1. Electroacoustic Devices Industry Overview

1.1 Electroacoustic Devices Industry Definition

An electroacoustic device refers to a device capable of converting a sound signal and an electric signal to each other. According to the different uses of the product, it can be divided into two categories: general electroacoustic components and micro electroacoustic components.

General electro-acoustic components are mainly used in traditional audio, home theater, car audio, professional audio and other electro-acoustic products, including speakers, receiver, microphone, headphones, earplugs and other products.

Micro electroacoustic devices mainly include micro speakers, micro headphones and micro microphones, which are used in the fields of communication terminal products, tablet computers, notebook computers and personal digital products including smart wearable devices. In recent years, the micro electro-acoustic components and other functional electronic devices to form an acoustic-based electro-acoustic components to transmit and obtain high-fidelity acoustic signals has gradually become a major development trend in the industry. The electroacoustic component is divided into a miniature microphone integrated module, a miniature speaker integrated module, a microphone speaker module, and the like, and is mainly applied to smart phones, tablet computers, notebook computers, smart wearable devices, and the like.

1.2 electroacoustic device industry characteristics

The electroacoustic device industry has the following characteristics:

High technical content, large investment in research and development. The performance and quality of electroacoustic devices directly affect the user experience and market competitiveness of end products. Therefore, the electroacoustic device industry needs continuous technological innovation and R & D investment to meet customer needs and market changes. Especially in the field of miniature electroacoustic components, due to the characteristics of small product size, low power consumption and high integration, the requirements for technical level and production process are higher, and strong R & D and manufacturing capabilities are required.

The industrial chain is complete and the upstream and downstream correlation is strong. The upstream industry of the electroacoustic device industry is mainly electroacoustic components, including magnetic steel, hardware, various electronic components, diaphragm materials, injection molding materials, enameled wires, packaging materials, etc. China's electro-acoustic parts related industries are large in scale and the industrial chain is relatively complete, which fully guarantees the stability of the raw material market. The price changes of basic raw materials in the upstream industry affect the production cost of electro-acoustic components. Electroacoustic components in consumer electronics, automotive, smart home, artificial intelligence and other fields have a wide range of applications, the downstream field is relatively complex, the downstream consumer electronics industry boom directly determines the development prospects of the electroacoustic components industry.

The market demand is huge and the competition is fierce. With the advancement of science and technology and the upgrading of consumption, consumers' requirements for sound quality and user experience continue to increase, and the demand for electroacoustic components is also increasing. especially5GWith the expansion of network applications, increased demand in emerging markets, and the development of artificial intelligence technology, the electroacoustic components industry will face more opportunities and challenges. At the same time, due to the huge market demand, attracted many enterprises to enter the competition, resulting in fierce market competition. At present, the internationally renowned electroacoustic components companies mainly have the United States.KnowlesCompany, GermanySennheiserCompany, Japan's Toshiba company, etc., the leading domestic electroacoustic components enterprises mainly have Goer Co., Ltd., Jiangsu Samsung, Shandong Lutai company and so on.

Development Status of China's Electroacoustic Devices Industry in 2.

Overall Development of China's Electroacoustic Device Industry in 2.1

20th century80Since the 1990 s, with the rapid development of mobile communication equipment worldwide and the large-scale international transfer of the electroacoustic components industry, internationally renowned acoustic device companies have set up factories in China. my country's electroacoustic industry has maintained a rapid development trend, and passed Self-research and development have gradually mastered a number of production technologies from electroacoustic components to terminal electroacoustic products, forming a relatively complete electroacoustic industry system and related industrial chain.

Since the 21st century, China's electro-acoustic product manufacturers began to gradually fromOEMTo focus on R & D designODMTransformation, domestic electroacoustic companies have increased R & D investment in the development and application of electroacoustic components, acoustic signal processing, embedded software and hardware development systems, product testing, etc., forming a strong technical strength, and leading domestic electroacoustic product manufacturers Gradually break through the competition in the low-end electroacoustic component market and move towards the mid-to-high-end electroacoustic market. At present, China's research and development, production of micro-electro-acoustic devices,MEMSMicrophones, consumer electroacoustic products, automotive speakers, high-power speakers, and professional-grade electroacoustic devices have occupied an important position in the international market.

According to data from the Champ Consulting Group,2017-2021The market size of China's major electronic audio products has been from3104Billions increased3819billion yuan, with a compound annual growth rate5.3%。2022In the first half of the year, despite the impact of the epidemic and trade frictions, China's main electronic audio products still achieved1360The output value of 100 million yuan, of which emerging products such as wireless headphones showed strong growth momentum. expected2023By the end of the year, the market size of China's major electronic audio products will be further expanded4451Billions of dollars.

Development of 2.2 Micro Electroacoustic Components Industry

Micro electro-acoustic components are the high-end field of electro-acoustic device industry, mainly used in smart phones, tablet computers, notebook computers, smart wearable devices and other consumer electronic products. With the rapid development of the consumer electronics industry and technological innovation, the demand for micro electro-acoustic components is growing.

As2024The global micro speaker market size will grow109Billions of dollars. The company's micro-receiver, micro-speaker, micro-speaker integrated module and other products are mainly for smart phones, tablets, laptops, smart watches and other consumer electronics. In recent years, driven by factors such as continuous technological innovation, global consumer electronics product innovation has emerged one after another, the penetration rate has continued to increase, the consumer electronics industry has developed rapidly, and a huge industrial scale has been formed.2021In the year, the global consumer electronics industry has reached72,359billion yuan,2022Annual growth75,415Billion yuan, the market size is huge, the market prospect is very broad.

