Market research is an activity that collects, analyzes and interprets market information to help companies and organizations understand market needs, preferences, trends and competition in order to make effective marketing strategies and decisions. Market research can be divided into two types: quantitative research, which mainly uses mathematical and statistical methods to quantify and measure market data, and qualitative research, which mainly uses methods such as observation and interviews to explore and understand market phenomena. Market research can use different data sources, such as first-hand data (collected directly by market researchers) and second-hand data (collected and made public by other institutions or individuals). Market research can be applied for different purposes, such as new product development, brand positioning, customer satisfaction, competitive analysis, market forecasting, etc.

A market research company is a professional organization that provides market research services. Its business involves many industries and fields, such as consumer goods, medical care, education, finance, media, etc. Market research companies usually design and implement appropriate market research programs based on customer needs and provide detailed reports or recommendations to customers. Market research companies can be classified according to their size, scope, expertise and other characteristics, such as global large-scale comprehensive market research companies, regional or domestic small and medium-sized professional market research companies, and vertical market research companies for specific industries or fields.

The quality and reputation of market research companies directly affect customer satisfaction and trust. Therefore, market research companies need to follow certain industry standards and norms to ensure the professionalism, accuracy, reliability and ethics of their services. Industry standards and norms are the embodiment of self-discipline and self-supervision in the market research industry, and are also the basis for market research companies to establish good relations with customers, interviewees, partners and other related parties. The main contents and functions of industry standards and specifications are as follows:

Data quality standards: Data quality standards refer to a series of principles and rules that market research companies should follow when collecting, processing, analyzing and presenting data to ensure the validity, credibility, consistency and transparency of data. Data quality standards include clear identification of data sources, reasonable selection of data collection methods, strict control of data processing processes, scientific application of data analysis methods, and complete presentation of data reports. The role of data quality standards is to improve the value and trust of market research results, avoid misleading and abuse of data, and protect the interests of market research companies and customers.

Ethical and moral standards: Ethical and moral standards refer to a series of ethical codes and codes of conduct that market research companies should abide by when conducting market research activities to respect and protect the rights and interests of respondents, customers, peers and society. Ethical and moral standards include the voluntary participation of the interviewees, privacy protection, information confidentiality, honest answers, etc.; the legal compliance, fair competition, and honest cooperation of customers; mutual respect, common progress, and industry development of peers; society Legal compliance, social responsibility, public interest, etc. The role of ethical standards is to maintain the reputation and credibility of the market research industry and promote the healthy and sustainable development of the market research industry.

Service quality standards: Service quality standards refer to a series of service levels and service commitments that market research companies should abide by when providing market research services to customers to meet customer expectations and needs. Service quality standards include the standardization of service processes, the customization of service content, the optimization of service efficiency, and the timeliness of service communication. The role of service quality standards is to enhance the competitiveness of market research companies and customer loyalty, and to enhance the cooperative relationship between market research companies and customers.

Shangpu Consulting is a professional market research company focusing on the Chinese market.2008Headquartered in Beijing, it has a team of senior market research experts and consultants to provide a full range of market research solutions for customers in all walks of life. Shangpu Consulting provides high-quality market research services on the basis of compliance with industry standards and norms, the main features of which are as follows:

Excellent data quality: Shangpu Consulting focuses on data quality management, using advanced data collection techniques (e. g. online questionnaires, mobile interviews, etc.), data processing software (e. g.SPSS、SASetc.) and data analysis methods (e. g. factor analysis, cluster analysis, regression analysis, etc.) to ensure the validity, credibility, consistency and transparency of the data. At the beginning and end of each project, Shangpu Consulting will conduct quality inspection and quality control of data, as well as data verification and confirmation with customers to avoid data errors and deviations. In the data report, Shangpu Consulting will also clearly identify the data source, data collection method, data processing process, data analysis method and other information, so that customers can verify and evaluate the data.

Ethical and moral: Shangpu Consulting adheres to the ethical standards of the market research industry, respects and protects the rights and interests of respondents, customers, peers and society. When conducting market research activities, Shangpu Consulting will clearly explain the purpose, content, method and duration of the research to the interviewees, obtain the voluntary participation and consent of the interviewees, and ensure the privacy protection and information of the interviewees Confidentiality. When providing market research services to customers, Shangpu Consulting will comply with the legal compliance requirements of customers, will not fabricate or tamper with data for the sake of profit, will not disclose or copy data for the sake of competition, and will not exaggerate or conceal data for the sake of cooperation. When communicating and cooperating with peers, Shangpu Consulting will respect each other, make common progress and develop the industry, will not slander or attack peers, will not plagiarize or rob the achievements of peers, and will not interfere with or destroy the business of peers. When fulfilling its social responsibilities, Shangpu Consulting will abide by laws and regulations, will not engage in illegal market research activities, will not harm the public interest, and will not endanger social stability.

Service Quality Excellence: Champu Consulting is committed to providing high-level market research services to meet customer expectations and needs. When accepting the client's entrustment, Shangpu Consulting will fully understand the client's background, objectives, problems and budget, and design and implement appropriate market research programs according to the client's characteristics and needs. When implementing the market research plan, Shangpu Consulting Company will optimize the service process, improve service efficiency, complete the project tasks on time and quality, and communicate with customers in a timely manner to solve the problems and difficulties in the project. After completing the market research project, Shangpu Consulting will provide customers with detailed reports or suggestions, modify and improve them according to customer feedback, and provide follow-up services and support when necessary.

In short, market research companies need to follow certain industry standards and norms to ensure the professionalism, accuracy, reliability and ethics of their services.