The car radiator is an important part of the car engine cooling system. It transfers the heat in the coolant to the air, thereby reducing the working temperature of the engine and ensuring the normal operation of the engine. There are two main types of car radiators: parallel flow type and cross flow type. The parallel flow radiator is suitable for large cars, and the cross flow radiator is suitable for small cars. The materials of car radiators are mainly copper and aluminum. Among them, copper radiators have good thermal conductivity, but they are heavier. Aluminum radiators have the advantages of light weight and corrosion resistance, but their thermal conductivity is poor.

According to data from the Champ Consulting Group,2022In the year, the market size of China's automotive radiators reached1100Billions of dollars, of which35%products for export. Expected2023Throughout the year, with the recovery and growth of the automotive industry, as well as the development of new energy vehicles and intelligent connected vehicles, the size of China's automotive radiator market will continue to expand, reaching1300Billions of dollars.

Although the scale of China's automotive radiator market continues to grow, there are still some problems and challenges, mainly including the following aspects:

One is the lack of market demand. Due to the unstable economic situation at home and abroad, consumers' willingness to buy cars has decreased, resulting in a slowdown in the growth of automobile production and sales. At the same time, due to the development of new energy vehicles and intelligent connected vehicles, the proportion of traditional gasoline and diesel engines will gradually decline, which will also affect the demand for vehicle radiators. In addition, due to the increasingly stringent environmental regulations at home and abroad, some cars with low emission standards will be eliminated or restricted on the road, which will also reduce the need for replacement of car radiators.

Two is the serious homogenization of products. At present, there are a large number of low-end products in the domestic and foreign car radiator market, and there is little difference in product quality, performance, brand and other aspects, resulting in a lack of competitiveness and differentiation between products. At the same time, due to the low entry threshold of the industry, a large number of small enterprises and private enterprises have emerged in the market. These enterprises often take low-price competition as the main means, resulting in vicious competition and price war in the market, which affects the profit level and development quality of the industry.

Three is the lack of technological innovation. At present, the technical level of the domestic automotive radiator industry is still low, mainly relying on foreign technology introduction and cooperation, and lacking independent research and development capabilities and innovation capabilities. Compared with foreign advanced enterprises, there is still a certain gap in the design, manufacturing and testing of radiators in domestic enterprises, which is difficult to meet the requirements of the automobile industry for high performance, high efficiency and high reliability of radiators. At the same time, due to the insufficient investment of domestic enterprises in technological innovation and the lack of effective intellectual property protection mechanism, it is difficult to transform and apply technological achievements, and it is difficult to form core competitiveness.

Four is to improve environmental standards. As the control of automobile exhaust emissions at home and abroad becomes more and more stringent, automobile radiators are also facing higher environmental protection requirements. On the one hand, the radiator needs to reduce the consumption of coolant and reduce environmental pollution; on the other hand, the radiator needs to improve the cooling effect of the engine and reduce the engine's fuel consumption and emissions. This requires the radiator to have the characteristics of higher thermal conductivity, lower drag coefficient, and lighter weight, which poses higher challenges to the material, structure, and process of the radiator.

In view of the above problems, this paper puts forward the following countermeasures and suggestions:

First, strengthen market research and forecasting, timely grasp of market demand changes. Automotive radiator companies should strengthen the tracking and analysis of the domestic and foreign automotive industry, understand the impact of automotive production and sales, technological development, policy changes and other factors on the market demand for automotive radiators, and adjust the product structure and production capacity layout in a timely manner to meet different types And the demand for radiators for cars of type and level. At the same time, car radiator companies should strengthen communication and cooperation with car manufacturers and end users, understand their needs and expectations for the performance, quality, and price of radiators, and provide more personalized and customized products and services.

The second is to improve product quality and brand image, enhance product competitiveness and differentiation advantages. Car radiator companies should increase investment in product quality management and control, and adopt advanced equipment, technology and testing methods to ensure that products meet relevant domestic and foreign standards and customer requirements. At the same time, car radiator enterprises should strengthen the brand building and promotion of products, establish a good corporate image and reputation, and improve the popularity and reputation of products in the market. In addition, car radiator companies should develop products with characteristics and advantages according to the characteristics of different customer groups and market segments, and create their own core competitiveness.

The third is to increase the intensity of technological innovation and personnel training, and improve the technical level and innovation ability. Car radiator enterprises should increase investment in technological innovation, establish their own R & D centers and laboratories, cooperate with universities and scientific research institutions, introduce and train high-quality technical personnel, and improve the ability of independent R & D and innovation. At the same time, car radiator companies should strengthen the protection and transformation of technological achievements, apply for and register related patents and trademarks, prevent technology leakage and infringement, and improve the market value and competitiveness of technology.

Four is to meet the requirements of environmental protection, the development of energy-saving emission reduction products. Car radiator companies should pay close attention to domestic and foreign regulations and standards on car exhaust emissions, and adjust the design and manufacturing of products in time to make them meet environmental protection requirements. At the same time, automotive radiator companies should use new materials, new structures, new processes and other means to improve the thermal conductivity of the radiator, reduce the drag coefficient, and reduce weight, thereby improving the energy saving and emission reduction effect of the radiator. In addition, car radiator companies should strengthen the recycling and reuse of waste radiators to achieve recycling of resources and reduce environmental pollution.

To sum up,2023At present, there are some problems in the automotive radiator market, such as insufficient market demand, serious product homogenization, lack of technological innovation, and improvement of environmental protection standards. These problems have brought certain difficulties and challenges to the development of the automotive radiator industry. Therefore, car radiator companies should improve product quality and brand image according to market changes and customer needs, increase technological innovation and talent training, adapt to environmental protection requirements, and develop energy-saving and emission-reducing products, thereby improving their competitiveness and Development potential. Shangpu Consulting Group believes that only in this way can the automotive radiator industry remain invincible in the fierce market competition and achieve sustainable development.