Market research refers to the collection, collation, analysis and interpretation of market-related data and information for the enterprise's marketing strategy, product development, brand management, marketing activities, customer relations and other activities to provide support and guidance. The purpose of market research is to help enterprises understand the market demand, scale, structure, changes, trends, competition, opportunities and risks, so as to formulate reasonable market objectives, strategies and actions, improve market efficiency and effectiveness, and enhance market competitiveness.

The importance of market research is self-evident. However, market research is not an easy task. It requires professional knowledge, skills, methods, tools and experience, as well as keen insight into the market and innovative thinking. Therefore, it is particularly important for market research companies to provide professional market information and consulting services. Market research companies can provide enterprises with objective, comprehensive, in-depth and timely market research reports and recommendations to help enterprises save time, cost and resources, improve the quality and efficiency of decision-making, and achieve market goals and value.

The number and scale of market research companies have shown rapid growth in recent years.2022By the end of the year, the number of market research companies in China had reached nearly3000home, the market size has exceeded200billion yuan. The business scope of market research companies is also expanding day by day, covering various industries and fields, such as consumer goods, medicine, automobile, finance, education, tourism, culture, media, e-commerce, Internet, etc. The service model of market research companies is also constantly innovating, from traditional quantitative and qualitative research to online research, social media analysis, big data mining, artificial intelligence applications, industry consulting, investment evaluation,IPOCounseling, etc.

Market research companies have broad prospects for development, but they also face fierce competition and challenges, such as the diversification, individualization and variability of market demand, the complexity, fragmentation and real-time of market information, the uncertainty of the market environment, Instability and unpredictability, as well as the improvement of customer expectations and requirements. In such a market environment, what capabilities and characteristics do market research companies need to have in order to stand out among many market research companies and become an excellent market research company?

In order to answer this question, we can take Shangpu Consulting as an example, analyze its development history, business scope, service model, core advantages, success stories, etc. in the field of market research, and explore its secrets and experience of becoming an excellent market research company.

The Development Course of Champ Consulting

Champ Consulting (S&P Consulting), full name“Shangpu Consulting Group Limited”It is a well-known independent third-party research and investment and financing consulting organization in China, dedicated to providing professional solutions for corporate strategic decision-making. The development process of Champ Consulting can be divided into the following stages:

The creation phase (2008Year-2010year): Champ Consulting was established in2008At the beginning of the year, China was the first to offerIPO, one of the professional institutions of refinancing and M & A consulting services, mainly providing pre-listing counseling, fund-raising feasibility study, market segmentation research and other services for enterprises to help enterprises realize their dream of listing.

Stage of development (2011Year-2015year): Champ Consulting rapidly expanded the scope and scale of its business during this phase, in addition to continuing to plough deep into the business.IPOThe field of consulting has also opened up market research, investment consulting,PPPProject consulting and other business, to provide enterprises with a full range of market information and consulting services. Shangpu Consulting has also won many honors and recognitions at this stage, such as those issued by "Economy" magazine and People's Daily "News Front" magazine.“China Market Survey Customer Satisfaction Best Brand”、“China Industry Integrity Enterprise Award”First Ministry of FinancePPPAdvisory Body Pool Selection, and“2015Annual ChinaPPPTop 100 Project Consulting Service Agencies”、“2015Annual ChinaPPPBest Think Tank Award for Project Consulting Services”、“2015China Tour of the YearPPPPreferred brand for consulting services "etc.10。

The transition phase (2016Year-2020Year): At this stage, Shangpu Consulting faced changes in the market environment and the upgrading of customer needs. In order to adapt to the development of the market, Shangpu Consulting carried out a series of transformations and innovations, such as changing the company name from“Beijing Shangpu Information Consulting Co., Ltd.”Rename“Shangpu Consulting Group Limited”, to reflect its collectivized development strategy; launched“Champ Watch”Brand, providing customers with customized market insights and industry trends; strengthening cooperation with well-known data platforms, media organizations, industry associations, colleges and universities at home and abroad, expanding data sources and information channels; introducing artificial intelligence, Advanced technical means such as big data and cloud computing have improved the ability and efficiency of data processing and analysis; established "Shangpu College", it provides a platform and opportunity for the training and development of market research talents.

