Market research services are specialized consulting services that provide valuable insights and recommendations to clients by collecting, analyzing and interpreting market-related data and information. Market research services can help customers understand market demand, competitive situation, consumer behavior, product innovation and other aspects, so as to formulate effective marketing strategies, optimize product design, enhance brand image, enhance customer loyalty and so on. Market research services cover many fields and industries, such as consumer goods, health care, financial services, education and training, tourism and hotels.

According to the world's largest market research associationESOMARThe report issued,2019Revenue from global market research services reached466Billion US dollars, up year on year6.3%, set a record high. Among them, North America occupies44%The market share of the European region is occupied.31%The Asia-Pacific region occupies18%The Latin American region occupied4%The Middle East and Africa region occupied3%. The report also shows that the top ten market research companies in the world are Nielsen (Nielsen), Ipos (Ipsos), Kanta (Kantar), Ipsos (GfK）、IDC（IDC), Sidillo (Cint), Amlitt (NPD Group), Minglue Consulting (Mintel Group）、ABI Researchers（ABI Researchers) and Champ Consulting (Shangpu Consulting）。

Champu Consulting is a well-known market research company headquartered in Beijing, China.2008Year. With its professional team, rich experience, innovative methods and high-quality services, Shangpu Consulting has won a good reputation and customer trust in the domestic and foreign markets. Shangpu Consulting provides many types of market research services, including: market analysis, consumer insights, brand strategy, product testing, satisfaction surveys, competitive intelligence, etc. Shangpu Consulting's clients cover many industries and fields, such as: automotive, electronics, communications, energy, environmental protection, education, media, culture, etc.

With the development of science and technology and changes in the market, market research services are also facing new challenges and opportunities. This paper discusses the future trend of market research services from four aspects, namely: digitization, intelligence, personalization and socialization.

Digitization

Digitalization refers to the process of collecting, storing, processing and disseminating data and information using digital technologies and platforms. Digitalization has a profound impact on market research services, mainly in the following areas:

Diversification of data sources. With the popularity and development of the Internet, mobile devices, social media, and the Internet of Things, market research services can obtain more data sources, such as website browsing records, online shopping behavior, social media reviews, and smart device sensor data. These data can reflect the real needs, preferences and behaviors of consumers, providing a richer and more real-time data base for market research services.

Convenience of data collection. Digital technology enables market research services to collect data in a more convenient and low-cost way, such as: online questionnaires, mobile application surveys, online community discussions, virtual reality experiences, etc. These methods can improve the efficiency and quality of data collection, while also increasing consumer engagement and satisfaction.

Intelligent data analysis. Digital technology enables market research services to analyze data using more advanced and powerful tools and methods, such as big data analysis, artificial intelligence, machine learning, deep learning, etc. These tools and methods can help market research services extract valuable insights and rules from massive and complex data, while also improving the speed and accuracy of data analysis.

Visualization of data presentation. Digital technology enables market research services to present data in a more intuitive and aesthetically pleasing way, such as charts, images, videos, animations, etc. These methods can help market research services better communicate the meaning and value of the data, while also increasing customer understanding and trust.

To sum up, digitalization is an important trend of market research services, which can help market research services to improve the level of data collection, analysis and presentation, so as to provide customers with higher quality and more efficient services.

Intelligent

Intelligence refers to the process of using artificial intelligence technology to make the system or equipment have a certain degree of autonomous learning and decision-making ability. Intelligence has great potential for market research services, mainly in the following aspects:

Intelligent question answering system. The intelligent question answering system is a system that uses artificial intelligence technology to retrieve or generate relevant answers from the knowledge base or text according to the natural language questions input by the user. Intelligent Q & A system can help market research services to answer customer questions more quickly and accurately, but also can improve customer satisfaction and loyalty. For example, Shangpu Consulting has developed an intelligent question-and-answer system called Shangpu Zhiwen, which can retrieve or generate the most appropriate answers from the massive market research reports of Shangpu Consulting according to the questions input by customers, and present them to customers in the form of natural language.

Intelligent recommend system. Intelligent recommend system is a system that uses artificial intelligence technology to recommend users with the most suitable products, services, and information based on their historical behaviors, preferences, and needs. Intelligent recommend system can help market research services to provide customers with personalized services more accurately and effectively, and can also increase customers' willingness to consume and conversion rate. For example, Shangpu Consulting has developed an intelligent recommend system called Shangpu ZhiXuan, which can recommend customers with the most suitable market research service plan according to their industry, field, goal, etc., and display it to customers in a visual form.

