1. civil radar industry overview

Definition and Classification of 1.1 Civil Radar

Radar (RAdio Detection And Ranging) is an electronic device that uses electromagnetic waves to detect targets, which can measure the distance, orientation, speed, shape and other information of the target. The application fields of radar are mainly divided into two categories: military and civilian. Among them, civilian radar refers to radars used for non-military purposes, such as weather radar, aviation radar, traffic radar, security radar, automotive radar, etc.

According to the working principle and technical characteristics of radar, civil radar can be divided into the following types:

Active radar: Active radar refers to the radar that emits electromagnetic waves by the radar itself and receives the electromagnetic waves reflected by the target to obtain target information. The advantages of active radar are long detection range, high resolution and large amount of information, but the disadvantage is that it consumes large power and is easy to be found and interfered. Active radar is represented by pulse radar, continuous wave radar, Doppler radar, phased array radar, etc.

Passive radar: Passive radar refers to the use of electromagnetic waves that already exist in the target or environment, such as radio, television, satellite signals, etc., to receive the target's scattering or reflection of electromagnetic waves, thereby obtaining target information. The advantages of passive radar are low power consumption, good concealment, and not easy to be interfered, but the disadvantages are short detection range, low resolution, and small amount of information. Passive radar is represented by passive radar, bistatic radar, multi-static radar, etc.

Synthetic aperture radar (SAR): Synthetic aperture radar is a radar that uses the relative motion generated by radar motion to synthesize a large antenna aperture through signal processing technology, thereby improving the resolution and sensitivity of the radar. The advantage of SAR is that it can achieve high-resolution imaging without being affected by weather and light, but the disadvantage is that data processing is complex and costly. The representatives of SAR are air SAR, ground SAR, shipboard SAR, satellite SAR and so on.

Optical radar (LiDAR): Optical radar is a radar that uses laser as an electromagnetic wave source to measure the reflection or scattering of the laser by the target to obtain target information. The advantages of optical radar are short wavelength, high resolution and high accuracy, but the disadvantage is that the detection range is limited due to the influence of atmospheric conditions such as rain and fog. The representatives of optical radar include laser ranging radar, laser velocity radar, laser imaging radar, laser detection and ranging radar (LADAR), etc.

1.2 civil radar market status and development trend

The global radar market will reach about $31.4 billion in 2020, of which civilian radar will be about $12.2 billion, accounting for about 38.9 percent. The global radar market is still dominated by military radars, but the market share of civilian radars is gradually increasing. It is estimated that by 2026, the global radar market will reach about $41.1 billion, of which the civilian radar is about $15.4 billion, accounting for about 37.5 percent.

Regionally, North America is the world's largest regional market for civilian radar, with a market size of about $4.84 billion billion in 2020, or about 39.7 percent. Europe and Asia-Pacific are the second and third largest regional markets, with a market size of about $2.4 billion and $3.77 billion, respectively, accounting for about 19.7 per cent and 30.9 per cent, respectively, in 2020. The market size in other regions is smaller, with a market size of about $1.19 billion billion in 2020, accounting for about 9.8 percent.

In terms of application areas, meteorology, aviation, transportation, security and automotive are the main application areas of civil radar, with the market size of about $2.29 billion, $2.56 billion, $1.83 billion, $2.37 billion and $3.15 billion respectively in 2020, accounting for about 18.8 per cent, 21 per cent, 15 per cent, 19.4 per cent and 25.8 per cent respectively. Among them, the automotive sector is the fastest growing field of civilian radar, driven by self-driving and intelligent network vehicles, the market size is expected to reach 6.79 billion billion US dollars in 2026, accounting for 44.1 percent.

The development trend of the global civil radar industry is mainly reflected in the following aspects:

Technological innovation: the technological innovation of civil radar industry mainly focuses on the frequency, waveform, antenna, signal processing, imaging and other aspects of radar, so as to improve the performance, accuracy, resolution, sensitivity and anti-jamming ability of radar. For example, millimeter wave radar, ultra-wideband radar, digital beam forming radar, phased array radar, 4D imaging radar, multi-function radar, etc. are all technological innovations in the field of civilian radar in recent years.