With the continuous improvement of the consumption level of Chinese residents, the market demand for consumer electronics products continues to grow, which promotes the healthy and rapid development of China's consumer electronics industry.2019In 2010, the size of China's consumer electronics market was17,780billion; affected by the epidemic,2020Year down17,347Billions of dollars. With the improvement of the epidemic situation in China and the recovery of market demand,2022The scale of consumer electronics in China reached18,649Billion yuan, year-on-year growth3%The market size will increase further.

Export Market Situation of Audio-acoustic Products in China in 2.3

Audio electroacoustic products are the traditional field of electroacoustic device industry, mainly used in home theater, car audio, professional audio and other end products. In recent years, with the rise of the concept of smart home and related technologies, the global demand for smart speakers has gradually increased, which has led to the export growth of China's audio-acoustic products.

According to the General Administration of Customs of China, the United States is China's largest export market for single-speaker and multi-speaker speakers,2022During the year, China's exports of single-speaker and multi-speaker speakers to the United States amounted20.38US $billion, accounting for the total exports of such products in the same period.25.7%。

In 2020, China's export sales and amount of single-speaker and multi-speaker speakers will only grow3.93Billions and68.79Billions of dollars.2022In 2012, China's export sales and amount of single-speaker and multi-speaker speakers reached4.2Billions and72.5Billion US dollars, year-on-year growth respectively6.9%and5.4%. During the same period, relying on a complete manufacturing system and good epidemic prevention and control measures, China has maintained a stable and reliable industrial chain supply chain system to meet the needs of the international market and consumers, resulting in a large number of foreign trade orders flowing into China.2022In, China's total foreign trade exports amounted23.97Trillion yuan, year-on-year growth10.5%. In this macro context, the export scale of China's electro-acoustic products is relatively large.2021There has been a significant increase in the year.

Development Trend Forecast of 3. Electroacoustic Devices Industry

Analysis of Development Trend of 3.1 Electroacoustic Devices Industry

The future,5GWith the expansion of network applications, increased demand in emerging markets, and the development of artificial intelligence technology, the electroacoustic device industry will face more opportunities and challenges. Champu Consulting believes that the development trend of the electroacoustic device industry is mainly manifested in the following aspects:

Product technology innovation, to the high quality, high integration, multi-functional direction. With the continuous improvement of consumers' requirements for sound quality and user experience, electroacoustic device products need continuous technological innovation to improve product performance and quality. Especially in the field of miniature electroacoustic components, due to the characteristics of small product size, low power consumption and high integration, the requirements for technical level and production process are higher, and strong R & D and manufacturing capabilities are required. In the future, micro-electro-acoustic components will develop in the direction of high quality, high integration and multi-functionality, such as the useMEMSMicro microphones, micro speakers with integrated noise reduction, electro-acoustic components with intelligent recognition, etc.

Market demand continues to grow, expanding into emerging markets and emerging areas. With the progress of science and technology and the upgrading of consumption, consumers' demand for electroacoustic components is growing. especially5GWith the expansion of network applications, increased demand in emerging markets, and the development of artificial intelligence technology, the electroacoustic components industry will face more opportunities and challenges. In the future, electroacoustic components products will expand to emerging markets and emerging fields, such as India, Southeast Asia and other developing countries, smart homes, smart cars, smart speakers and other emerging fields.

Industry competition intensifies, brand influence and channel advantage become the core competitiveness. Due to the huge market demand, it has attracted many enterprises to enter the competition, resulting in fierce market competition. At present, the internationally renowned electroacoustic components companies mainly have the United States.KnowlesCompany, GermanySennheiserCompany, Japan's Toshiba company, etc., the leading domestic electroacoustic components enterprises mainly have Goer Co., Ltd., Jiangsu Samsung, Shandong Lutai company and so on. In the future, if electroacoustic components companies want to stand out in the fierce market competition, they need to improve their brand influence and channel advantages to enhance customer loyalty and market share.

Suggestions on the Development of 3.2 Electroacoustic Devices Industry

In view of the development status and trends of the electroacoustic device industry, Champu Consulting puts forward the following suggestions:

Strengthen R & D innovation and improve product quality. The electroacoustic device industry requires continuous technological innovation and R & D investment to meet customer needs and market changes. Especially in the field of miniature electroacoustic components, it is necessary to have strong research and development capabilities and manufacturing capabilities to improve product performance and quality. At the same time, it is necessary to strengthen cooperation with downstream application areas, understand customer needs and feedback, and optimize product design and functions.

Expand market channels and improve brand influence. The electroacoustic components industry needs to expand market channels, open up emerging markets and emerging areas, and increase market share and revenue sources. At the same time, it is necessary to improve brand influence, establish a good corporate image and product reputation, and enhance customer loyalty and market share.

Strengthen industrial collaboration to achieve resource sharing and complementary advantages. The electroacoustic components industry needs to strengthen collaboration with upstream and downstream industries to achieve resource sharing and complementary advantages. For example, establish a stable supply relationship with upstream electroacoustic parts companies to reduce raw material costs and risks; establish strategic partnerships with downstream consumer electronics companies to provide customized electroacoustic solutions to improve product added value and competitiveness.