1. market research on technology trends

Market research technology refers to the technical tools and platforms used in market research, including data collection, data processing, data analysis, data presentation and other aspects of technology, is the basis and guarantee of market research. With the progress and innovation of science and technology, the technology of market research is also constantly developing and changing, showing the following trends:

Trend 1: Application of artificial intelligence. Artificial intelligence refers to the technology that simulates and expands human intelligence through computer systems or other intelligent devices to realize human cognition, learning, reasoning, decision-making and other functions. The application of artificial intelligence in market research is mainly reflected in the following aspects: first, through artificial intelligence, faster, more accurate and more comprehensive data collection can be achieved, for example, through speech recognition, image recognition, natural language processing and other technologies, more data and information can be collected from a variety of channels and media; second, through artificial intelligence, it can achieve more efficient, deeper, and more multi-dimensional data processing and analysis. For example, through machine learning, deep learning, neural network and other technologies, valuable information and insights can be extracted from massive data, and data rules and problems can be discovered. Third, through artificial intelligence, more vivid, more intuitive, and more personalized data presentation can be realized, for example, through data visualization, virtual reality, augmented reality and other technologies, data can be displayed to customers and users in a more attractive and influential way.

Trend 2: The use of big data. Big data refers to a data collection that is beyond the scope of traditional data processing capabilities due to its scale, complexity, diversity, and timeliness. The use of big data in market research is mainly reflected in the following aspects: First, through big data, more comprehensive, detailed, and more real market data can be obtained. For example, through the Internet, Internet of Things, social media and other channels, More market-related data can be collected, including market scale, structure, distribution, change, demand, preference, satisfaction, behavior and other data; second, through big data, more accurate, more effective and innovative market analysis can be carried out. For example, through data mining, data analysis, data modeling and other methods, market trends and problems can be found from big data, and market insights and suggestions can be put forward, support market decisions and actions; third, through big data, more personalized, more intelligent, and more interactive market services can be realized. For example, through data analysis, data recommend, data feedback and other technologies, it can be based on customers and users. Data, provide market services that are more in line with their needs and expectations, and improve the satisfaction and effectiveness of market services.

Methodological trends in 2. market research

The method of market research refers to the methods and techniques used in market research, including data collection, data processing, data analysis, data presentation and other methods and techniques, which are the core and key of market research. With the change and development of the market, the methods of market research are constantly innovating and improving, showing the following trends:

Trend 3: Mixed surveys. Hybrid survey refers to the comprehensive use of quantitative and qualitative survey methods and techniques in market research, from different angles and levels, to conduct a comprehensive and in-depth analysis and evaluation of the market. The application of mixed surveys in market surveys is mainly reflected in the following aspects: First, through mixed surveys, the limitations and shortcomings of quantitative and qualitative surveys can be overcome. For example, quantitative surveys can provide objective and quantitative data and evidence, but lack depth and detail; qualitative surveys can provide subjective and descriptive information and opinions, but lack breadth and norms; hybrid surveys can combine the two to provide more comprehensive and in-depth market data and information; second, through hybrid surveys, the efficiency and effectiveness of market surveys can be improved, for example, hybrid surveys can be based on market The purpose and content of the survey, flexible selection and use of different methods and techniques to achieve the best survey results; hybrid surveys can also adjust and optimize survey methods and techniques in a timely manner based on the results and feedback of market surveys to improve the efficiency of surveys; third, through hybrid surveys, the innovation and value of market surveys can be increased, for example, Hybrid surveys can conduct richer and more meaningful analysis and evaluation of the market from multiple angles and levels, and discover new opportunities and risks in the market, put forward new insights and suggestions on the market to provide more valuable support and guidance for market innovation and development.

Trend 4: Collaborative surveys. Collaborative survey refers to the way in which market research is conducted through communication, exchange, consultation and cooperation with customers, users, partners, competitors and other market-related parties to participate in and complete market research. The application of collaborative survey in market survey is mainly reflected in the following aspects: first, through collaborative survey, more, more real and more effective market data and information can be obtained. For example, through communication, exchange, consultation and cooperation with market-related parties, more market-related data and information can be collected, including market size, structure, distribution, change, demand, preference, satisfaction, behavior and other aspects of the data; At the same time, these data and information are more real and effective, because they come from the actual participants and stakeholders in the market, rather than through a third party or indirect way to obtain; Second, through collaborative investigation, can improve the efficiency and effectiveness of market research, for example, through communication, exchange, negotiation and cooperation with all parties related to the market, the time and cost of market research can be reduced, and the quality and effect of market research can be improved. At the same time, it can also increase the participation and satisfaction of market research, because all parties related to the market can participate in and influence the process and results of market research, and can also obtain and feedback market research data and information in a timely manner; third, through collaborative investigation, the innovation and value of market investigation can be increased. For example, through communication, exchange, negotiation and cooperation with all parties related to the market, we can make richer and more meaningful analysis and evaluation of the market from multiple angles and levels, discover new opportunities and risks of the market, and put forward new insights and suggestions of the market, provide more valuable support and guidance for market innovation and development.