Application expansion: the application expansion of civil radar industry is mainly reflected in the application field, application scenario and application mode of radar to meet the needs and scenarios of different users. For example, civil radar can be used not only in traditional fields such as meteorology, aviation, transportation, security, and automobiles, but also in emerging fields such as environmental monitoring, geological exploration, agricultural soil testing, medical diagnosis, industrial testing, and consumer electronics. At the same time, civil radar can also be combined with other sensors, communication equipment, computers and other equipment to form multi-source information fusion, intelligent analysis, remote control and other application modes.

Industrial integration: the industrial integration of civil radar industry is mainly reflected in the manufacturing, sales, service, operation and other links of radar, so as to improve the cost performance, reliability, efficiency and safety of radar. For example, civil radar manufacturers can establish close cooperative relations with radar users, suppliers, partners, etc., to achieve resource sharing, risk sharing, and win-win benefits. At the same time, civil radar manufacturers can also expand their scale, enhance their strength, and enhance their competitiveness through mergers and acquisitions, joint ventures, and alliances.

Market Research Technology and Tools for 2. Civil Radar Industry

Market research refers to the process of collecting, analyzing, presenting and managing market-related data and information to understand market needs, characteristics, scale, structure, changes, trends, opportunities and challenges, so as to provide basis and guidance for market decision-making. Market research is an important part of the civil radar industry, which can help civil radar manufacturers, users, institutions and individuals to better understand the market situation and development direction of civil radar, as well as their own advantages and disadvantages, so as to formulate reasonable strategies and measures to improve market competitiveness and efficiency.

In order to ensure the quality and effect of market research, it is necessary to use certain techniques and tools to carry out market research in the civil radar industry. According to the main aspects of market research, market research techniques and tools can be divided into the following categories:

2.1 data collection

Data collection is the basis of market research, which refers to the process of obtaining market-related data and information through various channels and methods. Techniques and tools for data collection include:

Literature research: Literature research refers to the technology of obtaining market-related data and information by consulting and analyzing existing literature, such as books, periodicals, reports, papers, patents, standards, regulations, etc. The advantages of literature research are extensive data sources, low cost and high efficiency, but the disadvantage is that the data may be incomplete, not timely and inaccurate. Literature research tools are mainly a variety of libraries, databases, search engines, document management software.

Field research: Field research refers to the technology of obtaining market-related data and information by personally arriving at market-related locations, such as enterprises, institutions, places, etc., to conduct observations, interviews, tests, measurements, etc. The advantage of field research is that the data is intuitive, real and specific, but the disadvantage is that the data range is limited, the cost is high, and the efficiency is low. The tools of field research mainly include various instruments, equipment, forms, questionnaires, recording pens, cameras, etc.

Internet research: Internet research refers to the technology of obtaining market-related data and information through the use of the Internet, such as websites, social media, e-mail, online questionnaires, online interviews, etc. The advantages of network research are wide data coverage, low cost and high efficiency, but the disadvantage is that the data may be untrue, unreliable and unrepresentative. The tools of network research mainly include various network platforms, software and applications.

2.2 data analysis

Data analysis is the core of market research, which refers to the process of sorting, processing, summarizing, reasoning and judging the collected data and information by using various methods and techniques, so as to extract the relevant knowledge and insight of the market. Techniques and tools for data analysis include:

Statistical analysis: Statistical analysis refers to the use of mathematical and statistical principles and methods to describe, compare, infer, predict, etc., so as to reveal the laws and characteristics of the data. The advantages of statistical analysis are that the analysis results are objective, scientific and quantitative, but the disadvantages are that the analysis methods are complex, the data requirements are high, and the analysis results are affected by assumptions. Statistical analysis tools are mainly a variety of statistical software, calculators, formulas, charts and so on.

Logical analysis: Logical analysis refers to the technique of reasoning, deduction, induction, analysis and synthesis of data by using the principles and methods of logic, so as to reveal the internal connection and logical structure of data. The advantage of logical analysis is that the analysis results are reasonable, rigorous and clear, but the disadvantage is that the analysis process is subjective, abstract and difficult to verify. The tools of logical analysis mainly include various logical symbols, rules, models, diagrams, etc.

Case analysis: Case analysis refers to the use of comparative and inductive methods to study and summarize typical or successful cases related to the market, so as to extract market-related experiences and lessons. The advantages of case analysis are that the results are specific, vivid and enlightening, but the disadvantages are that the scope of analysis is limited, the depth of analysis is insufficient, and the results are not universal. The tools of case analysis mainly include various case materials, case libraries, case templates, etc.

