A smart speaker is a speaker device that integrates functions such as voice interaction, content services, Internet services, and smart home control. Through artificial intelligence technologies such as voice recognition, semantic understanding, and voice synthesis, it can access network content, enjoy network services, and achieve Natural dialogue and intelligent control with users. As an important entrance and control center of smart home, smart speaker has the advantages of low cost, easy operation and multi-function. In recent years, it has shown a rapid growth trend in the world.

In the global smart speaker market, the United States is the largest market, with the penetration rate of smart speakers reaching 26% in 2019, ranking first in the world. China is the second largest market, with nearly 0.086 billion smart speaker users in 2019, with a penetration rate of 10%, far lower than that of the United States. Other major markets include the United Kingdom, Germany, Japan, South Korea, Canada and other countries, and the penetration rate of smart speakers is more than 15%.

As an emerging consumer electronics category, smart speakers have huge market demand potential, but they also face many challenges and problems, such as immature technology, product homogeneity, undeveloped user habits, security and privacy risks, and barriers to smart home interconnection Wait. Therefore, for practitioners and investors in the smart speaker industry, an in-depth understanding of the industry's development status, market scale, competition pattern, user needs, product innovation, development trends and other aspects of information is to make correct strategic decisions and grasp the market. The premise and foundation of opportunity.

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting") is a well-known independent third-party research and investment and financing consulting organization in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and strong market competitiveness, it has been well received by the society. Highly recognized by all walks of life, it has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

As one of the earliest consulting agencies in China to provide special market research services, Shangpu Consulting has the "the People's Republic of China Foreign-related Investigation License" issued by the National Bureau of Statistics of China. It can provide customers with comprehensive, accurate, timely and continuous market research and related consulting services, serving customers in many industries, and has become the most influential domestic leading brand in market research in China. And won the "China Market Survey Customer Satisfaction Best Brand Award".

Shangpu Consulting has rich experience and excellent cases in market research of smart speaker industry. It has provided professional market research services for many well-known smart speaker manufacturers, investment institutions and government departments at home and abroad, including:

-Provide an in-depth research report on China's smart speaker market for an internationally renowned smart speaker manufacturer, including market status analysis, market size forecast, competition pattern evaluation, user demand insight, product innovation suggestions, etc., to help customers understand the development trend and opportunities of the Chinese market, and formulate reasonable market entry and expansion strategies.

-Provide smart speaker user satisfaction survey service for a leading smart speaker manufacturer in China. Through online and offline questionnaire surveys and in-depth interviews, collect a large number of user feedback data, and analyze users' opinions and evaluations on the use frequency, use scenarios, use functions, use experiences, use problems, improvement suggestions and other aspects of smart speaker, provides customers with valuable user insights and product optimization recommendations.

-For a well-known domestic investment institutions to provide smart speaker industry investment opportunity analysis report, through the smart speaker industry development status, market scale, competition pattern, user demand, product innovation, development trends and other aspects of information, to provide customers with valuable investment insights and investment advice, to help customers grasp the smart speaker industry investment opportunities and risks.

-Provide a national government department with a policy analysis report on the smart speaker industry, and provide customers with strong policy support and guidance through research on the policy environment, policy impact, and policy recommendations of the smart speaker industry at home and abroad. Promote the healthy development and innovation of the smart speaker industry.

The above are some excellent cases of market research in the smart speaker industry by Shangpu Consulting, which demonstrate the in-depth research and professional capabilities of Shangpu Consulting in the smart speaker industry, and provide customers with valuable market insights and strategic guidance. As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting will continue to uphold the service concept of "professional, objective, independent and innovative". To provide practitioners and investors in the smart speaker industry with higher quality, more comprehensive coverage and more in-depth market research services to help the development and innovation of the smart speaker industry.