1. Industry Overview

Intelligent tea set refers to the automation and refinement of tea making procedures through intelligent technology, such as intelligent teapots and intelligent teacups. An electric kettle is a container that heats water by electricity, such as an electric kettle, an electric cup, etc. Smart tea sets and electric kettles are a segment of the small home appliance industry, mainly serving tea consumers.

2. market size

According to data from the Champ Consulting Group,2021The market size of the smart tea set and electric kettle industry reached1285Billions of dollars.2022The market size of the smart tea set and electric kettle industry reached1527Billions of dollars. Forecast2023Throughout the year, the market size of the smart tea set and electric kettle industry will reach1400About 100 million yuan, year-on-year growth18.6%。2025The market size of the smart tea set and electric kettle industry will reach1630Billions of yuan, the industry development prospects are bright.

3. development status

(I) consumption demand

With the development of economy and the improvement of residents' consumption level, the consumption demand of tea has been continuously released, and the tea industry has been developing steadily. With the natural and healthy characteristics of tea and the further promotion of tea culture, tea will be accepted by more and more people, and the main consumers of tea will spread from middle-aged and elderly men to all kinds of people, and the market sales will also grow rapidly.2022In, China's tea production reached233Tons.

Affected by the development of the tea market, the demand for tea sets and electric kettles is expected to increase. Tea set came into being with the emergence of "tea for drinking". Its occurrence and development have experienced a process from scratch, from sharing to specificity, from rough to fine, and constantly changing and developing with the changes of tea drinking customs. Driven by the growing tea industry, the tea industry is also showing a good trend. According to the data of Shangpu Consulting Group, the total industrial output value of China's tea set industry is increasing year by year,2022The total industrial output value of China's tea set industry in300Billion yuan, an increase over the same period last year16.7%。

In terms of market demand, the sales revenue of the tea industry has also increased year by year.2022In the year, the sales revenue of the tea set industry reached192.48Billion yuan, year-on-year growth1.92%. It can be seen that with the sustained and stable development of China's economy, the gradual improvement of people's living standards, and the gradual promotion of tea culture, consumers' willingness to buy tea-drinking supporting products continues to increase, and the market scale of the smart tea set and electric kettle industry is expected to continue the upward trend.2022year, industry market size in50About 100 million yuan, year-on-year growth20%。

(II) competition pattern

China's smart tea set and electric kettle market concentration is high, data show that the United States, Supor and Joyoung in the domestic smart tea set and electric kettle market in the first echelon, while other manufacturers have a small market share, fierce competition. It is not difficult to find, intelligent tea set and electric kettle market online and offline channel competition situation differentiation: online channel intelligent tea set and electric kettle manufacturers competition is more intense,2022In 2010, three head brands in the smart tea set and electric kettle industry (Midea, Supor, and Jiuyang) dominated the smart tea set and electric kettle online market.57.2%The sales share of the United States, where the United States.30.6%The online sales share ranks first in the industry, while the offline market, this concentration trend is more obvious, the United States, Supor and Joyoung three manufacturers accounted for the proportion of retail sales.83.2%, which beauty has39.5%market share.

4. Drivers

The development of intelligent tea set and electric kettle industry is affected by many factors, mainly in the following aspects:

Promotion of (I) Tea Culture

China is the hometown of tea and the birthplace of tea culture. Tea culture is an important part of Chinese traditional culture and the embodiment of Chinese people's lifestyle and spiritual pursuit. With the development of social economy and the improvement of people's living standards, people's demand for tea and tea culture is also increasing. Especially in recent years, with the country's attention and protection of traditional culture, as well as the promotion of international cultural exchanges, tea culture has been widely spread and promoted. Tea culture has not only become an indispensable part of Chinese people's life, but also a business card for China to show itself to the world. The promotion of tea culture has promoted the growth of tea consumption and also led to the demand for intelligent tea sets and electric kettles.

(II) consumption upgrade

With the rapid growth of China's economy, people's income level and consumption ability are constantly improving, and consumption concepts and consumption patterns have also changed. From meeting basic life needs to pursuing a high quality life, from focusing on product functions to focusing on product brands and personalities, from a single purchase method to multiple shopping channels, consumer needs are becoming more and more diversified, personalized and refined. This kind of consumption upgrade puts forward higher requirements for the intelligent tea set and electric kettle industry. Consumers not only need intelligent tea sets and electric kettles with basic functions, such as heating, heat preservation, filtration, etc., but also need them to have more added value, such as intelligence, health, beauty and so on. Therefore, the smart tea and electric kettle industry needs to constantly innovate product design and technology to meet the upgrading needs of consumers.

