Overview of Market Research in 1. Offshore Engineering Industry

Definition of 1.1 Market Research

Market research refers to the process of collecting, sorting, analyzing and interpreting market-related information to understand the current situation, trends, needs, competition, opportunities and threats of the market, so as to provide a basis for market decision-making. Market research is an important part of marketing and the basis of market analysis.

1.2 the purpose of market research

The purpose of market research is to help investors, developers, builders, operators and managers of marine engineering projects to better understand the market environment of the marine engineering industry, including market size, market structure, market demand, market supply, Market competition, market opportunities, market risks, etc., so as to formulate reasonable market strategies, improve market efficiency, enhance market competitiveness, and achieve market goals.

Content of 1.3 market research

The contents of market research mainly include the following aspects:

Market overview: including market definition, scope, characteristics, classification, development history, development status, development trend, development forecast, etc;

Market demand: including total market demand, sub-demand, potential demand, effective demand, ineffective demand, etc., as well as factors that affect market demand, such as customer characteristics, needs, preferences, purchasing behavior, purchasing motivation, purchasing power, etc;

Market supply: including total supply, sub-supply, potential supply, effective supply, ineffective supply, etc., as well as factors affecting market supply, such as supplier characteristics, supply, price, quality, service, channels, promotion, etc;

Market competition: including the competitive structure, competitiveness, competitive strategy, competitive advantages, competitive disadvantages, etc. of the market, as well as factors that affect market competition, such as the number, scale, type, status, objectives, behavior, dynamics, etc. of competitors;

Market opportunities: including potential market opportunities, real opportunities, future opportunities, etc., as well as factors that affect market opportunities, such as market growth rates, profit margins, gaps, innovation points, policy support, etc;

Market risk: including potential market risks, real risks, future risks, etc., as well as factors that affect market risk, such as market uncertainty, instability, unpredictability, uncontrollability, etc.

1.4 market research methods

The methods of market research are divided into two main categories: qualitative research methods and quantitative research methods.

Qualitative research method: refers to the method of collecting and analyzing non-numerical information related to the market in an unstructured or semi-structured way to obtain a deep understanding and insight into the market. Commonly used qualitative research methods are: literature analysis, case analysis, expert interviews, focus groups, in-depth interviews, observation, experimental methods, etc;

Quantitative research method: refers to the method of collecting and analyzing numerical information related to the market in a structured way to obtain objective and quantitative evaluation and prediction of the market. Commonly used quantitative research methods are: questionnaire survey, sample survey, statistical analysis, mathematical modeling, prediction technology and so on.

1.5 Market Research Process

The process of market research generally includes the following steps:

Determine the target and scope of market research: clarify the theme, object, content and requirements of market research, and define the time, place, personnel and resources of market research;

Design market research programs and tools: select appropriate market research methods and techniques, develop market research plans and arrangements, prepare market research tools and materials, such as questionnaires, interview guides, observation tables, experimental programs, etc;

Implementation of market research data collection: in accordance with market research programs and tools, using qualitative or quantitative methods, from a variety of channels and ways, to collect market-related first-hand or second-hand data and information;

Data analysis of market research: collate, summarize, classify, code, verify and process the collected data and information of market research, and use statistical analysis, mathematical modeling, prediction technology, etc. to extract the laws, characteristics, trends, problems, opportunities, risks, etc. of the market;

Write market research reports and recommendations: according to the results of market research data analysis, write market research reports, explain the purpose of market research, content, methods, processes, results,ConclusionSuggestions, etc., in the form of text, charts, graphics, etc., clearly, completely, accurately and objectively reflect the market situation;

Submit market research reports and suggestions: submit market research reports and suggestions in written or oral form to market research clients or related parties, accept market research evaluation and feedback, and modify and improve as needed.

Considerations for 1.6 Market Research

Market research is a complex and systematic work, which requires attention to the following aspects:

The objectives and scope of market research should be clear and should not be vague, generalized, transcended or deviated from;

Market research programs and tools to be reasonable, not random, simple, unscientific or not applicable;

Market research data collection should be sufficient, not lack, duplication, distortion or failure;

Market research data analysis should be accurate, not wrong, biased, subjective or invalid;

Market research reports and recommendations should be clear and not vague, lengthy, confusing or untrue.

