Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting

Your location:Home Page > Researcher Articles > Business Growth Consulting >

Champu Consulting: Do you need to hire a market research company? These questions tell you

2024-07-18 10:32:19 Source: Champ Consulting Visits:0

Market research refers to the activities of collecting, analyzing and interpreting information about the market, consumers, competitors and the environment to help companies identify and meet market needs and improve competitiveness and profitability. Market research can help companies understand market size, structure, trends, opportunities and threats, consumer needs, preferences, behavior and satisfaction, competitors' strategies, strengths, weaknesses and dynamics, and environmental policy, legal, social, cultural and technological factors.

Market research can be divided into two types: quantitative research and qualitative research. Quantitative research refers to the analysis of large amounts of quantifiable data through mathematical and statistical methods to draw objective and verifiable conclusions. The methods of quantitative research include questionnaire survey, experimental design, observation and so on. Qualitative research refers to the analysis of a small amount of non-quantifiable data through non-mathematical and non-statistical methods to draw subjective and difficult-to-verify conclusions. Qualitative research methods include interviews, focus groups, case studies, etc.

Market research can be conducted by the company itself or by a professional market research company. A market research company is an organization that provides market research services. They usually have professional personnel, equipment, technology and experience to design and execute market research projects of various types and sizes according to customer needs. The advantage of market research companies is that they can provide more comprehensive, deeper, more accurate, faster, more economical and more objective market research results. The limitation of market research companies is that they may not understand the industry and market in which the client operates, or have conflicts of interest or confidentiality issues with the client.

So, enterprises in the face of whether to hire market research companies, how should judge and choose? Here put forward the following questions for enterprise reference:

What is the purpose of market research? Enterprises need to clarify what is the goal of their market research, is to solve a specific problem, or to obtain a holistic perspective? Is it to support a strategic decision or to guide an operational action? Is it to test a hypothesis, or to discover an opportunity? Different purposes may require different types, methods and depth of market research, and may also affect the importance and urgency of market research.

What is the content of market research? Companies need to determine what market research information they need to collect and analyze, whether it is about the basic situation of the market or the detailed characteristics of consumers? Is it about the strategic behavior of competitors or about the changing trend of the environment? Is it about existing products or services, or is it about new products or services? Different content may require different market research data sources, channels and quality, and may also affect the feasibility and reliability of market research.

What is the method of market research? Enterprises need to choose what market research method they use, quantitative research or qualitative research? Or a combination of the two? Different methods have different advantages and disadvantages, as well as different applicable conditions and scope. In general, quantitative research is more suitable for collecting and analyzing quantifiable data to draw objective and verifiable conclusions; qualitative research is more suitable for collecting and analyzing non-quantifiable data to draw subjective and difficult-to-verify conclusions. Enterprises should choose the most appropriate method according to their own purpose and content.

What is the cost of market research? The enterprise needs to evaluate the resources and time required to invest in market research, including manpower, material resources, financial resources, technology, etc. The cost of market research is related to the type, method, scale, depth, frequency and other factors of market research. Generally speaking, the more complex, in-depth and frequent the market research, the higher the cost. Enterprises should determine the most reasonable cost according to their own budget and deadline.

What is the effect of market research? Enterprises need to predict the benefits and risks of market research, including increasing sales, reducing costs, increasing profits, improving brands, optimizing products, etc. The effect of market research is related to the quality, accuracy, timeliness and relevance of market research. Generally speaking, the higher the quality, more accurate, timely and relevant market research, the greater the benefits. At the same time, enterprises should also pay attention to the risks that may exist in market research, such as data leakage, information distortion,Conclusionerrors, etc.

In summary, when deciding whether to hire a market research company, an enterprise should make the most reasonable and effective decision based on its own needs and capabilities, as well as the advantages and limitations of the market research company, taking into account the purpose, content, method, cost and effect of the market research.

Consulting Services

economic database

Brand Rankings

User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise