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Champ Consulting: What benefits can market research companies bring to their clients' businesses

2024-07-18 10:32:18  来源:尚普咨询  浏览量:0

市场调查是一种为了解决特定的市场问题或决策而收集、分析和解释市场相关信息的过程。市场调查可以帮助企业了解自身的优势和劣势,发现市场的机会和威胁,评估产品或服务的潜在需求和满意度,确定目标市场和消费者群体,制定合理的价格和促销策略,选择有效的渠道和媒介,监测和评估营销活动的效果等。市场调查是企业进行科学决策和有效营销的重要依据,也是提高企业竞争力和市场占有率的关键因素。

然而,市场调查并不是一件容易的事情,它需要专业的知识、技能和经验,以及充足的时间、人力和资金。对于许多中小型企业来说,自己进行市场调查可能存在以下困难:

缺乏专业的市场调查人员和设备,难以设计合理的调查方案和工具,收集有效的数据和样本,进行准确的数据分析和解释;

缺乏足够的时间和精力,难以持续地跟踪和监测市场变化,及时地获取最新的市场信息,反应灵活地调整营销策略;

缺乏足够的资金和资源,难以覆盖广泛的地域和行业,获取全面的市场信息,形成有代表性的研究结果。

因此,对于这些企业来说,委托专业的市场调查公司进行市场调查服务是一个明智的选择。市场调查公司是专业从事市场调查服务的机构,拥有专业的人员、设备、方法和经验,能够为客户企业提供客观、准确和及时的市场信息,帮助客户企业了解市场需求、竞争状况、消费者行为和满意度等,从而制定有效的营销策略和提高企业竞争力。

Champ Consulting (Shangpu Consulting)是一家专业从事各类定量与定性研究服务的国际化咨询公司。尚普咨询成立于2000年,在中国大陆、香港、台湾、新加坡等地设有分支机构,在全球范围内拥有超过1000名专业研究人员。尚普咨询的服务领域涵盖消费品、汽车、医疗、金融、教育、旅游、媒体等多个行业,服务客户包括宝洁、联合利华、可口可乐、奥迪、拜耳、汇丰银行、新东方等众多知名企业。

The main services of Champ Consulting include:

市场需求研究:通过对目标市场的规模、结构、趋势、潜力等进行分析,帮助客户企业确定市场机会和风险,制定市场进入或扩张的策略;

产品研究:通过对产品的功能、品质、设计、包装等进行测试和评估,帮助客户企业优化产品开发和改进,提高产品竞争力和满意度;

消费者研究:通过对消费者的特征、需求、偏好、行为、心理等进行分析,帮助客户企业了解消费者的购买动机和决策过程,制定有效的营销策略;

品牌研究:通过对品牌的知名度、形象、忠诚度等进行测量和评估,帮助客户企业建立和维护品牌价值,提高品牌影响力和忠诚度;

广告研究:通过对广告的创意、内容、效果等进行测试和评估,帮助客户企业优化广告策略和投放,提高广告效果和回报;

价格研究:通过对价格的敏感度、弹性、心理等进行分析,帮助客户企业确定最佳的价格策略和水平,提高价格竞争力和利润率;

渠道研究:通过对渠道的覆盖率、效率、满意度等进行分析,帮助客户企业选择和管理最合适的渠道合作伙伴,提高渠道效率和合作关系;

市场监测研究:通过对市场的变化趋势和竞争态势进行持续的跟踪和监测,帮助客户企业及时获取最新的市场信息,反应灵活地调整营销策略。

尚普咨询的服务流程包括:

项目启动:与客户沟通明确项目目标、范围、时间表等,签订合同并安排项目团队;

研究设计:根据项目目标和需求,设计合适的研究方法和工具,制定详细的研究方案并提交给客户审核;

数据收集:根据研究方案,采用问卷调查、深度访谈、焦点小组等方式收集数据,并进行数据清洗和质量控制;

数据分析:根据数据类型和特点,采用描述性统计分析、交叉分析、相关分析、回归分析等方法分析数据,并进行数据解释和归纳;

报告撰写:根据数据分析结果,撰写清晰完整的报告文档,并配以图表和附件,突出重要结论和建议;

报告交付:将报告文档提交给客户,并安排报告汇报会议,与客户沟通讨论报告内容。

后续服务:根据客户的反馈和需求,提供后续的数据更新、问题解答、策略咨询等服务,保持与客户的长期合作关系。

尚普咨询的服务优势包括:

专业性:尚普咨询拥有专业的市场调查人员和设备,能够运用先进的市场调查方法和技术,提供高质量的市场调查服务;

国际性:尚普咨询在全球范围内拥有广泛的网络和资源,能够为客户企业提供跨国和跨文化的市场调查服务;

定制性:尚普咨询根据客户企业的具体目标和需求,设计定制化的市场调查方案和工具,提供个性化的市场调查服务;

价值性:尚普咨询不仅提供数据和信息,更提供深入的分析和建议,帮助客户企业实现市场调查的价值转化。

市场调查公司能为客户企业带来以下好处:

帮助客户企业节省时间、人力和资金,专注于自身的核心业务和竞争优势;

帮助客户企业获取客观、准确和及时的市场信息,增强对市场的洞察和把握;

帮助客户企业制定有效的营销策略,提高产品或服务的市场占有率和利润率;

帮助客户企业提高品牌知名度和忠诚度,增强品牌影响力和竞争力;

帮助客户企业建立和维护与渠道合作伙伴的良好关系,提高渠道效率和合作满意度;

帮助客户企业及时应对市场变化和竞争挑战,保持市场领先地位。

总之,市场调查公司是一种能够为客户企业提供专业、国际、定制、价值的市场调查服务的机构。市场调查公司能够帮助客户企业节省成本、获取信息、制定策略、提高竞争力等方面带来多重好处。尚普咨询是一家具有专业性、国际性、定制性、价值性等优势的市场调查公司,能够为客户企业提供全方位、高水平、高效率的市场调查服务。



User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

For detailed cases, please contact the consultant.

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