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How to choose the right market research company? Experts give you three suggestions

2024-07-18 10:32:16 Source: Champ Consulting Visits:0

Market research is an important means for enterprises to understand the market environment, consumer demand, competitor dynamics, industry trends, etc., and is also an important basis for enterprises to formulate strategies and decisions. However, not all enterprises have sufficient resources and ability to conduct their own market research, so many times need to rely on external market research companies to provide professional services. However, in many market research companies, how to choose a suitable one? This paper gives expert advice from three aspects, hoping to help enterprises make a wise choice.

First, understand the market research company's areas of expertise and scope of services. Different market research companies may have different areas of expertise and scope of services, for example, some companies may be good at doing consumer behavior analysis, some companies may be good at doing competitor intelligence gathering, some companies may be good at doing industry development forecasts. Therefore, when choosing a market research company, enterprises need to know whether the market research company has relevant professional knowledge and experience according to their own goals and needs, and whether they can provide service content and form to meet their own needs. For example, if a company wants to understand the potential and risks of an emerging market, it needs to choose a market research company with the background and resources of the region or industry.

Second, assess the quality and credibility of the market research firm. The information and advice provided by the market research company has a great influence on the strategy and decision-making of the enterprise, so its quality and credibility must be guaranteed. When choosing a market research company, companies need to check whether they have relevant qualifications and certifications, and whether they follow industry norms and ethical standards. In addition, it is necessary to refer to its past cases and customer evaluations to understand whether it can provide accurate, timely, comprehensive, objective, and innovative information and suggestions. For example, if a company wants to understand the popularity and direction of improvement of a product or service in its target market, it needs to choose a market research company that can design an effective questionnaire or interview program and can conduct in-depth analysis and interpretation of the data.

Third, compare the price and cost performance of market research companies. The price of a market research firm's services may vary depending on factors such as its size, reputation, professionalism, service content, and service quality. When choosing a market research company, companies need to compare the quotations and price/performance ratio of different market research companies according to their own budgets and expectations. Cost performance not only refers to the price, but also takes into account the effect and value of the service, as well as the additional services and after-sales support of the market research company. For example, if you want to understand the trends and opportunities in a market, you need to choose a market research company that can provide long-term tracking and updates, and can give forward-looking and strategic recommendations.

In short, choosing the right market research company is a key step for enterprises to obtain effective and reliable market information. When selecting a market research company, an enterprise needs to examine three aspects: understanding the professional field and service scope of the market research company, evaluating the quality and reputation of the market research company, and comparing the price and cost performance of the market research company. Through these three aspects of investigation, companies can find the most suitable for their needs and budget of the market research company, so as to obtain more effective and reliable market information.

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Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
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Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

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48 Item

Independent methodology

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Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise