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2024-07-18 10:32:21 来源：尚普咨询浏览量：0

一、汽车车灯的发展历史

汽车车灯是汽车的“眼睛”，在汽车造型设计和安全性能方面起着重要的作用。从明火大灯到卤素大灯，从氙气大灯到LED大灯，再到激光大灯，汽车车灯的光源技术经历了多次革命性的变化，不断提升了照明效果、节能性能和美观度。同时，随着汽车智能化的发展，汽车车灯也逐渐拥有了自适应调节、分区照射、全息投影等智能功能，实现了人车交互和信息传递的功能拓展。

二、汽车车灯的市场规模

According to data from the Champ Consulting Group,2022年，全球汽车市场受到疫情、半导体短缺和供应链问题的影响，新车销量出现了3年来的最大降幅，仅为7900Ten thousand,2018年减少了16%。与此相反，全球汽车车灯市场却保持了稳定的增长势头，达到了325Billions of dollars, more2018年增加了2.5%。这主要得益于LED车灯和智能车灯的普及，以及新能源汽车的快速发展。2023年全年，随着疫情逐渐缓解，全球汽车市场有望恢复增长，预计新车销量将达到8410Ten thousand vehicles, year-on-year growth6.4%。全球汽车车灯市场也将继续扩大，预计规模将达到340Billion US dollars, year-on-year growth4.6%。未来，激光大灯、DLP大灯等前沿技术将成为汽车车灯的发展趋势，为汽车提供更高效、更安全、更智能的照明方案。

中国是全球最大的汽车市场和最大的汽车生产国，也是全球最大的汽车车灯市场。据尚普咨询集团数据显示，2022年，中国汽车销量为2702.1Ten thousand vehicles, year-on-year growth3.4%；同年，中国汽车车灯市场规模为984.83Billion yuan, year-on-year growth44.3%。 2023年全年，中国汽车销量预计将继续呈现稳中向好的发展态势，增长3%左右；同年，中国汽车车灯市场规模有望突破1000Billion yuan, year-on-year growth1.5%Left and right.

三、汽车车灯的技术趋势

未来汽车车灯的技术趋势主要围绕光源和功能两条主线进行迭代升级。

在光源方面，LED大灯将成为主流的照明方案，其优势在于体积小、寿命长、节能环保、可塑性强等。据尚普咨询集团数据显示，2022Global YearLED大灯渗透率为28.5%, is expected2023The end of the year will reach35%; ChinaLED大灯渗透率为21.5%, is expected2023The end of the year will reach30%。激光大灯将成为继LED大灯后的下一代照明技术，其优势在于亮度高、照射距离远、能耗低等。目前激光大灯主要应用于高端车型，如宝马i8、奥迪R8等，预计未来将逐步下探到中高端车型。

在功能方面，自适应前照灯系统（AFSorAFLS）和自适应远光灯系统（ADB）将逐渐成为标配，其优势在于能够根据汽车的行驶状态和周围环境自动调节大灯的照射角度和亮度，提高驾驶安全性和舒适性。据尚普咨询集团数据显示，2022Global YearAFS渗透率为30%, is expected2023The end of the year will reach40%；全球ADB渗透率为10%, is expected2023The end of the year will reach15%。DLP大灯将成为未来智能大灯的主流解决方案之一，其优势在于能够通过数百万个微镜的开关控制大灯的分区照射，实现高清投影、路况提示、导航指示等多种功能，促进人车交互场景的发展。目前DLP大灯已经实现量产，如广汽传祺GA8、长安CS75 PLUS等车型已经搭载了DLP大灯。

四、汽车车灯的竞争格局

全球汽车车灯市场由外资供应商主导，呈现出明显的地域化趋势。日本供应商小糸制造所和斯坦雷电气占据了全球汽车车灯市场的近四成份额，主要服务于日系车企；欧洲供应商法雷奥、马涅利马瑞利和海拉占据了全球汽车车灯市场的近三成份额，主要服务于欧系车企；美国供应商伟世通和麦格纳占据了全球汽车车灯市场的近两成份额，主要服务于美系车企。

中国汽车车灯市场由国内供应商主导，呈现出两超多强的竞争格局。华域视觉和星宇股份是国内最大的两家自主汽车车灯供应商，分别占据了国内汽车车灯市场的20%and15%的份额，产品覆盖从低端到高端的各个细分市场；外资供应商法雷奥、海拉、小糸制造所等也在国内设立了合资或者独资企业，主要服务于合资或者进口品牌。

五、汽车车灯的发展机遇与挑战

未来汽车车灯行业面临着三大机遇和两大挑战。

机遇一：新能源汽车的快速发展。新能源汽车对于节能环保的要求更高，更倾向于选择LED或者激光等低能耗的光源方案；同时新能源汽车对于智能化和个性化的需求更强，更倾向于选择AFS、ADB或者DLP等智能功能方案。据尚普咨询集团数据显示，2022年，全球新能源汽车市场呈现指数级增长，销量突破了1000万辆，同比增长了35%。其中，中国再次位居第一，约占全球电动汽车销量的60%。2023年全年，全球新能源汽车销量有望达到近1400万辆，渗透率可达到近20%。

机遇二：智能网联汽车的不断进化。智能网联汽车将使得汽车与人、车、路、云等实现更高层次的信息交互和协同，汽车车灯作为汽车的“眼睛”和“嘴巴”，将承担更多的通信和表达的功能。例如，通过DLP大灯可以实现与行人或者其他车辆的友好提示、警示或者问候；通过全息投影可以实现导航、娱乐或者广告的展示等。

机遇三：汽车个性化定制的兴起。随着消费者对于汽车的审美和个性化需求的提升，汽车车灯也成为了展现汽车个性和风格的重要元素。例如，通过LED大灯可以实现多种颜色和形状的变换，打造独特的光影效果；通过激光大灯可以实现个性化的图案和文字的投射，彰显个性和品味等。

挑战一：技术创新和标准制定的滞后。汽车车灯作为一个高度技术驱动的行业，需要不断进行技术创新和升级，以满足市场和消费者的需求。然而，目前汽车车灯领域还缺乏统一和完善的技术标准和法规，导致部分先进的技术方案无法得到广泛应用或者存在安全隐患。例如，激光大灯虽然具有高亮度和远距离的优势，但也存在对眼睛造成伤害或者对其他驾驶员造成干扰的风险。

挑战二：成本压力和利润空间的缩减。汽车车灯作为一个高度竞争的行业，面临着来自上游原材料、中游客户和下游消费者的多重成本压力。例如，LED大灯虽然具有节能环保和可塑性强的优势，但其成本也远高于传统的卤素大灯或者氙气大灯；DLP大灯虽然具有智能化和功能拓展的优势，但其成本也远高于普通的LED大灯或者激光大灯。因此，汽车车灯供应商需要在保证产品质量和性能的同时，不断降低成本和提高效率，以维持合理的利润空间。

尚普咨询认为

尚普咨询认为，汽车车灯是汽车零部件中的黄金赛道，随着光源技术和智能化的不断升级，未来有望保持稳定的增长。然而，汽车车灯行业也面临着技术创新和标准制定的滞后、成本压力和利润空间的缩减等挑战。因此，汽车车灯供应商需要加强技术研发和创新能力，积极参与标准制定和推广工作，优化成本结构和提高运营效率，以适应市场变化和把握发展机遇。

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