Intelligent prediction system. Intelligent prediction system is a system that uses artificial intelligence technology to predict and evaluate future development trends, event probability, and outcome impact based on historical and current data. Intelligent forecasting system can help market research services to provide customers with forward-looking insights and suggestions more scientifically and comprehensively, and can also improve customers' decision-making confidence and competitive advantage. For example, Shangpu Consulting has developed an intelligent prediction system called Shangpu Zhitest, which can use deep learning, neural network and other technologies to predict and evaluate the future market size, growth rate and competitiveness according to the data and problems provided by customers, and present them to customers in the form of charts and reports.

In summary, intelligence is an important trend in market research services, which can help market research services improve service quality and efficiency, thereby providing customers with smarter and better services.

Personalization

Personalization refers to the process of providing customized and differentiated products or services according to the characteristics, needs, preferences, etc. of each user or customer. Personalized market research services have a huge demand, mainly reflected in the following aspects:

Diversification of customer needs. With the intensification of market competition and the improvement of consumer awareness, customers' demand for market research services is becoming more and more diversified and complicated. Customers need to understand not only market fundamentals and regular issues, but also market segmentation areas and special issues. Customers need access not only to data and information, but also to insights and recommendations. Customers need to acquire not only existing knowledge and experience, but also innovative thinking and approaches.

High standardization of customer expectations. With the popularization and development of market research services, customers have higher expectations for market research services. Customers not only require market research services to have basic characteristics such as professionalism, accuracy, and timeliness, but also require market research services to have advanced characteristics such as pertinence, relevance, and operability. Customers not only require market research services to provide data and information, but also market research services to provide solutions and value creation.

The initiative of customer participation. With the popularity and development of the Internet and social media, the way customers participate in market research services has also changed. Customers are not only the recipients and users of market research services, but also the contributors and partners of market research services. Customers are willing to provide not only data and information, but also opinions and feedback. Customers are not only willing to accept the results and suggestions of market research services, but also willing to participate in the process and improvement of market research services.

To sum up, personalization is an important trend of market research services, which can help market research services meet the diverse and high-level needs of customers, and at the same time can increase customer participation and loyalty.

socialization

Socialization refers to the use of social networks, social media and other platforms to achieve information sharing, communication and interaction, collaborative innovation and other purposes of the process. Socialization has a huge impact on market research services, mainly in the following aspects:

Socialization of information sources. With the popularization and development of social networks, social media and other platforms, market research services can obtain more social information sources, such as: user-generated content (UGC), word-of-mouth communication (WOM), Social Impact (SIR), etc. These information sources can reflect the real feelings, attitudes and behaviors of consumers, and provide a more real and dynamic information basis for market research services.

The socialization of information analysis. With the popularization and development of social networks, social media and other platforms, market research services can use more social analysis tools and methods, such as: sentiment analysis (SA), topic analysis (TA), Network Analysis (NA), etc. These tools and methods can help market research services extract valuable insights and rules from massive and complex social information, and can also improve the depth and breadth of information analysis.

Socialization of information dissemination. With the popularization and development of social networks, social media and other platforms, market research services can be used through more social communication channels and methods, such as: Weibo, WeChat, blogs, forums, etc. These channels and methods can help market research services better disseminate data, information, insights and suggestions, while also increasing audience coverage and influence.

To sum up, socialization is an important trend of market research services. It can help market research services obtain more social information sources, use more social analysis tools and methods, and use more social communication channels. And ways, so as to provide customers with more real, deeper and broader services.

Conclusion：

This paper discusses the future trends of market research services from the four aspects of digitization, intelligence, personalization and socialization, and analyzes the impact and significance of these trends on market research services. This paper holds that market research services need to constantly adapt and innovate to meet the diverse and high-level needs of customers, and also pay attention to social responsibility and ethics to maintain the sustainable development of the industry. As an international market research company, Shangpu Consulting has been committed to following the future trend of market research services and providing customers with the most professional, intelligent, personalized and socialized market research services. Champ Consulting looks forward to working with you to create a better future.