaluate the market environment, market scale, market structure, market demand, market competition, market opportunities and market risks of the oil refining industry. Shangpu Consulting Company uses SWOT analysis, PEST analysis, Porter five-force analysis, value chain analysis and other tools to analyze the characteristics, problems, causes, effects, trends, etc. of the refining industry, and provides scientific basis and suggestions for the expansion plan and investment decision-making of the enterprise.

Champu Consulting has prepared market research reports for the refining industry in accordance with a standardized format and structure, includingAbstractCatalogue,Text、ConclusionSuggestions, references, appendices, etc., reflect the process and results of market research, elaborate the analysis and evaluation of market research, and put forward the summary and suggestions of market research. The market research report of Shangpu Consulting Company provides the following values for the enterprise:

The market status and development trend of the oil refining industry are understood, the opportunities and challenges of the market are grasped, and the basis of market demand is provided for the expansion of oil refining capacity.

The market structure and competitive situation of the refining industry are understood, the advantages and disadvantages of the market are identified, and the basis for market positioning is provided for optimizing the product structure.

Understand the policies and regulations and technological development of the refining industry, master the rules and trends of the market, and provide the basis for market standards to improve product quality.

The market opportunities and market risks in the refining industry are understood, the potential and difficulty of the market are assessed, and the basis for market prediction is provided for making investment decisions.

The market research report of Shangpu Consulting Company has been highly recognized and appreciated by the company. According to the recommendations of the report, the company has formulated reasonable expansion plans and investment decisions, successfully realized the expansion of refining capacity and the optimization of product structure, and improved The market competitiveness and profitability have contributed to the development of the oil refining industry.