Jump stage (2021Year to date): Shangpu Consulting has achieved leapfrog development at this stage, not only greatly increasing its domestic market share and popularity, but also successfully expanding the international market. It has established strategic cooperative relations with market research institutions in the United States, Europe, Japan, South Korea, India and other countries and regions, providing high-quality market research services for global customers. Champ Consulting has also received numerous honors and awards at this stage, such“2021China market research industry leader of the year”、“2021Annual China Market Research Industry's Most Influential Brand”、“2021China Market Research Industry Best Innovation Award”、“2021Annual China Market Research Industry Best Social Responsibility Award”Wait.

Scope of business of Champ Consulting

The business scope of Shangpu Consulting covers market research, investment consulting,IPOConsulting,PPPProject consulting, industry consulting, Shangpu observation and other six major sectors, as follows:

Market research: Shangpu Consulting provides comprehensive, professional and accurate market research services, including market overview, market size, market structure, market segmentation, market demand, market supply, market competition, market forecast, market opportunities, market risks, etc. Data and information, as well as in-depth analysis and suggestions for different industries and fields, provide strong support for customers' market decisions.

Investment consulting: Shangpu Consulting provides professional, authoritative and reliable investment consulting services, including investment feasibility study, investment plan design, investment project evaluation, investment risk analysis, investment return analysis, investment strategy formulation, investment management guidance and other aspects, to provide effective guidance for customers' investment behavior.

IPO Consulting: Champ Consulting provides full, efficient and high-qualityIPOConsulting services, including pre-listing counseling, listing application materials preparation, listing audit process tracking, post-listing continuous supervision and other aspects of the content, to provide a full range of protection for the client's listing process.

PPP Project Consulting: Champ Consulting provides professional, systematic and innovativePPPProject consulting services, includingPPPproject feasibility study,PPPProject design,PPPProject cooperation mode selection,PPPProject risk analysis,PPPProject contract negotiation,PPPProject operations management and other aspects of the content, for the customer'sPPPProject implementation to provide effective help.

Industry consulting: Shangpu Consulting provides comprehensive, in-depth and forward-looking industry consulting services, including industry overview, industry development history, industry status analysis, industry development trends, industry development opportunities, industry development risks, industry development strategies, etc. Provide a strong reference for customers' industry decisions.

Shangpu Observation: Shangpu Observation is a customized market insight and industry dynamic service launched by Shangpu Consulting. It provides customers with in-depth analysis and interpretation of specific market problems or industry phenomena, as well as timely tracking and early warning of relevant market changes or industry trends, providing strong support for customers' market response and industry layout.

The Service Model of Champ Consulting

The service model of Shangpu Consulting is based on the needs and expectations of customers, providing customers with customized, professional, and efficient market research and consulting services, including the following steps:

Demand communication: Shangpu Consulting shall fully communicate with customers, understand customers' market problems or industry needs, clarify customers' service objectives and expectations, formulate reasonable service plans and quotations, and sign service contracts.

Data collection: According to the service plan, Shangpu Consulting adopts a variety of data collection methods, such as literature research, network research, telephone interview, face-to-face interview, questionnaire survey, field visit, expert interview, focus group, neural network analysis, etc., to collect relevant market data and information from multiple angles and levels.

Data analysis: According to the service plan, Shangpu Consulting adopts a variety of data analysis methods, such as descriptive analysis, causal analysis, correlation analysis, regression analysis, cluster analysis, discriminant analysis, factor analysis, principal component analysis, structural equation model, gray prediction, neural network prediction, etc., to analyze and explain market data and information from multiple dimensions and aspects.

Report preparation: According to the service plan, Champ Consulting adopts a standardized report preparation format, such as summary, catalog, body, conclusion, recommendation, appendix, etc., to prepare and present market research and consulting reports from multiple angles and levels.

Report delivery: Shangpu Consulting and customers report delivery, including report submission, interpretation, discussion, modification, confirmation and other links, to ensure that customers are satisfied with the content and quality of the report, to provide effective support for customers' market decisions.