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Champ Consulting: How to become a good market research company

2024-07-18 10:32:11 来源：尚普咨询浏览量：0

市场调研是指通过收集、整理、分析和解释市场相关的数据和信息，为企业的市场策略、产品开发、品牌管理、营销活动、客户关系等提供支持和指导的活动。市场调研的目的是帮助企业了解市场的需求、规模、结构、变化、趋势、竞争、机会和风险，从而制定合理的市场目标、策略和行动，提高市场效率和效果，增强市场竞争力。

市场调研的重要性不言而喻，然而，市场调研并不是一件容易的事情，它需要专业的知识、技能、方法、工具和经验，以及对市场的敏锐洞察和创新思维。因此，市场调研公司作为提供专业市场信息和咨询服务的机构，就显得尤为重要。市场调研公司可以为企业提供客观、全面、深入和及时的市场调研报告和建议，帮助企业节省时间、成本和资源，提高决策的质量和效率，实现市场目标和价值。

市场调研公司的数量和规模在近年来呈现快速增长的态势，据统计，截至2022年底，中国市场调研公司的数量已达到近3000家，市场规模已超过200亿元人民币。市场调研公司的业务范围也日益扩大，涵盖了各个行业和领域，如消费品、医药、汽车、金融、教育、旅游、文化、媒体、电子商务、互联网等。市场调研公司的服务模式也不断创新，从传统的定量和定性研究，发展到在线调研、社会化媒体分析、大数据挖掘、人工智能应用、行业咨询、投资评估、IPO辅导等。

市场调研公司的发展前景广阔，但同时也面临着激烈的竞争和挑战，如市场需求的多样化、个性化和变化性，市场信息的复杂化、碎片化和实时性，市场环境的不确定性、不稳定性和不可预测性，以及客户的期望和要求的提高等。在这样的市场环境中，市场调研公司需要具备哪些能力和特点，才能在众多的市场调研公司中脱颖而出，成为一个优秀的市场调研公司呢？

为了回答这个问题，我们可以以尚普咨询为例，分析其在市场调研领域的发展历程、业务范围、服务模式、核心优势、成功案例等方面，探讨其成为一个优秀的市场调研公司的秘诀和经验。

尚普咨询的发展历程

Champ Consulting (S&P Consulting），全称为“尚普咨询集团有限公司”，是中国知名的独立第三方行研与投融资咨询机构，致力于为企业战略决策提供专业解决方案。尚普咨询的发展历程可以分为以下几个阶段：

创立阶段（2008Year-2010年）：尚普咨询成立于2008年初，是中国最早提供IPO、再融资与并购咨询服务的专业机构之一，主要为企业提供上市前辅导、募投可行性研究、细分市场研究等服务，帮助企业实现上市梦想。

发展阶段（2011Year-2015年）：尚普咨询在这一阶段迅速扩大了业务范围和规模，除了继续深耕IPO咨询领域，还开拓了市场调研、投资咨询、PPP项目咨询等业务，为企业提供全方位的市场信息和咨询服务。尚普咨询在这一阶段也获得了多项荣誉和认可，如《经济》杂志社、人民日报《新闻战线》杂志社颁发的“中国市场调查客户满意最佳品牌”、“中国行业诚信企业奖”，财政部首批PPP咨询机构库入选，以及“2015年度中国PPP项目咨询服务机构百强”、“2015年度中国PPP项目咨询服务最佳智库奖”、“2015年度中国旅游PPP咨询服务首选品牌”等10。

转型阶段（2016Year-2020年）：尚普咨询在这一阶段面临了市场环境的变化和客户需求的升级，为了适应市场的发展，尚普咨询进行了一系列的转型和创新，如将公司名称由“北京尚普信息咨询有限公司”更名为“尚普咨询集团有限公司”，以体现其集团化的发展战略；推出了“尚普观察”品牌，为客户提供定制化的市场洞察和行业动态；加强了与国内外知名的数据平台、媒体机构、行业协会、高校院所等的合作，拓展了数据来源和信息渠道；引入了人工智能、大数据、云计算等先进的技术手段，提升了数据处理和分析的能力和效率；建立了“尚普学院”，为市场调研人才的培养和发展提供了平台和机会。