Market Research Techniques and Tools for 2. Offshore Engineering Industry

The market research technology and tools of the marine engineering industry refer to the various technologies and tools used in the market research process of the marine engineering industry to improve the efficiency and quality of market research. Market research techniques and tools for the offshore industry include the following categories:

2.1 Ocean Remote Sensing Technology and Tools

Ocean remote sensing refers to the use of satellites, aircraft, ships, buoys and other platforms, carrying a variety of sensors, such as radar, optical, infrared, microwave, acoustics, etc., to observe, measure, record and analyze the marine environment and resources. Marine remote sensing technology and tools can provide the basic information of the ocean required for market research in the marine engineering industry, such as ocean topography, landform, water depth, water temperature, water color, salinity, flow velocity, flow direction, wave height, wave direction, tide, sea ice, marine disasters, etc. The advantage of marine remote sensing technology and tools is that it can cover a wide sea area, realize rapid, continuous, dynamic and synchronous ocean observation, and improve the timeliness and accuracy of marine information. The disadvantage of marine remote sensing technology and tools is that it is affected by weather, clouds, haze, solar height, sea surface roughness and other factors, resulting in the decline of the quality and reliability of marine information, which needs to be verified and supplemented with other technologies and tools.

2.2 Marine Big Data Technology and Tools

Marine big data refers to the massive, multi-source, multi-dimensional, diverse and dynamic data generated in the marine field, including marine natural data, social data, economic data, cultural data and so on. Marine big data technology and tools refer to the technologies and tools that use cloud computing, Internet of Things, artificial intelligence and other technologies to collect, store, manage, analyze, mine, and visualize marine big data. Marine big data technology and tools can provide comprehensive marine information required for market research in the marine engineering industry, such as marine resources, environment, industry, policies, regulations, standards, markets, customers, competition, opportunities, risks, etc. The advantage of marine big data technology and tools is that it can integrate the multi-data of the ocean, realize the in-depth analysis and intelligent decision-making of marine information, and improve the value and benefit of marine information. The disadvantage of marine big data technology and tools is that it is restricted by the quality, security, sharing, privacy, ethics and other factors of marine data, which leads to the challenges and risks in the use and application of marine information.

2.3 Ocean Model Techniques and Tools

Ocean model refers to the use of mathematics, physics, chemistry, biology and other principles, the movement of the ocean, change, process, mechanism and other abstract, simplified, expression and simulation technology. Ocean model technology and tools refer to the use of computers, software, algorithms and other technologies to establish, solve, verify, optimize the ocean model technology and tools. Marine model technology and tools can provide the marine prediction information required for market research in the marine engineering industry, such as the future state of the ocean, trends, influencing factors, response measures, etc. The advantage of ocean model technology and tools is that it can simulate the complex phenomena of the ocean, realize the dynamic update and real-time warning of ocean information, and improve the predictability and adaptability of ocean information. The disadvantage of ocean model techniques and tools is that they are affected by the assumptions, parameters, boundaries, initial conditions and other factors of the ocean model, resulting in increased errors and uncertainties of ocean information, which need to be compared and corrected with other techniques and tools.

Technology and Tools of 2.4 Marine Expert System

Marine expert system refers to the use of artificial intelligence, knowledge engineering, expert system and other technologies to collect, express, reason, explain and apply expert knowledge, experience and rules in the marine field. Marine expert system technology and tools refers to the use of hardware, software, database, knowledge base, reasoning machine, interpreter and other technologies, the marine expert system design, development, testing, operation, maintenance and other technologies and tools. Marine expert system technology and tools can provide marine engineering industry market research required for marine professional information, such as marine expertise, professional evaluation, professional advice, professional solutions. The advantage of marine expert system technology and tools is that it can imitate the expert thinking in the marine field, realize the intelligent diagnosis and intelligent guidance of marine information, and improve the professionalism and credibility of marine information. The shortcomings of marine expert system technology and tools are limited by the acquisition, representation, update and sharing of marine expert knowledge, which leads to the limitation and imperfection of marine information, which needs to be supplemented and improved with other technologies and tools.

Application Cases of Market Research Techniques and Tools 3. Offshore Engineering Industry

Shangpu Consulting Company is a company specializing in market research, consulting, training, evaluation and other services in the marine engineering industry. It has rich experience in the application of market research technologies and tools in the marine engineering industry. The following are some of the application cases of market research techniques and tools of Shangpu Consulting Company:

Market Research of 3.1 Offshore Wind Power Project

Ocean wind power refers to the use of offshore wind power technology, is a clean, renewable, efficient marine energy. The market research of offshore wind power project refers to the systematic, comprehensive and in-depth research on the market environment, market demand, market supply, market competition, market opportunities and market risks of offshore wind power projects, so as to provide scientific basis for the investment, development, construction, operation and management of offshore wind power projects.