2.3 Data Presentation

Data presentation is the result of market research, which refers to the process of displaying the results of data analysis to the target audience in a clear, concise and effective form through the use of various ways and means. Techniques and tools for data presentation include:

Text presentation: Text presentation refers to the technique of expressing the results of data analysis in the form of text through the use of language. The advantages of text presentation are flexible expression, rich content and complete details, but the disadvantages are single expression, lengthy content and cumbersome details. The tools for text presentation mainly include various text editing software, word processing software, and text format specifications.

Graphical presentation: Graphical presentation refers to the technique of expressing the results of data analysis graphically through the use of graphical images. The advantages of graphic presentation are intuitive expression, concise content, and prominent details, but the disadvantages are limited expression, simplified content, and omitted details. The tools of graphic presentation mainly include various graphic production software, graphic design software, graphic type specification, etc.

Multimedia presentation: multimedia presentation refers to the use of sound, images, animation, video and other media, the results of data analysis in the form of multimedia expression technology. The advantages of multimedia presentation are diverse expressions, rich content, and vivid details, but the disadvantages are complex expressions, redundant content, and excessive details. The tools of multimedia presentation are mainly various

Multimedia presentation: multimedia presentation refers to the use of sound, images, animation, video and other media, the results of data analysis in the form of multimedia expression technology. The advantages of multimedia presentation are diverse expressions, rich content, and vivid details, but the disadvantages are complex expressions, redundant content, and excessive details. Multimedia presentation tools mainly include various multimedia production software, multimedia playback software, multimedia format specifications, etc.

2.4 data management

Data management is the guarantee of market research, which refers to the process of storing, backing up, updating, sharing and protecting data and information through the use of various methods and measures, so as to ensure the safety, effectiveness and availability of data and information. Data management technologies and tools include:

Database: Database refers to the software system used to store, manage and retrieve data and information, which can be classified according to different data models, data structures, data languages, etc. The advantages of databases are standardized data organization, convenient data operation, and fast data retrieval, but the disadvantages are complex data modeling, difficult data maintenance, and data security risks. Database tools are mainly a variety of database software, database management software, database design software.

Cloud storage: Cloud storage refers to the use of the Internet to store data and information on remote servers, so as to achieve data and information network, distributed, virtualized technology. The advantages of cloud storage are large data storage space, flexible data access, and easy data backup, but the disadvantages are slow data transmission, data security dependence, and opaque data costs. Cloud storage tools mainly include various cloud storage service providers, cloud storage clients, cloud storage protocols, etc.

Encryption technology: Encryption technology refers to the technology that transforms and hides data and information by using the principles and methods of mathematics and cryptography, so as to realize the confidentiality and integrity of data and information. The advantages of encryption technology are high data security, strong data tamper resistance, and good data verifiability, but the disadvantages are time-consuming data encryption and decryption, complex data encryption and decryption, and data encryption and decryption dependence. The tools of encryption technology mainly include various encryption algorithms, encryption software, encryption equipment, etc.

3. Shangpu Consulting Company's Civil Radar Industry Market Research Case

Shangpu Consulting Company is a company specializing in market research and consulting services, with many years of market research experience and rich market research resources. Shangpu Consulting has provided high-quality market research reports and consulting suggestions for customers in a number of civil radar industries to help customers understand the market situation and development direction of the civil radar industry, as well as their own market advantages and disadvantages, so as to formulate reasonable market strategies and measures to improve market competitiveness and efficiency.

The following is a market research report on the civilian radar industry provided by Champ Consulting for a civilian radar manufacturer.Abstract, for reference:

Market Research Report on Civil Radar Industry of a Civil Radar ManufacturerAbstract

Background and purpose

A civil radar manufacturer is an enterprise specializing in the production and sale of civil radar, the main products are weather radar, aviation radar, traffic radar and so on. The company hopes to understand the market status and development trends of the civilian radar industry, as well as its position and competitiveness in the market, so as to formulate reasonable market strategies and measures to increase market share and profit margins.

