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2024-07-18 10:32:14 Source: Champ Consulting Visits:0
Market research refers to the process of collecting, analyzing and interpreting market-related data and information to understand the current situation, trends, opportunities and challenges of the market, so as to provide the basis and guidance for the market decision-making of enterprises. Market research can help companies understand their own strengths and weaknesses, as well as external opportunities and threats, so as to develop appropriate market strategies and action plans.
The importance of market research is that it can help companies discover and develop new markets and customer groups, thereby increasing their market share and revenue. New markets and customer groups are those potential or existing markets and customers that the firm has not yet entered or fully exploited. For example, companies can use market research to discover market needs and preferences in different regions, countries or cultures to enter new geographic markets; or, companies can use market research to discover customer needs and preferences of different ages, genders, incomes or lifestyles to develop new market segments.
The process of market research usually includes the following steps: determining the purpose and scope of market research, designing market research programs and methods, collecting market-related data and information, analyzing and interpreting data and information, and writing and presenting market research reports and recommendations. Market research methods are divided into two main categories: quantitative and qualitative surveys. Quantitative investigation refers to the method of analyzing and inferring a large amount of quantifiable data through mathematical and statistical methods to draw objective and verifiable conclusions. Qualitative investigation refers to the method of analyzing and interpreting a small amount of non-quantifiable data through non-mathematical and non-statistical methods to obtain subjective and in-depth understanding.
Market research companies are companies specializing in market research services, they have professional market research personnel, equipment and technology, can provide enterprises with comprehensive, accurate and timely market information and advice. The main services of the market research company include: market analysis, market forecasting, market testing, market tracking, market consulting, etc. The main service methods of the market research company include: questionnaire survey, interview survey, observation survey, experimental survey, case analysis, focus group, in-depth interview, etc.
Champ Consulting Group is a well-known market research company established in2008Headquartered in Beijing, with global operations100Multiple countries and regions. The main service areas of the Shangpu Consulting Group include: consumer goods, health care, financial services, technology, media, telecommunications, energy, industry, and utilities. The main service characteristics of Shangpu Consulting Group include: customer orientation, innovative thinking, data-driven, strategic perspective, global vision and local execution.
Here are some specific examples of how Champ Consulting helps companies discover and develop new markets and customer groups:
Shangpu Consulting Group provided a European luxury brand with an entry strategy for the Chinese market, including analysis and suggestions on market size, competitive landscape, consumer characteristics, channel selection, pricing strategy, brand communication, etc., to help the brand successfully enter The Chinese market has achieved good market response and sales performance in a short period of time.
Shangpu Consulting Group provided an American e-commerce platform with development opportunities in the Indian market, including analysis and suggestions on market potential, consumer demand, competitive advantage, partners, and operating models, which helped the platform discover the Indian market. Huge potential, and reached a strategic cooperation with the local leading e-commerce platform to jointly develop the Indian market.
Shangpu Consulting Group provides a Japanese automobile manufacturer with global market segmentation strategies, including market segmentation standards, methods and processes, as well as product positioning, target customers, competitive strategies, marketing strategies and other aspects of analysis and advice for different market segments, helping the manufacturer to design and launch different automobile products and services according to the needs and preferences of different markets and customers, this increases market share and customer satisfaction.
In short, market research companies can help companies discover and develop new markets and customer groups, thereby improving their competitiveness and profitability. As an internationally renowned market research company, Shangpu Consulting Group has rich market research experience and a professional market research team, which can provide valuable market insights and suggestions to help enterprises achieve market success.
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immediate consultationOn July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
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