Shangpu Consulting has provided market research services for an international energy company on offshore wind power projects, using the following market research techniques and tools:

Marine remote sensing technology and tools: using satellite remote sensing, unmanned aerial vehicle remote sensing, ship-borne remote sensing and other technologies and tools, the remote sensing observation of the marine environment was carried out in the site selection area of the marine wind power project, and the distribution, intensity, stability, availability and other information of the marine wind power resources were obtained, which provided basic data for the site selection and design of the marine wind power project;

Marine big data technology and tools: using cloud computing, internet of things, artificial intelligence and other technologies and tools, the target market of marine wind power project is collected, analyzed, mined and visualized by marine big data, and the market scale, market structure, market demand, market supply, market competition, market opportunity, market risk and other information of marine wind power project are obtained, provides comprehensive data for the market positioning and market strategy of offshore wind power projects;

Ocean model technology and tools: using computer, software, algorithm and other technologies and tools, the ocean model is established, solved, verified and optimized for the operation mode of ocean wind power project, and the information of power generation, power generation cost, power generation efficiency and power generation reliability of ocean wind power project is obtained, which provides prediction data for the operation management and benefit evaluation of ocean wind power project;

Marine expert system technology and tools: using artificial intelligence, knowledge engineering, expert system and other technologies and tools, the marine expert system is used to collect, express, reason, explain and apply the key issues of the marine wind power project, and obtain the professional knowledge, professional evaluation, professional advice, professional solutions and other information of the marine wind power project, it provides professional data for investment decision-making and risk control of offshore wind power projects.

The market research service of marine wind power project of Shangpu Consulting Company provides customers with comprehensive, in-depth, accurate and professional market information, helps customers successfully invest, develop, construct and operate marine wind power projects, and achieves good economic and social benefits.

Market Research of 3.2 Marine Aquaculture Project

Marine aquaculture refers to the use of marine waters, water quality, water temperature, water flow and other conditions to carry out artificial breeding and cultivation of marine organisms. It is an efficient, environmentally friendly and sustainable marine industry. The market research of marine aquaculture projects refers to the systematic, comprehensive and in-depth research on the market environment, market demand, market supply, market competition, market opportunities and market risks of marine aquaculture projects, so as to provide scientific basis for the investment, development, construction, operation and management of marine aquaculture projects.

Shangpu Consulting has provided market research services for a domestic aquaculture company on marine aquaculture projects, mainly using the following market research techniques and tools:

Marine remote sensing technology and tools: using satellite remote sensing, unmanned aerial vehicle remote sensing, ship-borne remote sensing and other technologies and tools, the remote sensing observation of the marine environment was carried out in the site selection area of the marine aquaculture project, and the distribution, quantity, quality, characteristics, suitability and other information of the marine aquaculture resources were obtained, which provided basic data for the site selection and design of the marine aquaculture project;

Marine big data technology and tools: using cloud computing, internet of things, artificial intelligence and other technologies and tools, the target market of marine aquaculture project is collected, analyzed, excavated, visualized, etc., and the market scale, market structure, market demand, market supply, market competition, market opportunity, market risk and other information of marine aquaculture project are obtained, provides comprehensive data for the market positioning and market strategy of marine aquaculture projects;

Marine model technology and tools: using computer, software, algorithms and other technologies and tools, the operation mode of marine aquaculture project is established, solved, verified and optimized, the output, cost, efficiency, quality, safety and other information of marine aquaculture project are obtained, and the prediction data are provided for the operation management and benefit evaluation of marine aquaculture project;

Marine expert system technology and tools: using artificial intelligence, knowledge engineering, expert system and other technologies and tools, the key issues of marine aquaculture project are collected, expressed, reasoned, explained and applied by marine expert system, and the professional knowledge, professional evaluation, professional advice, professional solutions and other information of marine aquaculture project are obtained, it provides professional data for investment decision-making and risk control of marine aquaculture projects.

The market research service of Shangpu consulting company provides customers with comprehensive, in-depth, accurate and professional market information, helps customers successfully invest, develop, construct and operate marine aquaculture projects, and achieves good economic and social benefits.