To this end, the enterprise commissioned Shangpu Consulting Company to conduct market research in the civilian radar industry, the main purpose is the following:

Analyze the market size, market structure, market demand, market characteristics, market changes, market trends, etc. of the civilian radar industry;

Analysis of the competitive landscape, competitors, competitive strategies, competitive advantages and competitive disadvantages of the civilian radar industry;

Analyze the market position, market share, market evaluation, market opportunity and market challenge of a civil radar manufacturer;

The market strategy and measures of a civilian radar manufacturer are proposed, including product strategy, price strategy, channel strategy, promotion strategy, innovation strategy, etc.

method and process

Champ Consulting has used the following methods and processes to conduct market research in the civilian radar industry:

Literature research: by consulting and analyzing a variety of literature, such as industry reports, professional journals, policies and regulations, patent literature, etc., to obtain the basic situation and related data of the civil radar industry;

Field research: by visiting and interviewing a civilian radar manufacturer's factories, offices, sales outlets, etc., as well as its main customers, suppliers, partners, etc., to obtain the specific situation and related data of a civilian radar manufacturer;

Network research: through the use of the Internet, such as websites, social media, online questionnaires, online interviews, etc., to obtain the market dynamics and related data of the civilian radar industry;

Statistical analysis: by using mathematical and statistical methods, the collected data are described, compared, inferred, predicted, etc., so as to reveal the market rules and characteristics of the civilian radar industry;

Logical analysis: through the use of logic methods, the collected data reasoning, deduction, induction, analysis, synthesis, etc., so as to reveal the market connection and logical structure of the civilian radar industry;

Case analysis: by using the method of comparison and induction, the typical or successful cases of civil radar industry are studied and summarized, so as to extract the market experience and lessons of civil radar industry;

Text presentation: through the use of language, the results of market research in the form of text expression, the formation of market research report;

Graphic presentation: through the use of graphic images, the results of market research in the form of graphics to express, the formation of market research charts;

Multimedia presentation: through the use of sound, images, animation, video and other media, the results of market research in the form of multimedia expression, the formation of market research demonstration.

Results and recommendations

According to the market research of the civil radar industry, the following results and recommendations have been made:

The market size of the civilian radar industry is growing steadily, market demand is diversifying, market competition is intensifying, and market opportunities and challenges coexist;

A civilian radar manufacturer has a certain market position and market share in the civilian radar industry, but it is also facing strong competitors from home and abroad, as well as pressure from changes in market demand, technological innovation, policies and regulations, etc;

A civilian radar manufacturer should formulate reasonable market strategies and measures based on the results of market research, including the following points:

Product strategy: a civilian radar manufacturer should adhere to customer demand-oriented, constantly develop and optimize civilian radar products, improve product performance, quality, function, innovation, etc., to meet the market demand of different fields and scenarios. At the same time, a civilian radar manufacturer should also pay attention to product differentiation and customization, according to the characteristics and needs of different customers, provide personalized and professional products and services, and increase the added value and competitiveness of products.

Price strategy: A civilian radar manufacturer should formulate a reasonable price strategy based on market competition and cost factors, not only to ensure the profit margin of the product, but also to consider the market acceptance and competitiveness of the product. At the same time, a civilian radar manufacturer should also be flexible use of price strategy, according to different products, customers, channels, periods, etc., the use of different price methods and methods, such as discounts, concessions, bundling, installments, etc., in order to attract and retain customers, improve market share and profit margins.

Channel strategy: A civilian radar manufacturer should formulate appropriate channel strategy according to market characteristics and customer habits, establish and maintain an effective channel network, and realize effective distribution and service of products. At the same time, a civilian radar manufacturer should also use the Internet and other emerging media to expand and optimize online channels, improve product visibility and coverage, and reduce channel costs and risks.

Promotion strategy: A civilian radar manufacturer should formulate effective promotion strategies according to the market environment and customer psychology, and increase product sales and market share through various promotional activities and means. At the same time, a civilian radar manufacturer should also pay attention to brand building and promotion, through various brand communication and marketing methods, improve product awareness and recognition, establish product image and reputation, and enhance product loyalty and reputation.

Innovation strategy: A civilian radar manufacturer should formulate forward-looking innovation strategies according to market changes and technological development, and improve product competitiveness and market leadership through continuous technological innovation, product innovation, and model innovation. At the same time, a civilian radar manufacturer should also pay attention to cooperation and exchanges with other companies, institutions, individuals, etc., through various cooperation and exchanges, to obtain more innovation resources and innovation opportunities, to achieve innovation sharing and win-win.