Development of (III) Internet Channels

The development of Internet technology has brought new opportunities and challenges to the intelligent tea set and electric kettle industry. On the one hand, the Internet channel provides a broad market space and convenient sales method for the intelligent tea set and electric kettle industry. Through e-commerce platforms, social media, self-media and other network channels, smart tea set and electric kettle manufacturers can directly contact more potential consumers and achieve rapid product promotion and sales. At the same time, through Internet channels, manufacturers can better collect and analyze consumer data and feedback in order to optimize product design and service quality. On the other hand, the Internet channel has also brought more intense competition and higher requirements for the smart tea set and electric kettle industry. Due to the low threshold and high transparency of Internet channels, the smart tea set and electric kettle industry is facing more competitors and more discerning consumers. Therefore, the smart tea set and electric kettle industry needs to continuously improve its core competitiveness, and stand out in the Internet channels through brand building, content marketing, and differentiated positioning.

5. development trend

According to the current situation of the industry and the analysis of driving factors, we predict that the intelligent tea set and electric kettle industry will present the following development trends in the future:

(I) product design gradually caters to young consumers

With90After,00The younger generation has become the mainstream consumer group, and their demand for smart tea sets and electric kettles is also increasing. These young consumers not only pay attention to the functionality and quality of products, but also pay attention to the appearance design and personality expression of products. They like simple, stylish and creative products, and they also like to interact and communicate with products. Therefore, the smart tea set and electric kettle industry needs to innovate product design according to the preferences and characteristics of young consumers, and create a younger, personalized and intelligent product image to attract and retain young consumers.

(II) marketing methods are gradually moving online.

With the continuous development and popularization of Internet technology, online channels have become the main sales channels of intelligent tea sets and electric kettle industry.2022In 2012, the smart tea set and electric kettle industry accounted for up to a high percentage of online sales.98%, while offline sales accounted for only2%. This shows that consumers are more and more receptive to online purchase of smart tea sets and electric kettles, while the influence of offline channels is getting lower and lower. Therefore, the smart tea set and electric kettle industry needs to strengthen the intensity and effect of online marketing, through e-commerce platforms, social media, self-media and other network channels, brand promotion, product promotion, user interaction and other activities, in order to improve brand awareness and user stickiness, expand market share.

(III) product technology improvement, product materials more diverse

While meeting the basic needs of consumers, the smart tea set and electric kettle industry also needs to continuously pursue technological innovation and product optimization to adapt to the challenges of consumption upgrades and market competition. On the one hand, the intelligent tea set and electric kettle industry needs to improve the intelligent level of products, not only to realize the automation and refinement of tea making procedures, but also to realize the interaction and communication with consumers, such as through voice control, mobile phoneAPPControl, temperature display, water quality testing and other functions to improve the convenience and experience of the product. On the other hand, the smart tea set and electric kettle industry needs to enrich the material selection of the product, not only to ensure the safety and durability of the product, but also to reflect the health and aesthetics of the product, such as the use of food grade.304Stainless steel, glass, ceramics and other materials to meet consumer demand for product quality and personality.

Conclusion

To sum up, China's smart tea set and electric kettle industry is showing a trend of rapid growth driven by various factors such as the promotion of tea culture, consumption upgrades, and the development of Internet channels. expected2023By the end of the year, the industry market size will reach1400About 100 million yuan, year-on-year growth18.6%. The competitive landscape of the industry is dominated by Midea, Supor and Jiuyang, with the participation of Internet brands such as Xiaomi and Bear and high-end brands such as Elephant Printing and Tiger Brand. The future development trend of the industry is that product design gradually caters to young consumers, marketing methods gradually move online, product technology is improved, and product materials are more diverse. Shangpu Consulting believes that the smart tea set and electric kettle industry is an industry full of opportunities and challenges. Manufacturers need to continuously innovate and optimize products and services to adapt to market changes and consumer needs.