3. market research content trends

The content of market research refers to the characteristics and conditions of the market concerned by the market research, including the size, structure, distribution, change, demand, preference, satisfaction, behavior and other aspects of the market, which is the object and scope of the market research. With the change and development of the market, the content of market research is constantly expanding and deepening, showing the following trends:

Trend 5: User-centered surveys. User-centered survey refers to the market survey, with the user's needs, expectations, experience, feelings, etc. as the core, in-depth understanding and satisfaction of users. The application of user-centered survey in market survey is mainly reflected in the following aspects: first, through user-centered survey, more detailed, more real and more effective user data and information can be obtained. For example, through user interviews, user questionnaires, user logs, user observation and other methods, more user-related data and information can be collected, including data and information on users' needs, expectations, experiences, feelings, etc.; at the same time, these data and information are more detailed and true, because they come from the actual use and feedback of users, rather than obtained through third-party or indirect means; second, through user-centered surveys, more accurate, effective and innovative user analysis can be carried out, for example, through user profiling, user analysis, user modeling and other methods, user characteristics and problems can be found from user data, user insights and suggestions can be put forward to support user decisions and actions; third, through user-centered surveys, more personalized, more intelligent and more interactive user services can be realized, for example, through user analysis, user recommend, user feedback and other technologies, according to the user's data, we can provide user services that are more in line with the user's needs and expectations, and improve the satisfaction and effect of user services.

Trend six: social responsibility survey. The investigation of social responsibility refers to the investigation method that pays attention to the social influence and social value of the market in the market survey, and evaluates and promotes the social responsibility of the market. The application of social responsibility survey in market research is mainly reflected in the following aspects: First, through social responsibility survey, more comprehensive, deeper and more effective social data and information can be obtained. For example, through social research, social questionnaires, social indicators, social evaluation and other methods, more socially related data and information can be collected, including data and information on the social impact and social value of the market; at the same time, these data and information are more comprehensive and in-depth, because they cover many aspects and levels of the market, rather than just focusing on the economic benefits of the market; second, through the investigation of social responsibility, more extensive, more effective and more innovative social analysis can be carried out, for example, through social analysis, social modeling, social optimization and other methods, we can find the social influence and social value of the market from the social data, put forward the social insight and suggestions of the market, and support the social decision-making and action of the market; third, through the investigation of social responsibility, we can achieve more meaningful, more valuable and more influential social services, for example, through social analysis, social recommend, social feedback and other technologies, according to the social data, we can provide social services that are more in line with the needs and expectations of the society, and improve the satisfaction and effectiveness of social services.

Application Trend of 4. Market Research

The application of market research refers to the fields and industries of the market served by market research, including traditional market fields and industries, such as consumer goods, services, finance, medical care, education, etc., as well as emerging market fields and industries, such as the Internet, e-commerce, social media, mobile applications, etc., are the objectives and scope of market research. With the change and development of the market, the application of market research is constantly expanding and deepening, showing the following trends:

Trend 7: Cross-cutting surveys. Cross-domain investigation refers to the investigation method of analyzing and evaluating the cross-domain characteristics and situation of the market in market research, which is not limited to a single market area or industry, but involves multiple market areas or industries. The application of cross-domain surveys in market research is mainly reflected in the following aspects: First, through cross-domain surveys, more, more comprehensive and more effective market data and information can be obtained. For example, through cross-domain surveys, more market-related data and information can be collected, including data and information on the scale, structure, distribution, change, demand, preference, satisfaction, behavior, etc. of the market; at the same time, these data and information are more comprehensive and effective because they cover multiple areas and industries of the market, rather than just focusing on a single area or industry of the market; second, through cross-domain surveys, for example, through cross-domain analysis, cross-domain modeling, cross-domain optimization and other methods, we can find the cross-domain characteristics and problems of the market from the market data, put forward the cross-domain insight and suggestions of the market, and support the cross-domain decision-making and action of the market; third, through cross-domain investigation, it can achieve more meaningful, valuable, and influential market services. For example, through cross-domain analysis, cross-domain recommend, cross-domain feedback and other technologies, it can provide more in line with market needs based on market data. And expected market services to improve the satisfaction and effectiveness of market services.

Conclusion

Market research is an important means for enterprises to understand the current situation, trends, needs, competition, opportunities and risks of the market, and it is also an important basis for enterprises to formulate market strategies, improve market competitiveness and achieve market goals. With the change and development of the market, market research is also facing new challenges and opportunities, which need to be constantly innovated and improved to adapt to the needs and changes of the market. This paper analyzes the future trend of market research from the aspects of technology, method, content and application of market research, and discusses the influence and significance of these trends on enterprise management, so as to help enterprises grasp the new opportunities of market research and improve the effect and value of market research. The future trend of market research provides new perspectives and ideas for enterprise management, and also provides new opportunities and challenges for enterprise management. Enterprises should select and use appropriate market research techniques, methods, contents and applications according to their own needs and goals, so as to realize the maximum benefits of market research and contribute to the success and development of enterprise management.