跃升阶段（2021年至今）：尚普咨询在这一阶段实现了跨越式的发展，不仅在国内市场占有率和知名度大幅提升，还成功拓展了国际市场，与美国、欧洲、日本、韩国、印度等多个国家和地区的市场调研机构建立了战略合作关系，为全球客户提供了优质的市场调研服务。尚普咨询在这一阶段也收获了众多的荣誉和奖项，如“2021年度中国市场调研行业领军企业”、“2021年度中国市场调研行业最具影响力品牌”、“2021年度中国市场调研行业最佳创新奖”、“2021年度中国市场调研行业最佳社会责任奖”Wait.

尚普咨询的业务范围

尚普咨询的业务范围涵盖了市场调研、投资咨询、IPO咨询、PPP项目咨询、行业咨询、尚普观察等六大板块，具体如下：

市场调研：尚普咨询提供全面、专业、精准的市场调研服务，包括市场概况、市场规模、市场结构、市场细分、市场需求、市场供给、市场竞争、市场预测、市场机会、市场风险等方面的数据和信息，以及针对不同行业和领域的深度分析和建议，为客户的市场决策提供有力的支持。

投资咨询：尚普咨询提供专业、权威、可靠的投资咨询服务，包括投资可行性研究、投资方案设计、投资项目评估、投资风险分析、投资回报分析、投资策略制定、投资管理指导等方面的内容，为客户的投资行为提供有效的指导。

IPO咨询：尚普咨询提供全程、高效、优质的IPO咨询服务，包括上市前辅导、上市申报材料编制、上市审核过程跟踪、上市后持续督导等方面的内容，为客户的上市过程提供全方位的保障。

PPP项目咨询：尚普咨询提供专业、系统、创新的PPP项目咨询服务，包括PPP项目可行性研究、PPP项目方案设计、PPP项目合作模式选择、PPP项目风险分析、PPP项目合同谈判、PPP项目运营管理等方面的内容，为客户的PPP项目实施提供有效的帮助。

行业咨询：尚普咨询提供全面、深入、前瞻的行业咨询服务，包括行业概况、行业发展历程、行业现状分析、行业发展趋势、行业发展机会、行业发展风险、行业发展战略等方面的内容，为客户的行业决策提供有力的参考。

尚普观察：尚普观察是尚普咨询推出的一款定制化的市场洞察和行业动态服务，为客户提供针对特定的市场问题或行业现象的深度分析和解读，以及对相关的市场变化或行业动向的及时跟踪和预警，为客户的市场应对和行业布局提供有力的支持。

尚普咨询的服务模式

尚普咨询的服务模式是基于客户的需求和期望，为客户提供定制化、专业化、高效化的市场调研和咨询服务，具体包括以下几个步骤：

需求沟通：尚普咨询与客户进行充分的沟通，了解客户的市场问题或行业需求，明确客户的服务目标和期望，制定合理的服务方案和报价，签订服务合同。

数据收集：尚普咨询根据服务方案，采用多种数据收集方法，如文献调研、网络调研、电话访问、面对面访问、问卷调查、实地考察、专家访谈、焦点小组、神经网络分析等，从多个角度和层面，收集相关的市场数据和信息。

数据分析：尚普咨询根据服务方案，采用多种数据分析方法，如描述性分析、因果分析、相关分析、回归分析、聚类分析、判别分析、因子分析、主成分分析、结构方程模型、灰色预测、神经网络预测等，从多个维度和方面，分析和解释市场数据和信息。

报告编制：尚普咨询根据服务方案，采用规范的报告编制格式，如摘要、目录、正文、结论、建议、附录等，从多个角度和层面，编制和呈现市场调研和咨询报告。

报告交付：尚普咨询与客户进行报告交付，包括报告的提交、解读、讨论、修改、确认等环节，确保客户对报告的内容和质量满意，为客户的市场决策提供有效的支持。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise